Public Relations - Increase Club Membership & Retention: A Strategic Guide

KEEP IT SIMPLE! Flyer Design Creating marketing flyers doesn’t have to be an arduous task. You can create fabulous flyers by following a universal formula - KEEP IT SIMPLE! I hate to be the bearer of bad news, but putting too much detail on your flyer will guarantee that no one reads it. As a rule of thumb, your flyer will receive about 20 seconds worth of attention.

In that time, you want your intended audience to see graphics, who, what, where, and a call to action.

Should you add speaker biographies and long details of what the event is about? My short answer is don’t do it—at least on the front of the page.

What? You forgot there was a backside to your page? Don’t believe me? Simple test - pick up a piece of paper, look at it, then turn it over.

(Told you so!)

Okay—let’s get back to the subject at hand.

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