Is Your Website Naughty or Nice? It’s that season again when lists are checked to see who’s been naughty or nice this past year. Tradition has it that those who didn’t behave received a lump of coal in their stockings hung by the fireside, while those who did received all kinds of wonderful, useful gifts. Lately, I’ve been spending a lot of time checking lists of website links to see which clubs in District 7 are visitor friendly, follow the 2011 branding guidelines, and contain current information. Yikes! There are several who should receive the proverbial lump of coal for neglected, out of date, broken links, and. . . (said in hushed tones) unbranded websites!! Neglect is one of the challenges every club website faces. It’s not nice to visit a website where 22
Public Relations - Increase Club Membership & Retention: A Strategic Guide
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