Public Relations - Increase Club Membership & Retention: A Strategic Guide

Lessons from a Master Chef Have you ever wandered through the exhibitors section of a conference or public event?

Brightly lit booths, splashes of color, attractive displays, and staff eager to discuss their products or services are all there for your entertainment and consumption. If the exhibitors have done their jobs well, they walk away with contact lists and a hefty increase to their bottom lines.

One January, I worked with Joe at one of America’s largest RV shows. The show attracted a million visitors to Quartzsite, Arizona during the week of the show.

Joe, the exhibitor, demonstrated and sold carbon steel woks and bamboo steamer baskets, I collected money for him and dispensed product. What he did, that no other 35