Public Relations - Increase Club Membership & Retention: A Strategic Guide

Do You Know Your Customers?

When’s the last time you conducted market research in your club? Did you just say (with a roll of your eyes), “Never!”?

There is always a danger in thinking you know your members intimately because you see and talk to them every week. Needs change, and you may be blind to what your members want from you now.

If you’re still saying, “we don’t need no stinkin’ surveys (with a nod to the movie Blazing Saddles),” you might want to reconsider your position. Market research should be part of your club’s retention strategy.

Companies conduct market research to determine if they are meeting their customers needs, to launch new products, and to decide when to retire their current offerings.

You should too! You can help your club remain 42