Public Relations - Increase Club Membership & Retention: A Strategic Guide

Curing Empty-Chair-itis Before we get into this month’s topic, let’s talk about the elephant in the room. You know the elephant—membership renewals (said in a stage whisper).

Every six months we hold our collective breath hoping our club members renew. None of us ever cajole, beg, or prostrate ourselves before members to keep them in the fold . . . right?

Sure. Uh huh. Not so fast with the denials please.

I’ve seen the emails and heard the whispering in the corners.

For those of you shaking your heads and sporting smug smiles, don’t be too quick to revel in your current membership count. Remember that every club chartered with 20 or more members.

Economic shifts, 50