Who is YOUR Public? Toastmasters International’s latest statistics proudly state that there are now 15,400 clubs in 135 countries. We are growing, expanding, and widening our footprint—providing leadership and communication skills to 332,000 people, who ultimately will use the skills they hone to improve their lives and those within their spheres of influence. Good for us, right? Certainly laudable accomplishments and worthy of the international publicity received! But let me play devil’s advocate a minute. How does this knowledge help you to spread the word about YOUR club and what you have to offer? I suggest the answer to my rhetorical question is “not much!” Statistics make a great backdrop to whatever else is going on, but they aren’t the reason you are publicizing your club. 1
Public Relations - Increase Club Membership & Retention: A Strategic Guide
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.