Scaling Your Center

Scaling Your Center

A comprehensive guide to growing your practice or center.

The opportunity to grow your practice is an exciting time in your career. The advantages and opportunities for scaling are endless, but there are some steps that need to be taken before you begin to expand.

Knowing Your Why

“Knowing your why” means knowing your goals for expanding. Define your goals, and create benchmarks to ensure the data you collect is aligned with strategic priorities.

Ask yourself, “What is the current state of our practice?” says Tracy Belsan, Market President of PE GI Solutions. “What is the future state, and how do we back into that?”

After defining goals, physicians need to look at other assets when expanding and operating a practice on a larger scale. Belsan offers additional questions to ask:

• Is your practice in the right financial position?

• Are there enough physicians employed to execute?

• Is the right leadership on board?

Not developing these assets can harm the scaling or impact patient access.

Assess Your Financial Position

Having substantial finances can be obvious, but it is one of the most overlooked assets when expanding. Scaling your practice has many benefits, but you need to grow at a pace the practice can support.

Human Capital Concerns

The more patients you take on, the more staff you’ll need to keep an efficient office. The larger your practice becomes, the less personal patient interaction becomes. A study by IT service management company Avtex suggests there is “room for growth” in patient interaction with 68% of patients reporting providers needed to improve patient interaction.

Belsan suggests hiring front-office staff who are patient focused. “Practices and centers alike should be in search of someone who is 100% patient focused, has a strong sense of customer service, has the ability to be passionate and empathetic, and can be a good teammate,” she explains.

Examine Leadership and Partnerships

Strong leaderships and partnerships are critical for expanding.

“PE GI Solutions helps evaluate the opportunity; we help physicians understand what they want and why,” says Belsan. “We bring an executive team, data, infrastructure, and we bring industry best practices to scale to what the physician wants to do.”

PE GI Solutions can play a vital role in managing growth through expertise and industry-leading advice while allowing you to care for your patients.

GI Editorial Staff

Suzette Sison Editor in Chief ssison@pegisolutions.com

Kelly McCormick Digital/Managing Editor kmccormick@pegisolutions.com

Contributing Writers: Lynn Hetzler, Jake Keator, Robert Kurtz, and Rachael Samonski

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