Incorporating Digital Innovations Into Your Practice

Incorporating digital Innovations Into Your Practice

10 digital initiatives to focus on for your practice or center.

As new technology continues to enter the GI space, practices and ambulatory surgery centers (ASCs) must constantly consider how improvements can improve efficiency, patient reach, patient experiences, and profitability. Below are 10 ways your practice or center can incorporate new digital and technological initiatives.

Maximize Your Reach via Social Media

Social media has become a premier way for centers and practices to connect with patients. These platforms also offer reputation management and the ability to respond to reviews.

Use Chatbots to Improve Efficiency

Chatbots offer patients “on-demand” service, allowing your employees to focus on other tasks. The feature also meets the increased demand for technologically advanced services from healthcare providers.

Be Open to Artificial Intelligence (AI)

New AI tools, such as surgical robots and AI software, provide improved patient outcomes through more precise, detailed procedures, such as with colonoscopies. Leaders should be open-minded to researching AI tech and making it a part of their practice or center operations.

Continued Telehealth Use

Telehealth usage declined as the COVID-19 pandemic subsided, but its impact remains a valuable tool for maintaining efficiency when seeing new and returning patients.

Showcase Your Membership in GI Organizations

Showing your location as a recognized member of various GI organizations can increase patient trust in your staff and improve your practice or center’s reputation and online identity.

Curate Blog and Video Content

Hosting a blog on your website is simple and can provide a reliable source of information for patients. Employees can create or curate content from other sites with proper citations, such as the SCA Health Insights Tab or Becker’s Hospital Review.

Maintain and Update Your Patient Portal

A reliable and user-friendly patient portal will improve efficiency and patient satisfaction. Your patient portal should be revisited often to provide updates or improvements.

Organize Your Data for Higher-quality Care

Looking at how you organize your practice’s data can pay dividends. With a more organized system and files, both physical and electronic, physicians and leadership can see a much clearer path to making decisions on staffing, medication distribution, and care plans.

Allow for Digital Navigation via Cell Phones

Digital navigation not only provides an improved user experience for patients but can also decrease the rate of no-show appointments. Staff can also send important visit reminders via text message, email, or calendar reminders.

Allow Patients to Provide Feedback

Give patients the opportunity to provide feedback following their visit, for insight into where your practice excels and where it can improve. Feedback can also provide recognition to staff members who provide a high-quality experience.