2010 Media Information
Power at the Pointwww.physweekly.com of Care
Width 24
28”
3/4”
Height 10 7/8”
2. Bleeds: No bleeds allowed past
margin of live area (see no. 1 above).
3. Printing/Paper Specs: Sheet-fed offset printing on 80 lb. gloss.
4. Printing 5th Color: Prior approval necessary for ads with more than 4-color process, i.e., PMS or logo (may incur additional expense).
40”
5. File Formats: Physician’s Weekly
accepts the following file formats: (Mac or cross-platform). • High Resolution .pdf (preferred)
24 3/4” 10 7/8”
PW Wallboard Mechanical Specifications
1. Live Area: (including safety for type)
[Your Ad Here]
• InDesign files
(with fonts, images, and .indd file)
• High Resolution .eps and .tif files
6. Materials: Please supply the following: • 1 color proof • Creative files on CD
Clear acrylic literature pocket (See “Literature Pocket Specifications” for details.)
• Electronic files via FTP
7. Shipping/FTP Information:
Contact George Camba at 908.766.0402 x25 for shipping instructions and/or FTP access information.
If there are any questions, please contact: George Camba at 908.766.0402 x25, or georgec@physweekly.com.
www.physweekly.com
Width No larger than 4” Width No larger than 8 1/2” Depth A standard literature
Note: Pocket dimensions NOT folding/trim sizes
pocket pack should be a max. of 1 1/4” thick
* Our suggested standard PI size is 8 1/2” x 11” tri-folded, making the final dimensions 3 5/8” x 8 1/2”.
6”
Literature Pocket Mechanical Specifications
1. Maximum Folding Dimensions:*
2. Packaging Instructions: All PIs should be packaged in 10s unless otherwise specified contractually or due to pocket dimensions (see no.1 above).
4 1/4 ”
Shrink wrapping is preferred, however rubber banding is also acceptable.
1 1/2”
3. Flat PIs: If PIs are delivered flat/unfolded
or unpackaged, additional handling charges may be incurred.
Example 1: PIs for brochures
PI
4. Spot Glue Details: (see ‘Example 3’ right) Folded
• 4” x 8 1/2” tri-fold brochure
dimensions of PIs intended to be spot glued are the same as listed in item no. 1 above.
• 3 1/2” x 8” inserted folded PI • Rubber banded and shrink wrapped in 10s
There are no specific packaging instructions for PIs that will be spot glued to the printed poster.
• Pack width: ≤ 1”
5. Brochures/Other: Please follow the same
folding and packaging dimensions and instructions as listed in items no. 1 & 2 above.
Example 2: In-pocket PIs • 12 1/2” x 21” unfolded PI
6. Quantity: Quantity varies by size and scope
PI
of program. Please contact George Camba (see contact information below) to determine the PI quantity required.
• 6 1/4” x 3 1/2” folded • Rubber banded in 10s • Pack width: ≤ 3/8”
7. Shipping address: Attn: Jenny Van Dyke J&A Printing 1155 Sherman Road Hiawatha, IA 52233 Phone: 319.393.1781
Poster Protective Acrylic Sheet
Ad Space
• Spot glued PI PI
Lit. Pocket
Example 3: Spot glued PIs on poster • Located within ad space • Under protective acrylic sheet • Behind clear literature pocket
If there are any questions, please contact: George Camba at 908.766.0402 x25, or georgec@physweekly.com.
www.physweekly.com
Advertising Information
2010 Advertising Rates Weekly Showings/Boards per Brand (Earned by Brand, by Week)
Annual Frequency
Level I
Level II
Level III
Level IV
100+
200+
400+
800+
1x
$115
$110
$105
$100
6x
$104
$102
$100
$90
12x
$101
$99
$95
$85
24x
$98
$95
$90
$80
48x
$95
$91
$84
$73
Rates base on four-color process. Fifth color, PMS or logo subject to additional charge. Buys of less than 100 hospitals may be accepted but are subject to a $500 printer plate charge. Please call George Camba, Production Manager at 908.766.0402 x25.
FREE Bonus Boards Level I
5% Bonus
Example: Buy 100 get 5 FREE
Total Boards = 105
Level II
10% Bonus
Example: Buy 200 get 20 FREE
Total Boards = 220
Level III
15% Bonus
Example: Buy 400 get 60 FREE
Total Boards = 460
Level IV
20% Bonus
Example: Buy 600 get 120 FREE
Total Boards = 720
All paid boards will be assigned on a first come-first serve basis. FREE Bonus Boards will be awarded based on availability after all PAID boards are assigned. Literature distribution via our “plastic pocket” is an additional $5 per showing* per week. *A showing with Physician’s Weekly is one billboard in one location for one week.
All rates net due to Physician’s Weekly.
www.physweekly.com
Digital Media Podcast
10,000
$
Audio version of content narrated by physician key opinion leader (KOL).
Digital Edition
10,000
$
‘Page flip’ version of poster online/ download. Closing Gaps in Hepatitis B Screening
Danny Chu, M.D.
Clinical Instructor, Albert Einstein School of Medicine Attending Physician, Beth Israel Medical Center
Available online for 1 year.
Webcast
15,000
$
Online slideshow narrated by physician KOL.
Available online for 1 year.
eBook
30,000
$
‘Page flip’ version of 4-5 top articles by specialty/topic.
Available online for 1 year.
Online Sponsorship 30,000 (annually)
$
Editorial collections organized by therapeutic area.
Ad Slot #1
Ad Slot #2
Additional Banner Ads Leaderboard, skyscraper, standard banner, & in-article ads available.
eNewsletter Weekly eBlasts with interviewbased articles and medical news.
2,500 (weekly)
$
Banner Ad
Banner Ad
News By Topic Section
2,500 (3 months)
$
Ad Slot #2
Ad Slot #3
Ad Slot #1
Ad Slot #1
digital & multimedia products
Power at the Point-of-Care
Ad Slot #2
www.physweekly.com
2010 production schedule
Q1
Q2
Q3
Q4
Issue Date
Issue Date
Closing Date
Mat’s Due Date
1 2 3 4 5 6 7 8 9 10 11 12* 13 14 15 16 17 18 19 20 21 22 23 24* 25 26 27 28 29 30 31 32 33 34 35 36* 37 38 39 40 41 42 43 44 45 46 47 48*
1/4/10 1/11/10 1/18/10 1/25/10 2/1/10 2/8/10 2/15/10 2/22/10 3/1/10 3/8/10 3/15/10 3/22/10 4/5/10 4/12/10 4/19/10 4/26/10 5/3/10 5/10/10 5/17/10 5/24/10 5/31/10 6/7/10 6/14/10 6/21/10 7/5/10 7/12/10 7/19/10 7/26/10 8/2/10 8/9/10 8/16/10 8/23/10 8/30/10 9/6/10 9/13/10 9/20/10 10/4/10 10/11/10 10/18/10 10/25/10 11/1/10 11/8/10 11/15/10 11/22/10 11/29/10 12/6/10 12/13/10 12/20/10
12/4/09 12/11/09 12/18/09 12/25/09 1/1/10 1/8/10 1/15/10 1/22/10 1/29/10 2/5/10 2/12/10 2/19/10 3/5/10 3/12/10 3/19/10 3/26/10 4/2/10 4/9/10 4/16/10 4/23/10 4/30/10 5/7/10 5/14/10 5/21/10 6/4/10 6/11/10 6/18/10 6/25/10 7/2/10 7/9/10 7/16/10 7/23/10 7/30/10 8/6/10 8/13/10 8/20/10 9/3/10 9/10/10 9/17/10 9/24/10 10/1/10 10/8/10 10/15/10 10/22/10 10/29/10 11/5/10 11/12/10 11/19/10
12/16/09 12/23/09 12/30/09 1/6/10 1/13/10 1/20/10 1/27/10 2/3/10 2/10/10 2/17/10 2/24/10 3/3/10 3/17/10 3/24/10 3/31/10 4/7/10 4/14/10 4/21/10 4/28/10 5/5/10 5/12/10 5/19/10 5/26/10 6/2/10 6/16/10 6/23/10 6/30/10 7/7/10 7/14/10 7/21/10 7/28/10 8/4/10 8/11/10 8/18/10 8/25/10 9/1/10 9/15/10 9/22/10 9/29/10 10/6/10 10/13/10 10/20/10 10/27/10 11/3/10 11/10/10 11/17/10 11/24/10 12/1/10
* End of quarter 2-week issue
www.physweekly.com
2010 Editorial schedule
Q1
Q2
Q3
Q4
Issue Date
PW Core
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* End of quarter 2-week issue
www.physweekly.com
Top hospitals
Location
City/State
Albert Einstein Medical Center
Philadelphia PA
Barnes Jewish Hospital
Saint Louis MO
Baylor Health Care System Cleveland Clinic Foundation
Dallas TX Cleveland OH
Duke Medical Center
Durham NC
Emory University Hospital
Atlanta GA
Georgetown University Hospital
Washington DC
Hackensack University Medical Center
Hackensack NJ
Johns Hopkins Hospital
Baltimore MD
Kansas University Medical Center
Kansas City KS
Loma Linda University Medical Center
Loma Linda CA
Long Island Jewish Medical Center
New Hyde Park NY
Methodist Hospital
Houston TX
Mississippi Baptist Health System
Jackson MS
Mt Sinai Hospital
New York NY
Newark Beth Israel Medical Center
Newark NJ
New York Hospital-Cornell Medical Center
New York NY
Ohio State University Hospital East
Columbus OH
Stanford University Medical Center
Palo Alto CA
Tampa General Hospital
Tampa FL
UPMC Horizon
Greenville PA
University of Texas Health Center
San Antonio TX
University of Maryland Medical Center
Baltimore MD
Vanderbilt University Hospital
Nashville TN
Walter Reed Army Medical Center
Washington DC
Bold indicates 2009 USNEWS Honor Roll hospitals
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