PW Media Information

2010 Media Information

Power at the Pointwww.physweekly.com of Care

Width 24

28”

3/4”

Height 10 7/8”

2. Bleeds: No bleeds allowed past

margin of live area (see no. 1 above).

3. Printing/Paper Specs: Sheet-fed offset printing on 80 lb. gloss.

4. Printing 5th Color: Prior approval necessary for ads with more than 4-color process, i.e., PMS or logo (may incur additional expense).

40”

5. File Formats: Physician’s Weekly

accepts the following file formats: (Mac or cross-platform).

• High Resolution .pdf (preferred)

24 3/4” 10 7/8”

PW Wallboard Mechanical Specifications

1. Live Area: (including safety for type)

[Your Ad Here]

• InDesign files

(with fonts, images, and .indd file)

• High Resolution .eps and .tif files

6. Materials: Please supply the following: • 1 color proof • Creative files on CD

Clear acrylic literature pocket (See “Literature Pocket Specifications” for details.)

• Electronic files via FTP

7. Shipping/FTP Information:

Contact George Camba at 908.766.0402 x25 for shipping instructions and/or FTP access information.

If there are any questions, please contact: George Camba at 908.766.0402 x25, or georgec@physweekly.com.

www.physweekly.com

Width No larger than 4” Width No larger than 8 1/2” Depth A standard literature

Note: Pocket dimensions NOT folding/trim sizes

pocket pack should be a max. of 1 1/4” thick

* Our suggested standard PI size is 8 1/2” x 11” tri-folded, making the final dimensions 3 5/8” x 8 1/2”.

6”

Literature Pocket Mechanical Specifications

1. Maximum Folding Dimensions:*

2. Packaging Instructions: All PIs should be packaged in 10s unless otherwise specified contractually or due to pocket dimensions (see no.1 above).

4 1/4 ”

Shrink wrapping is preferred, however rubber banding is also acceptable.

1 1/2”

3. Flat PIs: If PIs are delivered flat/unfolded

or unpackaged, additional handling charges may be incurred.

Example 1: PIs for brochures

PI

4. Spot Glue Details: (see ‘Example 3’ right) Folded

• 4” x 8 1/2” tri-fold brochure

dimensions of PIs intended to be spot glued are the same as listed in item no. 1 above.

• 3 1/2” x 8” inserted folded PI • Rubber banded and shrink wrapped in 10s

There are no specific packaging instructions for PIs that will be spot glued to the printed poster.

• Pack width: ≤ 1”

5. Brochures/Other: Please follow the same

folding and packaging dimensions and instructions as listed in items no. 1 & 2 above.

Example 2: In-pocket PIs • 12 1/2” x 21” unfolded PI

6. Quantity: Quantity varies by size and scope

PI

of program. Please contact George Camba (see contact information below) to determine the PI quantity required.

• 6 1/4” x 3 1/2” folded • Rubber banded in 10s • Pack width: ≤ 3/8”

7. Shipping address: Attn: Jenny Van Dyke J&A Printing 1155 Sherman Road Hiawatha, IA 52233 Phone: 319.393.1781

Poster Protective Acrylic Sheet

Ad Space

• Spot glued PI PI

Lit. Pocket

Example 3: Spot glued PIs on poster • Located within ad space • Under protective acrylic sheet • Behind clear literature pocket

If there are any questions, please contact: George Camba at 908.766.0402 x25, or georgec@physweekly.com.

www.physweekly.com

Advertising Information

2010 Advertising Rates Weekly Showings/Boards per Brand (Earned by Brand, by Week)

Annual Frequency

Level I

Level II

Level III

Level IV

100+

200+

400+

800+

1x

$115

$110

$105

$100

6x

$104

$102

$100

$90

12x

$101

$99

$95

$85

24x

$98

$95

$90

$80

48x

$95

$91

$84

$73

Rates base on four-color process. Fifth color, PMS or logo subject to additional charge.

Buys of less than 100 hospitals may be accepted but are subject to a $500 printer plate charge.

Please call George Camba, Production Manager at 908.766.0402 x25.

FREE Bonus Boards Level I

5% Bonus

Example: Buy 100 get 5 FREE

Total Boards = 105

Level II

10% Bonus

Example: Buy 200 get 20 FREE

Total Boards = 220

Level III

15% Bonus

Example: Buy 400 get 60 FREE

Total Boards = 460

Level IV

20% Bonus

Example: Buy 600 get 120 FREE

Total Boards = 720

All paid boards will be assigned on a first come-first serve basis.

FREE Bonus Boards will be awarded based on availability after all PAID boards are assigned.

Literature distribution via our “plastic pocket” is an additional $5 per showing* per week. *A showing with Physician’s Weekly is one billboard in one location for one week.

All rates net due to Physician’s Weekly.

www.physweekly.com

Digital Media Podcast

10,000

$

Audio version of content narrated by physician key opinion leader (KOL).

Digital Edition

10,000

$

‘Page flip’ version of poster online/ download.

Closing Gaps in Hepatitis B Screening

Danny Chu, M.D.

Clinical Instructor, Albert Einstein School of Medicine Attending Physician, Beth Israel Medical Center

Available online for 1 year.

Webcast

15,000

$

Online slideshow narrated by physician KOL.

Available online for 1 year.

eBook

30,000

$

‘Page flip’ version of 4-5 top articles by specialty/topic.

Available online for 1 year.

Online Sponsorship 30,000 (annually)

$

Editorial collections organized by therapeutic area.

Ad Slot #1

Ad Slot #2

Additional Banner Ads Leaderboard, skyscraper, standard banner, & in-article ads available.

eNewsletter Weekly eBlasts with interviewbased articles and medical news.

2,500 (weekly)

$

Banner Ad

Banner Ad

News By Topic Section

2,500 (3 months)

$

Ad Slot #2

Ad Slot #3

Ad Slot #1

Ad Slot #1

digital & multimedia products

Power at the Point-of-Care

Ad Slot #2

www.physweekly.com

2010 production schedule

Q1

Q2

Q3

Q4

Issue Date

Issue Date

Closing Date

Mat’s Due Date

1 2 3 4 5 6 7 8 9 10 11 12* 13 14 15 16 17 18 19 20 21 22 23 24* 25 26 27 28 29 30 31 32 33 34 35 36* 37 38 39 40 41 42 43 44 45 46 47 48*

1/4/10 1/11/10 1/18/10 1/25/10 2/1/10 2/8/10 2/15/10 2/22/10 3/1/10 3/8/10 3/15/10 3/22/10 4/5/10 4/12/10 4/19/10 4/26/10 5/3/10 5/10/10 5/17/10 5/24/10 5/31/10 6/7/10 6/14/10 6/21/10 7/5/10 7/12/10 7/19/10 7/26/10 8/2/10 8/9/10 8/16/10 8/23/10 8/30/10 9/6/10 9/13/10 9/20/10 10/4/10 10/11/10 10/18/10 10/25/10 11/1/10 11/8/10 11/15/10 11/22/10 11/29/10 12/6/10 12/13/10 12/20/10

12/4/09 12/11/09 12/18/09 12/25/09 1/1/10 1/8/10 1/15/10 1/22/10 1/29/10 2/5/10 2/12/10 2/19/10 3/5/10 3/12/10 3/19/10 3/26/10 4/2/10 4/9/10 4/16/10 4/23/10 4/30/10 5/7/10 5/14/10 5/21/10 6/4/10 6/11/10 6/18/10 6/25/10 7/2/10 7/9/10 7/16/10 7/23/10 7/30/10 8/6/10 8/13/10 8/20/10 9/3/10 9/10/10 9/17/10 9/24/10 10/1/10 10/8/10 10/15/10 10/22/10 10/29/10 11/5/10 11/12/10 11/19/10

12/16/09 12/23/09 12/30/09 1/6/10 1/13/10 1/20/10 1/27/10 2/3/10 2/10/10 2/17/10 2/24/10 3/3/10 3/17/10 3/24/10 3/31/10 4/7/10 4/14/10 4/21/10 4/28/10 5/5/10 5/12/10 5/19/10 5/26/10 6/2/10 6/16/10 6/23/10 6/30/10 7/7/10 7/14/10 7/21/10 7/28/10 8/4/10 8/11/10 8/18/10 8/25/10 9/1/10 9/15/10 9/22/10 9/29/10 10/6/10 10/13/10 10/20/10 10/27/10 11/3/10 11/10/10 11/17/10 11/24/10 12/1/10

* End of quarter 2-week issue

www.physweekly.com

2010 Editorial schedule

Q1

Q2

Q3

Q4

Issue Date

PW Core

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* End of quarter 2-week issue

www.physweekly.com

Top hospitals

Location

City/State

Albert Einstein Medical Center

Philadelphia PA

Barnes Jewish Hospital

Saint Louis MO

Baylor Health Care System Cleveland Clinic Foundation

Dallas TX Cleveland OH

Duke Medical Center

Durham NC

Emory University Hospital

Atlanta GA

Georgetown University Hospital

Washington DC

Hackensack University Medical Center

Hackensack NJ

Johns Hopkins Hospital

Baltimore MD

Kansas University Medical Center

Kansas City KS

Loma Linda University Medical Center

Loma Linda CA

Long Island Jewish Medical Center

New Hyde Park NY

Methodist Hospital

Houston TX

Mississippi Baptist Health System

Jackson MS

Mt Sinai Hospital

New York NY

Newark Beth Israel Medical Center

Newark NJ

New York Hospital-Cornell Medical Center

New York NY

Ohio State University Hospital East

Columbus OH

Stanford University Medical Center

Palo Alto CA

Tampa General Hospital

Tampa FL

UPMC Horizon

Greenville PA

University of Texas Health Center

San Antonio TX

University of Maryland Medical Center

Baltimore MD

Vanderbilt University Hospital

Nashville TN

Walter Reed Army Medical Center

Washington DC

Bold indicates 2009 USNEWS Honor Roll hospitals

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