Representing Pittsburgh’s Most Distinctive Properties
Like No Other
OU R
BRAND RECOGNITION NETWORK & AFFILIATIONS
OUR TEAM
PHILANTHROPY SOTHEBY’S BRAND HERITAGE
PROVEN TRACK RECORD COMPANY CULTURE
GLOBAL MEDIA
MARKETING UNRIVALED ONLINE SYNDICATION
When comparing real estate brokerages, it can be easy to assume that all of us are the same. From community involvement and philanthropy, to a brand heritage dating back over 275 years, Piatt Sotheby’s International Realty is about redefining real estate – inspiring us to continually push boundaries, innovate and differentiate. For your consideration, we’ve identified the top 10 reasons why we’re different, what sets us apart, items we call our passion points. These passion points, paired with our defining of luxury as an experience, not a price point, is exactly why Piatt Sotheby’s International Realty is like no other.
01
BRAND RECOGNITION
The blue sign. The iconic, classic branding. The world-wide network. This is Sotheby’s International Realty. When clients see our sign they think luxury. For us, luxury represents high quality service, knowledge, and an experience that every client receives, regardless of the property’s area, size or price point.
02
SOTHEBY’S BRAND HERITAGE
At the heart of Piatt Sotheby’s International Realty is the 275-plus year history of the Sotheby’s Auction House. This powerful collaboration and brand relationship puts our properties, at all price points, at the fingertips of global auction house clientele. Being Pittsburgh’s only real estate brokerage with a marketing partnership of this magnitude offers our sellers an unprecedented level of exposure. •
Auction Houses in: New York, London, Paris, Milan, Zürich, Geneva, Beijing, Hong Kong, Doha
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1,000+ Offices | 70 Countries | Oldest Company on the New York Stock Exchange (BID)
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Direct Marketing Partnership to Auction House Clients, Worldwide
03
EXCLUSIVE NETWORKS & AFFILIATIONS
When discussing luxury real estate, there is one clear front-runner: Sotheby’s International Realty. Our global network consists of 23,000 sales associates in 1,000 offices around the world representing more multi-million dollar
properties than any other real estate brand. What this means for you is that only by listing with a Piatt Sotheby’s International Realty sales associate can your property be seen on the most browsed residential real estate brokerage website in the world, and also benefit from our global connections working together as a partnership to find qualified buyers. Networks and relationships matter. Understanding the global real estate market matters.
04
UNRIVALED ONLINE SYNDICATION Piatt Sotheby’s International Realty’s strategic online syndication ensures that your property is displayed to a qualified, world-wide audience. We do not rely solely on the MLS. Only with us will your home have the presence it deserves on over 5,000 websites, including the most trafficked news, art, lifestyle and luxury real estate websites in the world. Supporting our unmatched online distribution of your home is a reporting system, meaning our process is proven, measurable and transparent. Presence on Sotheby’s International Realty’s Network of Over 5,000 Agent and Company Websites | Listing Traffic, Analytics, and Reporting Sent to You Showcasing Top Feeder Markets, Websites and Most Viewed Photography | Audited and Quality-Controlled Photography Ensures that Your Property Stands Out Online and In Print | Additional Opportunities to Display More Photography & Remarks | Increased SEO
NEXTDOOR NIKKEI REALESTATE.COM ROBB REPORT HOME ADVERTS PROPGOLUXURY JAMES EDITION THE NEW YORK TIMES HOUSE24 HOMES.COM TRULIA JUWAI.COM COUNTRY LIFE FINANCIAL TIMES LUXURYESTATE.COM ZILLOW HOME FINDER WALL STREET JOURNAL Z-PROPERTY REAL-BUZZ MANSION GLOBAL UTAHREALESTATE.COM LUXURYREALESTATE.COM REALTOR.COM
05
GLOBAL MEDIA PARTNERSHIPS With an emphasis on brand exclusivity, cutting-edge advertising technologies, strategic partnerships, social media traffic drivers and video content publishing, Piatt Sotheby’s International Realty utilizes hand-selected media powerhouses such as Apple, The New York Times, The Wall Street Journal, and more, due to their international impact and commitment to innovation. The goal: connect your property with a global consumer. Our strategic global media plan aligns your property with relevant and influential media partners, driving brand awareness and traffic to piattsir.com.
06
UNPARALLELED MARKETING Piatt Sotheby’s International Realty is proud to feature an in-house, dynamic, full-service marketing agency. Paired with our Quality Control program, our marketing provides your home with the best first impression in the market, setting a standard for professional photography and remarks that tell the story of your home. Our agency, propelled by innovation and collaboration, offers clients a creative services experience that simply cannot be imitated or duplicated. With talent ranging from innovative videographers and media-savvy public relations representation to seasoned branding experts and creative graphic designers, the Piatt Sotheby’s International Realty marketing team understands what is required to bring properties of all price points to market and to drive sales through polished, unparalleled marketing efforts.
07
PHILANTHROPY
Our passion for real estate is only matched by our passion for our community. The team at Piatt Sotheby’s International Realty is committed to the beautiful communities in which we live, striving to make a
difference for our future. With donations since 2017 closing in on $100,000, this service is not about real estate, it is about gratitude and social responsibility.
08
A C U LT U R E O F C O L L A B O R AT I O N Our goals: Be exceptional to one another; Be exceptional in business. From company events to weekly sales meetings, our company culture is that of family. We’re about getting the job done and supporting one another through the process. Unlike our competitors, every month more than 60 of our sales associates and support staff get together, in the same room, to give one another face-to-face updates about properties and client needs. This get-it-done approach to promoting properties means that regardless of price point, our clients have the support of the entire brokerage actively working together to sell properties quicker and at the highest price possible.
09
PROVEN TRACK RECORD
The Proof is in the Facts.
275 Years of Heritage The Most Visited Luxury Real Estate Website in the World: 34 Million Visits An Unmatched Referral Network: $2.25 Billion in 2019 Volume $114 Billion in Global Sales Volume 23,000 Sales Associates 1,000 Offices 70 Counties
78% Increase in Sales Volume 2018-2019 87% Increase in Sold Units 2018-2019 60 Sales Associates 7 Offices 6:1 Sales to Support Team Ratio
10 TEAM
The staff and management of Piatt Sotheby’s International Realty are a unique team of talented, diverse individuals who have combined their efforts in the goal of delivering the most effective real estate services and marketing to our clients. With a 6-to-1 sales associate to employee ratio, our clients have the daily support of in-house marketing, transaction coordination, legal, operations, relocation and referrals, property management, development, photography, and videography departments.
O U R L O C AT I O N S Vetted and approved by the Sotheby's Auction House, our locations across Western Pennsylvania are more than just an office – they are settings in which innovation and collaboration meet.
THE CITY 260 Forbes Avenue, Suite 1525 EAST END 5529 Walnut Street FOX CHAPEL 3402 Harts Run Road WEXFORD 100 Fowler Road SEWICKLEY 519 Broad Street SOUTHPOINTE 325 Southpointe Boulevard SOUTH HILLS 100 Siena Drive
not a ll brok er ages a re the same W E ' V E I D E N T I F I E D T H E TO P T E N R E ASO N S W H Y W E ' R E D I F F E R E N T, W H AT S E TS US A PA RT, I T E M S W E CA L L O U R PASS I O N P O I N TS
1 23 5 4 6 789 10 Brand Recognition: -The Blue Sign -Classic Branding -Luxury Defined as an Experience
Brand Heritage: -275-Plus Year History with the Sotheby’s Auction House
Online Syndication: Properties Displayed on Over XX Websites, and We Report the Results
Philanthropy: We Are Committed to Our Communities Donations Closing in on $100,000
Network & Affiliations: -Sothebysrealty.com -Over 1,000 Sales Associates in 70 Countries
Global Media Partnerships: Content Delivered to Influential Media Partners to Build Brand Awareness, Loyalty, and Website Traffic
Company Culture: Pittsburgh’s Top Professionals Collaborating to Sell Listings
Team: 6:1 Sales Associate to Employee Ratio Full Service Brokerage with Transaction, Legal, Marketing, Operations, Relocation & Referral, Property Management, Photography & Videography
Unparalleled Marketing: In-house Marketing Department “We Don’t List Your Home, We Brand It.”
Proven Track Record: Local Roots, Global Reach