Global Media Campaign 2022 | Piatt Sotheby's International Realty

Page 1

Global Media Campaign

Nothing compares.

S OT H E B YS R E A LT Y.C O M

2022 P I T TS B U R G H

P E N N SY LVA N I A



Contents Local Roots, Global Reach Architectural Digest AD Mexico Dwell Financial Times JamesEdition Juwai Propriétés Le Figaro Luxury Estate Mansion Global Nikkei The New York Times PropGoLuxury REA South China Morning Post The Wall Street Journal Media Advertising Units Consumer Targeting Property Distribution

4 6 10 14 18 22 26 30 34 38 42 46 50 54 58 62 66 68 70


Local Roots, WHERE WE CAME FROM Founded in 1957 by Jack B. Piatt, Millcraft began as a recognized leader in industrial fabrication and steel manufacturing. In the 1970’s, the company parted from the steel industry and began focusing 100% of its efforts towards commercial real estate. Millcraft has since become a recognized leader throughout Western Pennsylvania for its development and redevelopment of properties. Following the success of the its residential developments, Millcraft began looking at residential brokerages to align its services with. In 2017, Lucas Piatt, President and COO of Millcraft, launched Piatt Sotheby’s International Realty with the goal of bringing top-notch service, unparalleled marketing, and global reach to both Pittsburgh and the surrounding areas — providing our clients with luxury service at every price point.

4


Global Reach. $204 billion in global sales More than 1,000 office in 79 countries and territories Over 25,000 agents worldwide 46 million visits to sothebysrealty.com 1 million social media followers The Sotheby’s International Realty® brand harnesses the worldwide recognition and prestige of the Sotheby’s name. The collaboration between realty and auction utilizes a combination of unique and exclusive marketing efforts that provide targeted exposure to a coveted and influential audience In the global markets we serve, this relationship distinguishes our brand in a meaningful way.

5


6


7


8


9


10


11


12


13


14


15


16


17


18


19


20


21


22


23


24


25


26


27


28


29


30


31


32


33


34


35


36


37


38


39


40


41


42


43


44


45


46


47


48


49


50


51


52


53


54


55


56


57


58


59


60


61


62


63


64


65


66


67


68


69


70


71


260 Forbes Avenue, Suite 1525 • Pittsburgh, PA 15222 • 412.471.4900 • piattsir.com © 2022 Sotheby’s International Realty. All Rights Reserved. Sotheby’s International Realty® is a registered trademark and used with permission. Each Sotheby’s International Realty office is independently owned and operated, except those operated by Sotheby’s International Realty, Inc. The Sotheby’s International Realty network fully supports the principles of the Fair Housing Act and the Equal Opportunity Act.


Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.