ABOUT US
OUR SERVICES Piatt Sotheby’s International Realty is committed to providing our extraordinary clients with exceptional service. We take great pride in using our expertise, resources, and global connections to perfectly unite extraordinary places with extraordinary buyers who will cherish them as much as we do. Dedicated to the extraordinary. The exceptional. The unique.
TELLING A STORY Our agent will tour your property, immersing themselves in every detail to tell the story of your fine home and eloquently portray its extraordinary uniqueness. Professional photography and videography will perfectly compliment the remarks, taking potential buyers on an aesthetic trip to every room, every outdoor terrace and every potential moment.
THE LAUNCH Your home will be entered into Sotheby’s International Realty’s exclusive global listing hub, DASH, which disseminates to the top real estate listing websites such as zillow.com, trulia.com, realtor.com, providing your listing with unparalleled exposure, internationally. Your home will also be input into the West Penn Multilist, Pittsburgh’s listing index for local real estate.
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E XP O SU R E
MARKETING Our Director of Marketing will create a custom marketing initiative for your property, maximizing exposure and tracking interest to ensure potential buyers are being reached. • A “Just Listed” email blast will be sent out to over 900 area agents and global affiliates, as well as a “Just Listed” postcard, mailed to a targeted buyer demographic. • Our in-house marketing team will create custom print collateral for your property to display on-site, at showings and in our office locations; this will also be mailed to strategic affiliates nationally. • Your property will be featured on our property scroll, displayed at our office locations, and will be entered into Sotheby’s International Realty’s global network scroll, LOVE, for international exposure. • Feature spot inside our Current Listing Booklet, distributed at select events, businesses and our office locations. • We offer abundant print and digial advertising opportunities to best suit the marketing needs of your unique property; • Local: The Pittsburgh Business Times, The Pittsburgh Post Gazette, Shady Ave, House Trends, Sewickley
Herald, TABLE, Pittsburgh Magazine, InCommunity Magazines, The Trib • National: The Wall Street Journal, The New York Times, The Financial Times, Boston Magazine, Robb
Report Collection, Luxury Properties • Global: The International New York Times, Mansion Global, Sotheby’s Art & Home, Sotheby’s Preferred
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E XP O SU R E
DIGITAL • DASH listing management, a global listing system that disseminates to the top real estate websites across the globe. • Exposure on our brokerage website and blog. • Zillow, Trulia and Realtor.com profile management. • We provide exposure on multiple platforms, including our company social media networks on Facebook, Instagram, Twitter and LinkedIn. • Paid advertising on Facebook will target a highly-customized demographic to gain maximum social exposure. • Your listing will be promoted on Google Adwords and tracked through Google Analytics.
NETWORKING • Our Community Relations Manager will create a press release and manage media contacts for additional press coverage. • We work with leaders in our market to cultivate sponsorship opportunities and build local relationships • Your property will gain exposure through a variety of collaborative social efforts, including global reach through our Sotheby’s International Realty affiliate partnerships around the world, and local reach through our expansive network in the immediate area and array of social events weekly.
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Experience the Difference L I Z A B. CH R I S T , R E A L T O R ®
Liza Barry Christ is a dedicated real estate professional with in-depth knowledge of the Sewickley area. Liza’s sales experience spreads across all market segments ranging from townhomes, singlefamily homes, land and even a live auction. She is always excited and committed to providing exceptional attention to the needs of her clients, working hard from the very beginning of the process to the closing table.
Liza’s vast and varied corporate roles in the fashion industry and high-end interior design honed her problem solving and negotiating skills as well as her ability to think creatively. She uses these skills to understand and anticipate the needs of her clients.
Born and raised in Sewickley Heights, Liza attended high school in Connecticut, moved to San Francisco after college and then New York City before settling in Edgeworth, PA 8 years ago with her husband and two children. Living in other cities has given her an appreciation of all that Pittsburgh offers from cultural pursuits, sporting events to restaurants and boutiques. Liza’s unique perspective and vast network in Sewickley and Pittsburgh helps her guide clients while buying or selling a home and navigating the city.
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Your Support Team
Jamie Dickson
Bailey Sherrier
VP of Agent Care & Marketing
Anthony Luong
Creative Director Referrals
Liz Miles
Marketing Coordinator Social Media
Lesley VanVorce
Transaction Coordinator
Laurita Kraski
Marketing Coordinator Graphic Specialist
Dana Rucker
Administrative Assistant
Transaction Concierge
Sarah Schroeder
Tiffany Burrata
Listing Coordinator
Elisabeth Touaboy Client Concierge
Client Concierge
Nina Johns
Client Concierge
TELLING YOUR STORY
V I RT UA L SO LU T I O NS
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PRO F E S S I O NA L P H O T O G R A P H Y
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AE R I AL P H O T O G R A P H Y
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MATTERPORT
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F L Y - TH R O U G H VI D E O
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FILMS
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PR O P E R T Y W E B S I T E
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C OL L A T E R A L
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Q R C O D E F L YE R
443 MAPLE LANE SEWICKLEY | ALLEGHENY-NORTH
5 BEDROOMS, 4 FULL & 1 HALF BATHROOMS | LIST PRICE: $1,795,000 MLS: 1453815
SCAN QR CODE FOR ADDITIONAL PROPERTY DETAILS
LIZA BARRY CHRIST REALTOR®
917.816.9955 (M) 412.939.7000 (O) LCHRIST@PIATTSIR.COM
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D I GI T A L B R O C H U R E
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GL O BAL AD VE R T I SI NG P A R T NE R S
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L I F E S TYL E P R O G R A M S
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L O C AL A D VE R T I S I NG
Pittsburgh Business Times | The Post-Gazette | Pittsburgh Magazine | Whirl Magazine | TABLE North Journal | Sewickley Herald | Cranberry Eagle | InCommunity Magazines
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GL O BA L A D VE R T I SI NG
Wall Street Journal | Bloomberg Markets | NY Times | Financial Times | Sotheby’s Preferred
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EDITORIAL
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This exquisite new development offers seven unique lots with magnificent homes to-be-built. Located in the heart of Fox Chapel, all of the properties are truly works of art, and are named after famous artists. “The Kahlo” is a dramatic, Northwestern contemporary. It features five-bedrooms, four-full-and two-half bathrooms on over 3.5 acres.
WELLINGTON Fox Chapel — From $1,766,000 - $3,380,000
For more information, contact Matthew Gilley and Linda DiBucci of Piatt Sotheby’s International Realty at 412.471.4900. piattsothebysrealty.com
“The Miro” is modern marvel. The property offers clean lines and architecture in its three bedroom, four bathroom design.
DOW JONES, A NEWS CORP COMPANY
DJIA 25390.53 -0.08% ▼
S&P 500 2748.97 0.17% ▲
Nasdaq 7361.37 0.42% ▲
An Architect’s Pennsylvania Retreat Feb. 27, 2018 10 33 a.m. ET
Location: Laurel Valley, PA “The Rothko” is a prairie-style five-bedroom, three-bathroom house plan that offers even more stunning window views and details.
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Relax in “The Kahlo’s” stunning living room, with incredible craftsmanship and floor-toceiling windows. “The Kandinsky” model is a three-bedroom, threebathroom home that features walls of windows on both sides on an enormous living area.
WH I R L / AUGUS T /S E P T E M BE R 2 0 1 8
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Price: $2,950,000
The owners paid $250,000 for a 22-acre vacant lot in 1997, then built a sprawling family home inspired by French estates and Frank Lloyd Wright—Emily Nonko
RENDERINGS FROM PIATT SOTHEBY’S INTERNATIONAL REALTY
7/30/18 1:58 PM
Construction of this Laurel Valley, Pa., vacation home was a family a air. After purchasing a vacant 22-acre parcel of land for $250,000 in 1997, architect Louis Astorino designed the house. His wife, Jean, consulted on interior design. Their son, a civil engineer, helped build the home, and their daughter, a landscape architect, designed the gardens and topiaries. BRYAN REID 1 of 16
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U.S. 10 Yr 5
TRACKABILITY
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432 WOODLAND
Marketing Deliverables
Our Commitments to You in the Marketing of Your Home
REPRESENTATION & NEGOTIATION We commit to consistent, open, and accurate communication that will enable you to make the best business decisions. We commit to serving your best interests at all times, with an emphasis on strategic negotiations in which you are provided with specific detail of communications with buyer agents. We commit to a proactive marketing plan with consistent updates and feedback.
MARKETING Branding -Collaborate to create a property brand name
-Develop a property logo in alignment with the branding of your home
-Tell the Story of your home Videography Exterior -We will create multiple drone videos that highlight the unique value and setting of your home. Interior -A lifestyle video that portrays the greatest features and unique lifestyle that the property and home offer which create lifelong memories.
Photography -Professional photography -Drone photography -Twilight photography -3D Tours - We will create two 3D tours of your home with a walk-through tour, a doll house
view, a floor plan, and Google street view capabilities on both. The second tour will highlight the features and materials of your home.
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PRINT COLLATERAL Custom designed specialty marketing pieces to provide as marketing collateral for your home. Printed Brochure - An 8 by 8 booklet designed with property photos and highlights
ADVERTISING Your home will be advertised and showcased in the Gallery of Luxury Homes in the Pittsburgh Business Times in the Fall 2020 Edition Featured advertisements in the Wall Street Journal, New York Times, and Reside Magazine, based on availability and marketing calendar Window display ads in our Wexford, Fox Chapel, and Downtown offices We will nominate your home for exclusive marketing opportunities throughout the SIR network and opt into SIR’s Lifestyle Programs We will submit your property for local editorial opportunities We will mail brochures to a targeted list of executives, athletes, and physicians We will contact all affiliates from neighboring states and feeder markets
DIGITAL PROMOTION Social Media -The collateral we deliver will also be used on all social media platforms we have available to us to increase public awareness and exposure. -The LOVE program affords the opportunity to be featured on Sotheby’s International Realty social media sites Digital Brochure Apple TV: Your home will be viewed all over the world via the Sotheby’s International Realty App on Apple TV, as well as in our offices
COOPERATING AGENT PROMOTION We will email e-Card brochures to targeted cooperating agents ď ś
SYNDICATIONS Your own property website:432Woodland.com SothebysInternationalRealty.com searchable under relevant lifestyles PiattSothebysRealty.com Global partners: Zillow.com Realtor.com NewYorkTimes.com WallStreetJournal.com MansionGlobal.com RobbReport.com JamesEdition.com FinancialTimes.com LuxuryEstate.com Bloomberg.com Homes.com Juwai.com Nextdoor.com HomeFinder.com PropGoLuxury.com Nikkei.com RealBuzz.com CountryLife.co.uk ZProperty.com
Extraordinary Marketing Exceptional Experience
THE DISTINCTION
The leader in premium real estate, we deploy intuitive technology to deliver a truly personalized, clientdriven experience. With professionals in over 72 countries, we’re local everywhere, allowing us to walk alongside our clients at every stage of their journey. We know they expect us to be the first and the best in exclusive property. We deliver.
SOTHEBY’S INTERNATIONAL REALTY AFFILIATES LLC
AN ICONIC BRAND
Auckland, New Zealand | Property ID: JQ4E7V
An Iconic Brand Building on the centuries-long reputation of the preeminent auction house, the Sotheby’s International Realty brand is recognized globally. Our legacy of quality service and expertise is unmatched.
SOTHEBY’S INTERNATIONAL REALTY AFFILIATES LLC
A GLOBAL CONNECTION
A Global Connection When a home is represented by the Sotheby’s International Realty brand, it is presented to a highly–qualified global clientele through exclusive channels and relationships. Our proprietary network of residential brokerage companies is located in 72 countries worldwide, making Sotheby’s International Realty a truly global real estate brand.
SOTHEBY’S INTERNATIONAL REALTY AFFILIATES LLC
BRAND HERITAGE
Brand Heritage Recognized worldwide, the prestige of the Sotheby’s brand is unparalleled. The acclaimed auction house, established in 1744 in London for collectors of art and other fine possessions, expanded to New York City in 1955. Sotheby’s International Realty inherited the iconic brand name, building on its legacy by delivering unrivaled real estate services.
SOTHEBY’S INTERNATIONAL REALTY AFFILIATES LLC
UNIQUE COLLABORATION
A Unique Collaboration Our alliance with Sotheby’s is our unique difference. The properties represented by our network are exclusively featured in Sotheby’s auction house marketing programs including high–profile client events, showcases in the signature publications, and in digital newsletters and on sothebys.com
SOTHEBY’S INTERNATIONAL REALTY AFFILIATES LLC
BRAND MARKETING
Brand Marketing High-quality, richly illustrated, and engaging content delivered across multiple platforms inspires our global clients. Because purveyors of fine art and possessions are equally passionate about their homes, we take pride in showcasing our properties in ultra high-definition video, virtual reality tours, and rich photography. These engaging formats are designed to inspire buyers and sellers in all phases of their journey.
SOTHEBY’S INTERNATIONAL REALTY AFFILIATES LLC
TARGETED ADVERTISING
Targeted Advertising With an emphasis on exclusivity, the Sotheby’s International Realty advertising plans are driven by a consumer-centric approach targeting potential homebuyers and sellers at all stages of the real estate journey. Our robust digital and print strategy is aimed at showcasing homes to highly-qualified homebuyers.
SOTHEBY’S INTERNATIONAL REALTY AFFILIATES LLC
THE VOICE OF LUXURY REAL ESTATE
PUBLIC RELATIONS SHARE OF VOICE PR Share of Voice PR Share of Voice
REACH
VOLUME
REACH
Source: Meltwater, January 2018 – June 2018
VOLUME
JANUARY 2018 - JUNE 2018
Source: Meltwater, January 2018 – June 2018
The Voice of Luxury Real Estate When it comes to high-quality real estate, we drive the conversation. Our public relations team fosters relationships with leading media outlets who generate awareness of the Sotheby’s International Realty brand and position our proprietary global network as the voice of luxury real estate.
SOTHEBY’S INTERNATIONAL REALTY AFFILIATES LLC
SOCIAL MEDIA
Social Media We actively engage with online networks of people passionate about fine living. The Sotheby’s International Realty brand creates exclusive content on multiple social media platforms, including Twitter, Instagram, Pinterest, LinkedIn, WeChat, our very own Extraordinary Living blog, and Facebook, the top referring source of traffic to sothebysrealty.com. Additionally, the Sotheby’s International Realty brand's YouTube channel has more subscribers and video views than any other real estate brand.
SOTHEBY’S INTERNATIONAL REALTY AFFILIATES LLC
SOTHEBYSREALTY.COM
sothebysrealty.com The art of marketing a property is based on showcasing each home’s unique character. In 18 languages, our enhanced editorial approach on sothebysrealty.com enables millions of viewers to immerse themselves in our collection of 3D virtual reality tours, ultra high-definition videography, and high-resolution photography. This content rich experience is more effective in driving prospective buyers to sothebysrealty.com and engaging them once they arrive.
SOTHEBY’S INTERNATIONAL REALTY AFFILIATES LLC
PROPERTY DISTRIBUTION
Property Distribution The exposure and worldwide reach of our listings is a crucial piece of what sets us apart from the rest of the industry. Our global property marketing partners include the most authoritative news, lifestyle, and financial voices, as well as real estate-centric websites. Additionally, once a home is showcased on sothebysrealty.com, it is exclusively marketed on more than 100 Sotheby’s International Realty affiliate websites around the world. Results are measured with a variety of analytics and reporting tools, which enable sales associates and clients to define a marketing campaigns impact.
SOTHEBY’S INTERNATIONAL REALTY AFFILIATES LLC
APPLE TV
Apple TV The Sotheby's International Realty Apple TV app is designed to fully immerse consumers. With our innovative app, homebuyers can discover Sotheby’s International Realty brand properties from the comfort of their living rooms. Unique to our app, users can explore our extraordinary offerings via lifestyle and amenities, and can highlight properties and recent searches.
SOTHEBY’S INTERNATIONAL REALTY AFFILIATES LLC
SIR MOBILE
SIR Mobile The Sotheby’s International Realty mobile app is the only luxury real estate app that serves properties in 72 countries. Experience homes on your mobile device like never before with immersive 3D property tours and our new augmented reality "shop the room" functionality. Customize the app to your local currency, unit of measure, and one of the available 18 languages.
SOTHEBY’S INTERNATIONAL REALTY AFFILIATES LLC
CURATE
Curate by Sotheby's International RealtySM Curate by Sotheby’s International Realty is the innovative augmented reality (AR) luxury real estate tool - envision, design, and experience your future home like never before in this immersive app. Any property can be transformed using a curated selection of AR furnishings and décor sets. Download Curate by Sotheby’s International Realty in the Google Play Store or the Apple App Store.
SOTHEBY’S INTERNATIONAL REALTY AFFILIATES LLC
RESIDE
RESIDE® Conceived in the belief that home and living in full are inextricably entwined, RESIDE is the Sotheby's International Realty brand’s magazine devoted to the finest in inspirational homes and lifestyles worldwide. A destination for connoisseurship in the arts, culture, design, travel, fashion, food, and philanthropy, RESIDE casts its net wide to discover the very best of gracious living. We present it to our readers through stories told in words and pictures by the world’s most talented and creative individuals. RESIDE is available through a custom-publishing program with Dow Jones Media Group for our affiliate network, coupled with a robust digital presence which extends the global reach of the content. SOTHEBY’S INTERNATIONAL REALTY AFFILIATES LLC
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