F E AT U R E
Goal Setting: Tips for Greater Success • Write goals down. This crystallizes them and gives them more force. • Keep operational goals small. Keep the low-level goals that you’re working towards small and achievable. If a goal is too large, it can seem as though you are not making progress towards it. Keeping goals small and incremental gives more opportunities for reward. • Set performance goals, not outcome goals. You should take care to set goals over which you have as much control as possible. It can be quite dispiriting to fail to achieve a personal goal for reasons beyond your control. The opening section of CPIA 1, Position for Success, closes with a quote from Lily Tomlin. It goes like this: “I always wanted to be someone when I grew up... I should have been more specific.” As a producer—or, for that matter, any kind of insurance professional—how many times do we have the same thought? Getting specific about what we want to accomplish is vitally important to ongoing success – in business and in life.
In business, these reasons could be bad business environments or unexpected effects of government policy. In sports, they could include poor judging, bad weather, injury, or just plain bad luck. If you base your goals on personal performance, then you can keep control over the achievement of your goals and draw satisfaction from them.
If you’ve been around fellow CPIAs, you’re probably familiar with the notion of S.M.A.R.T Goals—ones that are Specific, Measurable, Attainable, Relevant and Timebound. The folks at career-skills-development resource Mindtools.com offer these guidelines that might help you boost your goal-setting effectiveness and success:
• Set realistic goals. It’s important to set goals that you can achieve. All sorts of people (for example, employers, parents, media, or society) can set unrealistic goals for you. They will often do this in ignorance of your own desires and ambitions.
•B e precise. Put in dates, times, and amounts, so that you can measure achievement. If you do this, you’ll know exactly when you have achieved the goal, and can take complete satisfaction from having done so.
It’s also possible to set goals that are too difficult because you might not appreciate either the obstacles in the way or understand quite how much skill you need to develop to achieve a particular level of performance.
•S et priorities. When you have several goals, give each one a priority. This will help you avoid feeling overwhelmed by having too many goals. Also, it helps direct your attention to the most important ones.
Are there items listed here that you already find value in doing? Are there some you’ll implement after reading this? Are there any you disagree with? What others would you add to this list?
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