COMPANY PROFILE
About the company
Picci headquarter in Florence
View of Florence
Picci has been present in the Baby-product market for over 45 years, producing articles for Newborns. The Company was formed thanks to the brilliant creative talents of today’s proprietor, Paola Cherubini who, since the early seventies, has used her instinctive taste and dynamic productivit y to make Picci, a Company which today boasts around 50 employees in a worksite area of 4500 m2, a world leader in the Infant Care sector. Picci factory is located in the heart of Italy - Florence, the cradle-cit y of Italian culture
About the company Milano 1971 - Italian sales reps during “Salone del giocattolo”. Paola Cherubini and Mario Martigli - founder of Picci
1st Picci Truck
Like many factories in Italy Picci is a family Company which runs for over 45 years. The Company is positioned in the middle-high band of the market, distributing its own products to Europe, Africa, Middle East, USA and Asia. The range which go under the brand names of “Picci” and “Dilli Best” are distinguishable firstly through the number of complete products available in countless models and colour variations to meet the needs of ever y customer; and secondly through its focus on market research, getting closer to consumers with a more “up to date” or refined sense of fashion.
About the company Brand “Picci” is considered to be a true leader in baby furniture market in Italy, which produce furniture for newborns. The range of this Brand has ever ything you could need for child’s room interior: cradles, beds, baby cots, dressers, bedding sets, cribs, changing tables, chest of drawers and much more.
Picci workers
About the company Over the years, Picci has acquired a vast experience both in products and the market. The materials used are selected for their high qualit y and each Picci article is produced entirely at the Florence facilities, where expert hands skilfully craft these authentic Made in Italy products. The production and assembly processes are performed in compliance with current national and European standards, and the qualit y and source of selected materials are an added guarantee of safet y for the final client. Picci is now a consolidated business, which on the one hand offers large-scale production, while on the other supplies products designed with painstaking care for detail. The new technologies mean faster production and increased precision in processing.
Picci workers
OUR STYLE The love, passion and determination to grow makes the Picci st yle unique and unparalleled. Ever attentive to current trends and the demands of the “small client�, the Picci world is constantly enriched with new features and innovative solutions. Over its histor y, a host of products have been created by the company, and the skilled hands of our team have enabled many dreams to come true. We enjoy the entire process, creating, designing and planning a world tailored to your little ones.
During Picci catalogue shooting session
Picci Muffin Collection
Blinky Collection
Picci is the Main Brand of this Florence Company, boasting a histor y of over 45 years, rich in st yles, colours, product ranges and innovative features. A complete catalogue offering more than 20 collections, renewed each year, and a special section dedicated to the “On the Road� products for mother and baby alike, with articles such as accessories for outdoor strolls with your little ones. Sweet, classic, luxury and sports collections, always focussing on detail and produced with painstaking care. Complete bedroom sets, accessories, linen, and all products for the world of babies: a world of love.
DILI BEST Matisse Collection
Coffee Collection
Dili Best, a subsidiary brand of Picci, was created in 1993. One day, our designers asked themselves: “what would happen if we combined, in the world of babies, design and the popular trends of adult furnishing?�, and from here came Dili Best. The colours, furnishing and linen now make Dili Best a highly unique brand. New trends have met with great success over the years, while the st yle is constantly evolving.
Pierfrancesco Martigli - Italian sales manager
OUR MISSION
Paola Cherubini ( CEO of the group ) with Diletta Martigli ( Creative Director )
Not only with the help of its own proprietors and employees, but also of suppliers and consultants, Picci produces exclusively in Italy. It designs and produces an In-fashion product of good qualit y, with a strong brand name for its customers and consumers alike, using top qualit y materials such as 100% cotton, anti-allergenic linings and anti toxic paints all to support Baby’s health - a number one priorit y for our customers. All Picci products are “Made In Italy”. Baby’s health is a number one priorit y for Picci.
picci in the world Every year we produce and sell around the world, with a product range made up of over 3000 models. Our expansion plan is not limited to Italy, but worldwide, with new distribution channel and with corner in the best Boutique and Mall of the world. Our ambition goal are important, and we strongly trust in them.
OUR BABY TESTIMONIALS
Diletta
Francesco
Tea
Christian
celebrities love picci
w w w.picci.it info@picci.it Headquarter : Via Torta 78 - Osmannoro - Sesto Fiorentino - 50019 Firenze - Italy Fax. +39 055 374485
Contacts: Italian Sales Offices: Tel. +39 055 3412241 - +39 055 3412242 Mail. Mr. Francesco Cipriani - spedizioni@picci.it Mrs. Elisa Sabatino - elisa@picci.it Export Sales Offices : Tel. + 39 055 3412258 Mail. Mr. Fausto Pasini - fausto.pasini@picci.it - Mob. +39 329 3640430 estero@picci.it Account Offices: Graphic Office:
Tel. +39 055 3412222 Mail. Mrs. Maria Giampaolo - amministrazione@picci.it Tel. + 39 055 3412262 Mail. Mrs. Virginia Benucci - grafici@picci.it