Picton June 2, 2016

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LONG-TERM CARE McFarland Home addresses inspection orders 4

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THE PICTON

Gazette

Volume 186, Week 22

THURSDAY

JUNE 2, 2016

CELEBRATION

CULTIVATION

Planting day starts season of community garden growing

County Clippers rep teams reminisce on past year

Canada’s longest publishing non-daily newspaper, proudly serving Prince Edward County since 1830

MPs learn about Picton Terminals at breakfast meeting

Gay Lea Foods buys Black River Cheese Co-operative plans to keep 115-year-old brand alive, maintain existing retail outlet JASON PARKS STAFF WRITER

Yesterday marked the end of one era and the start of another in terms of cheese production in Prince Edward County. As of June 1, the last small cheese factory which was one of two dozen or more at one point in the 20th Century on this island, became part of the Gay Lea family. Late last week, the Ontario dairy farmer-owned co-operative which features over 3,800 members including 16 milking members in Prince Edward, announced it had purchased Black River Cheese Limited effective yesterday. The acquisition builds on its existing cheese operations in Teeswater and Ivanhoe and provides brand value to the host of Gay Lea products that are currently offered in supermarkets all over the province. The last remaining Prince Edward County cheese factory had been cooperatively run since its inception in 1901 and overcame a devastating fire in 2001 to bounce back stronger than ever with a new retail and production area. Foot traffic on weekends, especially in the summer time, offered the illusion that Black River was on very solid

DOWN BY THE RIVER After 115 years of operation the iconic Black River Cheese Company was officially acquired on Wednesday by Ontario dairy cooperative Gay Lea Foods. Cheese production at the facility is expected to be curtailed due to environmental regulations. (Jason Parks/Gazette staff)

footing but new and tougher environmental regulations plagued the tourist hot spot over the past decade and a half and the brilliance of building a cheese production factory on the banks of a river leading into Lake Ontario in 1901 became folly about ten years ago. Gay Lea president and chief executive officer Mike

Barrett spoke to the Gazette Monday and said the acquisition of Black River adds brand value to a company that is expanding its array of products in the marketplace. In addition to Black River, Gay Lea acquired western Ontario mainstay Hewitt's Dairy in late 2014 to enhance their ice cream offering and bought Salerno Dairy earlier

that same year to add to their cheese compliment. More recently, Gay Lea acquired a minority stake in Canadian goat milk processor Mariposa Dairy. Already operating Ivanhoe Cheese at this end of the province for the past eight years, securing Black River made sense for an Ontario milk co-operative that is clear-

ly growing in leaps and bounds. “We are continuing to add some brand value with our Ivanhoe and Salerno labels and with recently adding Hewitts, there was a chance to bring brand equity to our cooperative. Black River was a co-operative so that also made sense,” Barrett told the Gazette. In terms of future direction, Barrett agreed the amount of foot traffic that wanders into the store makes the retail front very viable. With retail outlets already established in Ivanhoe, Teeswater and the Salerno plant in Hamilton, Barrett said the Black River store will become another member of the Gay Lea retail family. “We are looking at modernization in terms of the store front and while we would obviously sell Black River Cheese there as well as our other stores, we would also offer Gay Lea chocolate milk, our smooth cottage cheese, Hewitts ice cream and our goat milk products. We see an opportunity for an expansion of what's offered currently,” he said. Barrett said he is no stranger to the area, having spent time with his family at Sandbanks Provincial Park in years past and acknowledged the area was becoming Ontario's new go-to wine region.

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Federal and provincial officials got an overview of what's planned for Picton Terminals this week at Parliament Hill. Mayor Robert Quaiff was in Ottawa Monday for the Eastern Ontario Wardens' Caucus annual breakfast with MPs. Local MPs Mike Bossio of Hastings-Lennox and Addington, Kim Rudd of Northumberland-Peterborough South, and Bay of Quinte MP Neil Ellis were in attendance. Minister of Innovation, Science, and Economic Development Navdeep Singh Bains was also present. While many topics were discussed, Quaiff said he was given an opportunity to give a presentation on Picton Terminals and the ambitious plans in the works at the port.

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Inside this week’s edition of the Gazette... OP/ED

Mayor lobbies in Ottawa for port project

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