BMW Case Study

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CASE STUDY Branded Environments

AFTER

BEFORE

BMW of Minnetonka CHALLENGE

With the grand opening of the new dealership approaching,

BMW of Minnetonka was looking to create a visually appealing environment to help provide customers and guests the ultimate dealership experience. The project involved design, production and installation elements for the “World’s Largest Indoor Showroom”. With the completion of the project, BMW of Minnetonka created a well defined and interactive branding opportunity for its employees, customers and guests. SOLUTION

Pictura Graphics was selected based upon its reputation and in-

dustry expertise. After discussing Pictura’s design experience and production capabilities, BMW of Minnetonka selected graphics printed to adhesive back vinyl. Pictura collected vintage and modern photography to capture over 90 years of BMW history which spanned a 350’ long by 14’ high wall. RESULTS

The graphics were highlighted in internal communication efforts

to BMW Staff at their Grand Opening Event which had over 800 guests in attendance. The end result was an appealing, eye-popping environment that connected BMW’s customers to their product.

“The vision of Pictura’s designers and the skill of their installers made what seemed like a daunting project truly enjoyable. Our interior spaces are filled with graphics that showcase our product and enhance the space.” Margaret Dioguardi BMW Minnetonka

For more information, call 888.590.5900 or visit www.picturagraphics.com


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