CUSTOM EXHIBITS & DISPLAYS - Green
Ecolab
When it comes to making exhibit graphics “green�, clients trust Pictura Graphics for the best solutions. The company has been a pioneer in the green movement and its ecoImagesTM product solutions are superior in terms of quality and environmental attributes.
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3M
For more information, call 888.590.5900 or visit www.picturagraphics.com
CASE STUDY “Green” Exhibit Graphics
“The attention to detail by the Pictura Graphics team is why we keep coming back.” Robin Kleinert Graphics Project Manager CenterPoint Exhibits
CENTERPOINT
solutions for ECOLAB CHALLENGE When the team at Ecolab approached CenterPoint for exhibit solutions, their vision was to not only highlight their Vehicle Care brands in their display messages, but to uphold to their company’s sustainability initiatives well. Sustainability is inherent in Ecolab products and services, so their exhibit needed to also reflect this. SOLUTION As a valued strategic partner to CenterPoint, Pictura Graphics helped identify the best graphic materials for the project. Turning to Pictura’s ecoIMAGES™ product line of eco-friendly graphic alternatives (eco fabrics, textiles, boards and vinyls), Pictura made the best recommendations for the project specifications. Four 8’ x 15’ double-sided banners were created using direct print (UV) to ecoBANNER material, with pole pockets sewn in to finish to specification. Counter wraps at 96” x 42” each, also utilized UV printing to adhesive material, allowing for consistency in image and color matching across multiple media. RESULTS By providing integrated sourcing, conceptualization, layout and design services, Pictura delivered the value-added customer experience CenterPoint and Ecolab envisioned. With premium customer service, creative design, cutting-edge technologies, custom finishing and unique product fulfillment, Pictura delivers innovative graphic solutions and extraordinary results.
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For more information, call 888.590.5900 or visit www.picturagraphics.com
CASE STUDY “Green” Exhibit Graphics
3M CORPORATION CHALLENGE 3M is one of the nation’s most respected brands and is committed to environmental business practices, which it extended to its custom tradeshow exhibit at the 2009 Greenbuild conference. Pictura Graphics collaborated with Freeman to provide 3M with the most environmentally responsible graphic solutions and enable the company to be consistent with the “green” exhibiting guidelines of Greenbuild. SOLUTION Pictura’s ecoImages propriety line of “green” graphic offerings provided the appropriate solutions to align 3M with Greenbuilds‘s overall conference mission. The ability to be involved with the initial concept design and exhibit development provided the Pictura with the opportunity to utilize the appropriate graphic solutions. Signage was printed on materials manufactured from recycled content and completely recyclable.
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RESULTS 3M was completely satisfied with the graphic solutions provided by Pictura Graphics and respects its leadership in environmentally responsible business practices in the exhibit and event industry. The results exemplified Pictura’s ability to deliver quality graphic solutions with the respect towards the client’s branding and environmental business initiatives.
For more information, call 888.590.5900 or visit www.picturagraphics.com
GREEN EVENTS
Greenbuild
Autodesk
Greenbuild
Autodesk
Today, many events are incorporating new guidelines that promote “green” practices. Traditional graphics that contained PVC content or were non-recyclable now have sustainable alternatives. Pictura’s ecoImagesTM product, coupled with its Sustainable Green Printing (SGP) Certification, provide meeting planners and venues address the ever-rising standards for sustainable meetings.
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West Coast Green
For more information, call 888.590.5900 or visit www.picturagraphics.com
CASE STUDY “Green” Events
GREENBUILD CHALLENGE
Greenbuild is the largest environmentally responsible tradeshow in
the country. Stetson Convention Services was seeking to expand the level of “green” graphics and signage at the 2009 Greenbuild International Conference and sought out Pictura Graphics for their expertise as a Sustainable Green Printer and their ecoImagesTM product offering. The collaboration between Greenbuild, Stetson and Pictura demonstrates the collaboration between organizations to shape the environmental direction within the event industry. Ultimately, the challenge was to increase the adoption of green signage at the convention and exemplify leadership in environmental practices for the Greenbuild event. SOLUTION
Stetson is well respected as the nation’s most environmentally
responsible decorator, which provided a strong working knowledge of printable media available for event signage. Pictura’s 3rd party certification as a Sustainable Green Printer, coupled with their ecoImages TM propriety line of “green” graphic solutions, provided valuable enhancements to the signage program. Graphics were printed primarily on materials that were recyclable, manufactured from recycled content, or increased biodegradability. All signage was printed with water based or UV inks. RESULTS Greenbuild was commended for its environmental performance compared
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to green meeting industry standards for the 2009 conference. Stetson and Pictura are proud of the contributions they were able to provide for this event, while demonstrating leadership in environmentally responsible business practices in the exhibit and event industry.
For more information, call 888.590.5900 or visit www.picturagraphics.com
CASE STUDY “Green” Events
AUTODESK CHALLENGE A world leader in 2D and 3D design software for manufacturing, building, construction, engineering, media and entertainment, Autodesk Inc. is also recognized as a thought leader in sustainability. The Autodesk University (AU) conference held each year in Las Vegas is the world’s largest learning and networking event for Autodesk product users, attracting tens of thousands of customers. Spread out over dozens of meeting rooms, exhibit halls and conference events, AU requires a substantial amount of way-finding signage and event graphics. Seeking to substantially reduce the carbon footprint of their AU 2009 event, Autodesk turned to Pictura Graphics. SOLUTION Working months in advance of the AU event, Autodesk event planners and Pictura teamed to produce graphic solutions that were substantially more eco-friendly and sustainable than in previous years. Pictura constructed conference banners in a unique 2-piece configuration which allowed for re-use at future events. In
“Pictura Graphics not only produced graphics that were of excellent quality, they helped us to make significant strides in making the AU event more sustainable.” Brigid Ward Event Manager Autodesk, Inc.
addition, the signage was produced utilizing Pictura’s ecoImages line of sustainable substrates that were recyclable and bio-degradable, reducing the amount of waste gener-
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ated by the AU event. RESULTS Autodesk successfully integrated a “green theme” into the AU 2009 event, communicating their goals and objectives to conference guests. Following the event, Autodesk compiled data for their shareholders and stakeholders highlighting their achievements in waste reduction, reuse and recycling.
For more information, call 888.590.5900 or visit www.picturagraphics.com
CASE STUDY “Green” Events
WEST COAST GREEN CHALLENGE West Coast Green represents the largest milestone yet in the green innovation movement, providing the latest best practices and key players in building, business and design. The conference has grown to meet the needs of industry leaders, practitioners and homeowners. At West Coast Green you’ll find over 300 exhibitors showcasing the latest in resource-efficiency among a stunning array of green and healthy building products. SOLUTION West Coast Green sought out Pictura Graphics to assist the conference
“Pictura Graphics did a commendable job in providing the event décor and signage solutions with a strong consideration for the environment .”
with the latest in environmentally responsible décor. In addition, the ability to maximize “reduce, reuse, recycle” initiatives in terms of graphics and display solutions provided by Pictura was a valuable attribute in the selection process.
Abbie Monroe West Coast Green
RESULTS Pictura provided graphic solutions that were above and beyond the expectations of the staff at West Coast Green. The overall experience in customer service and graphic quality, not to mention the “green” graphic attributes, was more than what the
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client had anticipated.
For more information, call 888.590.5900 or visit www.picturagraphics.com