How to Use Google Analytics to Get a Better Website When signing in to Google Analytics, you have probably just look at your traffic for the day and see if it’s lower or higher than the previous day. After doing this, you probably look around and click on pretty graphs, yet after several minutes what did you do? In many cases, you will do nothing, yet here are the ways on how you can change your habit: With the use of map overlay feature in the country view, it does not provide much insight about your visitors. Nevertheless, drilling down city level could provide you more useful information about your targeted audience. For instance, just because your business is in US, it does not mean that your traffic will come from the US, some of that could be from London. When you dissect geo data and have a clue of where most of your audience located, you may modify your business to suit such particular audiences. Through benchmarking screen, you can compare your traffic stats with your competitors. Of course, the data is not 100 percent accurate for the reason that all your competitors might not be using Google Analytics, yet it is better than nothing. If your service or product is bought once by customers and you haven’t seen them, then your goal might be getting more new visitors into your site. If you’re searching for repeat business, your goal can be to increase the number of your returning visitors. A good way to do this is through using referrer information or cookies that will let you display the custom options to various kinds of visitors. Acquiring more traffic to your site is one way of increasing your sales, yet another way could be controlling how many individuals leave your website. If people are not staying, you might want to modify the design of your website or product offerings so that it’s more attractive. Usually, this is the easiest way in increasing your revenues. You might be an advanced computer user, yet your customers might not. Through knowing web browsers your customers usually utilize,
How to Use Google Analytics to Get a Better Website you’ll be able to know if your website is compatible with such browsers. Referring sites will provide you a better idea of the ways people get to your site. If you get a burst of site traffic you’ve never heard of, check it out. Know if you can still get a burst of traffic again. When you determine what your visitors dislike and like, you may offer them new things that you think could interest them. If people want one particular item, you may offer some products, content or services that might compliment that item. It is amazing how many individuals do not have goals setup within their account on Google Analytics. If you do not have goals, how will you know you’re meeting your numbers? Set up your goals if you have not already. If you do, ensure to tie in goal data with all your traffic stats.