Media Planner 2015
THE
Night View Main Street, Danville, Virginia
3157 Westover Drive Danville, Virginia 434-822-1800 www.piedmontshopper.com
2015 Media Planner - Piedmont Shopper Danville, Virginia • Call 434-822-1800 to Advertise
We at the Piedmont Shopper are very proud of our city and it’s heritage. And, we are proud that after 14 years, the Piedmont Shopper has become the reader favorite and most widely circulated newspaper in Southern Virginia. Please review this media planner and let us know how we can help you, as we have hundreds of other businesses, get the best value for your advertising dollars. Before advertising anywhere, be sure to check the facts to make sure your message is reaching the most people for the best price! It’s all about how many eyeballs are on your ad.
The Paper Started: 2001 Published: Weekly - Thursday Cost: FREE Size: Broadsheet 10.5’ x 20” Awards: 19 Publishing Excellence Awards Content: Approx. 1,000 Classified Ads Weekly Local Obituaries Local News & Human Interest Stories Jokes, Puzzles, Games, Trivia, Facts, Etc. Inspirational Columns
The Readers The Piedmont Shopper is rack distributed to readers in over 200 locations in Danville and Pittsylvania County Gender:
45% Male - 55% Female
Age:
18-34 /18% • 35-65 /66% • over 65 /17%
Income:
Over $50,000 - 51% $25,000 - $49,999 - 32%
Education:
87% Graduated HS or College
* Circulation and readership facts provided by the Circulation Verification Council (CVC) Audit 2015
2015 Media Planner - Piedmont Shopper Danville, Virginia • Call 434-822-1800 to Advertise
The Value The Piedmont Shopper reaches so many more readers than other local media... Circulation 24,602 per issue compared to... 13,468 Register & Bee 8,334 Star Tribune Readers per copy: 2.25 Total readers per issue: 55,355 Readers who said they frequently purchase products or services from ads seen in the Piedmont Shopper
80.2%
How long readers said they kept the Piedmont Shopper 74% 1-4 days 26% 5 days - 1 week or more
Rates for display ads (per issue) Front: Hotspot (business card size) Quad (4.89” x 5”)
Inside Front & Page 3
$16 per column inch
ROP Black & White
$10 per column inch
ROP Color
$14 per column inch
$125 $ 300
Frequency Discounts (front page ads have no discounts) 6 issues - 5% 13 Issues 7% 26 Issues - 10% 52 Issues - 15%
Column Sizes: 1 Col. 1.56” 5 Col. 8.22”
2 Col. 3.22” 3 Col. 4.89” 6 Col. 9.89”
4 Col. 6.56”
Price for inserts (per issue)
$32 per thousand x 25,000 = $800 $30 per thousand (with 3 or more insertions) $750 each Inserts should be shipped 2 weeks in advance to: The News & Advance - 101 Wyndale Drive Lynchburg, VA 24501
2015 Media Planner - Piedmont Shopper Danville, Virginia • Call 434-822-1800 to Advertise
Web & Social Media www.piedmontshopper.com Average monthly stats
VISITORS 25,016
PAGE VIEWS 89,771
PAGES PER VISIT 3.59
TIME ON SITE 3:32
FANS 7,441
Our Staff
Kathy Crumpton Publisher/Owner kathy@piedmontshopper.com
Michelle Freeman Office Manager michelle@piedmontshopper.com
Jill S. McDaniel Composition Editor Web/Classcandy Mgr. jill@piedmontshopper.com
DISPLAY AD SALES
Monica Hamilton Classified Ads Manager ads@piedmontshopper.com
Judy Bryant Advertising Sales Consultant judy@piedmontshopper.com Cell: 434-489-7897
Joey Van Pelt Graphic Designer joey@piedmontshopper.com Lesley Tucker Advertising Sales Consultant lesley@piedmontshopper.com Cell: 434-489-1382
Contact Office: 434-822-1800 Fax: 434-822-2400
Website:www.piedmontshopper.com
Email: info@piedmontshopper.com Classified Ad Hotline: 434-822-8111 Text or Fax Your Classified Ad: 434-822-1800 Email Classified Ads to: ads@piedmontshopper.com