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Communications
General Fund
Summary: The Communications Department administers the internal and external County communications programs and assists with department communication activities, providing for countywide coordination and consistency.
Budget Highlights:
The 2022-23 biennial budget for Communications is 12.4%, or $518,100, above the 2020-21 level and includes support for public safety community outreach and human trafficking awareness.
FUNDING SOURCES
Charges for Services Revenue 210 — —
Total 54,230 4,183,570 4,701,680 518,110 12.4
EXPENDITURES
2018-19 Actual 2020-21 Budget 2022-23 Budget Absolute Change
Percent Change
Salaries 969,901 2,614,140 2,881,520 267,380 10.2 Benefits 385,131 1,033,700 1,033,500 (200) — Supplies 34,627 61,840 143,740 81,900 132.4 Other Services and Charges 246,396 473,880 642,920 169,040 35.7
Total 1,636,054 4,183,570 4,701,680 518,110 12.4
Director - Communications Communications Manager Public Information Specialist Communications Coordinator Communications Specialist IT Technical Writer
Total
STAFFING SUMMARY
2018 FTE 2019 FTE 2020 FTE 2021 FTE 2022 FTE
2023 FTE
0.94 0.94 0.94 0.94 0.94 0.94 — — 1.00 1.00 2.00 2.00 1.00 1.00 10.00 10.00 10.00 10.00 0.94 1.00 — — 1.00 1.00 2.00 2.00 1.00 1.00 — — — — 1.00 1.00 — —
4.88 4.94 13.94 13.94 13.94 13.94
PERFORMANCE MEASURES
Mission: Create and implement the most effective and efficient ways to communicate with Pierce County’s internal and external stakeholders.
Priority Objective Activity
Effective Government 1. Customer-Focused Services a. County communications programs Effective Government 2. Talented and Diverse Employees b. Employee recruitment using LinkedIn c. Internal County communications
Measure
2019 Actual 2020 Actual
2021 Estimate 2022 Target 2023 Target Objective
Percent of website users via mobile device 53% 51% 50% 52% 54%
1 Number of website users 45.6M 48.7M 55.0M 57.7M 60.5M 1 Number of undirected contact forms 707 810 840 780 740 1 Speed of response to Facebook messages, in hours 19.4 15.8 13.5 13.0 12.5 1 Average pay-per-click $0.25 $0.26 $0.20 $0.19 $0.18 1 LinkedIn engagement rate 2.0% 3.7% 4.2% 4.4% 4.6% 2 Employee satisfaction level 84% 84% 88% 90% 92% 2 Average monthly Executive Blog page views 5,145 5,375 5,400 5,450 5,500 2
INPUT/OUTPUT MEASURES
Unit of Measure 2018 Actual 2019 Actual 2020 Actual
2021 Estimate
2022 Estimate
2023 Estimate
Communications
Design Projects Each 449 398 698 550 575
Events & Speaking Engagements Each 79 57 26 50 55
News Releases & Media Relations Each 542 450 457 450 464 600 60 487
Press Conferences Held Each
3 — — — — — Public Education Campaigns Each 41 11 32 25 27 28 Social Media Engagement/Constituent Each 3,087,353 5,572,120 12,584,695 13,045,185 13,697,444 14,382,316 Taped Council meetings Each 200 177 197 200 200 200 Video & PSA Projects Video 180 100 197 195 200 205 Website Content Pages 10,328 13,344 21,866 30,000 31,500 33,075 Writing & Blogs Each 120 139 149 150 158 166
PERFORMANCE RATIOS
Percent of Total County Employees
0.45% 0.40% 0.35% 0.30% 0.25% 0.20% 0.15% 0.10% 0.05% 0.00%
0.10% 0.13% 0.16% 0.16% 0.41% 0.41%
2012 2015 2017 2019 2020 2021
From 2012 to 2021 Communications employees as a percent of all County employees increased 309%. The ten year average is 0.19%.
Percent of Total County Expenditures
0.20% 0.18% 0.16% 0.14% 0.12% 0.10% 0.08% 0.06% 0.04% 0.02% 0.00%
0.10% 0.09% 0.11%
0.09% 0.13% 0.18%
2012 2015 2017 2019 2020 2021
From 2012 to 2021 Communications expenditures as a percent of total County expenditures increased 81.5%. The ten year average is 0.10%.
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