Pietro Cedone portfolio

jan. 2018

a short introduction

My name is Pietro Cedone and I am a young communication designer currently based in Milan, I recently finished my studies at Polytechnic of Milan where I received both Bachelor and Master degree in Communication Design. I have realized a Master Degree thesis about the actual phenomenon of the so-called “independent magazines” in which I have investigated about the ways, potentialities and motivations of grassroots paper printing in the present age. You can read it entirely here. Until now I have discovered that I can work in several areas of communication design. Despite of that, I am particularly interested in editorial design, branding and – from a few time – I really got fascinated by motion graphics. I learnt how to use AfterEffects and I am currently learning how to use Cinema 4D following an online training course by Grayscalegorilla. For me, studying design has always been something beyond things like “I have to become a great designer, I have to improve all my technical skills”. I perceive communication design as a way to help someone in solving a problem in (possibly) unexpected ways. So, I think a designer is someone who must focus both on his skills and on the needs of the people around him in order to learn more and more to interpret people needs and desires. For this reason, during my university years I tried not to care only about my projects: for example, I became a students spokesperson in the Degree Course Council where I worked together with professors and students in order to improve the didactics of the course. For the same reason, I planned and held a short AfterEffects training course first-year-students oriented. Anyway: you can also take a look to my curriculum vitae (you find it on the back cover of this portfolio). y in Milan. ctor working at FUD Fa tly en rr cu I’m : te Last upda as UX, e design process th in ed lv vo in y nl I’m mai gner. d re-branding desi an ng di an br al ic phys

index

BA thesis - Poesie by Gregory Corso

pp. 4-7

Contest - Cersaie Manifesto

pp. 8-11

Mexican migrant generator

pp. 12-15

VITA printed stuff

pp. 16-19

Illustrations for Style magazine

pp. 20-23

MA thesis - Grassroots magazine pp. 24-29 Marriages and divorces in Italy (1971-2010)

p. 30

VITA magazine issue 5 teaser

p. 31

Trenitalia staging areas format

pp. 32-33

/ Curriculum vitae

p. 34

BA thesis - Poesie by Gregory Corso

jan. 2014

This is a reinterpretation of an existing book titled â&#x20AC;&#x153;Poesieâ&#x20AC;?. It was originally published in 1971 by Guanda Editore and it was a collection of poems written by the italoamerican poet Gregory Corso. It is a visual book: I designed a visual language which is above (both literally and metaphorically) the written content. This language aims to give a visual shape of what the poet thought about writing poems: he considered it as a way to elevate himself above his wretched life.

in team with -

client academic project

Ba thesis - Poesie by Gregory Corso

BA thesis - Poesie by Gregory Corso

client academic project

jan. 2014

7 22

Ba thesis - Poesie by Gregory Corso

contest Cersaie manifesto

july 2014

A manifesto proposal realized for a contest launched by CERSAIE – Salone internazionale della ceramica per l’architettura e dell’arredobagno. The concept of the images we produced is the khôra: a coarse surface from which everything can be generated. We wanted to underline a core property of ceramic: to be liquid and solid at the same time. From this liquid material everything solid can emerge.

in team with Anna Colonnelli Marcello J. Biffi Filippo Castellano

client CERSAIE

contest: Cersaie manifesto

Contest Cersaie manifesto

Ufficio Stampa EDI.CER. spa Viale Monte Santo 40 41049 Sassuolo (Modena) T. 0536.804585 / F. 0536.806510

Segreteria operativa PROMOS srl - P.O. Box 37 40050 Centergross Bologna T. 051.6646000 / F. 051.862514

july 2014

www.cersaie.it Organizzato da EDI.CR. spa Promosso da Confindustria Ceramica In collaborazione con BolognaFiere

Ufficio Stampa EDI.CER. spa Viale Monte Santo 40 41049 Sassuolo (Modena) T. 0536.804585 / F. 0536.806510

Segreteria operativa PROMOS srl - P.O. Box 37 40050 Centergross Bologna T. 051.6646000 / F. 051.862514

www.cersaie.it Organizzato da EDI.CR. spa Promosso da Confindustria Ceramica In collaborazione con BolognaFiere

Contest Cersaie manifesto

Ufficio Stampa EDI.CER. spa Viale Monte Santo 40 41049 Sassuolo (Modena) T. 0536.804585 / F. 0536.806510

Segreteria operativa PROMOS srl - P.O. Box 37 40050 Centergross Bologna T. 051.6646000 / F. 051.862514

www.cersaie.it Organizzato da EDI.CR. spa Promosso da Confindustria Ceramica In collaborazione con BolognaFiere

Mexican migrant generator

jan. 2016

This is a project I realized working in team during the Final Synthesis Course (by Density Design) during the Master Degree course at Politecnico di Milano (A.Y. 2015-2016). In this course, we worked on the migration topic. In particular, during the last phase of the course we decided to investigate in which way cinema helps in transmitting stereotypes about migrants (both positive and negative ones). We discovered that the migratory flux which is told the most in the film industry is from Mexico to USA, so we decided to focus on mexican migrants who go toward the United States. We collected the features of 72 characters of movies about this particular topic. In the online experience we designed we propose the user to create what he thinks is â&#x20AC;&#x153;the standard mexican migrant presented in moviesâ&#x20AC;? by using an interactive dashboard. Once the userâ&#x20AC;&#x2122;s character is born, it is possible to discover if and in how many movies a similar character is presented, so the user can find out how much his personal character is part of cinema stereotypes. In the last part of the website there is a visualization in which it is presented the gap between how a movie character actually is (good o r evil) and how he is perceived by the people watching the movie. This kind of data has been obtained by plotting the keywords the users write about each movie in IMDB). Anyway, it is easier done than said: try it yourself (https:// goo.gl/zUK3O1). Use exclusively arrow keys to navigate.

in team with Lucia Cosma Sebastian Forero Camilla Borrero Giovanni Rabuffetti

client academic project

Mexican migrant generator

jan. 2016

Mexican migrant generator

try he it re

VITA printed stuff

feb. - apr. 2016

Several projects realized during my collaboration with VITA magazine.

in team with -

client VITA magazine

VITA printed stuff

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Illustrations for Italian Style magazine

may 2016

Illustrations of the maps of four important italian cities (Milan, Florence, Venice and Rome) with some of their main cultural and fashion attractions realized for Italian Style magazine (RCS mediagroup).

in team with -

client Italian Style magazine

Illustrations for Italian Style magazine

jan. 2014

Illustrations for Italian Style magazine

ACCADEMIA DI BELLE ARTI

ARMANI

SILOS

MA thesis Grassroots magazine

apr. 2017

This is the thesis I wrote for my Master Degree in Communication Design at Politecnico di Milano. It is an investigation about the so-called “independent magazines”, an actual phenomenon characterized from blurred boundaries. Indeed, one of the attempts of my research is to better define this phenomenon. I also wanted to focus on the ways, motivations and potentialities of grassroots paper printing in the present age, which was defined as “Liquid modernity” by Zygmunt Bauman and “Convergence culture” by Henry Jenkins. I also paid particular attention in the behavior of these grassroots publishing experiences online. Indeed, I think that one of the more interesting features of these publications is their particular way of realizing a trans-medial storytelling.

in team with -

client academic project

MA thesis Grassroots magazine

apr. 2017

Ba thesis - Poesie by Gregory Corso

read it here

MA thesis Grassroots magazine

apr. 2017

MA thesis Grassroots magazine

Marriages and divorces in Italy (1971-2010)

feb. 2016

An animated data visualization about the amount of marriages and divorces in Italy from 1971 to 2010. Data source: portdata.pt

it see e r he

in team with -

client academic project

VITA magazine issue 5 teaser

apr. 2016

A short video teaser realized for VITA magazine â&#x20AC;&#x153;Fucina Italiaâ&#x20AC;? issue. Illustrations by Sarah Mazzetti.

see he it re

in team with -

client VITA magazine

Trenitalia staging areas format

jun. 2017

This is a motion graphics format realized to present several Trenitaliaâ&#x20AC;&#x2122;s abandoned staging areas in Italy. This is the pilot-project about EX OGR area in Florence.

in team with Stefano Mandato

client Trenitalia

Trenitalia staging areas format

see he it re

p fsfi sw: ren ze