PILAR ESLAVA SAUCEDO
ILLUSTRATION AND GRAPHICS 104AAD JAY TAYLOR
1 INTERVIEW A CLASSMATE
PAULA BONET
XUAN LOC XUAN
ELLY SMALL WOOD
MANJIT THAPP HENN KIM
NOTES FROM
INTERVIEW
2 IDEA GENERATION
50 THUMBNAIL SKETCHES
TOP THREE IDEAS
3 EXPERIMENTATION AND DEVELOPMENT
100 DRAWINGS
4 DOCUMENTARY POSTER
Weekly Tutorial Feedback Sheet. You must make arrangements to meet your project supervisor each week to discuss progress on your project work. Use the following form to note the feedback you have received and to detail what you plan to do next in order to address this feedback. You will need to supply copies of these as part of your assessment submission.
Project title: Advertising Tutorial Date: 10 December 2017 Your Name: Pilar Eslava Saucedo Supervisors Name: Jay Taylor
Feedback received. (make notes here) Jay told me in a tutorial that the idea was nice but that I should add more flowers.
Actions in response to feedback. (minimum of 3) 1. I tried adding more using the red pen but since the background had been made using pure ink, it didn’t really work. 2. I thought that maybe if I added paper on top I could draw on it, that way I was able to add more flowers. 3. I also bought a special white pen to draw some petals in the background.
Signed: Pilar Eslava Saucedo 2017
Date: ‌11-12-
5 EDITORIAL
Catastrophism
noun 1.
GEOLOGY noun: catastrophism the theory that changes in the earth's crust during geological history have resulted chiefly from sudden violent and unusual events. https://books.google.es/books?id=25I9xGn19u8C&pg=PA127&lpg=PA127&dq=dodo+catastrofismo&source=bl& ots=3Pb8yifyKo&sig=SxbZmIPMXHYN6bHyBaWbCjRzGfU&hl=es&sa=X&ved=0ahUKEwiI1dXN6DXAhVLWBQKHWcwDV0Q6AEINTAF#v=onepage&q=catastrofista&f=false
Catastrophism -- Past Cataclysmic Activity Catastrophism is the idea that many of Earth’s crustal features (strata layers, erosion, polystrate fossils, etc) formed as a result of past cataclysmic activity. In other words, the Earth’s surface has been scarred by catastrophic natural disasters. Catastrophism -- Uniformitarianism Catastrophism is contrary to Uniformitarianism, the accepted geological doctrine for over 150 years. Uniformitarianism states that current geologic processes, occurring at the same rates observed today, in the same manner, account for all of earth's geological features. As present processes are thought to explain all past events, the Uniformitarianism slogan is "the present is the key to the past." Uniformitarianism ignores the possibility of past cataclysmic activity upon the surface of the earth. James Hutton first purposed the doctrine of uniformity in his publication, Theory of the Earth (1785). Sir Charles Lyell endorsed Uniformitarianism in his work, Principles of Geology (1830). Uniformitarianism is fundamental to Lyell's geologic column. Uniformitarianism and the geologic column, both of which assume uniformity, have been disproved in recent years by geologic features such as poly-strata fossils, misplaced fossils, missing layers and misplaced layers (including layers in reverse order or "ancient" layers found above "modern" layers). Furthermore, observed cataclysmic events such as the eruption of Mt. St. Helens in 1980 have validated Catastrophism. Prior to the introduction of Uniformitarianism, Catastrophism was the accepted geological doctrine. Once again, Catastrophism is becoming accepted as an accurate interpretation of earth's geologic history. Catastrophism -- Empirical Evidence Catastrophism is supported by actual, recorded history. Nearly 300 ancient flood legends have survived the ravishment of time. Legends of a worldwide deluge, commonly known as the "Noachian Flood," are found in Europe, Asia, Africa, Australia, North American and South America. Furthermore, earth's sedimentary layers with the fossil record seem to suggest a past marine cataclysm. Sedimentary rock (sandstone, siltstone, shale, limestone, etc) is the result of moving water, laid down layer upon layer by hydrologic sorting. Animals whose fossil remains are found within those layers must have been caught in this running water to have been buried and preserved. The remains, as well as the rocks, would be sorted according to density. Otherwise, the carcasses would rot or be scavenged. Approximately 95% of all earth's fossil remains discovered thus far are marine invertebrates. Of the remainder, approximately 4.74% are plant fossils, 0.25% are land invertebrates (including insects), and 0.0125% are vertebrates (the majority of which are fish). Roughly 95% of all land vertebrates discovered and recorded to date consist of less than one bone. Catastrophism -- The Noachian Flood Catastrophism is supported by the evidential data. Catastrophism supports the Noachian Flood. Dramatic evidence is everywhere except in the popular press. For instance, who is aware that fossil remains of clams (found in the closed position, indicating they were buried alive) have been found atop Mt. Everest? What about whale fossils and petrified trees that stand upright through multiple sedimentary layers supposedly separated by millions of years? It is a remarkable time to reinvestigate the facts and determine your own position.
Example 1:
Example 2:
Firms’ failure to respond may put hydro project clearances at risk In a meeting held last month on hydropower projects, power minister R K Singh stated that ‘partial clearances’ given to companies will be ‘rescinded’ if they do not respond to the Central Electricity Authority’s comments on detailed project reports in 2-3 months.
Example 3:
I became particularly interested in the style of The NEW YORKER
6 ADVERTISING
Weekly Tutorial Feedback Sheet. You must make arrangements to meet your project supervisor each week to discuss progress on your project work. Use the following form to note the feedback you have received and to detail what you plan to do next in order to address this feedback. You will need to supply copies of these as part of your assessment submission.
Project title: Advertising Tutorial Date: 18 November 2017 Your Name: Pilar Eslava Saucedo Supervisors Name: Jay Taylor
Feedback received. (make notes here) I was told by my classmates that the illustration looked too simple and they pointed that “simple” and “simply” weren’t the same. The colour once printed wasn’t appealing neither. It was also pointed that the product I was selling wasn’t clear.
Actions in response to feedback. (minimum of 3) 1. I changed the slogan “Keep SIMPLE keep” for “Keep it simple, simply keep it” 2. I added more elements to the composition to give it strength, considering putting the model of the chair itself to make it clearer for the potential customer. 3. I improved the colour and corrected some minor mistakes I found in the drawing.
Signed: Pilar Eslava Saucedo 2017
Date: …25-11-
5 WAYS TO INJECT EXCITEMENT INTO YOUR ‘BORING PRODUCT’ MARKETING Bad news, brands: Not every company can be Apple. Not every company can produce visually appealing products that are designed to go directly into the hands of consumers. We know it’s a tough pill to swallow. But it’s the reality. Fact is most companies don’t produce flashy products. The majority of brands create parts and pieces used in other products. Or manufacture items sold through distributors. From a standalone product standpoint, there’s nothing flashy about them. But these are the products that make the world go round. YOUR PRODUCT BOASTS A BRILLIANTLY IMPORTANT PURPOSE The Apples of the world are the outliers. We don’t need iPhones and iPads. We need nuts and bolts. We need flush valves for toilets. We need those plastic things that go on the ends of our shoelaces (called aglets, not “flooglehorns” as Tom Cruise tells us in Cocktail). Those are the products that fuel our lives. Yet the Apples get all the marketing glory. They’re the cool kids on the block. And it’s given all the other companies out there an inferiority complex. SO YOU MUST DESTROY YOUR MARKETING LIMITATIONS When it comes to marketing and branding, too many companies place themselves inside a box of limitations. They compare themselves with the Apples of the world and they can’t compete. They see their products as boring or unsexy, so they believe their marketing efforts have to be boring too. So they do what everyone else in the industry does. It’s a sadly selffulfilling prophecy. But just because your product isn’t as visually appealing as an iPhone doesn’t mean your marketing can’t be as interesting and engaging as Apple’s. In fact, if you have what you consider to be a “boring” or “unsexy” product that’s all the more reason to make your marketing more bold, exciting and engaging. HOW TO SPICE UP YOUR STALE PRODUCT MARKETING For all the companies out there that think your marketing is limited by the products or services you sell, this is your wake-up call. Whether you supply companies with toner or manufacture rubber bands, your marketing choices are your chance to leave your mark. It’s time to take that chance.
1. MAKE IT ADVANTAGEOUS One thing boring brands do all the time is focus on specs and features of their products. That’s a fantastic way to put people to sleep. People don’t care about specs. They care about how a product will impact them. Bring your benefits to the forefront of your marketing and move the features to the background. 2. MAKE IT SIMPLE. The key is to whittle your marketing down to the essential message. If you’re selling flush valves, maybe the message is “it won’t go down without us”. If your selling screws, maybe the messages is “without us, everything falls apart.” Use Apple as an example. Don’t be afraid to go simple. 3. MAKE IT VISUAL Your product may not be much to look at. Washers and aglets aren’t much to look at. But that doesn’t mean you can’t make your product visually interesting. Show your product in colourful or unique settings. Or show how an artist has used your product to create stunning artwork. Make people see your product in a different light. For the washer, you could show the product next to a picture of the world weightlifting champion with the caption: “Only one can hold 10,000 pounds of weight”. For our aglet, you could show a dozen pairs of different sneakers with a caption that says, “What do all these shoes have in common?” 4. MAKE IT NARRATIVE Behind every product is a story. Many stories really. How your product came into existence, how people use your product, how your product makes a difference in the world. Those are all stories that can be used to make your marketing more interesting. Your product is just a thing, but a story creates an emotional connection. Tell people why your product matters. Think about Jared, the guy who lost all the weight by eating Subway sandwiches. Subway turned his story into a highly successful marketing campaign. Do the same. If you are a paper company, show how clients are using your paper. Show the notes, reports and contracts that have shaped companies— and people’s lives. 5. MAKE IT FUNNY It’s a risky approach because you actually have to be funny for it to work. But for a “boring” product, a little humour can go a long way. You can even make a joke of how boring people perceive your product to be
7 SECUENCIAL IMAGERY
Weekly Tutorial Feedback Sheet. You must make arrangements to meet your project supervisor each week to discuss progress on your project work. Use the following form to note the feedback you have received and to detail what you plan to do next in order to address this feedback. You will need to supply copies of these as part of your assessment submission.
Project title: Sequential imaginary Tutorial Date: 10 December 2017 Your Name: Pilar Eslava Saucedo Supervisors Name: Jay Taylor
Feedback received. (make notes here) I requested feedback from my friends and family. The majority of them said that I needed to “clean” the comic, and that some of the images were difficult to understand.
Actions in response to feedback. (minimum of 3) 1. Changed the concept of some of the images. 2. “Clean” the comic using photoshop, removing the squares of the page from most it. 3. Made the colours brighter and more engaging.
Signed: Pilar Eslava Saucedo 2017
Date: …19-12-
8 DIGITAL MEDIA
Weekly Tutorial Feedback Sheet. You must make arrangements to meet your project supervisor each week to discuss progress on your project work. Use the following form to note the feedback you have received and to detail what you plan to do next in order to address this feedback. You will need to supply copies of these as part of your assessment submission.
Project title: Digital media Tutorial Date: 16 December 2017 Your Name: Pilar Eslava Saucedo Supervisors Name: Jay Taylor
Feedback received. (make notes here) I requested feedback from my friends and family. Many of them suggested to change the technique in some areas of the face. They also pointed that the features were not symmetrical and that the typography I made was difficult to read.
Actions in response to feedback. (minimum of 3) 1. Changed the features slightly in photoshop. 2. Re-draw some of the parts of the face that weren’t fine. 3. Removed my text, changing it for a digital one in order to make it easier to read.
Signed: Pilar Eslava Saucedo 2017
Date: ‌19-12-
9 CHARACTER ART
10 SELF INITIATED
FEEDBACK SHEETS (4)
Thanks for your attention. Pilar Eslava Saucedo Student Id Email
7919976 eslavasp@uni.coventry.ac.uk