piliwu-design Profolio by PiliWu-Design Profile

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型隨在地 Form Follows Story

關於無氏製作 about pili-wu design

PiliWu-Design / 吳氏設計，原由吳孝儒 /PiliWu 所創立的個人設計工

PiliWu-Design is a design studio founded by Pili Wu in Taiwan with the aim

作室，目標希望立足台灣，發揚台灣於東方現代設計的發言權。2009 -

of enhancing the Taiwanese design visibility in the Asia market. From 2009

2013 年間因作品具強烈的台式風格，長年受邀參與米蘭國際設計展，更連續兩年進入了米蘭設計三年展中心展出，除了米蘭之外，2012 國

to 2013, due to the strong Taiwanese characteristic that his works carry, Pili had been continuously invited to the Milan Design Week and his works were included into the La Triennale di Milano for two consecutive years.

際設計之都赫爾辛基設計博物館邀展與紐約、京都、科隆、巴黎、北

Besides Milan, the participation in the 2012 World Design Capital exhibition

京、香港、杜拜等地展出，也因此獲得香港 ilivetomorrow 藝廊、北京

hosted by Helsinki Design Museum "DesignWorld" which toured around

五號藝廊、丹麥 Lyngby porcelain 百年陶瓷廠與台灣漢思藝廊、陶作坊、

New York, Kyoto, Cologne, Paris, Beijing, Hong Kong and Dubai lead to

JIA inc 品家、乾唐軒、春池玻璃、點點善、WHotel... 等的賞識，進行

collaborative opportunities with Hong Kong’s design gallery ILiveTomorrow,

合作生產銷售設計作品。

Lyngby Porcelain from Denmark, Beijing’s WUHAO Gallery and numerous Taiwan based companies such as Han Gallery, Lin’s Ceramics Studio, JIA Inc, ACERA, Spring Pool Glass, agoood, W Hotel and etc., leading to such joint

2013 年後因業務需求，工作室加入了不同專長的設計夥伴，轉型為「無

design products.

氏製作」( 原為吳氏設計 ) 正式由個人工作室轉型成為設計聯合事務所，公司服務內容也擴展至品牌整合、視覺包裝及策展執行等業務範疇，整

Since 2013, as a result of growing business demands, the original

合多元的設計角度，給予傳統產業、地方品牌整合性的專業服務。公司

personal studio PiliWu-Design transformed into PiliWu Design Associates.

服務內容包含品牌規劃、視覺整合、家具設計、產品設計、設計企劃、禮贈品開發、裝置及策展規劃等，我們深信設計能給予的不只有美麗的外觀，好的設計及策略更可以帶給產業新的商業思路及市場藍海。

Henceforth, the range of services expanded to brand integration, package design, product and furniture design, curation and etc.; giving traditional industries and local businesses professional consultancy by bringing together a diverse design perspective. Our value lies in providing businesses with new marketing strategies and creating blue oceans through proper

而我們也認為設計是因地制宜，追求的不只是展示於博物館的歷史事

design planning and tactics.

件，而是一切所見所聞最在地的智慧與態度，文化創意不單只有復古的故事，而是能夠與日常生活同時演進的當代設計。

We hold a strong belief in "designing locally", the pursuit is not about a single event in history, but the wisdom and attitude a whole community demonstrate. Cultural and Creative Industry is not merely about telling nostalgic stories, but more of a contemporary approach to connect cultural threads with everyday life.

More info // info@piliwu-design.com Facebook // https://www.facebook.com/PiliWuDesign/ Web // piliwu-design.com

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• Yii 國家工藝時尚計畫合作團隊 (2009-11) • 台灣創意設計中心 D - Te a m 顧問群 ( 2 0 1 4 - ) •中國 ELLE DECO 獲選亞洲新銳設計師 (2011) • La Vie magazine - 台灣百大創意接班人 (2012) • AD collector - the best design 2012 - THE TRENDS • S h o p p i n g D e s i g n - Ta i w a n D e s i g n B e s t 1 0 0

(2012)

(2016)

Pili Wu ｜吳孝儒 Ta ip ei, Ta iwan Sh ih -Ch ien Uni ve rsi ty de partme nt of In d u str ial Desig n

• La Vie magazine - 台灣創意力 100

(2017)

實踐大學工業產品設計研究所畢業實踐大學工業產品設計系兼任講師中華大學工業產品設計系兼任講師

2008 提名於德國科隆設計獎 Kölner Design Preis / Kölner Design Preis – Nominate

學學實驗高中課程講師無氏製作團隊負責人

2009 學學設計獎首獎 / Xue Xue award – First Prize 2011 香港 Ilivetomorrow 藝廊舉辦個展 -Industrial Craft / “Industrial Craft ＂ solo Exhibition@ ILIVETOMORROW gallery 2012 獲選為美國指標性蒐藏家雜誌 AD collector – The Best Design of 2012 2013 提名於日本東京設計師週 Asia Award / TOKYO DESIGN WEEK - ASIA AWARD - Nominate 2014 入選日本 Good Design Award 大獎 / Good Design Award (Japan) 2015 與陶作坊團隊合作 TeaParty 計畫獲選德國 IF design Award 及香港 Design For Asia Culture Award 2016 入選台灣金點設計獎 / Golden Pin Award 2016 獲得台北設計獎金賞 / Taipei International Design Award - Golden Award 2017 臺灣文博會 Taiwan Creative Expo 主題館 / 我們在文化裡爆炸合作策展 2018 策劃台灣設計館 / 日日器 - Shape Of Taiwanese Living at Taiwan Design Museum 2018 獲得金點設計獎年度特別獎 - 綠色設計 / Golden Pin Award- Special Annual Award -Green Design

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# 報章雜誌報導

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# 報章雜誌報導

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目

CO N T E N TS

專案企劃 / 設計＃識別設計＃視覺設計＃圖樣設計＃包裝設計＃產品設計＃傢俱設計＃裝置設計

品牌規劃 / 顧問＃識別設計＃視覺設計＃圖樣設計＃包裝設計＃產品設計＃傢俱設計＃裝置設計＃展場設計

137

錄

策展規劃 / 執行＃視覺設計＃圖樣設計＃展場設計＃空間設計

piliwu-design / profolio-content confindential ©

專案企劃 / 設計＃識別設計＃視覺設計＃圖樣設計＃包裝設計＃產品設計＃傢俱設計＃裝置設計

piliwu-design / profolio-content confindential © piliwu-design / profolio-content confindential ©

圈凳 Plastic Classic 專案企劃 / 設計

＃傢俱設計

圈凳的設計重點，是探討日常生活中的價值。「物以稀為貴」還是「庶民生活常備」比較重要？

優雅的古董圈椅，和夜市的塑膠板凳，都是生活中的「經典」形式。設計師質疑約定俗成的價值觀，結合非常反差的昂貴優雅的結構，與大量工業且廉價的塑膠凳，兩樣不具名的”經典”融合成另一項經典，因為歷史與使用背景的不同，成為強而有力的衝突對比，有趣的也同時結合了高級與廉價的使用背景，Plastic Classic 就是一張看似一體卻各自表述的椅子設計。

The Plastic Classic_LOOP project began as a focus on the transformation of Taiwanese culture, hoping to represent what I thought and felt of living in Taiwan.

The naming of this project–Plastic Classic, is aiming to redefine the design of such unknown “classical” cheap plastic stool; combining mass-produced cheap stool with a contradicting traditional loop chair of elegant structure and expensive imagery, hence creating a new classic; a strong contrast is made due to differing history and background, as well as the cheap and expensive expression that people already had in mind, Plastic Classic is a chair that has two personalities in one body.

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扣子沙發 COZ 專案企劃 / 設計

＃傢俱設計

在華人的傢俱歷史上，很少有軟性的傢俱配件，

It’s a rare sight to see soft components in Chinese

都是以木結構為基礎，而「沙發」兩字，也是由

furniture, mostly structured around wooden

西方傳到東方，經過長久的歷史變革，成為現代

material, even the Chinese phrase for sofa is the

居家不可或缺的重點傢俱。而如何以在西方用的

direct transliteration of the English word, but

基礎下，保留東方的家具脈絡是此系列作品所追

has become an essential part of the furniture

求的目標。

world through a long evolution. How the Oriental furniture elements may be integrated to the

COZ 從英文直接發音既為「扣子」也一併有 cozy

Western fundamentals, is what this project is

的意念。

aiming to find out.

此設計專案，是參與 TPDG / 台北當代設計群，

The entire series is based on wooden structure,

於中國大型布藝公司志達集團旗下的沙發品牌，

and designed around “button” as the inspiring

所共同執行的跨界合作，以布藝軟裝為基礎，提

clothing element, as if putting clothes on to a

出「如同衣服般舒適的居家軟裝」，以衣服的元

Chinese wooden body, combining and contrasting

素所延伸的「領 / 袖」原創設計開發專案之一。

the soft and hard factors of furniture. Changeable

全系列以中式的木作架構為基礎，以扣子的結合

sofa covers and matching buttons enables styling

方式發想，為中式木架穿上舒適的衣服，彷彿在

flexibility, which in turn allows the product to meet

堅硬的木作上穿上了層層舒適的綿敖，也可藉由

a greater market.

扣子的搭配與面料的更換，在市場定位上有所彈性的變化，也試圖在西式設計架構下，體現於中

This is an attempt to begin a bold and new

式生活與市場之中。

lifestyle, amidst the vast yet conservative Chinese furniture market.

企圖在中國廣大保守的家具市場中，大膽的假設一條屬於當代東方的全新生活態度。

COZ sounds like the “button” in Chinese, and also has a hint of “cozy” for their close pronunciation. This project is part of a TPDG design initiative, in collaboration with 志達集團 of China. The initiative focuses on utilising fabrics as the main material and clothing elements as the main inspiration, to come up with home decor designs that would be as comfortable as wearing your own clothes.

Client：志達瑪奇朵指導單位：台北當代設計群設計師：張家翎

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扣子沙發 - 傢俱局部照

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大圈椅 Big Loop Series 專案企劃 / 設計

＃傢俱設計

當傳統明式家具

What would happen, when traditional Ming furniture

遇上現代沙發

meets contemporary sofa?

會有什麼樣的火花？ This design is a conceptual sofa proposal, designed for 此設計是針對 2015 深圳家具展，所製作的概念

2015 Shenzhen Furniture Fair.

明式沙發提案。

The term “sofa” doesn’t exist in the Chinese furniture

於中國家具歷史中，並無「沙發」這項名詞，顧

history, it’s rather a Western object that has deeply

名思義，沙發屬於西方引進之家具名詞，並深深

influenced the global home decor scene. Le Corbusier

影響現代全球居家思維。 1928 年，現代設計大

revolutionised the complicated form and structure of

師 Le Corbusier 突破了舊制沙發的繁複構成與架

old-style sofa in 1928, when he designed the LC2 for

構，於 CASSINA 提出了 LC2 沙發的設計構想，也

Cassina, which set the cornerstone for contemporary

因此定義了現代及未來沙發的設計藍本（以單元

and future sofa designs.

泡綿構成的系統性沙發）。 Big Loop is an attempt to subtly expand the proportions BIG LOOP 希望在東方團桶圈椅的架構下，巧妙的

of the furniture, under the same structure of traditional

放大比例，並延續西方現代沙發構成方法，以單

Chinese loop chair, in consideration with contemporary

元泡綿與可拆換的織品布套，放至於木製的木框

Western sofa components, using modular foam and

結構裡。

changeable fabric covers, and placing them in a wooden structure.

不希望刻意凸顯東方民族情調，以年輕的設計風格找尋中西之間的平衡點。在中學為體，西學為

This design isn’t a symbolic gesture to showcase the

用的架構下，滿足現代東方人生活之需求。

Oriental style, but finding a balanced modern design between two different worlds. With Chinese aesthetics as the body, and Western influence as a tool, designs are made to satisfy the modern Oriental users.

Client：深圳家具展企劃統籌：PiliWu-Design 專案設計：柯政翰

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大圈椅 - 傢俱局部照

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大圈椅 - 傢俱局部照

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編石 Marble Weaving 專案企劃 / 設計

＃產品設計

花東縱谷因地理位置及產業特性，有許多石材加工後的邊角料，大部分的材料因為造型面積不完整，所以難以運用，也因此啟發了我們的想法，希望有效的將邊料重新運用，拼接成為可被再次使用的面材。

巧妙的運用石材普遍的水刀及無縫拼接技術，結合傳統編織的幾何邏輯，將堅硬的石材轉化成柔軟的圖案設計，以編織的意象拼貼成為多用途的完整面材，提升邊料再被使用的機率。

「編石」具有竹編輕盈的柔軟圖樣和大理石材獨特的穩固文理，連結在地的產業鍊、材質及色彩，傳達台灣大理石獨特的質地與文化。

The marble waste generated from stone processing is the main materials of Marble Weaving. We waterjet cut and seamlessly assemble the fragmented materials, organizing them with traditional bamboo weaving pattern. The waste is transformed into a new multipurpose panel material, and is given a greater chance to be used again.

Marble Weaving is characterized by soft bambooweaving pattern, moreover, has the feature of stable marble texture. It connects local industry chain, materials, and colors, to convey the unique texture and culture of marble from Taiwan.

Client：研石造物企劃統籌： PiliWu-Design 專案設計：邱彥璋主辦單位：花蓮石材暨資源研究發展中心執行統籌： Studio Shikai

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編石 - 產品細部

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編石 - 產品細部

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全球在地計劃 GloballyLocal 專案企劃 / 設計

＃產品設計

工藝師 :

Craftsman:

黃麗淑｜ Huang,Li Shu

GloballyLocal_HERMAN - Li-Shu Huang,

蘇建安｜ Su,Jian An

GloballyLocal_ TERTIAL - Jian-An Su

藍偉文｜ Lan,Wei Wen

GloballyLocal_ VIKA - Wei-Wen Lan

李存仁｜ Lee,Tsun Jen

GloballyLocal_ LAMPAM - Tsun-Jen Lee

黃安福｜ Huang,An Fu

GloballyLocal_ 365+ - An-Fu Huang

「工業品」，是一種量產品為了符合經濟效益，

An “Industrial” product is to create an object which

and functional products of IKEA are enhanced

任何的設計都是以量化、拆解、好運送功能取向

could result in the largesteconomical benefits

with unique and delicate Taiwanese crafts such as

為目標；而「工藝品」，通常被界定限定少量、

possible, hence such objects are designed in a

traditional carpentry, silversmith, glass art, etc.

精緻手工，甚至藝術收藏等心靈層面不具像的感

way which could be mass produced, modular,

受。而 IKEA 是個全球化的品牌，同時也是全球工

and efficient in transportation; whereas a “craft”

Global brand IKEA meets Taiwanese crafts,

業量化的指標性品牌，與台灣地方傳統的精緻工

product are usually defined as objects handmade

generating a new meaning for its modern-style

藝，相互成了明顯的對比。

in limited amounts with extremely delicate details,

objects. A skillfully lacquered and decorated chair

or even be related to invisible, sometimes spiritual,

loses its everyday dullness. A typical IKEA table

GloballyLocal 系列，希望藉由已大量銷售至全球

values such as the prestige of arts collection or

leg is covered with a wood-carved decoration

的 IKEA 代表性產品做為工藝的創作平台，與台灣

the nostalgic thoughts revoked upon encountering

depicting the deity of protection, Guan-Yi, riding a

地方的傳統工藝師做為結合；低價功能性產品加

such products.

dragon. An ordinary lampshade gets a transparent porcelain cover with a pattern inside portraying a

上台灣獨一無二的傳統精緻工藝，如薄胎、細銀、玻璃藝術、漆藝、傳統木雕等，再以故事性的方

IKEA is known as a global brand and plays a key

mythical battlefield of tigers and dragons – which

式帶入冰冷的工業品，結合台灣工藝後，呈現出

role behind the mass produced furniture market,

is brought to life when the light is switched on. A

更深厚的人文內涵。通行世界的 IKEA 餐椅，搭配

ye t p e o p l e n e ve r sto p a n d a s k t h e m s e l ve s ,

new lampshade for a desk light turns a plain light

描繪細緻的漆藝；基本款方桌一角，成了觀音乘

whether they’ve lost their own steps amidst such

bulb into a mysterious fireball, adding stories

龍的木雕；標準工作燈的燈罩，往內瞧見双龍搶

rush of globalization; and at the same time, IKEA,

to dull industrial products, as well as enriching

珠的競技，打開燈光後，更感受到光影錯綜的層

an exemplary globalized industrial brand, has

Taiwanese crafts culture while also helping such

次效果。

created a huge contrast against the sophisticated

global products to stand out from the crowd,

craftsmanship of local Taiwanese traditions.

therefore redefining the stereotype and breaking boundaries of crafts and industrial products.

在巧妙的轉化結合中，台灣獨特的工藝文化彷彿畫龍點睛似的從全球化的產品中跳脫，在地 / 全

The “GloballyLocal” series is created in hopes of

球化、質 / 量等議題，開始產生更細膩的內容層

combining Taiwanese traditional crafts masters

次，以及新的看待基準，也重新定義與打破了工

with IKEA, letting local craftsmen to work on the

藝與工業的圍籬與刻板印象。

industrial products manufactured by IKEA and showcase Taiwanese traditional crafts. Low cost

p.s “ This is NOT a collaboration with IKEA ＂

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工藝師：蘇建安｜花絲燈

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工藝師：蘇建安｜花絲燈｜製作過程

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工藝師：黃安福｜玻璃瓶 piliwu-design / profolio-content confindential ©

工藝師：李存人｜薄胎陶瓷

工藝師：黃麗淑｜漆器椅

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工藝師：藍偉文｜木雕

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塑瓷 Plastic Ceramic 專案企劃 / 設計

＃產品設計

「一個生活中越被忽略的物件，通常都代表著一

Chinese heritage and modern thoughts

個地區性的習性及根本。」

Tsé is a series of refined, lightweight porcelain

在台灣，路邊辦桌、攤販，常常會見到粉紅塑料

tableware. The fine and delicate designs came to life

的免洗餐具，無論大小都有著特殊的『肋柱』結

through collaboration between Lyngby Porcelain,

構，這個常見的結構不但降低了生產成本也讓單

designer Pili Wu and the Taiwanese Han Gallery.

薄的塑料增加了強度，也代表著台灣塑料工業下的特殊產物。

HAN Gallery is based in Taipei, the capitol of Taiwan. Together with a short list of designers worldwide they

「塑瓷」這項概念，以強烈的塑膠意象與高貴瓷

dig into the rich heritage of Chinese culture. They

器的巧妙融合，傳承了支撐單薄塑料的結構『肋

combine traditional and modern production methods

柱』，重新的注入華人傳統的薄胎陶瓷工藝技術，

and presents unique works of art.

將工業量產機制（模具）的思維注入工藝薄胎的價值，運用結構加強了薄胎陶瓷的成型機率。不

The creative direction of Han Gallery is lead by the

但在薄胎厚薄與強度間找到了平衡，也實現藝術

Dutch designer and innovator, Gijs Bakker, who also

與實用的新式瓷器 , 更徵著現代生活與工藝文化

contributed with one of his own designs for the Spring

的有趣連結。

2015 collection from Lyngby Porcelain.

Contrasts in materials and shapes The ribbed pattern on Tsé is inspired by the structure of disposable plastic wares used in Taiwanese roadside restaurants. When the patterns are applied to the fine porcelain the ancient craft is brought into an interesting contemporary context.

In the production the porcelain is burned so hard that the products don’t need glazing – instead they are all polished by hand, ensuring a subtle roughness in the texture, which ads another puzzling contrast to the delicate porcelain.

As a part of the Spring 2015 collection Lyngby Porcelain will be presenting 4 products in the Tsé series: teapot, candleholder, bowl, and a set of 3 cups. Client : Lyngby Porcelain ｜ HAN Gallery

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塑瓷 - Lyngby Porcelain 商品照

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THE ONE 專案企劃 / 設計

＃產品設計

匠心計畫

食風景，聚為山。此次匠心計畫，我們提出「米食風景，聚米為山。」延伸 the One 中山店的在地米食料理為主題的理念以富有百岳的台灣島作為發想，在綿延不斷的山形中，聚集一落落的島嶼、盆地、峽谷等自然景色，在平面上盛裝的饗宴，象徵著從這片土地生長的自然食材。

餐具內容包含：山湖燉鍋、百岳盤（大、中）、山景碗、小丘筷架。置放於桌上有如寶島的餐桌風景，在山景中，一同品嚐大地豐盛的米食饗宴吧！

Artisan at Heart

The cordillera of rice. Artisan at Heart is a project proposed by the One cafe in Taipei’s Zhongshan district, the concept "The Cordillera of rice" of which tries to further extend the value of the One cafe, which is revolved around local rice cuisines; inspired by the plentiful mountain ranges of Taiwan, a set of tableware mimicking the stretching mountain forms, gathers landscapes of islands, basins and gorges to symbolize the natural ingredients collected from our motherland. The set of tableware includes Mountain Lake stew pot, Centuple Mountain plates (medium and large), Alpine bowl and Hillock chopstick rest. Creating a breathtaking view just by sitting on the dining table, we invite you to savor an undulating rice meal granted by this precious island using this unique set of utensils!

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the one - 產品細部

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the one - 產品細部

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無限月餅禮盒計畫 WOW MOOM Project 專案企劃 / 設計

＃產品設計

沒有想過在時髦的 Woobar 開香檳歡慶也可愛地

W Taipei celebrates the traditional Moon festival

球的瘋狂可能？

in an unconventional style by presenting “WOW

中秋月餅口味不單純只有蛋黃及傳統食材？

MOON” mooncakes gift set with the green oasis recycle project!

這次計畫，Ｗ Taipei X W 春池Ｘ PiliWu，三個Ｗ

LOVE EARTH WITH US

收度攜手，推出 WOW MOOM 無限禮盒，將你我

To support sustainability, we create a new value

熟知的傳統月餅與西方雞尾酒碰撞出新滋味，推

for the waste through glass recycling. The WOW

出「水蜜桃貝里尼」及「貝禮詩海鹽焦糖核桃巧

MOON cake set is with 2 WOOMOON recycled

克力」兩款口味，月餅禮盒外包裝採環保紙材質，

glasses designed by spring pool glass and 2 special

呼應永續精神，內附 2 只由春池玻璃與 PiliWu-

cocktail recipes by WOOBAR.

Design 聯手設計的「WOOMOON 邀月玻璃杯」以回收廢棄的香檳酒瓶，100% 還原成玻璃材料，回溯成月餅形狀拉伸的回收玻璃杯組，剔透的玻璃杯蓋也可成為月餅的托盤，映射的月餅倒影有如醉仙李白水中撈不到的月亮。

除了二款月餅，禮盒內也附贈 2 款可以在家輕鬆調製的 WOOBAR 特調酒譜：「MOON BELLINI」呼應「水蜜桃貝里尼」月餅口味，只要將水蜜桃果泥加入氣泡酒，就是一杯清爽美味的貝里尼調酒，「WOW CHOCOLATE MAGARITA」則搭配「貝禮詩海鹽焦糖核桃巧克力」月餅口味，以龍舌蘭為基底，加入貝禮詩奶酒、巧克力和牛奶，打造甜蜜版的瑪格麗特。

2018 年的中秋，讓我們於時髦的 W 池畔，吃著甜滋滋的月餅，一同舉杯邀月開趴吧！

Client： Taipei W Hotel 執行：春池玻璃 Spring Pool Glass 產品設計： PiliWu-Design 專案設計：邱彥璋｜陳祉云包裝設計：柒肆二八設計 7428DesignStudio 攝影： WTaipei

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WOW MOON - 產品細部

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WOW MOON - 宣傳

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大溪大禧 - 大禧霓虹旗 Daxidaxi - Neon flags

專案企劃 / 設計

＃產品設計

將廟會旗幟文化——宮賞旗重新演繹。

A reinterpretation of the temple pilgrimage flags

連結各社原生職業特色與自豪技藝及代表神明的笑

The designs of these flags are composed of vigorous

顏編制畫面，飾以熱鬧的祭典色彩；且延伸宮廟犒

colors and the deities’ joyful figures; while also linking

賞各社、作為時代軌跡的宮賞旗美意，製作翻玩傳

each subsidiaries’ native occupation features and the

統、承舊啟新的視覺畫面。

skill set in which they take pride. These flags were bestowed to the subsidiaries as tokens of honor from

以霓虹走進歡騰的遶境隊伍，在人神同慶與絢麗光

the main temple. With such beautiful connotation

線交織下，穿越民俗文化的時間軸，於當代留下全

lying within these mementos of history, we sampled

新的祭典符號。

these original flags and created an innovative system to interpret these heritages from a new light.

Bringing out liveliness of the temple’s pilgrimage activity with the illumination of vibrant neon lights, ergo the holy event has surpassed the confinement of time, presenting new emblems in our present time.

指導單位：文化部主辦單位：桃園市政府文化局、桃園市立大溪木藝生態博物館主力協辦：大溪普濟堂｜桃園市大溪區社團民俗技藝協會總體策展：衍序規劃設計 - BIAS Architects 協辦單位：AMcreative 安徒生和莫札特的創意裝置設計：PiliWu-Design 專案設計：黃璐加影像製作： DC Films 影像行銷代理商音樂提供：三牲獻藝

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大溪大禧 - 活動空拍照

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大溪大禧 - 霓虹燈細節

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大溪大禧 - 霓虹燈細節

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大溪大禧 - 霓虹燈Ｘ宮賞旗新舊對照

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草原好朋友 Animal Line 專案企劃 / 設計

＃產品設計

位於台中的敬德產後護理之家，園區內設有產後護

Located in Taichung, Jingde Postpartum Care Center

理、復健中心、兒童照護及老人安養等等的服務，

provides the most delicate care in services of

可說是 0-100 歲（甚至以上）的療養中心。

postpartum, physical therapy, child nursery, and senior healthcare, integrating a complete environment catered

而此企劃提案，是針對護理中心外部，長期給病患

to all ages.

散步聊天的公園草皮所進行的裝置設計，希望藉由不同的觀點，顛覆傳統對於公共家具、藝術、遊具

This project is mainly subjected to the outer area of

的想像，試圖在這之間提出一個具有啟發力及想像

the care center. Cutting in from a different perspective,

力裝置設計。希望帶給護理中心內部，來自不同年

we aim to subvert the conventional image of public

齡階層的安養病患，一個有趣繽紛的想像空間。

installations and construct an inspiring and creative playground for the patients to enjoy leisure time and

草原好朋友｜企劃構想

chat on the green field during their stay at the center.

位於台中敬德護理之家外遼闊的草地上，不知不覺

Our goal is to provide an inspirational space that

地冒出繽紛的線條，在光與影之間交錯彈跳，與大

entertains patients of all ages staying in the Jingde

朋友小朋友一起在園區悠閒自得地漫步。

Postpartum Care Center.

新來的朋友們沒有固定的名字，請發揮想像力，為牠們取個天馬行空的稱呼。接著用身體感受，替動

Animal Line / Project Concept

物們在遊戲裡安排一個最好玩的角色。

The colorful patterns scattered on the green field

下次來這片草地時再也不怕孤單，歡迎隨時光臨草

outside of the Jingde Postpartum Care Center join

原好朋友的家，用你們之間共享的語言，一起度過

people of all ages together between leaps of sunbeams.

自在的閒暇時光。

These characters do not hold names but feel free to create identities by interacting with them, as they hope nothing more but to play an engaging role in your game. It is never empty here, as your jovial friends welcome you to visit them at any time, At your own ease, please be sure to play with them to pass a wonderful time.

企劃統籌： PiliWu-Design 專案設計：林巾靖｜陳祉云｜柯志穎指導單位：敬德產後護理之家｜澄清醫院中港院區特別感謝：謝式冰女士｜謝大立先生｜張舜禹先生

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雙連動物園 - 產品設計

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雙連動物園 - 產品細部

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雙連動物園 - 產品細部

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非常彪馬 SO-PUMA 專案企劃 / 設計

＃裝置設計

＃圖樣設計

2017 PUMA 限定店裝置企劃

2017 PUMA Limited Edition of Installations Planning

2017 受 PUMA 邀請，替年度鞋款 TSUGI 打造限定

We were invited by PUMA to design a limited edition

裝置。此次裝置企劃，試圖從台灣的街景巷弄出發，

of installation planning of the shoes for the year —

以在地最常的街頭慶典回應全球 Puma – TSUGI 鞋

TSUGI in 2017. This installation planning was origin

款的概念初衷「次世代的東方」。

from the high streets and back lanes in Taiwan, reflecting the original intention of the TSUGI series

非常彪馬霓虹圈計畫，巧妙的連結專案合作的人氣

from PUMA — the next generation of the Orient.

手搖飲店 SOMA 及 PUMA 的字尾，成為 SO-PUMA 的有趣想像，在習慣於街頭飲食的台灣風景中，延

The “SO.PUMA” neon circle project combined two

伸出 Puma Street Festival / 彪潮流慶典的主題概念。

brands we cooperated with — tea shop “SOMA” and “PUMA.” We exerted the imagination of “SO-PUMA”,

以台灣傳統慶典中的祝賀花圈為基礎，與傳統霓虹

proposing the Puma Street Festival in the accustomed

燈工藝為素材，重新翻玩原始花圈的老舊印像，製

street scenes that are always full of foods and drinks.

作出屬於當代的祝賀花圈，內容包含祥獅獻瑞的吉祥標語及 TSUGI 鞋款形象與台灣街頭符號等。象徵

Puma Street Festival connected the two concepts

PUMA TSUGI 於世界巡迴至台灣，以在地的自信，

of the wreath in Taiwanese traditional festivals and

時髦的於台灣巷弄狂歡。

the neon lighting in the early wedding banquets a n d r e s t a u ra n t s . We a i m e d t o t ra n s fo r m t h e gaudy impression of the original wreath into the contemporary one with slogans of Chinese fortune lion, TSUGI shoes images and taiwanese street art on it, representing the PUMA TSUGI world tour were having fun in Taiwan with our local culture in a confidential fashionable way.

主辦單位： PUMA 跨界聯名： SOMA 特調飲品執行統籌：一庠品牌營運顧問裝置企劃： PiliWu-Design 專案設計：陳祉云攝影： Yuting Lo Photography 特別感謝：三立霓虹燈有限公司

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SO-PUMA 霓虹燈裝置細部

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SO-PUMA 店面展示圖

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SO-PUMA 行銷宣傳 - 現場活動照

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茶席酒臺 Tea Party 專案企劃 / 設計

＃裝置設計

喝茶有茶席，品酒有吧檯

About 「Tea Party」

Drink tea in a lounge, taste wine at a bar

2015 由陶作坊 / 不二堂發起的 Tea Party 2《混

2012 年開始為當代茶產業寫下新里程──「Tea

“Tea Party 2 -In the Mix” was initiated by 陶作坊

得好 in the mix》，對於亞洲傳統飲茶文化體驗，

Party 慢 ‧ 漫」以跨界八種藝術形式的劇碼，在

/ 不二堂 , reimagining the traditional Asia tea culture.

進行全新的想像。團隊也受邀參與此次表演計

台灣設計師週首次亮相，成功傳遞新世代也能接

Pili Wu was invited to participate in the project, in

畫，負責設計執行表演者的舞台。除了文化議題

受的茶語彙。

charge of designing the performance stage. The main

外，此項表演也因為受到各國受邀請，舞台也必

challenge was to create a mobile and collapsible stage

須保有高度的拆裝及移動的特性，也是此次執行

透過現代茶舞漫漫揭開各種巧思，突破古典茶席

that can be assembled again and again, as the project is

設計的難度之一。

既有模式與印象，傳統如茶文化，也可以創作得

continuously invited to perform at various locations.

很時尚。伴隨未知期盼巡迴歐美、兩岸，累積

The performance is themed around four seasons, and

Tea Party2 表演，以四季作為主軸，並首次邀請

五十多場各界分享的觀看感動，2014 年團隊更

is a combination of art, music and interactive design.

調「酒」師，結合設計、音樂、互動團隊，對於

受邀至法國，在巴黎文化周上驚豔歐美挑剔味

Mixologist was invited to perform the experimental idea

老舊的茶文化進行全翻轉與實驗。在封閉的場域

蕾，美食家謝忠道先生因此肯定團隊的用心，卓

of revolutionising the ancient practice of tea drinking.

下將投影環景呈現四季循環的視聽聲影，與人、

越成就獲得 2013 亞洲最具影響力設計獎金獎、

Sight and sound of four seasons was projected onto the

茶、酒之間，衍生、自我意識流動的開放對話。

2014 德國 iF 傳達設計獎等國內外設計服務大獎。

venue walls, enabling open dialogues to evolve and

2015 Tea Party 2《混得好 in the mix》再次讓亞

flow around people, tea and wine.

而茶席酒檯，顧名思義就是一個茶與酒碰撞的表

洲傳統茶文化有了全新演繹。展場以投影環景呈

演平台，以混和西式吧檯的表演形式，重新挑戰

現四季循環的視聽聲影，互動設計展開人與茶之

Tea Party is a platform where tea and wine get

現代年輕人喝茶的場域。由 232 個訂製零件所組

間，衍生、自我意識流動的開放對話。

mixed and matched, redefining the location for tea

成的圓型玻璃帷幕，也將東方日常所見的傳統旋

to be consumed by the youth, made possible with a

轉圓桌概念，昇華至可快速拆裝移動的行動調茶

performance that takes place around a Western-style bar.

舞台，隨著調茶（酒）師四季輪迴的動態姿勢，

A mobile circular glass screen is made with 232 pieces

讓環繞於周邊的群眾，享受茶香、品味酒純，喝

of customised parts, symbolising the traditional circular

茶也可以是種新潮的體驗。

Chinese dining table, audience sit around the stage and surround the mixologist as he performs the movements of four seasons. Enjoy the aroma of tea, taste the deepness of wine, a whole new chic experience is hence created.

Client：勤貿實業股份有限公司指導單位：竅門設計事務所企劃統籌： PiliWu-Design 專案設計：柯政瀚

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茶席酒臺 - 現場活動照 piliwu-design / profolio-content confindential ©

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茶席酒臺 - 舞台裝置設計

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稀捍計畫 - 運錦 XIHAN Action- Yun Gym

專案企劃 / 設計

＃視覺設計

＃圖樣設計

雲錦為中國傳承千年的織錦工藝，明清時代的官服以正方形的雲錦製「補子」標示官階——文官為飛禽，武將為猛獸。在近代，運動競技已經取代戰爭，成為國家間的比武形式。《運錦》將代表武將的猛獸轉化為運動場上的選手，代表文官的飛禽從事較靜態的運動；以當代的語言重新詮釋雲錦紋樣、製作運動周邊商品，讓新的世代重新認同非遺工藝的美好，將其重新融入現代生活之中。

Yun Jin is a brocade craftsmanship that holds a millennial history in China. During the Ming and Qing dynasty, togas are marked with square Yun Jin brocades as ranks, more specifically, birds for officials and beasts for attachés. In modern history, athleticism had taken over warfare, becoming the main modality nations compete against each other. Yun Gym converts the beasts into the players fighting hard against their opponent for victory, whilst birds are to represent the athletes engaged in lower static sports. The reinterpretation of Yun Jin brocade through contemporary approaches such as redesigning brocade patterns and creating related sports merchandises, our generation thus has the opportunity to familiarize with this intangible cultural heritage and immerse them into daily usage.

Client: 上海起承文化發展有限公司視覺統籌：PiliWu-Design 專案設計：陳祉云

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(1) 一品武官麒麟Ｘ路跑 (2) 一品文官仙鶴Ｘ滑板 (3) 二品武官獅Ｘ籃球 (4) 三品文官孔雀Ｘ瑜珈

運錦 - 圖像設計

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運錦 - 運用物模擬

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運錦 - 運用物模擬

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臺東採集 - Raw Trip A Trip of Collecting Taitung - Raw Trip

專案企劃 / 設計

＃介面設計＃視覺設計

山提案所｜人本自然

Shan Proposal: an exhibition about the mountains ｜ Human Nature: an app design prototype Human Nature. Human Nature is an application

於四天三夜的時間實地探勘臺東嘉明湖後，三位創作者分別以其設計視角，將旅程中的觀察及感知，

After a four-day probe of Taitung’s Chiaming Lake,

that comes in two mode options: “Explorer mode”

轉化為自身設計能量；於全然陌生的高山環境中，

three creators joined together to co-construct an

and “Follower mode”; by selecting one of the two

思考「創作」如何被還原到最初的身體感知，重新

exhibition Shan Proposal to present the journey’s

modes, even without the internet connection,

挖掘對於自身及臺灣土地的認識，將真實的體驗、

discovery and perception from each one’s design

users are able to proceed the journey by recording

觸動呈現於「山提案所」中。

perspective. When isolated in the mountain ranges,

the reminiscences en route, or listen to the stories

they pondered on how to concentrate the creation

collated about it. Enlightened by the wilderness,

經歷這次登山，pili 發現山林是自然給予的寶藏，而

to focus on human sensation; furthermore, their

stories from all walks of life have upon different

故事則是人為給予的意義；印象最深刻的莫過於沿

attempts to reacquaint with themselves and the land

routes within different seasons or conditions are

途嚮導們的故事分享，或許同個登山路線在不同嚮

are displayed in this exhibition in the most genuine

therefore simply fascinating; Pili anticipates to cohere

導們的口中，是完全不同的旅程體驗。有些嚮導是

form.

with all the trailblazers and create a legacy of nature up in the cloud through Human Nature.

分享地貌景觀，有些則是分享路程中的人文傳說。藉由不同觀點的累積下，普通的林間小路成為了一

Through this experience of mountain probing, Pili

條富有文化意涵的路徑。

discovered that landscapes and woods are the treasures granted to us by nature, while stories

因此 Pili 藉由這次 Raw Trip 的觀察，試著從「探索」

become meaningful with the message people granted

與「追尋」思考人為 ( Human ) 與自然 ( Nature ) 之

them. The most memorable part of the journey is

間的有趣關係，英文將兩個字連在一起有「人性」

the anecdotes told by the local guide. Therefore,

之意。於是起草一項「人本自然」的 app 提案，

even with the same hiking route, when accompanied

於登山前能選擇「探索 Explorer」紀錄模式或「追

with different guides, the experience might end up

尋 Follower」體驗模式，於手機斷網的狀態下，選

completely different. Some guides tend to share

擇性的紀錄或聆聽此趟路徑中的故事。期待透過不

stories about the scenery and landscapes; some focus

同角色進入山林被自然所喚醒的內在表述，積累不

on telling the regional tales, and by compiling all the

同時段、不同季節、不同路況下的情緒風景，跟隨

information from different perspectives, an ordinary

著來自不同背景的開拓者們，一同探索未知的自

pathway is given the cultural value.

然，讓所有進入路徑中的人們，與自然共創出雲端 legacy。

T h ro u g h R aw Tr i p , P i l i p u rs u e d t h e i nt r i g u i n g

# 自然的途徑 # 人為的途徑 # 故事的途徑

relationship between humanity and nature.

#HumanNature

Interestingly, connecting these two ideas draws out

# 山提案所 # 回應環境的設計

the English word “Human Nature”, thereupon Pili

#RawTrip # 臺東採集計畫 # 設計中心 #ttdc

presented the proposal of the mobile application

主辦單位：臺東縣政府承辦單位：臺東設計中心 Taitung Design Center 策劃統籌：Plan b 第二計劃共同策劃：詹偉雄｜李取中｜ The Affairs 週刊編集參與創作者： PiliWu-Design ｜吳孝儒 (Pili) 白輻射影像 Whitelight Motion ｜洪鈺堂 (Rex) 裝置微｜莊志維特別感謝：陳敏佳攝影師｜秘密基地戶外工作室 Partner with Arc'teryx Taiwan 始祖鳥專案設計：李宛儒

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piliwu-design / profolio-content confindential ÂŠ

新竹玻璃設計藝術節 - 升級 143 計畫 Hsinchu International Glass Art Festival “LightDriving＂- Upgrade “143＂

專案企劃 / 設計

＃產品設計

新竹新單位｜升級 143

折射城隍廟 - 小吃計畫｜傳統文化的當代透視

we participatedin the annual Hsinchu International

noodles; meatball soup; the braised pork rice (lo ba

Glass Art Festival of 2018. Incollaboration with the

bung); Taiwanese wrap (popiah); squid pottage soup (you yu geng tang) and grass jelly and such.

什麼是台灣乾杯的單位？答案是「143」

在民間信仰興盛的台灣，每一座廟宇周遭總是群聚

Hsinchu local glass recycler Spring Pool Glass, we

143 玻璃杯是台灣最普遍的玻璃器皿，常見於小吃

著大大小小的商圈。人們因信仰而群聚於此，廟宇

incorporated the value of circular economywith local

快炒店、婚喪喜慶場合。

文化也因此而發跡。

lifestyle, initiating from the 143 beer glass, we came

These food vendors that hold a history of at least half

about with Upgrade 143 and Refraction of Cheng

a century surround the Hsinchu Cheng Huang temple

它的起源是在 1940 年代，因應戰爭物資短缺而推出

新竹城隍廟作為全台規模最大的城隍廟，周邊的小

Huang Temple- Street Food Project for thisyear ’s

layer by layer, accomplishing the must-visit savory

的一種經濟杯型，一瓶啤酒可倒成六杯來分享。多

吃已經成為了新竹最具特色的代表。舉凡大家耳熟

exhibition theme.

kernel of this city. In this project, we transformed the

年來 143 深入常民生活，成為人們婚喪喜慶中「乾

能詳的肉圓、炒米粉和貢丸湯之外，這裡的滷肉飯、

杯的單位」。榮幸受格式 InFormatDesign Curating

潤餅、魷魚、仙草等美食也都頗有名氣。

邀請，參與一年一度的新竹玻璃設計藝術節，與新

street signs and trademarks of these vendors into U p g ra d e 1 4 3 a s e r i e s o f b ra n d n ew g l a s swa re

print patterns for the 143 series glassware, through

including 143-2 (bowl), 143-2C (plate) and

the gaps between lights and shadows; we see the scenes of the temple’s street food culture.

竹在地回收玻璃產業春池玻璃 Spring Pool Glass 聯

這些多半超過百年歷史的小吃攤販一層又一層地圍

143-3(tumbler). Each of them with varying forms

手，將循環經濟與常民生活結合，以 143 為基礎，

繞著城隍廟，成為了前來新竹時絕對不能錯過的美

and plays different roles in thedining process,

為今年主題展，延伸「升級 143 計畫」與「折射城

食聚落。這次我們將店家們的招牌與商標製作成為

yet the simplicity and unpolished finishing of the

隍廟 - 小吃計畫」。

143 系列的印花，透過光影穿透的貼花小招牌，看見廟口小吃的人文風景。

升級 143 計畫三款全新的容器分別為碗形的 1432、盤子的 143-2C 以及杯子 143-3。即使各自的功能不盡相同，但我們卻可以從它們身上共同窺見 143

Hsinchu´s unit of measurement ｜ Upgrade 143

Refraction of Cheng Huang Temple- Street Food P r o j e c t ｜ Tr a d i t i o n s f r o m a c o n t e m p o r a r y perspective

種種簡單而粗獷的經典元素：厚實的底面，由厚到

What is the standardbottoms-up unit in Taiwan?

classic143glass can be easily found among the entire

薄的杯壁以及圓滑的杯緣。因此即使形狀大小有著

The answer will be 143ml.

series: the hefty base, the taperedwall thickness, and the rounded rim; hence conveying the nostalgic In

巨大的變化，但還是能給予人熟悉的印象。在容量的部分，這些容器剛好是 143 的倍數。143-2 的容量是 143 的兩倍，適合用來盛裝各種小菜與漬物，搭配密封蓋後可以用來存放容易變質的食材；同樣為兩倍容量的 143-2C 則可以盛裝各式菜餚及水果。 143-3 則是三倍的容量，可以剛好將一瓶啤酒分裝成兩杯。即使時代已經不像當年物資匱乏，但我們希望能全新的 143 系列能夠將台灣人樂於分享的精神繼續傳承下去。

143 glassesare the most commonly seen glassware

Taiwan, where folk religions prosper, a commercial

that can be easily found in local dinersand festive

district forms and surrounds each temple on this

occasions. This glassware’s origin started back in the

island. People have been gathering to these districts

1940s, as ameasure for the shortage in supplies. The

for religious activities thus initiating the development

small volume of the glass enables onesingle bottle

of our so-called temple culture.

of beer to be divided into six glasses. Over the years, the 143glass has become a crucial part of the Taiwan

The Hsinchu Cheng Huang temple is the largest city

public, thus becoming the unit oftoasting, in which

god temple in Taiwan, of which the nearby snacks and

Taiwanese refer to as Ganbei (dry cup); frequently

street food have grown to be one of Hsinchu’s most

practicedin all kinds of celebrations and occasions.

renowned attractions. The most beloved delicacies of

Honored to be invited by InFormat Design Curating,

Hsinchu are Taiwanese meatball (ba wan); fried rice

主辦單位：新竹市政府承辦單位：新竹市文化局策劃執行：格式 Informat Design Curating 總策展人：王耀邦文案統籌：張惠菁分區策劃：PiliWu-Design 專案設計師：李宛儒｜吳天瑜攝影：陳敏佳｜簡子鑫

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piliwu-design / profolio-content confindential ÂŠ

升級 143- 展品細節｜概念設計圖

piliwu-design / profolio-content confindential ©

升級 143- 產品細節

piliwu-design / profolio-content confindential ©

升級 143- 折射城隍廟

piliwu-design / profolio-content confindential ©

升級 143- 折射城隍廟 | 產品細節

piliwu-design / profolio-content confindential ©

品牌規劃 / 顧問＃識別設計＃視覺設計＃圖樣設計＃包裝設計＃產品設計＃傢俱設計＃裝置設計＃展場設計

piliwu-design / profolio-content confindential ©

漆瓷 Second Layer 品牌規劃 / 顧問

＃視覺設計

＃產品設計

UTP – 漆瓷

UTP – Second Layer

古代中文的「無」並不代表沒有，相通與神靈溝

UTP is the Acronyms of “Un-Titled Project ”.

通的「舞」字，而老子的「無為」既是似無而實

Designer plays an intangible role whom to bring

有的行為。而「無」字如華人書畫中留白「虛」

out the aesthetic and story from daily objects. The

的部份，反而讓畫面充滿了想像空間，襯托了墨

objects’ style and form speak for brand and spread

色的深度。

the statement – “redesign daily objects” – through the internet and exhibition so as to remain a living

「UTP」是「Untitled Project」的簡稱，中譯既是

attitude with “Un-Titled”.

「無名氏計畫」，UTP 無名氏計劃，是一種理念，在現代設計與資訊爆炸的年代，產業中有許多留

The design of this ceramic set deals with existing

下來卻沒有再運用的圖文，這些圖文，不是被蒐

patters and shapes found in old ceramic factories.

藏於故宮裡的偉大創作，而是民間無名工匠，於

The banal objects are given new sensibility through

產業中默默付出的時代痕跡。

adding a second layer of glazing onto the existing one, in which various compositions in perforation

無名氏一詞，就是從這裡而來，我們運用的，正

and colors produce surprising effects.

是您似曾相似卻遠離現代生活的圖案。它們，因為時代變遷下，被堆放於不見天日的倉庫角落。而我們品牌的目的，將重新的審視我們產業的過去，我們從生活中，翻出這些前人的創作從這些無名的創作，重新的創造更新的體驗機會及運用價值。所以，UTP 無名氏計劃可以說是「只有 50% 原創的設計 + 50% 過去的記憶（技藝）。」

無名氏概念陶瓷提案 – Second Layer 來自鶯歌老舊的現有瓷器圖案（花紙）為設計基礎，並挑選特殊的色釉，結合現代構圖以圖層交疊的方式，與舊有圖案之間產生有趣的對話，成為新舊交融的現代器物。

Client：UTP 企劃統籌：PiliWu-Design

piliwu-design / profolio-content confindential ©

漆瓷 - 產品設計

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漆瓷 - 產品設計 piliwu-design / profolio-content confindential ©

品活瓷 Taste LIVEN 品牌規劃

＃產品設計

來自台灣的陶瓷品牌乾唐軒 acera ，經歷 30 年的

The ceramic brand from Taiwan – Acera, honed by

may understand the obvious differences between

淬煉革新之下，將傳統陶瓷藝術，延伸至當代生

the experiences and revolutions for thirty years,

the three designs, ad also dilute the string drinks

活器物之中。而品牌專利技術 -「LIVEN 活瓷」系

expends and applies the traditional ceramic art on

and create a mixed drinks in the LIVEN , such as

列，在陶瓷表面的礦物塗裝下，可明顯的感受茶

contemporary gadgets. Withal, the ceramic surface

lemon coffee, fruit vinegar and cocktail.

水於容器內的順口質變。

of its potent technology “LIVEN” is coated by

「品活瓷 / Taste LIVEN」專案，將重新的梳理品牌

minerals, allowing you to feel the changing taste in

The design of the light LIVEN tumbler with double

the container.

walls allows you to contain hot water but not be scalded. You may also transform the tumbler to a

專利技術及店員服裝形象，在店面及國際展演中，更容易的讓來自各地的買家及觀眾，認識這來自

The “ Taste LIVEN” project will run through the

regular tea cup by replacing the glass saucer with

於東方台灣的當代陶瓷生活品牌。

p o te nt te c h n o l o g y a n d t h e c l o t h i n g i m a ge s

a tea strainer. In the symmetrical stacked tumbler

專案內容包含體驗瓷杯設計及店員服裝形象設計

of clerks again, aiming to let the buyers and

design, mix the ingredients as you wants: maybe a

(TRAN 泉設計 )，藉由全新的流程，讓大眾在短時

audiences easily recognize the ceramic living brand

few ingredients, a cup of tea or a dish of anything

間內認識品牌及體驗專利技術 -LIVEN 活瓷之效果。

from the oriental Taiwan.

you wish. Create your own refreshing taste in the Acera LIVEN tumbler !

品活瓷體驗杯在設計上，分別為「活瓷蓋、玻璃

This project includes to experience the design of

碟、雙層活瓷杯」，在流程開始時可將蓋子拿起，

ceramic tumblers and the clothing images of clerks

些許品嚐玻璃碟中的原始濃烈飲品（例如原醋、

(TRAN design), intending to let the public quickly

檸檬、烈酒等），再將原始飲品倒置活瓷蓋中來

understand our brand and experience the effect of

回晃動讓飲品活化，再品嚐其變化的神奇滋味。

our potent technology—LIVEN.

在互動的過程中，理解之中的明顯差異，也可在體驗後將濃烈的原汁飲品，於瓷杯中稀釋為一款

The ceramic cups is divided in three designs:

混合飲品（例如檸檬咖啡、果醋飲、混合調酒等）。

LIVEN tumbler lid, glass saucer, double walls of

雙層輕量的瓷杯設計，盛上滾燙的熱水也不會燙

the LIVEN tumbler. First, open the tumbler lid and

手。也可將玻璃碟換至茶膽，轉換成常用的日常

taste the strong drinks in the glass saucer, such as

泡茶杯。在對稱堆疊的杯中，自由的大配及混合

vinegar, lemon and liqueur; then pour drinks into

配方，一點料、一杯茶、一碟配料之下，在乾唐

the tumbler lid, and sway back and forth to let

軒的活瓷杯中，混合出屬於自己專屬的清爽味蕾。

the drinks be active, after that, you may enjoy the wonderful changing taste. During the process, you

piliwu-design / profolio-content confindential ©

企劃統籌：PiliWu-Design Style：TRAN 泉專案設計：王盈茜｜邱彥璋攝影： Yuting Lo Photography Model： Jessica Kuo Makeup：Peiz Ju

品活瓷 - 產品設計 piliwu-design / profolio-content confindential ©

品活瓷 - 產品設計

piliwu-design / profolio-content confindential ©

品活瓷 - 產品設計

piliwu-design / profolio-content confindential ©

四時即事 4season 品牌規劃

＃產品設計

JIA inc. 品家家品品牌合作 _ 專案設計

JIA Inc Collaboration Project

春日微雨點花愁，夏時涼風垂柳波，秋夜明月杯

4 Season is the tale of Jia Bao-Yu’s daily life in the

中映，冬盼來年暖春送。

Da-Guan Garden, and scenes of life with the sisters throughout the four seasons, as depicted in the

「四時即事」為紅樓夢中賈寶玉進了大觀園後，

Chinese classic novel The Dream of the Red Chamber.

敘述一年四季與姊丫鬟們相親相近的生活情景。從四首詩中，不仿發現傳統東方於四季中，賞景

Upon a closer inspection of the poem, we realise

飲用不同茶、酒、湯之情趣，而四時既事 – 套杯

that different tea, wine, soups are consumed during

組，將東方自古盛裝不同湯水之容器，如碟、杯、

different seasons, using different utensils; and the

碗、盅等器物，以蓋碗的形式設計成套的套杯組

4 Season set presents those utensils in the form of

合，包含：

lidded bowls, with a twist on their form and function

春碟（點心盤）、夏杯（啤酒杯）、秋碗（熱

to meet a more contemporary demand: Spring Plate

茶杯）、冬盅（湯碗）

(for snacks), Summer Glass (for beer), Autumn Bowl (for tea), Winter Cup (for soup)

賞四時景緻，品四季旬味，春碟、夏杯、秋碗、冬盅，濃淺墨淡層層疊套出如畫美景，清透玻璃

These four items form a picturesque image when

刻劃堆疊出完滿年歲。賞玩四旬滋味，四季套杯

stacked together, providing a visual feast while

組成套完備所需，前菜、飲品、主食、甜點，一

indulging on delicacies. A full meal may also be served

應俱全妝點成桌上四季豐味，季節即景色香味皆

using the 4 Season set, from appetiser, drink, main

封存於此掌中乾坤。

course to dessert, presenting four seasons with four dishes, as if painting a picture on the dining table.

自用；共賞，玩古；喻今。

JIA inc. 品家家品品牌合作 Client：品家家品 JIA Inc 企劃統籌：PiliWu-Design 專案設計：張惠晴｜柯政瀚

piliwu-design / profolio-content confindential ©

四時即事 - 春碟（點心盤）、夏杯（啤酒杯）、秋碗（熱茶杯）、冬盅（湯碗）

piliwu-design / profolio-content confindential ©

四時即事 - 春碟（點心盤）、夏杯（啤酒杯）、秋碗（熱茶杯）、冬盅（湯碗）

piliwu-design / profolio-content confindential ©

喜飾計畫 Joyous Print Art 品牌規劃

＃產品設計

＃視覺設計

陶作坊 x 喜憨兒基金會共創專案企劃

Lin´s Ceramics X Children Are Us Foundation Collaboration Project

「喜飾」計畫，引導喜憨兒觀察生活周遭之美好事物，以直截樸實之線條繪成自然童趣的圖案。再團

The Joyous Print Art project enhances members of

隊再輔以明亮飽和的顏色，並構思鋪陳於陶作坊經

Children Are Us Foundation to observe the beauty

典器用之上，即造就陶作坊「喜飾」系列作品的溫

of their surrounding, creating fun and original

馨逸趣、鮮豔印象，滿盈著歡喜的生命狀態。

artworks with simple lines and shapes. The artworks are then paired with colourful tones, and carefully

憨兒不僅具有烘焙的才華，還擁有創作方面的長

placed on classical items from Lin’s Ceramics,

才，透過憨兒的筆觸將生命力與創意呈現在陶作坊

resulting in lively and warm pieces of the Joyous

經典器用，在繪畫時所表現的高度專注力，及笑聲

Print Art series.

不斷的氛圍，正是他們積極正面、努力投入生活最佳應證！

Disabled kids are more creative than they ’re perceived to be, their liveliness and creativity are

邀請您與我們一起將愛與設計化為實際行動，您所

presented through their work with Lin’s Ceramics,

購買的每一件喜飾作品，將有 10% 回饋給喜憨兒

the focus and fun atmosphere seen during the

基金會，讓愛與設計發揮到最大值，為喜憨兒安心

creative process are the best examples of their

照顧計畫盡一份心力。

positive attitude.

We also invite you to be part of this project, for every piece of this series sold, 10% of the profit will be directed to Children Are Us Foundation, maximising our joint effort in making a better world.

Client：喜憨兒基金會企劃統籌：PiliWu-Design 專案設計：張家翎協同團隊：周信宏｜吳妤蓁

piliwu-design / profolio-content confindential ©

喜飾計畫 - 創作過程

piliwu-design / profolio-content confindential ©

喜飾計畫 - 圖像創作設計

piliwu-design / profolio-content confindential ©

喜飾計畫 - 產品設計

piliwu-design / profolio-content confindential ©

設計進站 Taipei World Design Capital activies 品牌規劃

點點善 x 台北市文化局 x 喜憨兒基金會

Children with Mental Disability + Designers

2016 臺北世界設計之都專案企劃

Special Project for 2016 Taipei World Design Capital

2016 年，團隊與點點善、喜憨兒基金會合作，共

agoood x Department of Cultural Affairs, Taipei City

同繪製 5000 餘幅畫作，在與這群夥伴的相處中，

Government x Children Are Us Foundation

我們看見了憨兒們天馬行空獨特的筆觸創作，經由點點善的彙整，揮灑出令人驚豔的原創視野，

PiliWu Design teamed up with agoood and Children

並將落實到空間及產品上。

Are Us Foundation, creating more than 5000 pictures illustrated by children members of the

本次受邀 2016 臺北世界設計之都進行「設計進

foundation. We’ve come to know them better

站」捷運站空間創作。以城市悠遊為主題，點點

through several sessions, their imagination has

善與喜憨兒合作執行響應設計改變城市，共同繪

blown our mind away. These children were able to

製「人」與「城市風景」，過程中我們感受憨兒

produce extraordinary illustrations, and with the

們天馬行空奇思想法與獨特筆觸創作。透過設計

help of agoood designers, we’ve accumulated a

能量彙整，揮灑出令人驚豔的原創視野。2016 臺

bank of original and creative illustrations, that could

北世界設計之都邀請你我一同參與其中，實現善

be further designed into various applications.

的力量。 This project is part of 2016 Taipei World Design 以憨兒的初心畫作，連結「人」與「城市風景」，

Capital activities, city life was the main theme for

幽默的在城市中各個角落微幅跳躍，串聯著都

decorating the walls of a busy metro station in

市的生命流動，此起彼落的設計力在人與都市之

Taipei. People and cityscape were two main subjects

間，悠遊、綻放。

illustrated by the children, and the outcome was quite impressive for the public, as they’re able to see the city from a different perspective.

People and cityscape were connected through these mentally challenged children’s ingenious artwork, sometimes even humorous touches can be seen in details. Through design, we believe city life can have a better flow of energy, resulting in a more charming environment. Client：台北市文化局視覺統籌：PiliWu-Design 專案設計：林巾靖協同設計：柯志穎｜黃宓謙｜張翊葳｜邱彥璋

piliwu-design / profolio-content confindential ©

piliwu-design / profolio-content confindential ÂŠ

阿霞飯店 A-Sha restaurant SINCE 1940

品牌規劃

＃包裝設計

台南口中的阿霞滋味

the Taste of Tainan A-Sha

從 1940 開始，位於台南巷間的阿霞飯店 ( 稱錦

Started in 1940 and hidden in the back alley of

霞 )，今仍然是人聲鼎沸，無論是遠近馳名的紅

Tainan, the A-Sha restaurant, also known as JINXIA,

蟳米糕，或是炭烤烏魚子…等，道道打著「美味

is still in a hubbub of voices. Every single delicious

求真」的硬功夫臺菜，是每位老饕共同的記憶。

genuine Taiwanese cuisine, such as the resounding Steamed Fresh Crab Roe on Glutinous Rice and the

此次是針對阿霞飯店對外的年菜及外帶包裝，進

Charbroiling Mullet Roe all represents the memory

行包裝梳及視覺整合的設計企劃。視覺上以新穎

of all the foodies.

的繪畫及色彩，紀錄臺南人從結婚迎娶至三代同聚於阿霞用餐的美好畫面，以及在廚房裡料理食

This project planning is aiming at brand packaging

材的廚師們，用鮮美的菜色與親切的笑容迎接一

and visual coordination. In terms of the visual

桌又一桌的饕客。外帶包裝設計也因應臺菜拼盤

coordination, we use new types of colors and

及多樣化的菜色，以窗花結構為發想，六角形的

drawings to depict the wonderful time when

小餐盒為單位，搭配三款大中小的矩形餐盒，對

people in Tainan gathering at the A-Sha restaurant

應不同節慶，能自由組合出多種擺盤形式。

from the wedding day till the three generations e n j oy to get h e r. T h i s b e a u t i f u l m e m o r y a n d

LOGO 保留著阿霞飯店從 1940 代開始，就使用的

drawings also record the moment when chiefs

手寫字體，並以店內代表性的紅色加強整體系列

offering their guests one after another with

性及辨識度，也為地方傳統老字號的名店帶來新

delicious dishes and warm smiles.

的氣象及活力。 The design of takeaway packaging is origin from the “window blossom,” reacting to the various Taiwanese cuisine and food platters, appearing in a Hexagon shape with large, medium and small sizes, allowing you to mix and match diverse garnishing and food presentation with different season.

The design of A-Sha logo remains the handwriting 統籌企劃 : PiliWu-Design

typeface that has been in use ever since 1940.

專案設計 : 陳祉云

While we use the representative color, red, to

插畫設計 : Croter Illustration & Design Studio

integrate the product series and to enhance its

攝影 : Oni Lai Photo Studio

recognizability, this traditional brand is invigorated

指導單位 : 台灣創意設計中心

by the refreshing atmosphere and vitality.

piliwu-design / profolio-content confindential ©

阿霞飯店 - 插畫設計：croter illustration&Design studio

piliwu-design / profolio-content confindential ©

阿霞飯店 - 包裝設計

piliwu-design / profolio-content confindential ©

阿霞飯店 - 包裝設計

piliwu-design / profolio-content confindential ©

阿霞飯店 - 產品全圖

piliwu-design / profolio-content confindential ©

漣漪人基金會聖誕禮盒計畫 Ripplemakers Christmas Gift Set 品牌規劃

＃包裝設計

2018 年末，參與了漣漪人基金會一年一度的禮盒計

At the year end of 2018, we engaged in the design of

The glass contains a dried roselle from the

畫，為創辦人朱平先生與陳郁敏女士，訂製分享給

the annual Ripplemakers Foundation gift sets, which

foundation’s long supported Taitung local farm,

親友的佳節禮物。禮盒內容運用集團（肯愛）代理

founders Mr. Chu Ping and Ms. Chen Ming customized

the naturally dried flower presents a vivid ruby red

之紐西蘭 Antipodes Water Company 氣泡水為基礎，

for family and friends as holiday greeting presents.

which flourishes in the transparent glass. The four glasses with a bottle of sparkling water alongside act

與在地春池玻璃 Spring Pool Glass 建立屬於台灣 Antipodes 玻璃瓶回收系統，再以現有 143 啤酒杯模

The gift set is based on the New Zealand’s Antipodes

as a token for the receivers to savor the delicacy of

具重塑成日常飲用的器皿。

Water Company bottled sparkling water, a brand

Taitung with the purest water.

authorized by Canbran International Inc in Taiwan. 而啤酒杯小巧的尺寸源自分享的精神，每一個杯子

W i t h t h e re c yc l i n g syste m t h at i s e sta b l i s h e d

Lastly, the gift set is presented in a pure white

上各自引用朱平與陳郁敏老師帶給大家的鼓勵佳句：

specifically for Antipodes by Spring Pool Glass, the

hardcover gift box with elegantly illustrated fine

1. Live, love, laugh and learn

gift set includes also a typical Taiwanese 143ml beer

lines to imply ripples caused by water drops, thus

2. This is your life, do what you love and do it often

glass that is reproduced from the Antipodes recycled

indistinctively brings out the concept of “Savor your

3. Action Expresses Priorities

glass bottles.

water, savor your day”, which is the core spirit of the foundations lies in sharing; henceforth, addressing

4. Dance like no one is watching The comparatively small volume of the beer glass 延伸漣漪人基金會宗旨，成為最道地而熱情的禮物。

originates from the spirit of sharing; on which below

杯中放入基金會長期支持的台東農地自產洛神花，

inspiring quotes that Mr. Chu and Ms. Chen would

自然烘乾而成的豔紅花朵，於透明玻璃杯中精巧綻

like to share presented:

friends to cherish the essence of the land.

放。四杯花一瓶水的組合，讓收禮人以純淨好水沖泡來自台東的美好滋味。

1. Live, love, laugh and learn 2. This is your life, do what you love and do it often

最後蓋上純白精裝紙盒，以柔軟細線繪製水滴所引

3. Action Expresses Priorities

發的漣漪，隱約突顯標語 “Savor your water, savor

4. Dance like no one is watching

your day.” 象徵基金會樂於分享的精神，於新年佳節邀請朋友們一起品味來自大地原生的自然之道。

Along with the conveyance of the objective of Ripplemakers, this gift set demonstrates authenticity

服務單位：Ripplemakers 漣漪人基金會

and passion.

合作品牌：肯愛｜ Nonzero 非零｜ Antipodes 企劃執行：PiliWu-Design 專案設計師：陳祉云玻璃容器：W 春池計畫｜ W Glass Project 合作小農：農夫很忙工作坊（台東）產品攝影：Yuting Lo Photography 禮盒包裝：奇異多媒體

piliwu-design / profolio-content confindential © piliwu-design / profolio-content confindential ©

漣漪人 - 禮盒設計細節

piliwu-design / profolio-content confindential ©

漣漪人 - 產品設計細節

piliwu-design / profolio-content confindential ©

混茶皂 Tea Soap 品牌規劃

＃視覺設計

＃包裝設計

＃產品設計

無名氏計畫 X 雪文洋行

UTP X Savon

生活茶皂計畫

Soap x Tea – Living Program

正期待回家後，手工香皂在肌膚上產生的綿密泡

Finally home and enjoy a relaxing bath, While

沫，好好洗澡放鬆，忽然你發現，手中那杯暢飲

creamy soap foams tendering your body, Chilly

的手搖茶，冰涼泡沫正不甘示弱的衝擊舌尖，告

cool bubbles of the hand-shake tea are tickling

訴你：世界上的泡沫可不只香皂有！

your tongue tip, Suddenly realize that ecstatic bubbles are not only from the soap!

「茶」與「皂」，美麗的共同點不只如此，茶從講究的茶藝文化到隨處可見的手搖茶攤，香皂從

Tea and Soap are not only in common with their

皇室御用到市井生活，飲茶與洗淨，以水開始，

beauty.

都是日常卻潔淨身心的兩件事，微小卻無可取

Tea varies from the exquisite tea art culture to

代。我們以手搖茶攤的創意，客製化手工香皂禮

the hand-shake bubble tea vendors everywhere

盒，依你的專屬喜好搭配，趕走你對一成不變的

in streets; Soaps range from the top chic brands

疲倦 , 讓身心回甘。

affordable mostly by the royal families to the functional basic daily used by the mass pubic.

你不相信香皂裡能重現街茶香？何不深呼吸試試！從「阿嬤的法寶」裡找回人生第一杯仙草茶

Drinking and cleaning, both start from water,

香氣，「15 歲的 QQ 珍寶」是紀念青春的珍奶，

to purify our body and our mind. Basic needs,

讓人想起當時一起坐在「綠色玻璃窗」下，捧著

negligible but irreplaceable. As creative as the

蘆薈綠的他。烏龍茶是你的「文青識別證」，紅

hand-shake bubble tea, our customized hand-made

茶彰顯「無徽章貴族」身分，綠茶的「青澀回甘」

soap gift set replies to your preference. Release

是踏實的人生，偶爾調點蜂蜜讓你的「甜蜜小宇

you from the dull, monotonous choice, Refresh

宙」發光，在「微酸人生」裡榨出甜美的檸檬汁，

your mind and body.

記得向牛奶學習，主角等級，卻也欣然接受「最佳配角」！

企劃統籌：PiliWu-Design 專案設計：吳妤蓁視覺設計：林巾靖

piliwu-design / profolio-content confindential ÂŠ

蔥澡 HOT SPRING ONION 品牌規劃

＃識別設計

＃視覺設計

＃圖樣設計

Jiao Shi Hot Spring Bath Project Planning &

礁溪小澡堂

Execution 原本在礁溪路上的老溫泉旅店從民國 64 年開業至 102 年

Client owned and operated a hot spring bath on

因為時代的關係下，停止了營運

Jiao Shi Road from 1975 till 2013, as with many

一切也是緣份的開始

products of the past, the bath came to a stop and

於是我們開始尋找了藝術家、設計師

went out of operation. This end opened up for the

一同為這一間老旅店注入全新的靈魂。

beginning of a new chapter, and we began looking

「蔥澡」

for designers and artists, to inject new streams of

是礁溪第一間以「自助」為訴求的個人湯屋

energy into this old establishment.

蔥澡一詞諧音來自於「沖澡」「蔥」

Hot Spring Onion is the first self-serviced personal

來過宜蘭礁溪的人

hot spring bath in town, and its Chinese name has

總是會情不自盡的在路邊買幾片蔥油餅來填填胃

a similar pronunciation to “taking shower”.

而宜蘭也是盛產蔥的故鄉它雖然無法成為主食

Spring onion is the specialty produce of Yilan,

但是卻是不可或缺的配料

can be seen in several local dishes. Though it’s

替每道菜增添不少滋味。

hardly a main ingredient for any cuisine, yet for

而「泡溫泉」

many dishes, it’s something you can’t miss out.

對於我們來說也是一樣的道理

Hot spring bath plays a similar role in our life, it’s

雖然不是生活中必要的

not an essential part of daily life, yet it brings the

但偶爾泡泡溫泉！

strength and tranquility that our body and mind

卻可以帶給身體、心靈必要的養分。

are thirsty for, hence the name Hot Spring Onion.

這也是「蔥澡」一詞的由來歡迎大家來偶爾來蔥澡玩耍

We welcome all to come here every now and

讓「蔥」提味生活，

then to have fun at Hot Spring Onion. Let spring

泡「澡」體驗藝術。

onions enhance the flavours of our life, and come experience art while taking a dip in the hot spring!

Client：名寓股份有限公司

參與創作藝術團隊：

企劃統籌：PiliWu-Design

河馬浴場－作者：只是 zishi

專案設計：柯政瀚

蔥鬱白湯－作者：溫孟瑜

池畔春光－作者：曾建穎

藝術指導：郭文成

水良草化－作者：REACH

蔥澡秘境－作者：林書楷

網頁設計：Oniondesign

小黃漫遊－作者：沐冉

總執行：廖繼傑｜大沃國際

蔥藻 - 店面對照圖

蔥藻 - 視覺設計

蔥藻 - 網頁示意圖｜ http://www.hotspringonion.com/ ｜網頁設計：Oniondesign

蔥藻 - 視覺設計

蔥藻 - 澡堂插畫

蔥藻 - 澡堂環境

蔥藻 - 熱門打卡照

蔥藻 - 活動紀錄

蔥藻 - 媒體報導

作伙來伴桌 Street Banquet in Sync 品牌規劃

＃識別設計

＃視覺設計

＃包裝設計

在街頭擺上一張張大紅圓桌，拉張板凳，與親

The scene of big red round tables spread along

朋好友、左鄰右舍吃著露天的宴席是台灣人成

the roadside with people sitting on plastic stools

長的共同回憶。過去無論是婚喪喜慶、選舉造

enjoying a lively outdoor banquet is a shared

勢或廟會活動，我們有千百種辦桌的理由；而

memory that every Taiwanese experienced living

在辦桌活動越來越少見的現在，我們可以一起

on this island. In the good old rural days, from

為了重溫回憶而辦桌。

weddings to funerals, campaign rallies, and religious festivals, there are countless reasons for

為期三個月，在台中審計新村舉辦的辦桌活動

roadside banquets to be held; nowadays these

以「作伙來伴桌」命名，希望辦桌不只是台式

events can seldom be seen on the street, however,

美食的饗宴，更是讓人們相互作伴、拉近人與

to take a trip down memory lane, we can still carry

人之間距離的熱鬧宴席。

out these Taiwanese outdoor banquets.

企劃方面，以透過不同角色講述對辦桌看法的宣

As a 3 month event, "Street Banquet in Sync"

傳影片，邀請大家作伙來伴桌，喚起群眾對辦桌

held in Taichung’s Shen Ji New Village aimed to

的美好記憶。主視覺則以「圓」為概念，設計

bring people closer in addition to savoring the

一系列的辦桌好料插圖，以龍蝦、紅蟳、石斑、

traditional Taiwanese banquet cuisine.

佛跳牆等台菜元素，組合成數種澎湃的圓形圖案；不只象徵紅色大圓桌，更為活動增添團圓、

For the marketing approaches, a campaign video

熱鬧的氣氛。

showing different perspectives of people from all walks of life to arise the nostalgic emotions and invite people to join this banquet. The key visual for this campaign revolves around the shape of “circle" , through the illustration of a series of traditional banquet dishes such as lobsters, mud crabs, groupers, Buddha’s delight and etc., different combinations of ample circles not only mimic the big red round tables used in the event but also demonstrate the lively and reunited image of the traditional Taiwanese street banquets.

Client：地表最潮有限公司視覺統籌：PiliWu-Design 專案設計：陳祉云

伴桌 - 視覺設計

伴桌 - 環境實拍照

伴桌 - 宣傳片截圖｜ https://youtu.be/aJKnHXoh6vw

粉紅小北 Local Pink 品牌規劃

＃識別設計

＃視覺設計

＃展場設計

我們在文化裡爆炸｜台雜當道 – 展區規劃

2 0 1 7 Ta i wa n C re at i ve E x p o - D e s i g n e rs M e et Taiwanese Local Grocery Store

我們認為，材質本身會反映出不同的質感與色彩，而塑料製品在這樣的五金商場裡總是大宗的品項。

In Taiwan, we don’t really lack of new designs, but relative difficult to push the aesthetics into public’s

用直覺及肉眼觀察，發現在這些塑料製品裡，（粉）

life, which means there is a huge gap between

紅色算是最廣泛應用之色階。光是小北百貨裡的紅

design and reality in Taiwan. In this exhibition, four

色，大概就有好幾百種，紅色製品也總是伴隨著如

designers reverse the design process, research what

節慶、喜事等傳統習俗。

the Taiwanese lifestyle is by diving into Showba

統整這些有著細微相異的色階，希望在這個梳理過

Life Department Store, an iconic local chain-shop

後的粉紅商場裡，以有別於傳統東方的紅色，提出

provides all kinds of need to public. With their

一項全新的「小北粉紅色票」── 一個屬於庶民的

fresh eye and thought, they curate, hack and give

粉紅美學報告。

the minimal touch of the existing products which Taiwanese are all familiar with, trying to discover and question what is Taiwanese aesthetics and how can we make it more valuable.

Client：2017 文化博覽會展區規劃：PiliWu-Design 臺雜當道合作團隊： DHHs 東海醫院｜ PiliWu-Design ｜ Studio Shikai ｜ 22 Design Studio 主題館展覽策劃執行：格式 InFormat Design Curating

粉紅小北 - 展區規劃局部照片

粉紅小北 - 色票設計

粉紅小北 - 展區規劃局部照片

主題館策劃：格式 InFormat Design Curating

粉紅小北 - 展區規劃局部照片

丨龍團 :GLT 品牌規劃 / 顧問

＃視覺設計

＃包裝設計

策展規劃 / 執行

＃產品設計

＃展場設計

「染上了茶癮，是我們最優雅的叛逆。」

"Our addiction to tea is our rebel with elegance."

丨龍團為全新的茶品品牌，團隊於 2017 年受品

GUEN LUNG TUAN is a new tea brand which we

牌邀請，擔任品牌策略顧問。2017 年與平面設

were invited to provide brand strategy consultancy

計師合作，協助丨龍團完成品牌視覺形象，建立

in 2017. We collaborated with graphic designers to

「水 - 菁淬茶系列、气 - 氣淬茶系列、酉 - 濃淬

establish the visual identity of the brand, following

茶系列」三大產品線包裝概念，而丨龍團第一間

with the product package designs for the 3 main

門市亦在團隊與室內設計公司的合作下，於同年

product lines of the brand- "Water" Essence Tea,

優雅落成。

"Chi" Sparkling Chi Tea and "Yu" Concentrated Tea. The first GUEN LUNG TUAN store was completed in

品茶器物方面，團隊以產品設計的角度思考品嚐

the same year under the collaboration of our team

丨龍團獨家氣淬茶的經驗，量身設計了氣泡茶專

and an interior design company.

用的氣淬杯。撇口的造型設計呼應傳統東方茶入口的語言，並以雙層玻璃工藝製作氣淬杯，使茶

To conceive the scenario of savoring GUEN LUNG

品能夠不受手溫影響保持沁涼，乾爽優雅的飲用；

TUAN Sparkling Chi Tea, we entered from a

而玻璃杯身也使丨龍團清透溫潤的茶湯更顯得剔

product design basis to develop the vessel for this

透順口。團隊希望能為丨龍團在傳統品茗與現代

unique experience. The cone-shaped opening of

茶飲的激盪下，開創現代品茶的有趣形式，延伸

the glass mimics the rim of traditional Chinese

品牌的核心價值 - 「以古馭今的品茶遊嬉」。

tea cup to convey the spirit of the authentic oriental tea culture, completing the vessel with double wall glass craftsmanship, enabling the tea to remain chilled by segregating the heat of the hands. Drinking GUEN LUNG TUAN tea with a glass gives users a refreshing new experience, through the exploration of traditional tea savor and the

Client：丨龍團：GLT

nowadays tea drinks, we aim to spark new forms

品牌整合： PiliWu-Design

of tea time to extend the core value of GUEN LUNG

專案設計：王盈茜

TUAN- the heritage of a joyful tea experience in a

產品設計：王盈茜

modern mean.

品牌識別：日目 247Visualart 網站設計：Oniondesign 店面設計：楊書林（天涵設計）攝影：Oni Lai Photo Studio

丨龍團 - 產品設計草稿圖

piliwu-design / profolio-content confindential ÂŠ

丨龍團 - 店內環境規劃

丨龍團 - 品牌宣傳片 | 宣傳片製作：JP SPACE Studio

丨龍團 -2018 文博會展區規劃

丨龍團 -2018 文博會活動紀錄

策展規劃 / 執行＃視覺設計＃圖樣設計＃展場設計＃空間設計

日日器 - 生活的輪廓 The Shape of Taiwanese Living 展覽規劃 / 執行

＃視覺設計

＃圖樣設計

＃展場設計

＃空間設計

將 50 組共 100 件的日常器物，藉由兩兩一組、

We divided a hundred of everyday stuff into two

今昔對照的擺放方式，促成了展覽最為核心、且

parts and arranged them as a comparison of the

希望觀眾去思考的幾個問題：

present and the past. This way of decoration

「器物為什麼演化？促成器物競相演化的因素，

re p re s e nt s t h e co re i d e a o f o u r ex h i b i t i o n .

是物競天擇、人為創造，抑或是物的本性使然？」

Moreover, we hope the audiences may start to

問題終歸一句：「器物想要什麼？」在這個「人

consider a few questions:

們去設計器物，又被器物所包圍」的時代，器物

“Why does stuff evolve?” “What is the cause of the

得要重新設計乃至於自行演化所依據的是什麼 ?

evolution? Is it the natural selection, man-made

「日日器」展覽，以西元 2000 年為切點，匯聚

factors? Or is it the instinct of stuff?”

台灣當代新興設計 ) 從功能精進、造型的構成，

All in all, we would like to ask “What does stuff

以及材質的研發，希望這些器與物，寫下一段又

wants?”

一段的創造進化論。

In the age of “People design stuff and surrounded by stuff ” what is the basis of stuff to be redesigned and even to evolve by themselves?

Client：台灣創意設計中心主辦單位：經濟部工業局執行單位：台灣創意設計中心展覽策劃： PiliWu-Design 專案設計：黃璐加｜邱塏倫｜邱彥璋動態視覺：白輻射影像 Whitelight Motion 紀錄片拍攝：劉俊佑（Junyou Liu）

T h e S h a p e o f Ta i wa n e s e L i v i n g i s b a s e d o n A.D.2000, assembling the contemporary emerging d e s i g n o f Ta i w a n . F ro m re f i n i n g f u n c t i o n s , constructing models to developing materials, we hope these stuff keep writing their own story of evolution and creation one paragraph after another.

日日器 - 主視覺海報：正 / 反面

piliwu-design / profolio-content confindential ÂŠ

日日器 - 動態海報示意圖｜ https://youtu.be/Oj1pgU7Vkiw ｜動態視覺：白輻射影像 Whitelight Motion

日日器 - 展覽空間設計

piliwu-design / profolio-content confindential ÂŠ

日日器 - 展覽空間設計

日日器 - 展覽周邊應用物

日日器Ｘ設計點 - 銷售快閃店

日日器 - 系列講座

A Better Meal 策展規劃

＃視覺設計

COOKMANIA 是由一群志同道合的廚師、餐飲業者、

COOKMANIA is formed by a group of like-minded

供應商、美食作家等飲食界人士組成。為促進台灣餐

culinarians, caterers, food journalists and more; every

飲生態的交流與資源分享，並以吸引更多理念良善的

year discussions on culinary topics are put forward

夥伴、傳遞美好為願景，每年都齊聚討論重要的飲食

for the purpose of boosting the communication

議題。

and resource sharing within Taiwan, hence bringing together more allies with shared values to pass out

在 2018 年以「A Better Meal」為主題 ( 以下簡稱

these wonderful beliefs.

ABM)，於華山舉辦了一場為期兩天的餐飲盛會。為呼應 Cookmania 餐飲人的身份，以「廚師的手」

In 2018, a two-day culinary exhibition A Better Meal

貫穿展覽視覺，定義 OK 做為代表手勢。繞起拇指與

was held in Huashan1914 Creative Park.

食指賦予手勢「完整」、「循環」與「0」的想像。豎起的三根手指則分別表示 ABM 的三大文化主題

Corresponding to the culinary status of COOKMANIA,

館－零浪費、保存以及永續。

the whole exhibition is run through by the image of a chef ’s hand and defined by the hand gesture of

視覺表現上，融合運動賽事中常見的加油手套，帶出

“OK”. The circle formed by the index finger and thumb

「打氣」「熱鬧」「參與」等精神，而標準字設計

implies a sustainable cycle and the idea of zero waste,

上，以雙向的扭曲透視，帶出活動向大眾呼喊的動態

while the rest of the fingers remain in an upright

感受。

position, each representing the pavilion themes: “zero waste”, “preservation” and “sustainability”.

除了為視覺帶入活力、愉快的印象之外，也藉由其外觀連結「Cheering」意象，表現Ａ Better Meal 各展

The key vision of the exhibition integrated the

區高呼的訴求及各界支持參與的熱忱與力量。

commonly seen foam hands used for paraphernalia purpose in sports events, in order to bring forth the image of pumping up the atmosphere and public participation. As for the logotype, the two-way distorted perspective brings out the dynamic aura of

主辦單位：COOKMANIA 協辦單位：FOODLAND 媒體單位：NOM Magazine 策展單位：Wpeace 寬和創意｜ Linda Huang. 設計生活展場設計：沐光建築｜ Woolloomooloo ｜ Jimmy Yang 展場工程：層層生活 PileUp Life 輸出工程：時浪設計展場視覺：PiliWu-Design

encouraging the public to participate in the movement.

Apart from the joyful and enthusiastic impression of the visual elements, the perception of “Cheering” also coheres with the design, thus embodying the image that A Better Meal tries to promote to the public in each pavilion and the vigorous support from all walks of life.

ABM- 視覺海報設計

ABM- 展覽紀錄照

創承智造 - 非遺傳承與創新成果展 Traditionow- Revival of Chinese Intangible Cultural Heritage 策展規劃

＃視覺設計

許過去一個未來

Gift the past with a future

每一種文明都延續著一個國家和民族的精神血

A civilization carries on its back the soul of a

elements, displays some 100 masterpieces of 50

脈，既需要薪火相傳、代代守護，更需要與時俱

country or nation. It needs to be passed on from

internationally established inheritors, designers,

進、勇於創新。

one generation to the next. Yet more importantly,

artists and scientists who have made cross-cultural

不同民族有不同的非物質文化遺產，表現形式千

it needs to keep pace with the times and innovate

and crossover efforts in the heritage revival.

差萬變，但都是連接人們精神世界與外部生活，

with courage.”

T h e ex h i b i t i o n fe at u re s t ra d i t i o n a l C h i n e s e

連接人類過去、現在與未來的紐帶，是人類文化

Though varying in kind from nation to nation,

handicrafts such as Yunjin brocade, mortise

多樣性的體現，是屬於全人類的共同財富。

intangible cultural heritage in all its forms serves

and tenon joint, gold foil, bamboo weaving ,

通過承載民族獨特基因的非遺，來講述歷史傳統

as a bridge that links people's spiritual life with the

and ceramics, while taking into consideration

和文化故事，也有助於不同文明、宗教、種族求

physical world, and that connects the past, present

similar foreign handicrafts and their modernized

同存異、開放包容，並肩書寫相互尊重的壯麗詩

and future of humankind. Moreover, manifesting

versions. With improved materials and techniques,

篇，攜手繪就共同發展的美好畫卷。

cultural diversity, the varied heritage elements are

traditional craftspeople and modern brands

「創承智造」非遺傳承與創新成果展，通過“工

regarded as treasures of humanity.

have collaborated to design these interactive art

藝研究、作品再創、產品輸出”的展覽脈絡，展

With heritage elements that carry distinct national

installations and practical daily items on exhibition,

示了國際上不同領域的 50 位著名傳承人、設計

genes, we recount historical and cultural stories to

all of which convey the theme of “inheritance,

師、藝術家及科學家“跨文化 + 跨界”創新實踐

enable people of various civilizations, religions and

integration, renovation and development”.

的近百件精品力作。

races to embrace each other with an open mind.

展覽聚焦“雲錦、榫卯、金箔、竹編、陶瓷”等

In the course of exchange, they will foster a spirit

中國傳統手工藝，以及與之關聯的外國手工藝及

of mutual respect and be engaged in a common

其當代設計，運用從藝術互動裝置到實用生活產

endeavor to pursue prosperity.

品，從材料革新到技術改良，從傳統造物到品牌

Tra d i t i o n o w : Re v i va l o f C h i n e s e I n t a n g i b l e

合作等多種手段，傳遞“傳承、融合、創新、發

Cultural Heritage, an exhibition highlighting

展”主旨。

research, recreation and production of heritage

Client：上海起承文化發展有限公司主辦單位：南京歷史文化名城博覽會組委會承辦單位：上海起承文化發展有限公司｜南京江寧織造博物館策展人：韓德昌｜趙學亦｜周新視覺統籌：PiliWu-Design 空間設計：三角創意有限公司 creepstudio

創承智造 - 視覺海報

創承智造 - 門口視覺宣傳海報

創承智造 - 動態海報示意圖

創承智造 - 展覽視覺規劃

創承智造 - 系列論壇視覺規劃

piliwu-design|profolio