Marketing
Your Roadmap for
Targeted Marketing by Michele Rempel
H
ave you ever gotten into a conversation with someone at a networking event who said that “everyone” was their ideal customer or client? Maybe you’ve been guilty of claiming that your product or service could be sold to anyone. While in practice this may
32 Pillars of Franchising
be true (most of us do need some type of insurance, for example), this type of catch-all thinking does not help your marketing efforts. Even if your product or service could be purchased by everyone, there is certainly a group of people who are more likely to buy from you.
