Pillars of Franchising magazine - Issue 3 February/March 2022

Page 52

Million Dollar Minute

Mentors Talk Pillars, Plans

by Elizabeth Denham This issue is all about women in franchising. As a woman, Kristin, and as men who have female family members in the business, David, Jerry and Ray, how do you see women thriving in franchising? What makes it a great opportunity for women? KS: We know that women are the primary decision-makers at home. We also know that depending on the product or service a franchise may offer, women like doing business with women! (And we all want to do business with people we like). For me, as an executive outside of the home, three kids, three dogs, travel hockey, travel baseball, theatre and speech

52 Pillars of Franchising

activities, I can relate to most women in one way or another! Franchising helps lay out your business strategy and set your operational standards. Women are already great at handling multiple demands, and we know how to get things done! The franchising model makes it feasible for women to make career changes into business ownership. Franchising allows women to find more of a balance for family time! For my family, 16 years ago, it was the best decision I could have made! JA: I think Franchising overall has a gender neutral stance on business! I have seen so many successful women in franchising

that it is hard to imagine many, if any brands with gender bias! My daughters lead our Great Clips organization which is one of the largest groups in the largest hair care brand in franchising and every brand I am involved with has a solid place where women can be successful. DK: It comes down to passion and desire. If one is passionate about being in control of their own success, or a particular industry or just want to make a difference in some way, then they should go for it. Of course, doubts and fears creep into everyone. That is why franchising is so important for someone just


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