AFENDS - BRAND BOOK SKATE - EN

Cultivate Change

SUSTAINABILITY THROUGH INNOVATION, ACTION AND POSITIVE CHANGE.

BE DEFINED BY WHAT YOU CREATE, NOT WHAT YOU DESTROY.

OUR STORY

Born out of Byron Bay in 2006, AFENDS has established i tself as a sustainably

focused brand inspired by coastal and streetwear, known for its quality, design and attitude.

Founded off the back of a small screen-printing business, Declan Wise and Jonathan Salfield established the company as 20-something-year-olds to print merch for punk and hardcore bands. With the added culture of surf and skate injected into the punk and hardcore movement of the 2000s, the Afends ethos and style evolved into the look and feel that we stand by today

We have proudly formed a global family of like-minded and creative individuals, united by a shared passion for breathing the spirit of our lifestyles and values into the brand. Driven by environmental and social impacts, we strive to do what’s best for people and the planet; to design and deliver durable, eco-friendly and timeless apparel that will last a lifetime. We are constantly evolving and we ultimately want to voice positive change and be role models for people to think outside the box.

System Change was our first collection using 100% sustainable fibres, and that was a huge milestone for us. So, we started searching for ways to elevate the brand further. We identified a gap in the market, and we felt it was our duty to fill that gap. To give the people a range of trend-focused products that put the earth first without compromising quality. To raise the stakes higher We bring you Higher Supply - our collection of premium, high-quality and unique statement pieces.

OUR VALUES

/ SUSTAINABILITY

INNOVATION

TRANSPARENCY

QUALITY

CULTURE

We are committed to cultivating change through investing in culture building activations and sustainable practices with social, political and environmental impact. From transparency in supply and design to our business ethics, innovation and workplace culturethese values are important to us and our people.

CULTIVATING CHANGE

Wemakeclothesforpeoplewhoare consciousabouttheplanetweliveon

AFENDS MILESTONES AND ACCOMPLISHMENTS

ETABLI EN 2006

CERTIFIÉS GOTS ET OCS 2019

OUVERTURE DU MAGASIN PHARE DE BYRON BAY 2009

DÉMÉNAGEMENT DANS L’ENTREPÔT DE LA ZONE INDUSTRIELLE DE BYRON 2012

LANCEMENT DE LA RÉVOLUTION DU CHANVRE PAR AFENDS 2015

PREMIÈRE COLLECTION

PRODUITE EN CHANVRE 2016

INTRODUCTION DE T.H.C (LA COLLECTION DE CHANVRE) CONSTITUE

70% DE NOS COLLECTIONS 2020

AFENDS ANNONCE DES COLLECTIONS EN FIBRES 100% DURABLES 2021

SAFENDS LANCE SA FERME DE CHANVRE, SLEEPY HOLLOW 2022

DENIM JEANOLOGIA & RETRACED 2022

THE HEMP REVOLUTION

HEMP IS FOR THE PEOPLE AND THE PLANET. WE HAVE SPENT YEARS RESEARCHING HEMP, OUR FAVOURITE ECO-FRIENDLY FABRIC ALTERNATIVE THAT WAS LARGELY DISMISSED AND DISREGARDED DUE TO OUTDATED PROPAGANDA. IT WAS THE SUPER FIBRE THAT DROVE THE WORLD BACK BEFORE THE INDUSTRIAL REVOLUTION. WE COULD HAVE KEPT GROWING HEMP AND SUPPORTING GREENER INITIATIVES BUT INSTEAD WENT DOWN THE DARK, DESTRUCTIVE PATH ADOPTING CONVENTIONAL COTTON AS THE MOST WIDELY USED FIBRE.

WE HAVE MADE IT OUR MISSION TO REIGNITE THE HEMP REVOLUTION AND HELP HEAL THE FASHION INDUSTRY. THE MORE WE HAVE INVESTIGATED AND RESEARCHED, THE DEEPER OUR UNDERSTANDING HAS BECOME THAT THIS PLANT IS THE WAY OF THE FUTURE.

AS A RENEWABLE RESOURCE, HEMP TAKES AS LITTLE AS 90 DAYS TO CULTIVATE, IS GROWN WITH ZERO TOXIC CHEMICALS OR PESTICIDES, REQUIRES SIGNIFICANTLY LESS WATER AND ENERGY, EMITS FEWER GREENHOUSE GASES AND PROVIDES ITS NUTRIENTS TO THE SOIL, REPLENISHING ITS FERTILITY. THUS MAKING HEMP ONE OF THE MOST DURABLE AND ECONOMICALLY VIABLE ALL-NATURAL THREADS. AFENDS HAS TAKEN THE NEXT STEP BY PURCHASING 100 ACRES OF FARMLAND NORTH OF BYRON BAY.

OUR GOAL IS TO BUILD OUR VERY OWN HEMP PROCESSING FACILITY, CULTIVATE HEMP FIBRES TO BE USED IN OUR COLLECTIONS, EDUCATE THOSE IN OUR COMMUNITY AND BROADER ABOUT THE LAND AND HOW WE CAN WORK IN HARMONY WITH THE ENVIRONMENT.

Community, Creativity, Education & Sustainability

On a hemp revolution mission, we have purchased 100 acres of farmland with the goal of building our own hemp processing facility for research & development and to grow our own hemp fibres to see our products through from seed to skin.

We want to bring the manufacturing process of our clothing back to home soil by building a hemp processing facility that we will use for research and development to explore the super fibre beneath our threads. With a strong focus on community, it will double as a collaborative creative space for artists, farmers and other sustainable practices.

We want to build a community of like minded people in the realm of creativity, education and farming. Through sustainable practices, our mission is to reconnect people with nature and continue to grow the hemp revolution.

TO LEARN MORE: Watch WEED NEED CHANGE

ACTIVATIONS

ENVIRONMENTAL AND SUSTAINABLY

FOCUSED ACTIVATIONS.

Afends focus is to make a more sustainable world through innovation, education, and culture.

Our product and creative output mirrors our belief system in making change. Activations and initiatives include: FUCK PLASTIC, CREATE NOT DESTROY, EQUALITY, GREEN FRIDAY, and FOR THE PLANET ZINE’S.

Afends believes in creative partnerships and collaborations to build the brand’s community and reach new audiences across the globe. These include:

STORES & STOCKIST

AFENDS is available in our own retail concept spaces and various streetwear stores.

OUR CONCEPT STORES

BYRON BAY BRUNSWICK

HEADS MELBOURNE: - QV

STORE - CHAPEL ST

AUS STOCKISTS

THE ICONIC

GENERAL PANTS

OZMOSIS BRICKS AND MORTA

SYDNEY: - THE GALERIESNEWTOWN NZ STOCKISTS COSMIC NORTH BEACH AMAZON USA STOCKISTS

HEMLEY STORE

EUR STOCKISTS

WASTED TALENT AGOGANG

CAMPAGNES CLÉS

AFENDS est une marque engagée. nous invitons nos clients à penser différemment, à remettre en question le statu quo et à bousculer les contraintes de la société.

THE AFENDS RANGE

Taking inspiration from the environment, surf and skate culture, our clothing combines sustainability & innovative design without compromising quality.

Defined by our three core pillars: hemp, recycled and organic, these are the fibres that build the foundation for our collections. 2021 was our first collection using 100% sustainable fibres, and we haven’t looked back since; we make clothing for the people and the planet.

COLLABORATION & PARTNERSHIPS

AFENDS believes in creative partnerships and collaborations to build the brand’s community and reach new audiences across the globe.

THESE INCLUDE:

JUNE 2024 AFENDS x WOODSCOTE FESTIVAL

AFENDS has collaborated with the Woodscote festi first edition by being the main skate partner of the e

We will feature to main 2 branded skate modules , in slappy and a 6m meters as well as develop the offic of the Woodscote Festival x AFENDS, made from 10 sustainable fibers like everything we do.

We collaborate with people and communites that create and conribute to music, art, surf, skate & culturally significant movements.

OUR PEOPLE

SOCIALS & WEB

Social network stats

| 12,701,524