We are what we carry. In today’s world, our smartphones, notebooks, tablets and most of our devices are a critical element in every aspect of our lives. We carry them everywhere. They help us create. They're part of everything.As a result, we need carrying solutions that are highly functional, durable, protective, and comfortable. They also must express and reflect our aesthetics and identities.
That’s where Incase comes in.Since the ‘90s, we have pushed the boundaries of designed innovation, blurring the lines between style and function. At Incase, less is always more.
We create products that help our customers move through the world as a reflection of their creativity, we are an outward expression of their ethos. Our ecosystem of designs deliver organization, mobility, protection and, most definably, style.
Who We Are
Incase is defined by the products we create.
We are a design-driven brand focused on a better experience through intentional design, inspired by culture, music, design, art and fashion.
What We Do
We blur the lines between technology and lifestyle, believing in a better experience through good design.
- We design solutions, not products.
- We support on-the-go lifestyles and believe there is no limit to your creativity.
- We offer carry solutions, device protection, and essential accessories designed to enhance our consumer’s everyday experience.
Why We Do It
Technology is part of everything we do and we embrace its presence as a way to heighten our creativity and optimize our output. At Incase, we design solutions that not only protect, but empower and inspire. We know creatives shape our world and its their relentless pursuit of inclusivity and self-expression that deserve to be protected.
Ideas are the core of creativity.
#ideasprotected
Our Ethos
Purpose — We live at the intersection of tech and lifestyle: we create meaningful solutions with intention and purpose.
Vision — Good design has the power to influence and improve every aspect of the world and our lives.
Pillars — Intentional. Aspirational. Functional.
Values — To live a creative life shaped by self-expression. We value minimalism, mobility, performance, and heritage.
Promise— A better experience through good design.
Communication / Voice & Tone
Communication / Distinctions.
Future Forward
As innovators, we are always looking to where we're going — what's next, what are we craving, where is the need? We start with the end in mind and work from there.
It's our commitment to —
- Push the boundaries, remembering that output is everything as we continue to creatively expand the category.
- Maintain consumer trust and loyalty by committing to our ethos of good design and less is more.
- Embrace evolution without complacency or stagnation.
- Recognize an always forward mentality.
Our Customers
Our customers are our contemporaries, colleagues, and collaborators. No matter who, we all have a common thread: Considered quality in everything we do.
Our customers are writers, photographers, artists, illustrators, and professionals. They are hungry to create, to push the needle forward, and to make their mark.
From amateurs to experts, they span generations, industry, and socioeconomic status. The one thing they all have in common is their need to protect their ideas with quality built, thoughtfully designed, aestheticallydriven solutions.
Consumer Personas.
The Everyday Creative The Pro User The Outlier Our
The Everyday Creative
Life is a creative act and we think everyone is a creative in some way.
From the mom exploring new skills and forms of self-expression to a student learning the ropes of applied creativity. These are the folks who don't live and breathe their creative expressions but, for them, it is a huge part of the way they move through the world.
The Everyday Creative includes general professionals (not in the creative field), students, designers, freelancers, individuals, hobbyists, etc. While they are aspirational, this is a more practical user who appreciates functionality and good design.
The Pro User
The professional whose career is their creativity. They are established and respected in their field; in constant pursuit of their craft and performance is everything. Their lives are defined by a sense of agility and movement.They choose solutions based on style as much as performance— they are our colleagues and equals, relying on us to understand the nuanced needs of a true creative professional.
The Pro User includes Creative Directors, videographers, BTS crew, sound engineers, photographers, and more.
The Outlier
The ones out there on the fringes, the cultural expressives, the visionaries, the one's doing it different. These are the boundary pushers, pot stirrers, and noise makers. They select products not based on trends but on taste, quality and style.They are the ones that culture and trend strickle down from.
The Outliers are action sports athletes such as Paul Rodriguez; Creative Directors like Teddy Santis, Salehe Bembury, and Shawn Stussy. Artists and culture shapers such as Shepard Fairey, Billie Eilish, and Greta Gerwig. They are part of a new crop of professionals like Alexis Ohanian, co-founder of Reddit.
Interests: Camping, hiking, planet, social + global issues, travel, design, tech, science, work/life balance, self improvement, push the status quo
Tech: iPhone, MacBook, iPad
Brands: Carhartt, Patagonia, North Face, Outerknown, Levis, Apple, Leica,
Subaru, Ducati, Audi, BMW, Rivian, Tesla, Wired, Nat Geo, NASA, Nike, Burton, Asics, new Balance, Amie Leon Dore
Income: $100K-$200K+
Location: Urban cities and metro areas
Channels: Instagram, YouTube
Motivation: Social + environmental issues
Values: Sustainability
Brand Position
Incase exists within a space of beautiful utility. Our ethos is to make it function, make it work — after all, output is everything — but we then make it better. Our competition meets the need of the consumer, however, Incase provides elevated editorial expression transcending expectation, delivering the ability for an individual to uniquely exist in alignment with their aspirations, expressions, values, and realities.
• We offer premium materials, refined performance, leading protection, and better/more considered/timeless design
• We are the original in the MacBook Protection category
• We are continuously innovating designs and solutions
• We play well across diverse categories.
• We partner with the best
Future Collaborations
Wherever we've been is part of where we're going. As we look to what's next for Incase and collaborations, we know they're going to take us higher. From partnering with action sports athletes to musicians, badge and luxury brands, to the revolutionary creatives out there shaping their world and influencing their communities — our partnerships are considered, mutually beneficial, and undeniably brand-forward as we continue to push Incase for the next generation.
Seasonal drops to follow.
In-Store Presence
We understand the importance of shaping your presence, sharing your story, and fostering a unique sense of self-expression in the world. With four name stores in Asia, and countless global in-store presence, our team prioritizes the importance of visual merchandizing, brand support, point of sale collateral, and every other detail and touchpoint you need to meaningfully bring the full breadth and brand of Incase to your consumer. Let's collaborate.
