2021 MEDIA KIT
Distinction | 2021 MEDIA KIT
Uncovering the very best of what our region has to offer. Based in Hampton Roads, covering Virginia, Distinction magazine takes more than 100,000 readers from Richmond to South Hampton Roads on a journey through the Commonwealth. Employing the best photographers and writers in the state, it glides effortlessly from gorgeous spreads on high-end food and fashion to moving pieces on fascinating people and places.
It’s about quality. It’s about Virginia. It’s about Distinction.
VIRGINIAMEDIA.COM/DISTINCTION
Distinction | 2021 MEDIA KIT
Distinction is a reflection of our region. Our audience consists of successful people living active lifestyles who are influential in business and the community, a coveted demographic for any advertiser.
More than 100,000 people from Richmond to South Hampton Roads read Distinction. Who are they? Demographics: • Average home value is $430,000 • 83% own their home • 57% have lived in their current home for 10 or more years • 67% earned an undergraduate degree or higher • 1 in 3 are in a management/business/financial occupation • Half of our readers are between the ages of 35 and 54.
Travel & Leisure: The Distinction audience is: • 55% more likely to have stayed at an upscale hotel • 71% more likely to have taken 10 or more flights • Significantly more likely to have visited places outside the continental U.S. in the past 3 years: Hawaii: 74% more likely Alaska: 60% more likely Europe: 74% more likely Middle East: 52% more likely Japan/China: 62% more likely Canada: 51% more likely
Tendencies: • Almost three-fourths of our readers keep the magazine in their home for a month or longer. • More than half frequently purchase products or services they see in ads from the magazine. • More than half say travel and having experiences are important to them.
Lifestyle: • More than 80 percent enjoy fine dining and entertainment. • Nearly a third plan to buy a car, truck or SUV in the coming year. • More than half are looking for doctors or medical services. • About 60 percent will spend on men’s and women’s fashion. • Half are looking for lawn care service. • More than 40 percent are looking for furniture and accessories. • About 55 percent plan to travel in the coming year. Percentages based on 12-month period. Source: Nielson, Scarborough 2017 and Circulation Verification Council 2020.
VIRGINIAMEDIA.COM/DISTINCTION
Distinction | 2021 MEDIA KIT
Ad Rates: POSITIONS Double Truck (GTD pos.) Full Page Half Page (H) Half Page (V) Quarter Page
6x rate
5x rate
$7,263 $3,719 $1,999 $1,999 $1,073
$8,070 $9,903 $11,518 $4,132 $5,049 $5,857 $2,221 $2,646 $3,054 $2,221 $2,646 $3,054 $1,192 $1,434 $1,654
PREMIUM POSITIONS Back Cover Inside Front Inside Back Pages 3 - 11 In Story Ad* Hit List Page On the Scene
6x rate
5x rate
2-4x rate 1x rate
$7,054 $4,724 $4,724 $4,428 $1,625 $1,400 $1,551
$7,838 $5,249 $5,249 $4,920 $1,806 $1,400 $1,551
$9,903 $6,263 $6,263 $6,020 $2,027 $1,400 $1,551
2-4x rate 1x rate
$11,518 $7,272 $7,272 $6,989 $2,369 $1,400 $1,551
Specifications: • Images and PDFs: 300 dpi/CMYK; Line Screen: 150 dpi • Full bleed on double-page and full-page ads only. • To upload your high-resolution camera-ready PDF file log onto: http://ezpilotclassified.com/adsupportads/ • Charges for ads killed after scheduling deadline; Less than half page $500; Half page up to two-page spread $1,000; Two-page spread $1,700.
Rates are per edition. *Limited 3 per edition.
VIRGINIAMEDIA.COM/DISTINCTION
Distinction | 2021 MEDIA KIT See ad size measurements below. For facing spread and full bleed pages, we recommend no copy above .75”or below 11.75” from top of Trim size. Scheduling based on a 2-column format: 1 col. = 4.25”; 2 col. = 8.75”
Full Page Facing Spread Bleed - 20.5x12.25 Trim - 20.25x12 Live - 19.77x11.375
Bleed 10.25x12.25 Trim 10x11.875 Live 9.5x11.375
Double Page (facing spread) 20.5” x 12.25”
Full Page 10.25” x 12.25”
Half Page Half Page
Half Page (horizontal) 8.75” x 5.25”
Quarter Page 4.25” x 5.25”
Half Page (vertical) 4.25” x 10.75”
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In Story Ad
In Story Ad 2.7292” in x 10.75”* *Limited 3 per edition.
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Distinction | 2021 MEDIA KIT
Deadlines: FEBRUARY-MARCH Publication Date - February 14 Ad Scheduling/Materials Deadline - January 3 ET Deadline - January 15 APRIL-MAY Publication Date - April 11 Ad Scheduling/Materials Deadline - March 12 ET Deadline - March 19 JUNE-JULY Publication Date - June 13 Ad Scheduling/Materials Deadline - May 14 ET Deadline - May 21 AUGUST-SEPTEMBER Publication Date - August 8 Ad Scheduling/Materials Deadline - July 9 ET Deadline - July 16 OCTOBER-NOVEMBER Publication Date - October 10 Ad Scheduling/Materials Deadline - September 10 ET Deadline - September 17 DECEMBER-JANUARY Publication Date - December 5 Ad Scheduling/Materials Deadline - November 5 ET Deadline - Nov 12
VIRGINIAMEDIA.COM/DISTINCTION
Distinction | 2021 MEDIA KIT
Contributors Writers: Lorraine Eaton Katherine Hafner Matthew Korfhage Tom Robinson Josh Seaburg Ben Swenson Denise Watson Kim Wadsworth Eric J. Wallace Mary Architzel Westbrook
Photographers: Keith Lanpher Todd Wright Mark Edward Atkinson Adam Ewing Patrick Hayes Eric Lusher Corey Miller Shannon Moffit George Culver Jessica Shea
Distinction is a member of the City and Regional Magazine Association and its circulation numbers have been verified by the Circulation Verification Council.
VIRGINIAMEDIA.COM/DISTINCTION
Distinction | 2021 MEDIA KIT
Distinction was named best magazine in its division (90,000 to 199,000 circulation) by the Society for Features Journalism for the third time in four years. And most recently we won 19 Virginia Press Association awards, including 10 first place and four Best in Show. Below is a partial list of recent accolades. 2020 National City and Regional Magazine Awards finalist 2019 Best in Show, Specialty Publication, Virginia Press Association 2019 Best in Show, Specialty Writing, Virginia Press Association 2019 Best in Show, Specialty Graphics, Illustrations and Art, Virginia Press Association 2019 Best in Show, Specialty Photography, Virginia Press Association 2019 Best Niche Publication (Magazine), Society of Features Journalism 2019 Best Special Publication (Distinction food issue), Society of Features Journalism 2019 Combination Picture and Story, Virginia Press Association 2018 Best Niche Product (Magazine) Society of Features Journalism 2018 Best Special Section (Magazine) Society of Features Journalism 2017 Folio Award Finalist for Full Issue: Epicurean 2017 Best Niche Product (Magazine) Society of Features Journalism 2015 Best Niche Product (Magazine) Society of Features Journalism 2014 Best Niche Product (Magazine) Society of Features Journalism 2013 Best Niche Product (Magazine) Society of Features Journalism (second place) VIRGINIAMEDIA.COM/DISTINCTION