Pilot Media - Power of Pink 2017

Page 1

SPECIAL ADVERTISING SUPPLEMENT TO THE VIRGINIAN-PILOT

the POWER of

Pink OCTOBER 1, 2017 | VOL. 8 PHOTO BY JESSICA SHEA

From left: Susan G. Komen Tidewater staff members Lisa Chacon, special events/development manager; Clarissa Lewis, volunteer manager; Sharon Laderberg, executive director; and Miki Donovan, mission manager.

The finish line is a world without breast cancer T

he key numbers are 31 and five.

als make this progress possible. Here in this spe-

Every week in greater Hampton Roads, 31

cial section are stories of individuals whose close

women are diagnosed with breast cancer and

encounters with breast cancer have stirred them

five lose their battle with the disease.

to action.

“That shouldn’t happen,” said Sharon Laderberg,

Laderberg said the theme of this year’s fundrais-

executive director of Susan G. Komen Tidewater,

ing thrust is “More than Pink.” The staff of Susan

the local affiliate of the national breast cancer non-

G. Komen Tidewater would love for the public to

profit. “That’s why we do what we do.”

wear pink to raise awareness, but she urges peo-

The worldwide effort to end breast cancer has seen tremendous progress in the past 35 years, according to Laderberg. “If it’s detected early, breast cancer is treatable,” Laderberg said. Scientific breakthroughs in breast cancer research and increased awareness of screening for

ple to move beyond that; get screened, get involved, and raise funds. The Susan G. Komen Tidewater Race for the Cure is way to help fight against breast cancer, and Laderberg says that’s a good start, but it’s important to remember the finish line is: “A world without breast cancer.”

the disease have helped survival rates skyrocket. But it’s important to remember that individu-

— Ben Swenson


Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.