Introduction Welcome to the very first edition of our Ci2i Media catalog. We trust that this book will become an important source for your indoor and outdoor media needs by helping you to develop more effective media plans for your campaigns and brands. What began as a dream became reality in November 2004, when the first block of Media Tables were installed at San Patricio Plaza’s food court in Guaynabo. As the popularity of the media grew so did our network, expanding to more than eighteen malls nationwide offering marketers flexible packages that reach people directly and effectively by targeting specific demographics. Responding to our clients’ needs and demands we further diversified our media services to include escalators, floor graphics, doors, columns, vacant shops, wallscapes and mobile digital media. Our aim is continually bring you new and innovative mediums through which you can reach your market in creative and effective ways. We do hope that this catalog becomes a helpful tool when considering and choosing alternative media and look forward to your constructive feedback towards improved future editions. Lastly, we want to thank everyone who has supported this company, our employees, clients, agencies, malls, suppliers and of course our families for their never ending support. We look forward to working with you towards creating a bigger and better future.
<Signature> Monica Arias Director
Contents Introduction .................................................................................................................................................................... 1 Ci2i Media Inc. (see- eye – to – eye) ............................................................................................................................. 3 Escalator Handrail Media .............................................................................................................................................. 5 Escalator Sides.............................................................................................................................................................. 6 Banner ........................................................................................................................................................................... 7 Floor Graphics ............................................................................................................................................................... 8 Entry Doors.................................................................................................................................................................... 9 Columns ...................................................................................................................................................................... 10 Shopfronts ................................................................................................................................................................... 11 Digital Mobile Media .................................................................................................................................................... 12 Experiential Marketing – Ci2i Connect ........................................................................................................................ 13 NORTH EAST ............................................................................................................................................................. 15 San Patricio Plaza, GUAYNABO ................................................................................................................................. 15 Las Catalinas Mall, CAGUAS ...................................................................................................................................... 16 Montehiedra Town Center, SAN JUAN ........................................................................................................................ 17 The Outlet Mall, CANOVANAS .................................................................................................................................... 18 Plaza Centro Mall, CAGUAS ....................................................................................................................................... 19 Plaza Del Sol, BAYAMON ........................................................................................................................................... 20 Plaza Rio Hondo, BAYAMON ...................................................................................................................................... 21 Santa Rosa Mall, Bayamon ......................................................................................................................................... 22 Centro Gran Caribe, Vega Alta .................................................................................................................................... 23 Plaza Carolina, Carolina .............................................................................................................................................. 24 Galeria Paseos, San Juan ........................................................................................................................................... 25 NORTH WEST ............................................................................................................................................................ 26 Prime Outlets, BARCELONETA .................................................................................................................................. 26 Plaza Del Norte, HATILLO........................................................................................................................................... 27 Aguadilla Mall, Aguadilla.............................................................................................................................................. 28 SOUTH WEST............................................................................................................................................................. 29 Plaza Del Caribe, PONCE ........................................................................................................................................... 29 SOUTH EAST.............................................................................................................................................................. 30 Plaza Palma Real, HUMACAO.................................................................................................................................... 30 Plaza Guayama, Guayama ......................................................................................................................................... 31 Sources / Bibliography................................................................................................................................................. 32 Demographic profiles (A-E). ........................................................................................................................................ 33
Inc. (see-eye-to-eye) Ci2i Media Inc. was established in Nov 2004 with the introduction of the Media Table to local regional malls. Today, Ci2i Media offers high impact media in high traffic locations that give the highest value. The company has its vision focused on the boundless frontier of alternative media continuously seeking out new opportunities at every turn.
Ci2i Media’s Vision To grow a company that thrives within a realm of unlimited creativity, potential and dreams, steering boldly and confidently toward new challenges and the unknown.
Ci2i Media’s Mission To use our talents (Initiative, perseverance, invention and the unlimited power of thought) and give our clients an unsurpassed competitive advantage that will go beyond their needs, dreams and expectations. Simply put, our mission is customer centric. We want to do the best we can for our client/brand by being true to ourselves and to our clients. We trust that this approach results, as it always does, in giving our clients unsurpassed quality and service that goes towards building stronger mutually benefiting bonds between us and our clients.
Movies Vacation & Travel
Apparel Food & Drink
$ 2 +3
Banks Education
media
media TABLES
Media Table Description The Media Table is a versatile advertising table top displaying large full color posters including 3D material up to 1 inch in height. The tables are mostly located in food courts of most major malls in Puerto Rico. The Media Table is a captive medium that attracts the attention of diners and passers by to deliver it message directly and with minimal clutter and interference.
Brand Category Match
$
2 +3
Strengths Long Dwell Time (Information) Face to Face Media Positioned in High Traffic Areas 72% Recall
Media Exposure Food Courts / Regional Malls 7 Days/week 9am-9pm Captive Time: 15 minutes
Configurations 25 Table Tops Per Mall Sound Capability (Sound Boxes) Multiple Artworks Rotational Cyclic Programs (mall to mall) Bump Out Bonuses Themed Editions (Eg. Mother’s Day, Summer Camp, Back to School, Hurricanes, Race for the Cure …)
Production Full Color Photo Quality Poster 2D – 18”x18” & 18” x 24” 150+DPI Artwork 3D - 19”x19” & 19” x 25” 150+DPI Artwork Lifespan: 6 - 12 Months Lead Time: Inserted 24 hrs from proof.
escalators HANDRAILS
Escalator Handrails Media Description Escalator Handrails Media enables advertising, branding and decorative communication to be easily applied to existing escalator handrails at some of the world’s busiest places including: airports, train stations, shopping malls, department stores, conventions, casinos, sports stadiums and any other location with escalators. Companies can now put their advertisements in the hands of millions of economically active customers during average 30 second escalator rides.
Strengths Creative Possibilities High Visibility 30 Second Ride Exposure 78% Recall (Handrail)
Media Exposure Regional Malls – 7 Days/week 9am-9pm Captive Time: 30 Seconds
Configurations Escalator Handrail Media (2 Handrails)
Brand Category Match
$
2 +3
Production Handrail – Up to 10’L x 4”W (Varies) Lifespan: 6-8 weeks Lead Time: 10 Working Days
LE SA
escalators SIDES
Escalator Sides Description Escalators channel people in buildings and are generally centrally located with very high visibility. Escalator media give the marketer a dominant position inside a building with the opportunity for creative executions.
Brand Category Match
2 +3
$
Strengths Large Graphic Face Creative Possibilities High Visibility
Media Exposure
Production Glass Sides – Full Color Decal – Nom~ 42’L x 24”H (Varies) Bulk Head - Full Color Decal – Nom~ 42’L x 42”H (Varies)
Regional Malls – 7 Days/week 9am-9pm
Lifespan: 3 Months
Captive Time: 3 - 5 Seconds
Lead Time: 6 Working Days
Configurations 2 Sides – Top to Bottom (Bulk-head) (Inside & Out) 3D – Troquelado (optional)
SALE
banners ADS
Banner Description
Brand Category Match
Banners catch the attention of traffic flowing in both directions. Large banners offer high visibility and impact and can be strategically located for place and time targeting. Atrium banners have the added feature of being seen from all levels.
Strengths Large Graphic Face High Visibility Key Locations Dominant Position
Media Exposure Regional Malls and Strip Malls (external) 7 Days/week 9am-9pm Captive Time: 3 – 5 seconds
Configurations 2D (single or double sided) 3D (eg. tri-rama – troquelados)
2 +3
$ Production
Basic – 10’W x 6’H Wall Scape – 15’W x 20’H Lifespan: 6 Months Lead Time: 5 Working Days
SALE
wall scapes ADS
Wall Scapes Description
Brand Category Match
Wallscapes offer a high impact and spectacular way to impact shoppers and passing traffic.
$
Strengths Impact shoppers on approach.
Production
Creative Possibilities Established presence. Nominal – Up to 25’H x 150’W
Media Exposure Regional Malls and Strip Malls (external) - 7 Days/ week 9am-9pm Captive Time: 3-5 seconds
Configurations Spot Lighting
Lifespan: 6 Months Lead Time: 10 Working Days
E
SAL
floor GRAPHICS
Floor Graphics Description
Brand Category Match
Floor graphics are located strategically for maximum impact and effectiveness. In key areas and large open spaces the floor graphic can impact en masse and deliver your message with dramatic force.
Strengths Strategic Locations Intrusive High Visibility P.O.P.
Media Exposure Regional Malls and Strip Malls (external) 7 Days/week 9am-9pm Captive Time: 3 - 5 seconds
Configurations Small Graphics (Optional Die Cut) Large Floor-Scapes (Optional Die Cut) Can work in with other media (escalators)
2 +3
Production Slip Resistant Vinyl Adhesive Normal – 4’ x 4’ Floor Scape – 15’ x 30’ Lifespan: 3 Months Lead Time: 3 Working Days
entry DOORS
Entry Doors Description
Brand Category Match
Entry doors hold the prime position of impacting traffic at eye level. Doors provide you with the first point of impact that can then be enhanced with other strategically placed indoor media.
Strengths First Point of Impact Eye Level View
2 +3
Production Nominal – 20’W x 7’H (varies) Lifespan: 1- 3 Months
Media Exposure Regional Malls and Strip Malls (common areas) 7 Days/week 9am-9pm Captive Time: 3 - 5 seconds
Configurations Single Leaf Graphic – Continuous Spanned Graphic
Lead Time: 5 Working Days
columns ADS
Columns Description
Brand Category Match
Columns impact traffic close to the point of purchase and offer endless creative possibilities. Columns complement other indoor media by signposting and raising awareness of key locations.
Strengths Impact close to POP Creative Possibilities Consecutive Messages
Media Exposure Regional Malls and Strip Malls (external) 7 Days/week 9am-9pm Captive Time: 3-5 seconds
Configurations 2D (single or double sided) 3D (tri-rama – troquelados)
Production Nominal – 6’D x 7’H Lifespan: 3 Months Lead Time: 5 Working Days
shopfront ADS
Shopfronts Description
Brand Category Match
Vacant shop fronts catch the attention of window shoppers and can deliver an audio / visual message to a captivated audience.
Strengths Creative Possibilities Audio Visual Capabilities
Media Exposure Regional Malls and Strip Malls - 7 Days/ week 9am-9pm Captive Time: 1 minute
Configurations Simple Wall Graphic Wall Graphic with Audio Visual Components Backlighting
2 +3
$ Production
Nominal – 15’ – 20’ W x 8’H Lifespan: 3 - 6 Months Lead Time: Varies
digital MOBILE
Digital Mobile Media Description
Brand Category Match
Mobile Audio/Visual backpacks that can be taken to any gatherings/locations.
Strengths Creative Possibilities Targets specific crowd (Placita, Old San Juan, Festivals etc) Works with sampling and handouts
Media Exposure Anywhere & Anytime Captive Time: 15 – 30 seconds
Configurations Models with Lycra body suits walk and interact with crowd Jpegs, Movies & Animations
$
2 +3
Production Nominal – 600W x 800H (Pixels) Lifespan: Unlimited Lead Time: Immediate
experiential MARKETING
Experiential Marketing – Ci2i Connect Experiential marketing is the art of creating fresh connections between brands and consumers out in the world where things happen. Connections in the form of an experience that is personally relevant, memorable, interactive and emotional. Connections that lead to increased sales and brand loyalty using a new mindset for creating live encounters between a person and a brand.
What make Ci2i Connect Unique? • •
• Experiential marketing can start as a single individual behind a booth to a large scale event involving staged events, performers and stage crews. As traditional media continues to lose its ability to engage the public, companies are invariably looking for new ideas and ways to reach and connect directly with their market. Ci2i Media has been staging events since 2007 and has had much success in creating and strengthening bonds between consumer and brand. Please take a look at our ‘connect’ section of the website for information and videos.
“Because we remember emotionally charged events better than boring ones.”
• •
Each Event is treated like a Theatrical Production A Theater Producer advises and casts the right staff for the Event. Personality, looks and theatrical abilities are considered for every event. We create turn-key solutions from concept through to execution. Our promoters are actors that stay in character to portray the desired company image at all times. Ci2i manages and produces the entire event and provides the client with updated reports.
locations
N W
E S
north East
San Patricio Plaza, Guaynabo
Notable Stores Cinemas Restaurants Estimated Annual Traffic
164 BIG K Mart Bed Bath & Beyond Walgreens Esprit Amado Salon Nous Boutique Bostonian Clubman Preciosa Marianne
LE
Total Stores Major Stores
San Patricio is a regional mall in Guaynabo offering a variety of shops, restaurants, cinemas, Banks and offices.
SA
Description
Caribbean Cinemas (next to food court) SALE
Chili’s Macaroni & Grill Longhorn 11,000,000
5 Mile Radial Analysis Average Household Income
$46,818
Age
Education
25-44 yrs 30%
High School 36%
18-24 yrs 10% 45-64 yrs 22% < 18 yrs 26%
No Diploma 28%
> 65 yrs 12%
Demographic Range Medium (C) 41%
High (A/B) 32%
Low (D/E) 27%
Bachelor + 36%
Las Catalinas Mall, Caguas Description Total Stores Major Stores
Estimated Annual Traffic
SALE
E
Cinemas Restaurants
121 Kmart Sears Home Depot Amigo Supermarket Bared Gordon’s Jewelers Chiquitin Bostonian Casa Febus Humberto Vidal Clubman Novus Sony Zales Caribbean Cinemas Ponderosa La Parilla Argentina Ruby Tuesday
SAL
Notable Stores
Las Catalinas Mall is a single-level enclosed mall anchored by Sears and Kmart Super Center, located in the thriving city of Caguas, Puerto Rico.
22,000,000
5 Mile Radial Analysis Average Household Income
$21,062
Age
Education
25-44 yrs 28%
High School 42%
18-24 yrs 11%
45-64 yrs 22% < 18 yrs 28%
No Diploma 37% Bachelor + 21%
> 65 yrs 11%
Demographic Range
Medium (C) 42%
Low (D/E) 46%
High (A/B) 12%
Montehiedra Town Center, San Juan Total Stores Major Stores
Cinemas Restaurants Estimated Annual Traffic
E
Notable Stores
SALE
SAL
Montehiedra Town Center offers all the convenience of a large shopping mall in the suburb of Cupey, within easy reach from all points in the San Juan metropolitan area. 100 BIG Kmart Home Depot Bared Bostonian Dimorini’s Novus Shoes Preciosa Baker’s Shoes Images Caribbean Cinemas Johnny Rockets 14,000,000
Description
5 Mile Radial Analysis Average Household Income
$28,108
Education
Age
25-44 yrs 28%
High School 38%
18-24 yrs 11%
< 18 yrs 25%
45-64 yrs 21% No Diploma 33%
> 65 yrs 15%
Demographic Range Medium (C) 38%
Low (D/E) 45% High (A/B) 17%
Bachelor + 29%
The Outlet Mall, Canovanas Description Total Stores Notable Stores Cinemas
Gap Outlet Liz Claiborne Novus Ralph Lauren Zales Reebok Tommy Hilfiger Osh Kosh Izod Nautica Panasonic Sketchers Timberland Van Heusen
SALE
SALE
Caribbean Cinemas Food Court Only 11,900,000
E
SAL
Restaurants Estimated Annual Traffic
This enclosed factory outlet mall in Puerto Rico has a diverse mix of 446,000 Square Feet of retail, entertainment and restaurants. 86
5 Mile Radial Analysis Average Household Income
$22,390
Age
18-24 yrs 11%
< 18 yrs 32%
Education
25-44 yrs 28%
High School 47%
45-64 yrs 21%
No Diploma 37% Bachelor + 16%
> 65 yrs 8%
Demographic Range
Medium (C) 43% Low (D/E) 49%
High (A/B) 8%
Plaza Centro Mall, Caguas Description Total Stores Major Stores
Restaurants Estimated Annual Traffic
Costco Sams Club JC Penney Walgrens Office Max Party City K-Mart Pueblo
SALE
SALE
Perfumania Trade Secrets Baker’s Shoes Clark’s England Gold City Group USA
E
Cinemas
104
SAL
Notable Stores
Plaza Centro has over 100 stores totaling more than 925,000 square feet of retail space and is within ten miles of the greater San Juan community.
Caribbean Cinemas Fudruckers Ponderosa Steakhouse 21,000,000
5 Mile Radial Analysis Average Household Income
$25,621
Age
Education
25-44 yrs 28%
High School 42%
18-24 yrs 11%
45-64 yrs 22% < 18 yrs 28%
> 65 yrs 11%
No Diploma 37% Bachelor + 21%
Demographic Range
Medium (C) 42%
Low (D/E) 46%
High (A/B) 12%
Total Stores Major Stores
Notable Stores
SALE
SALE
E
Cinemas Restaurants Estimated Annual Traffic
SA
Description
SAL
Plaza del Sol is a 675,594 square foot enclosed regional mall located in city of Bayamon, an inner suburb of San Juan. Plaza del Sol is the dominant shopping destination in the Bayamón area. 155 Bed Bath & Beyond, Caribbean Cinemas, Home Depot and Wal-Mart Ann Taylor Loft, Bakers, Banana Republic, Champs Sports, Children’s Place, Foot Locker, Gap, Gordon’s Jewelers, Group USA, Hot Topic, Journeys, Kress/Kress Kids, Marianne, Old Navy, Zales Jewelers Caribbean Cinemas Chilis, Johnny Rocket’s, Margarita’s Pizzería Uno 25,000,000
LE
Plaza Del Sol, Bayamón
5 Mile Radial Analysis Average Household Income
$22,902
Age
Education
25-44 yrs 28%
High School 42%
18-24 yrs 11% 45-64 yrs 21% < 18 yrs 27%
No Diploma 44%
> 65 yrs 13%
Bachelor + 14%
Demographic Range
Medium (C) 39%
Low (D/E) 52%
High (A/B) 9%
Plaza Río Hondo, Bayamón
Total Stores Major Stores Notable Stores
SALE
E
Cinemas Restaurants Estimated Annual Traffic
SALE
SAL
Plaza Río Hondo is a 538,442 square foot enclosed mall in the extremely dense infill location of Bayamon, an inner suburb of San Juan. 118 Big Kmart, Capri, CompUSA, Marshalls MegaStore Bakers, Champs Sports, Donato, Foot Locker, Gordon’s Jewelers, Kress, Marianne, Pacific Sunwear, Payless ShoeSource, RadioShack, The Children’s Place, Walgreens and Zales Jewelers Caribbean Cinemas Starbucks 16,000,000
Description
5 Mile Radial Analysis Average Household Income
$22,902
Age
Education
25-44 yrs 28%
High School 42%
18-24 yrs 11%
45-64 yrs 21% < 18 yrs 27%
No Diploma 44% Bachelor + 14%
> 65 yrs 13%
Demographic Range
Medium (C) 39%
Low (D/E) 52%
High (A/B) 9%
Total Stores Major Stores Notable Stores Restaurants Estimated Annual Traffic
Santa Rosa Mall holds 450,000 sq. ft. in the city of Bayamón and is adjacent to the Urban Train Station, El Deportivo. 84 Sears, Grande Supermarket Zales Jewelers, Radio Shack, Game Stop, Novus, Kress, Marianne, El Amal Denny’s Family Restaurant 14,000,000 (estimate based on similar sized malls in similar location)
SA
Description
LE
Santa Rosa Mall, Bayamón
SALE
SALE
5 Mile Radial Analysis E
SAL
Average Household Income
$22,902
Age
Education
25-44 yrs 28%
High School 42%
18-24 yrs 11% 45-64 yrs 21% < 18 yrs 27%
No Diploma 44% Bachelor + 14%
> 65 yrs 13%
Demographic Range
Medium (C) 39%
Low (D/E) 52%
High (A/B) 9%
Centro Gran Caribe, Vega Alta
Notable Stores
Restaurants Estimated Annual Traffic
Dólar y Algo Extra,Bakers, Foot Locker, Hecho a Mano, Journeys, KB Toys, Marianne, Me Salve, Perfumania, Radio Shack, Zales, Walgreens BKing, Church’s ,Hot potato, Reggio Pizza, Ponderosa Express, Pizza Hut, Subway, Taco Maker, Tipica China, Famosa China 6,000,000
LE
Total Stores Major Stores
Centro Gran Caribe shopping mall has 420,000 square feet of retail space, modern architecture featuring high ceilings and skylights and over 2,000 parking spaces. 146 Big Kmar, Tiendas Capri, Supermercados Amigo SA
Description
SALE
SALE
E
SAL
5 Mile Radial Analysis Average Household Income
$25,787
Age
18-24 yrs 11%
< 18 yrs 30%
Education 25-44 yrs 28%
High School 48%
45-64 yrs 20%
No Diploma 38% Bachelor + 14%
> 65 yrs 11%
Demographic Range
Medium (C) 47% Low (D/E) 47%
High (A/B) 6%
Plaza Carolina, Carolina Description
240
Major Stores Notable Stores Restaurants Estimated Annual Traffic
SA
LE
Total Stores
Plaza Carolina is located in Carolina, Puerto Rico, just minutes away from the island’s capital, San Juan. It is near the Luis Muñoz Marin International Airport and the Isla Verde hotel area. JCPenney and Sears The Children’s Place, Chili’s, Journeys, La Gran Via, Old Navy, Radio Shack, Sony Store, Walgreens and Gordon’s Chili’s Grill & Bar, Pizza Hut
SALE
SALE
28,000,000 E
SAL
5 Mile Radial Analysis Average Household Income
$22,902
Age
Education
25-44 yrs 27%
High School 53%
18-24 yrs 11% 45-64 yrs 23% < 18 yrs 26%
> 65 yrs 13%
No Diploma 23%
Demographic Range
Medium (C) 39%
Low (D/E) 52%
High (A/B) 9%
Bachelor + 24%
Galería Paseos, San Juan
50 Sears Homelife, Walgreens, and an Amigo Supermarket. Roma, Wendy’s , Subway, Camille’s Side walk Cafe Bebo’s Cafe 9,630,000
E
$38,938
Age
Education
25-44 yrs 28%
High School 38%
18-24 yrs 11%
< 18 yrs 25%
SALE
SAL
5 Mile Radial Analysis Average Household Income
SA
Total Stores Major Stores Notable Stores Restaurants Estimated Annual Traffic
LE
Galeria Paseos is a 206,000 square feet enclosed shopping center located in the Rio Piedras section of the San Juan metropolitan area.
Description
45-64 yrs 21%
No Diploma 33%
> 65 yrs 15%
Demographic Range Medium (C) 38%
Low (D/E) 45% High (A/B) 17%
Bachelor + 29%
N W
E S
north West
Prime Outlets, Barceloneta Description Total Stores Notable Stores
Located in the town of Barceloneta, Prime Outlets’ recently expanded center features village-style architecture and brand name outlet stores. 45 Brooks Brothers Liz Claiborne Novus Perfumania Polo Ralph Lauren Reebok Tommy Hilfiger Zales
SALE
E
SAL
Cinemas Restaurants Estimated Annual Traffic
Caribbean Cinemas Chiliis 8,400,000
5 Mile Radial Analysis Average Household Income
$23,676
Age
18-24 yrs 11%
< 18 yrs 30%
Education 25-44 yrs 27% High School 43% No Diploma 48%
45-64 yrs 22% > 65 yrs 10%
Bachelor + 9%
Demographic Range
Low (D/E) 59% Medium (C) 36%
High (A/B) 5%
Plaza del Norte, Hatillo Description Total Stores
112 JCPenney, Sears, Toys “R” Us and Wal-Mart
Notable Stores Cinemas Restaurants Estimated Annual Traffic
SA
LE
Major Stores
Plaza del Norte is the dominant shopping center in the north western trade area of the island due to its size and prominent location. It offers
Champs Sports, Gordon’s Jewelers, Foot Locker, Kids Foot Locker, Kress, Marianne/Marianne Plus, Motherhood, Pacific Sunwear, Rave, Zales Jewelers Cinevista Cinemas
SALE
Chilis
SALE
16,900,000 E
SAL
5 Mile Radial Analysis Average Household Income
$22,902
Age
18-24 yrs 11%
Education 25-44 yrs 28% High School 36%
45-64 yrs 22% < 18 yrs 29%
No Diploma 49%
Bachelor + 15%
> 65 yrs 10%
Demographic Range
Low (D/E) 57% Medium (C) 36%
High (A/B) 7%
Aguadilla Mall, Aguadilla Description Total Stores Major Stores Notable Stores
SALE
E
Estimated Annual Traffic
Food Court Only Caribbean Cinemas 8,000,000 (estimate based on location, population density and proximity to other major malls)
SALE
SAL
Restaurants Cinemas
Aguadilla Mall Shopping Center is 70 miles west of San Juan and 16 miles north of Mayaguez. The 267,812 square foot mall has a 1,500 car parking capacity. 68 K-Mart, Amigo Supermarket, Capri Marianne, Pac Sun, Foot Locker, Journeys, Game Stop
5 Mile Radial Analysis Average Household Income
$21,607
Age
Education
25-44 yrs 26%
High School 42%
18-24 yrs 11%
< 18 yrs 26%
45-64 yrs 22%
> 65 yrs 15%
No Diploma 42% Bachelor + 16%
Demographic Range Low (D/E) 56%
Medium (C) 39%
High (A/B) 5%
Total Stores Major Stores Notable Stores Restaurants Cinemas Estimated Annual Traffic
Mayaguez Town Center is one of only two enclosed malls in the western region of Puerto Rico. It has cinemas and a multi level car park. 45 Pueblo, Blockbuster Caribbean Cinemas
SALE
E
SAL
Food Court Only Caribbean Cinemas 4,000,000 (estimate based on location, population density and proximity to other major malls)
SA
Description
LE
Mayagüez Town Center, Mayagüez
5 Mile Radial Analysis Average Household Income
$20,480
Age
Education High School 43%
25-44 yrs 26% 18-24 yrs 11%
45-64 yrs 22% No Diploma 36%
< 18 yrs 26%
> 65 yrs 15%
Bachelor + 21%
Demographic Range Low (D/E) 56%
Medium © 40%
High (A/B) 4%
N W
E S
south West
Total Stores Major Stores Notable Stores Cinemas Restaurants
14,000,000
SALE
E
SAL
Estimated Annual Traffic
Located in the southern region of Puerto Rico this enclosed regional mall offers a mix of retail, entertainment and restaurants. 144 JC Penney & Sears Bared & Sons, Clubman, Esprit, The Gap, Gordon’s Jewelers, Novus, Utopia, Trade Secrets Caribbean Cinemas Sizzler
SA
Description
LE
Plaza del Caribe, Ponce
5 Mile Radial Analysis Average Household Income
$22,093
Age
18-24 yrs 12%
Education High School 41%
25-44 yrs 26%
45-64 yrs 21% < 18 yrs 29%
No Diploma 39% Bachelor + 20%
> 65 yrs 12%
Demographic Range
Low (D/E) 55%
Medium (C) 37%
High (A/B) 8%
N W
E S
south East
Plaza Palma Real, Humacao Description Total Stores Major Stores Notable Stores
SALE
SALE
E
SAL
Restaurants Estimated Annual Traffic
Plaza Palma Real is a 442,614 square foot regional community shopping center with an enclosed food court in the city of Humacao near the eastern shore of Puerto Rico. Not Known Capri, JCPenney and Wal-Mart. Bakers, Champs Sports, Foot Locker, GNC, Kress/Kress Kids, Marianne, Me Salve, Novus, Pep Boys, Payless ShoeSource and RadioShack Chilis 6,015,095
5 Mile Radial Analysis Average Household Income
$22,994
Age
18-24 yrs 13%
Education
25-44 yrs 26%
High School 42%
45-64 yrs 22% < 18 yrs 28%
> 65 yrs 11%
No Diploma 44% Bachelor + 14%
Demographic Range
Medium (C) 39%
Low (D/E) 52%
High (A/B) 9%
Plaza Palma Real, Humacao Description Total Stores Major Stores
60 BIG K-Mart, Sears Caribbean Cinemas, Marshalls
Restaurants Estimated Annual Traffic Cinemas
SA
LE
Notable Stores
Plaza Guayama
Food Court Only 2,500,000 (estimate based on location, population density and proximity to other major malls)
SALE
Caribbean Cinemas
SALE
E
Average Household Income
SAL
5 Mile Radial Analysis $17,848
Age
18-24 yrs 11%
< 18 yrs 30%
Education 25-44 yrs 28%
High School 54%
45-64 yrs 20% > 65 yrs 11%
No Diploma 31%
Demographic Range
Low (D/E) 58% Medium (C) 35%
High (A/B) 7%
Bachelor + 15%
Sources / Bibliography 1. US Census 1990 and 2000; Estudios Tecnicos, Inc. (as supplied by Las Catalinas Mall) 2. Census 1980-2000 and PR Planning Board (2005) (as supplied by Las Catalinas Mall) 3. Market Profile for Las Catalinas Mall, Caguas - Estudios Tecnicos, Inc. (2005) (as supplied by Las Catalinas Mall) 4. Market Profile for Montehiedra Town Center, San Juan - Estudios Tecnicos, Inc. (2005) (as supplied by Monteheidra Town Center) 5. San Patricio Plaza, Estudios de Mercadeo (2002) (as supplied by San Patricio Plaza) 6. Prime Outlets – Puerto Rico Data Dump List – Report January 2005 (as supplied by Prime Outlets) 7. http://factfinder.census.gov/ a. QT-P32. Income Distribution in 1999 of Households and Families: 2000 b. QT-P20. Educational Attainment by Sex: 2000 c.
S1501. Educational Attainment
d. S1901. Income in the Past 12 Months (In 2006 Inflation-Adjusted Dollars) 8. Various information websites and material. 9. Some of the traffic mall data sourced from Gaither International Inc.
Demographic profiles (A-E). Nivel A - +/-1% de los hogares - Grado universitario / post graduado - Ingresos superiores a $150,000 anual - Alta posición en la empresa o dueño de empresa - Casas con valor ascendente a los $500,000 - Varias cuentas bancarias/ tarjetas de crédito - Tienen casi todos los lujos y comodidades - Personas cultas de buen hablar
Nivel B - +/-13% de los hogares - Grado universitario / post graduado - Alta posición en la empresa o ejecutivo - Ingresos entre $50,000 y $149,999 anual -Varias cuentas bancarias/ tarjetas de crédito - Tienen casi todos los lujos y comodidades - Casa con valor entre los $200,000 y 499,999 - Personas cultas de buen hablar
Nivel C - +/-45% de los hogares - Nivel de educación medio (escuela superior completa, alguna universidad) - Ingresos entre $15,000 y $49,999 anual - Jefe de familia con trabajo fijo, estable, posición media - Tienen cuenta bancaria - Valor de la casa entre los $100,000 y $199,999 - Se expresan y visten bien
Nivel D -+/- 28% de los hogares - Nivel de educación bajo (Grados primarios/ secundaria) - Ingresos entre $5,000 y $14,999 anual - Obrero / sin trabajo fijo / no especializados - Reciben alguna ayuda del gobierno - Valor de la casa entre los $50,000 y $99,999 - Poco cultos. No se expresan ni visten bien
Nivel E - +/-13% de los hogares - Bajo nivel de eduación (sin educacion formal/ gados primarios o secundarios solamente) - Sin trabajo - Reciben ayuda del gobierno - Ingresos menores a $4,999 anual - Valor de la casa menor a $49,000 (casa pequeña de madera o zinc) - No se expresan ni visten bien
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