Chicago Fed Seal Standardization

Chicago Fed

Bank Seal Guidelines

Chicago Fed Bank Seal Guidelines

Prepared Spring 2018

By Creative Services — Public Affairs Department

Chicago Fed

Bank Seal Guidelines

Contents

Chicago Fed

Bank Seal Guidelines

0.1 Introduction 0.2 New and Old Seals 0.3 Seal Specifications 0.4 Typeface Details 0.5 Color Specifications 0.6 Seal Variations 0.7 Incorrect Use 0.8 Applications 0.9 Reserve Bank Seals

Chicago Fed

0.1

Bank Seal Guidelines

Introduction

Chicago Fed

Bank Seal Guidelines

The Origin

The Federal Reserve Bank of Chicago’s landmark building at the corner of South LaSalle Street and West Jackson Boulevard in the city’s financial district has a rich architectural history.

The Bank building was completed in 1922. It was designed by the firm of Graham, Anderson, Probst and White, which was responsible for developing many of Chicago’s architectural landmarks including the Wrigley Building, the Shedd Aquarium, the Merchandise Mart and the Continental Illinois Bank building, which is directly across LaSalle street from the Chicago Fed. The building’s front facade, with its Corinthian colonnades rising 65 feet, was designed to produce “the impression of dignity and strength, in harmony with the power and purpose of the institution,” according to a newspaper of the day.

The front of the building also features a limestone carving of an eagle, which served as the inspiration for the Bank seal.

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0.2

Bank Seal Guidelines

New and Old Seals

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New Seal This is the preffered seal to use.

The new seal was created in 2003 by Chicago Fed’s in-house designer, Ping Homeric.

It should be used in place of the old seal below.

Old Seal This old seal was created in the 1970s.

Bank Seal Guidelines

Chicago Fed

0.3

Bank Seal Guidelines

Seal Specifications

Chicago Fed

Seal Symbolism The eagle’s chest plate features 12 stars, which represent the 12 regional Reserve Banks. The 13 stripes below the stars represent the original 13 U.S. colonies. Olive and oak leaves are below the eagle.

Seal Clear Space The area indicated by the dashed line is called the Safe Zone ( X ). That means other graphical and visual elements should not be positioned within this area.

The safe zone is no less than 25% of the diameter of the outer circle.

Bank Seal Guidelines

Chicago Fed

0.4

Bank Seal Guidelines

Typeface Details

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Century Old Style Century Old Style, regular weight, in its complete set.

Only one font style is used for the seal. It is Century Old Style (Regular).

Century Old Style is a serif family font and consists of three typeface weights: Roman, Italic and Bold. Each of the 3 weights contains 26 capital letters, 26 lower caps, ten numerics, and special characters.

Most san-serif and serif font families work very well with the seal.

Typeface in Seal Century Old Style (Regular) appears in all-caps and is used as part of the Seal, spelling-out “FEDERAL RESERVE BANK OF CHICAGO” and “SEVENTH DISTRICT” in a circular format encircling the eagle in the center.

Bank Seal Guidelines

Chicago Fed

0.5

Bank Seal Guidelines

Color Specifications

Chicago Fed

Pantone 294C Process: Screen: Web:

C87 M69 Y23 K6 R54 G88 B136 #365888

Pantone Black Process: C0 M0 Y0 K100 Screen: R0 G0 B0 Web: #000000

Bank Seal Guidelines

Chicago Fed

0.6

Bank Seal Guidelines

Seal Variations

Chicago Fed

Alternatives These variations show how the Bank’s seal should be correctly used. Only Pantone 294C is its official PMS color.

It can be used as positive and negative elements as shown here.

The other color version is Pantone Black. It also can be used as positive and negative elements.

Bank Seal Guidelines

Chicago Fed

0.7

Bank Seal Guidelines

Incorrect Use

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The Don’ts Here are several examples of incorrect usage of the Bank’s seal.

Please do not alter the design of the seal in any way.

Bank Seal Guidelines

Chicago Fed

0.8

Bank Seal Guidelines

Applications

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Bank Seal Guidelines

Chicago Fed

0.9

Bank Seal Guidelines

Reserve Bank Seals

Chicago Fed

Bank Seal Guidelines

230 SOUTH LA SALLE STREET CHICAGO, ILLINOIS 60604-1413 chicagofed.org