Mobalpa diary issue 1

# 1

THE MOBALPA DIARIES THE M OBA LPA BA ROME TE R

58%

Research ac h i e v i n g the dream

Focus i p r ac t i s , h e l p f u l s to r ag e for enhanced cooking

Style a k i tc h e n t h at b l e n d s w i t h yo u r d ec o r

AT THE CORE OF

INNOVATION ...

SUPER MATT FINISH

WOOD TEXTURE

At the core of urban design

Front page headlines

of people in the UK spend between one and three hours a day in the kitchen.

MOBALPA NUMBERS

58% OF PEOPLE IN THE UK SPEND BETWEEN ONE AND THREE HOURS A DAY IN THEIR KITCHEN.

THE MOBALPA BAROMETER «How we use the kitchen…»

THE KITCHEN – THE HEART OF THE HOUSEHOLD The kitchen has long been the heart of the home – the focal space of a household where most family activities take place. From preparing meals to entertaining guests, the kitchen has developed over the

IN THE KITCHEN:

46%

years into a hub of activity.

ONE ROOM – MULTIPLE USES

LISTEN TO THE RADIO, MUSIC OR WATCH TV

The kitchen has embraced its original function as the core of the household and is used by all members

33%

functional and modular design elements which lend themselves to not just a place to prepare meals,

28%

alternative ways to use space, all things to consider when designing a kitchen to fit a particular room.

READ

CHECK EMAILS OR SURF THE INTERNET

28%

of the family, from children completing their homework to couples serving pre-dinner drinks. The Mobalpa Tallys and Mélia kitchens are perfect for creating that multi-purpose room, with their but a comfortable living environment.

Ranges such as iPractis allow flexibility in the kitchen by adding in various storage solutions and

A OnePoll study suggests that the traditional functions carried out in a kitchen such as housework, ironing and laundry still represent 56% of the non-food related activities but there is an increase in the kitchen being used for other things, not just cooking and eating.

The study also shows that 46% of UK homeowners use the kitchen to listen to the radio, music or watch TV, while 17% enjoy creative hobbies such as painting or knitting. The tables and worktops are

ENTERTAIN GUESTS

ideal working spaces for 21% of us who work remotely or catch up with paperwork in the kitchen,

28%

popular choice for 33% of consumers who prefer using the room for pleasure rather than business.

21%

in accordance with consumers’ desires and requirements. A space that continuously

DO DIY

while 29% use the space for checking emails or using the internet. Reading in the kitchen is another

“The kitchen is no longer a stable and stationary environment. It has become a dynamic and inexhaustible space for creativity, where the boundaries of space have dissolved reinvents itself, a space that MOBALPA defined long ago as a living environment.”

DO PAPERWORK, REMOTE WORKING OR ANY OTHER KIND OF WORK

17% DO CREATIVE HOBBIES

THE STUDY WAS CARRIED OUT BY ONEPOLL IN FEBRUARY 2014 WITH A SAMPLE OF 1,000 OVER 18 YEARS OF AGE, FROM ACROSS GREAT BRITAIN.

Christophe GAZEL – General Manager of the Furniture Studies and Prospective Institute at IPEA

THE MOBALPA DIARIES

FRONT PAGE HEADLINES...

Make a splash with textured Luna

MOBALPA LUNA KITCHENS With its new finish the kitchen is welcoming, stylish and pleasing to the touch with a striking look.

T

he structured layout of the Luna kitchen brings a

traditional yet stylish element to a room. The white units with the finely grained textured finish create a calming and peaceful atmosphere.

The large light sierra oak island makes a strong visual impact and is still functional – ideal for family meals or enter taining

ÂŁ10,000 (excluding appliances & fittings) Starting price for this white veined Luna kitchen

guests. The design of the kitchen lends itself well to preparing and eating meals in one space.

A super matt finish: at the core of urban design MOBALPA KIFFA KITCHENS Matt kitchens are becoming increasingly popular, particularly with

£5,317

those looking for a stylish, design-focused kitchen.

Starting price for this Kiffa red matt shine kitchen

KIFFA RED MATT SHINE KITCHEN

T

he Kiffa kitchen in red matt

while the sturdy worktop is an

is used around the perimeter to

creates a modern, trend-led

ideal space for cooking and

highlight the angular design and

look which is ideal for consumers

other activities such as creative

the contemporar y look of the

who require a kitchen to reflect

hobbies, writing or working.

kitchen.

their busy, social lifestyle.

The ovens in the Kif fa design are

The central island is practically

surrounded by semi-concealed

designed with a built-in cooking

wall units, allowing extra

sur face, sink and dishwasher,

storage space. Optical lighting

MOBALPA Survey – OnePoll: The kitchen as a creative space… 46% of the UK population listens to the radio, music or watch TV in their kitchen

THE MOBALPA DIARIES

GREY MATT PLATINUM KIFFA KITCHEN

ÂŁ10,000 (excluding appliances & fittings) Starting price for this grey matt platinum Kiffa kitchen

T

his Kiffa kitchen creates a calm environment with the

clean lines of grey matt and glossy white complementing one another.

The layout, design and choice of colours make the kitchen ideal for gatherings or a place for rela xation for family members.

and‌ 28% surf the internet or catch up on emails.

FOCUS

iPRACTIS, HELPFUL STORAGE FOR ENHANCED COOKING THE IPRACTIS MOBALPA RANGE The Mobalpa iPractis range is a suite of clever modular storage solutions designed to make drawer storage simple and practical.

T

he portable storage system allows the kitchen to be

organised ef fectively with accessories including ramekins for spices, cutting boards, Optima x storage boxes and foil and cling film dispensers.

The Duplex iPractis storage spaces allow the areas at the back of worktops to be fully utilised working in conjunction with specific Mobalpa accessories to create storage room for cleaning products or hiding electrical outlets.

MOBALPA survey – OnePoll: The kitchen as a creative space‌ 45% of the UK population do creative hobbies or DIY in the kitchen.

THE MOBALPA DIARIES

STYLE THE KITCHEN BLENDS WITH MOBALPA TALLYS AND MÉLIA KITCHENS

£15,000

Open-plan living is becoming increasingly popular and the kitchen, as a multi-functional area which can be designed to complement the surrounding area, is often the central point of the home.

(excluding appliances & fitting) Starting price for the black glossy Tallys kitchen (sliding glass doors included)

TALLYS KITCHEN

T

he Tallys kitchen is designed

open-plan nature of the area.

to fit into open plan areas

The stylish black glossy finish to

and can lend itself to existing

the Tallys range integrates well

décor within the home. The

into kitchen, dining and living

units are designed as living

areas. Two sliding par titions

room furniture with space

help to conceal the kitchen area

to accommodate books or

from the rest of the home when

ornaments. Shelving units

meals are being prepared yet the

within the kitchen area create

black lacquered glass bar allows

a par tition between the various

interaction with people in the

rooms without eradicating the

other rooms.

MOBALPA survey – OnePoll: The kitchen as a creative space… 28% of the UK population use the kitchen for entertaining guests.

THE MOBALPA DIARIES

THE DÉCOR

T

he Mélia kitchen in a sophisticated basalt glossy

varnished melamine (with laser edging) creates a bright and welcoming environment in the

£12,000 MÉLIA KITCHEN

Starting price for this lacquered basalt Mélia kitchen (appliances and accessories not included)

central point of the home.

The open layout lends itself to traditional and contemporar y kitchen uses; a storage wall conceals the technical equipment where meals can be prepared while the snacking area provides space for homework or reading the morning newspaper.

A large table is a key element within the design, providing fur ther space for families for eating or working. The table can be expanded which is ideal when enter taining guests or working on a large project.

MÉLIA IN WHITE PURE MATT AND LUNA IN PANGA OAK

MOBALPA survey – OnePoll: The kitchen as a creative space…

33% of the UK population read in their kitchen and… 21% do paperwork, remote

THE MOBALPA DIARIES

ÂŁ11,000 (excluding appliances and corian worktop) Starting price for this MĂŠlia kitchen in white pure matt.

working or other work.

THE KITCHEN SPECIALISTS MOBALPA MOBALPA is part of the Fournier group which started in 1907 in a cabinetmaking workshop in Th么nes, in the French Alps, where various wooden objects were made, especially kitchen cabinets.

The workshop grew and then in 1949 branched out, with the creation of the MOBALPA brand name and the first unit-based kitchens.

In 1992, MOBALPA expanded its range and introduced bathroom and accessories (MOBALPA Selection).

The offer is completed was developed further with the launch of living furniture and cabinetry.

MOBALPA obtained the ISO 9001 certification for its system of quality management and is ISO 14001 certified for its environmental management.

MOBALPA has three production sites in France employing more than 1000 people and 370 outlets in the world.

MOBALPA PRESS CONTACTS The brand has already brought satisfaction to more than a million customers with fully customised kitchens.

Approach PR 01943 603805 Jennifer Isles jennifer@approachpr.com www.approachpr.com

www.mobalpa.co.uk