2018 Pin Oak Charity Horse Show Media Kit by Pin Oak & GSWEC

THE PIN OAK CHARITY HORSE SHOW 2018 MEDIA KIT

BENEFITING BENEFITING

The 73rd Pin Oak Charity Horse Show will take place March 21 - April 8, 2018 at Great Southwest Equestrian Center in Katy, Texas. The Pin Oak Charity Horse Show is known for its rich history, time-honored traditions, equestrian excellence, and extraordinary giving. As one of the oldest and most prestigious horse shows in the country, Pin Oak is also one of Houstonâ&#x20AC;&#x2122;s unique social and fundraising events. The Pin Oak Charity Horse Show features American Saddlebreds, Hunters and Show Jumpers over three weeks in March and April. The show attracts riders from the United States, Canada and Latin America.

Proceeds of Pin Oak benefit Texas Childrenâ&#x20AC;&#x2122;s Hospital.

Texas Children's Hospital, located in Houston, Texas, is a not-for-profit organization whose mission is to create a healthier future for children and women throughout our global community by leading in patient care, education and research.

DEMOGRAPHICS

Equestrian and horse enthusiasts represent the idea; market for high quality products and services.

PIN OAK COMPETITORS Approx. 4,000 Competitors over 3 weeks

85% 15% Men

Women

40%

own a farm; 66% of those are 10 acres or more

79%

are from Texas

43%

travel on airlines 16 or more days yearly

Median age

$685K $1.5M TO

66%

have a college degree

Average income

5 Horses

Average number of horses owned

11%

are from Louisiana

3 Vehicles

Average number of vehicles owned; 55% purchased in the last year

10%

2 Dogs

Average number of dogs per household

22%

are from California, Florida, Mississippi, New York, Ohio & Oklahoma

own 2 or more homes

72%

10%

30 Nights

Average number of nights stayed in hotels per year

PIN OAK SPECTATORS 60,000 - 75,000 Spectators over 3 weeks

60%

Women

40%

55%

are family groups

from Harris County

3 Vehicles

80%

from Fort Bend County

Men

$450K

Average yearly income

Average number of vehicles owned

of households have 1+ pet

10-20 Nights Average number of nights spent in a hotel per year

SPONSOR HOSPITALITY

Please join us at our premier hospitality events, as we show our appreciation for your support of Pin Oak!

WEEK ONE - SADDLEBREDS Tuesday, March 20 Wednesday, March 21 Thursday, March 22

Friday, March 23

Saturday, March 24 Sunday, March 25

TASHA’s Crawfish Boil Kickoff Party Afternoon Sponsor Refreshments Saddlebred Evening Sponsor Reception Afternoon Sponsor Refreshments Babin’s Saddlebred Welcome Party Saddlebred Evening Sponsor Reception Sponsor Lunch International Derby Welcome Party Saddlebred Welcome Reception Sponsor Lunch Grand Prix Gala Sponsor Brunch

WEEK TWO - HUNTERS & JUMPERS Monday, March 26 Tuesday, March 27 Wednesday, March 28 Thursday, March 29 Friday, March 30 Saturday, March 31

Grooms Party Afternoon Sponsor Refreshments Afternoon Sponsor Refreshments Hunters & Jumpers Evening Sponsor Reception Sponsor Lunch Sponsor Lunch Grand Prix Fiesta Sponsor Brunch

WEEK THREE - HUNTERS & JUMPERS Tuesday, April 3 Wednesday, April 4 Thursday, April 5 Friday, April 6 Saturday, April 7 Sunday, April 8

Afternoon Sponsor Refreshments Afternoon Sponsor Refreshments Hunters & Jumpers Sponsor Reception Sponsor Lunch International Hunter Derby Gala Sponsor Lunch Grand Prix Gala Sponsor Brunch A detailed hospitality schedule will be sent with your Sponsorship Welcome Packet.

SPONSORSHIP LEVELS Title Sponsors

$150,000 1 Available

$60,000 3 Available

Event Sponsor

Weekly Sponsor

Back Cover

Inside Cover

$30,000

$25,000

$20,000

$15,000

Full Page

Logo on all Pin Oak Printed Materials Logo on Pin Oak Website Homepage VIP Stall & RV Placement Jump (Supplied) Digital Prize List Print Ready Ad

Scoreboard Signage

Indoor Indoor Outdoor Outdoor Logo on all Logo on all Scoreboard Scoreboard Scoreboard Scoreboard Scoreboard Scoreboard Panel and Panel and Panel and Panel and Logo on all Logo on all Logo on all Logo on all Digital Displays Digital Displays Digital Displays Digital Displays Digital Displays Digital Displays

Announcements 4’ x 8’ Banner (Supplied) Back Cover

Inside Cover

Full Page

Logo

Event Sponsor

Weekly Sponsor

Grand Prix Galas

5 Tables 3 Grand Prixs

4 Tables 3 Grand Prixs

3 Tables 3 Grand Prixs

3 Tables 2 Table 2 Table 2 Grand Prixs 2 Grand Prixs 2 Grand Prixs

Grand Prix / International Derby Reception

5 Tables 3 Receptions

4 Tables 3 Receptions

3 Tables 2 Receptions

3 Tables 2 Tables 2 Tables 2 Receptions 2 Receptions 2 Receptions

Weekend Sponsor Lunch

20 Guests

12 Guests

8 Guests

6 Guests

Gala / Reception Seating Area

VIP Prime

VIP

VIP Cocktail

Program Print Ready Ad Listed on Pin Oak Website Sponsor Page Class Sponsor or Event Sponsor (see details)

Ring, Class Ring, Class Ring, Class Class or or Event “A” or Event “A” or Event “A” Event “B”

$10,000

$7,500

$5,000

$2,500

DETAILS

- Print deadline for ads and to be listed in the program is March 1, 2018.

Program ads must be provided by sponsor. See advertising sheet for ad specs. - All 4’ x 8’ banners must be supplied by sponsor and received by GSWEC no later than March 14, 2018. - All jumps must be supplied by sponsor and received by GSWEC no later than March 1, 2018. If you need assistance with production, please contact GSWEC. - VIP Stall and RV Placement will be given to sponsors that have committed by February 1, 2018. If a sponsor commits after February 1, they will be given priority placement based on availability. - All tables for the Grand Prix Galas & Grand Prix / Int’l Derby Receptions seat 6 guests. - Title Sponsor: Naming rights to the entire show.

Ex: The Pin Oak Charity Horse Show presented by XYZ - Weekly Sponsor: Naming rights to one of the 3 weeks of the show. Ex: Week One presented by XYZ - Choose to be a Ring, Class Sponsor or Event Sponsor - Ring Sponsors will receive naming rights to the ring for 3 weeks. ($20K-$30K) - $30,000 Ring Options: Main Ring & Mega Ring - $25,000 Ring Options: Outdoor Rings - $20,000 Ring Options: Warm Up Rings - Class Sponsor has the option to present awards. ($2,500-$30K) - Event Sponsor has the option to have swag at hospitality events. All swag must be

1/2 Page Logo on all Scoreboard Digital Displays

Logo on Outside Scoreboard Digital Displays

provided by the sponsor. ($2,500-$30K) - “A” Events: Grand Prix Gala Dinner, Grand Prix, Hunter Derby or Breed Final Event - “B” Events: Class, Receptions, Grooms Party or Welcome Party - “C” Events: Class, Daily Lunch or Exhibitor Refreshments - Sponsor lunches are every Friday, Saturday and Sunday. - Additional Grand Prix Gala & Grand Prix / International Derby tables may be purchased.

Full Page

1/2 Page

1/4 Page

Name

Class or Event “B”

Class or Event “C”

1 Table 2 Grand Prixs

1 Table 1 Grand Prix

2 Seats 1 Grand Prix

1 Table 2 Receptions

1 Table 1 Reception

4 Seats 1 Reception

2 Seats 1 Reception

4 Guests

2 Guests

Terrace or Bayou Bend

Bayou Bend

CUSTOMIZE YOUR SPONSORSHIP

If you’re interested in customizing your sponsorship, purchasing additional advertising space or hospitality benefits or sponsoring additional classes or events, please contact Lauryn Sanford.

TRADE / IN-KIND SPONSORSHIPS If you’re interested in doing a full or partial product trade for your sponsorship, please contact Lauryn Sanford. - Transportation - Lodging - Products / Prizes - Event Services - Printing - Media Coverage / Photography

QUESTIONS

Lauryn Sanford - LaurynSanford@GSWEC.com or 713.653.3163

ADVERTISING PROGRAM AD

PRICE

Print Ready: Double Page Spread

$1,750

Print Ready: Full Page / Full Color or B/W

$1,000

Print Ready: Half Page / Full Color or B/W

$750

Print Ready: Quarter Page / Full Color or B/W

$500

Program Specifications Preferred File Formats: High resolution (300 dpi or greater) PDF, ESP, or TIFF (flattened) files. Native formats accepted are Adobe InDesign, Adobe Illustrator or Adobe Photoshop. Please include all necessary Postscript screen and printer fonts or have fonts converted to outline. All photos should be no less than 300 dpi at 100% of the size being used. Please supply ad layout at 100% of file size. Ads may print full color or black and white. Color ads should be supplied as CMYK files. Do not provide ads that use RGB or PMS spot colors.

Ad Deadline & Payment

Artwork & payment must be received by March 1, 2018 at 8 am CST.

Ad Artwork Submissions

Ensure all graphics in your ad document match the correct page sizes and specs. Email all print ready graphics to LaurynSanford@GSWEC.com by March 1st.

Ad & Banner Design Questions

Banner Printing Questions

Program ads & banners must be supplied by the advertiser. If you need assistance designing an ad or banner, please contact our recommended graphics agency: Everest Agency - Sales@Everest-Agency.com or 919.825.1301

If you need assistance printing a banner, please contact our recommended printer: ImageSet - DOrth@ImageSet.com or 713.358.6617

BANNER - 4’ x 8’

$500

4’ x 8’

Banner Specifications

Full color artwork on white background only. Size: 4’ x 8’ Material: Foam Core Board

Banner Deadline & Payment

Supplied banner & payment must be received by March 14, 2018 at 5 pm CST. Mail banner(s) to: The Pin Oak Charity Horse Show 2501 South Mason Road - Katy, TX 77450 - Please note if you would like to use your banner that is

currently displayed at GSWEC.

Returning banners: Please provide a return shipping label with your banner. If you do not provide a label, your banner will be stored until Pin Oak 2019. If you wish to pick up your banner from GSWEC, please make arrangements with Lauryn Sanford by March 14th.

LOGO ON BACK NUMBER

PRICE

Week 1 - Saddlebreds

$350

Week 2 & 3 - Hunters & Jumpers

$700

Logo Specifications

Vector Logo Preferred File Formats: High resolution (300 dpi or greater) PDF, ESP, or AI.

Logo Deadline & Payment

Logo & payment must be received by March 1, 2018 at 5 pm CST. Email logo to: LaurynSanford@GSWEC.com

CLASS NAMING RIGHTS

$250

Class Naming Rights Details

This is an advertising opportunity to attach your name to a specific class for Week 1, 2 or 3. - Please note this is not a sponsorship.

Commitment Deadline & Payment

Commitment & payment must be received by March 1, 2018 at 5 pm CST.

Ad & Banner Design Questions

Banner Printing Questions

If you need assistance printing a banner, please contact our recommended printer: ImageSet - DOrth@ImageSet.com or 713.358.6617

THE MARKET PLACE VENDOR SPACE

PRICE

10’ x 50’

$1,805

10’ x 40’

$1,520

10’ x 30’

$1,235

10’ x 20’

$950

10’ x 10’

$665

Vendor Specifications We would like to thank you for your interest in being a vendor at Pin Oak 2018. Please complete the vendor space request form and submit to Scott Niemeyer at Scott@GSWEC.com. Once your request has been reviewed and available space determined, you will be contacted and required to sign a 2018 Vendor Agreement. We realize you have a choice as to where you do business and appreciate you choosing Pin Oak! Pin Oak Charity Horse Show is March 21 - April 8, 2018. By completing the vendor request form, you are committing to participating in all 3 weeks of the show. All Vendor Agreements must be signed by March 14, 2018 at 8 am CST. All vendors are required to load in prior to the start of the horse show and may not load out until the completion of the final day of classes. The above vendor fee is for March 21 - April 8, no matter what hours you keep. All booths and trailers must be arranged so that all merchandise and signage are within the assigned space. Ample space must be provided within the booth for vendor staff and visitors. Due to the Fire Marshall’s guidelines, any vendors under the covered vendor section must adhere to a center aisle way of six feet. Vendor booths may not be moved or sublet once assigned. Only one type of business may be sold from assigned space. There will be absolutely no selling of merchandise or professional services on the show grounds or in stalls by any party other than authorized vendors.

Available Electrical Supply

110 volt / 20 amp - 110 volt / 30 amp - 220 volt / 50 amp

Vendor Payment

Invoices will be sent out upon signing your Vendor Agreement. All payments must be received by vendor move in and deliver to Scott Niemeyer in the Great Southwest Equestrian Center business office.

Insurance Requirements Once availability is determined, vendors must provide a certificate of liability insurance and an additional insured rider naming Great Southwest Equestrian Center as an additional insured, which will be as more specifically described in the Vendor Terms and Conditions.

Program Print Deadline

To be listed as a Market Place vendor in the Pin Oak Program, vendors must have signed their Vendor Agreement by March 1, 2018 at 8 am CST. If you are interested in purchasing ad space, please contact Lauryn Sanford: LaurynSanford@GSWEC.com

Questions

Scott Niemeyer - Scott@GSWEC.com or 281.578.7669

2018 FORMS

MARCH 21 - APRIL 8, 2018 - GREAT SOUTHWEST EQUESTRIAN CENTER

2018 SPONSORSHIP $150,000 Title Sponsor How would you like your name to appear?

The Pin Oak Charity Horse Show presented by XYZ

$60,000 Weekly Sponsor How would you like your name to appear?

Week X presented by XYZ

Please select which week you prefer to sponsor:

Week 1

Week 2

Week 3

$30,000

$15,000

$10,000

$7,500

Week 1

Week 2

Week 3

$25,000

$20,000

Please select which week you prefer to sponsor:

$5,000

$2,500

Please list in order your sponsorship preference for Ring, Class(es) or Event(s): 1.

SPONSORSHIP NAME (for print) Sponsor Contact

Bill me by February 1, 2018

Administrative Contact

Enclosed is a check in the amount of $___________________ payable to The Pin Oak Charity Horse Show. Please charge the amount of $____________________ to: Discover AmEx Visa MasterCard

Phone Email Mailing Address

Name on Card

City, State, Zip

Credit Card Number Exp. Date

Program Print Deadline

CCV

Billing Zip

All sponsorships received by March 1st will be included in the program. Sponsorships must be paid in full to be listed in program.

Signature

Please return the completed form -

By Mail: The Pin Oak Charity Horse Show Attn: Sponsorships & Advertising 2501 S. Mason Road - Katy, Texas 77450

Email: LaurynSanford@GSWEC.com Fax: 281.578.6651

Date

MARCH 21 - APRIL 8, 2018 - GREAT SOUTHWEST EQUESTRIAN CENTER

2018 Pin Oak Program Double Page Spread - $1,750

Full Page - $1,000

Half Page - $750

Quarter Page - $500

Banner (4â&#x20AC;&#x2122; x 8â&#x20AC;&#x2122;) $500 / each

Qty: _________

Logo on Weekly Back Numbers Week 1 - Saddlebreds - $350

Week 2 & 3 - Hunters & Jumpers - $700

Class Naming Rights - $250 per class Week 1

Week 2

Week 3

Commitment & Payment Deadline: March 1st

Total number of classes you would like:

List the class(es) you prefer: Preference 1

Preference 3

Preference 2

Preference 4

How would you like your name to appear Advertiser Contact

Bill me by February 1, 2018

Administrative Contact

Enclosed is a check in the amount of $___________________ payable to Great Southwest Equestrian Center. Please charge the amount of $____________________ to: AmEx Visa MasterCard Discover

Phone Email Mailing Address

Name on Card

City, State, Zip

Credit Card Number

Program & Back Numbers Print Deadline

Exp. Date

All print ready ads and payment must received by March 1st to be included in the program. All vector logos and payment must be received by March 1st to be included on the back numbers.

Banner Deadline

CCV

Billing Zip

Signature Date

Supplied banner and payment must be received by March 14th to be displayed in the facility. Please return the completed form -

Email: LaurynSanford@GSWEC.com Fax: 281.578.6651

By Mail: The Pin Oak Charity Horse Show Attn: Sponsorships & Advertising 2501 S. Mason Road - Katy, Texas 77450

MARCH 21 - APRIL 8, 2018 - GREAT SOUTHWEST EQUESTRIAN CENTER

Individual Ticket Sales - $250 each Grand Prix - Week 1

Qty: ________

Grand Prix - Week 2 Grand Prix - Week 3

Qty: ________ Qty: ________

International Hunter Derby

Qty: ________

Ticket Guest List

List the names of the individuals youâ&#x20AC;&#x2122;re purchasing tickets for.

Name Phone

Mailing Address City, State, Zip

Payment due with form. Enclosed is a check in the amount of $___________________ payable to Great Southwest Equestrian Center. Please charge the amount of $____________________ to:

AmEx

Visa

MasterCard

Discover

Name on Card Credit Card Number

Exp. Date

Signature

Date

Please return the completed form -

Email: LaurynSanford@GSWEC.com Fax: 281.578.6651

CCV

Billing Zip

By Mail: The Pin Oak Charity Horse Show Attn: Sponsorships & Advertising 2501 S. Mason Road - Katy, Texas 77450

MARCH 21 - APRIL 8, 2018 - GREAT SOUTHWEST EQUESTRIAN CENTER

2018 Vendor Request Form 10’ x 50’

10’ x 40’

10’ x 30’

10’ x 20’

10’ x 10’

Required Electrical Needs 110 volt / 20 amp

110 volt / 30 amp

220 volt / 50 amp

Business Name Name of Authorized Signer(s) Cell

Phone Email Mailing Address City, State, Zip Website Products or services to be displayed:

Signer (Print Name)

Title

Signature

Date

Program Print Deadline All Vendors whose signed Vendor Agreement is received by March 1st to be included on the vendor map in the program.

Vendor Agreement Deadline All signed Vendor Agreement forms are due by March 14th at 5 pm CST.

Vendor Payment All vendor payments are due by move in.

Please return the completed form -

Email: Scott@GSWEC.com Fax: 281.578.6651

By Mail: The Pin Oak Charity Horse Show Attn: Vendors 2501 S. Mason Road - Katy, Texas 77450

MARCH 21 - APRIL 8, 2018 GREAT SOUTHWEST EQUESTRIAN CENTER KATY, TEXAS

PINOAK.ORG