Company profile_en

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WE CARRY EVERY SNOW-CAPPED PEAK, E THE SILENCE OF OUR HEARTS. IT IS OUR V FOR AND THE LOVE OF NATURE IN ITS EV

Green meadows, woodland as far as the eye can see and fresh air to fill your lungs. This is what we were born into and grew up with. This is our land: Dobbiaco, Val Pusteria. Our home and our solid ground. It is where we started from and to where we’ll return. It is, at all events, our point of reference.


EVERY COLOUR OF THE FOREST IN VERY CULTURE, BASED ON RESPECT VERY FORM.

We could not do otherwise Wood is an integral part of our nature. We can’t but love it for what it is. For us, it is an irreplaceable material; it has been with us for generations in our everyday life.

We’re proud of what we do In Alto Adige, the culture of wood is alive and shapes the landscape; it enters into every home and gives life to people. To work in wood is a craft in which one can take pride, handed down from father to son. Respect for this raw natural material has solid roots. It is a question of inherited wisdom and deep conviction. Respect for the environment We import the raw material for our own production from countries where the surface area of woodland is on the increase so as not to put either the environmental balance or the very production of wood at risk. And we work with respect and love to ensure the continuance of that feeling. We look for harmony Nature reassures us and fills us with harmony. We trust it. It’s sincere. It keeps its promises. It teaches us in a way we can apply and make our own. For this reason, we look for authenticity, trust and integrity in everything and everyone.




WE’VE COME A LONG WAY, LEARNING WITH EACH STEP AND PUTTING PAST EXPERIENCE TO GOOD STORE FOR THE FUTURE.

1928 With the opening of the sawmills by Josef Pircher in Dobbiaco, the Pircher story begins. 1947 After taking stock following the enforced closure during the war, Pircher effectively starts again from nothing. 1956 His son, Reinhard, begins to work alongside him in the management of the business which, with the years, grows and expands in production.

A long journey Our story is a journey whose path has been laid down as a foundation, every step of it well thought out. Year after year, progress after progress, the company has become established as a point of reference and as a leader in the market of wood products.


1968 The first original Finnish sauna is completed.

1992 The first beams in laminated wood are produced.

1978 The «Holzmarkt- DIY» range goes into production.

1997 The new works for the production of the «Vivitetto» range goes into operation.

1990 The warehouse and logistics for the Holzmarkt products is transferred to Bondeno di Gonzaga (MN) to better serve customer needs. 1991 The «Tartaruga» range of outdoor products in treated wood is launched.

Josef Pircher with Reinhard Pircher

1997/98 The quality and constant search for innovation which has distinguished the Pircher brand for over 70 years is recognised and certified with an ISO 9001 and 14001 standard.

2003 The new logistics and service centre is unveiled in Rolo (RE). December 2003 Reinhard Pircher, a man whose courage and passion has led the company to success, passes away. His son Christian takes over with renewed dedication and vision.

Today Pircher today employs 170 people, has 5 plants over 3 regions, 6 brands known across Italy with over 20,000 articles.

Reinhard Pircher

The board of directors: Dr. Günther Wisthaler, Christian Pircher and Reinhold Ellemunter.

A path of growth At times, we came to a crossroads but we believe we always took the right path, guided by our love of and respect for nature. Along the way, we have met fellow travellers who have told their own story; we have shared experience and know-how in the spirit of exchanging knowledge for a continual improvement, slowly but surely.

On our way Our path is marked by certain milestones, important reminders of objectives reached but even more by points of departure and reference aimed at attaining new goals. Because the journey goes on.




Our heart is our staff This is our real strength: the women and men who work with us and for you. Our 170 collaborators who, each day, give of their best with professionalism, skill and passion; from production to administration, logistics to customer service. We want the most We are very demanding with our collaborators. But we give our support to everyone. Personal and professional growth in each individual is something very dear to our hearts and so we provide incentives and urge each one to do ever better by way of training and refresher courses but above all by personal example and the transmitting of knowledge.

We look to the results Our work has always been geared to quality. Obtaining certification and recognition is for us only a confirmation of the high level attained: • ISO 9001 certification for the quality of organisational structure, ability and managerial resources • ISO 14001 certification for respect for the environment; • RAL mark which attests to the quality of pressurised injection; • TÜV-GS mark for safety and the quality of equipment deployed; • Quality control, trustworthiness and stability in laminated wood attested by the Austrian institute for research into wood, “Holzforschung Austria”, and by the FMPA; • PEFC certification on the finished products. This certification attests that the wood used in production comes from forests which are managed by sustainable development where a policy of constant reforestation is in operation.

EVERYTHING WE DO WE DO

Dobbiaco is the historical head office of Pircher. Here are located the administrative offices, the head office itself and the department of research and development. Here, too, pinewood is injected and the Tartaruga range of décor produced, as well as laminated beams. As an annex to the works, there is a point of sales – Pircher Shop.

Also in Dobbiaco is the plant for the production of beams and turned piles.

At the Valdaora works the innovative BILAM® beams are produced.

At Rolo, different activities are grouped together: the Logistics Centre from where the Holzmarkt, Affarissimi and Le Terrazze products are sent out; the Vivitetto division and the Josef Pircher training centre. The plant is also home to a Service centre with a Call Centre as well as the Pircher Shop.


Our team in Dobbiaco

Our team in Rolo

O WITH PASSION AND CARRY IT THROUGH RIGHT TO THE END.

We use our heads In everything we do, we put the greatest effort so as to ensure the highest level of quality in our products and services. What we produce is according to tradition with the most avant-garde technology. We respect the

strictest international norms in every production process and we carry out constant controls and research with an aim to maintaining high standards of quality.

We are always ready Thanks to efficient and effective logistics, based in Rolo, in the heart of the peninsula, we carry out rapid and professional deliveries in all our markets. Our fleet is always ready to set off.




WE BELIEVE IN OUR IDEAS. WE SHALL ENDEAVOUR TO FULFIL BOTH YOUR WISHES AND OUR DREAMS.

To create that little oasis of relaxation in the garden, Pircher offers many design solutions with its Tartaruga and Le Terrazze ranges. Elegant and refined, modern and captivating, the high-quality wood and workmanship, together with the combination of different materials used, ensure that Le Terrazze furniture, the pergolas, summerhouses, boxes and structures of the Tartaruga range are the most natural choices to make your wishes come true.

So many ideas and solutions for the hom ranges.From the bedroom to the dining ro for the children, with Affarissimi, you can fi tion and practicality. Holzmarkt offers sem ing, shutters and surfaces to creatively imp


me: that’s our Affarissimi and Holzmarkt oom, from fittings for the kitchen to games fit out each space in the home with imaginami-finished units and additions in wood, shelvprove your living spaces.

We are unstinting. We want to find ever new models to make wood a part of our lives. With this aim, we think through, study and plan new products for the garden, the house and in building. We want to do better than ourselves Our research and development department, basing itself on skills and the know-how acquired through the years, carries out studies and research into wood in order to improve the working and the quality in the final product. It is on this basis that we develop our designs, using creative and original ideas. We have big plans We want to win new markets and carry our products beyond national boundaries. We are guided by a greater vision in which wood figures as the raw material to fulfil personal desires, as a way to rediscover ourselves and nature every day.

To build in wood is the best way to create a warm and inviting environment, one that is both safe and natural. Our Travi e travature range, turned piles, but also laminated beams, BILAMŽ, plaster boards and paving – and our Vivitetto range, a system for making customised and refined coverings - answer the needs of modern construction and utilise traditional raw materials.




Pircher Oberland Spa, Via Rienza 43 , I-39034 Dobbiaco (BZ), Tel. +39 0474 971 111, Fax +39 0474 972 270, e-mail: info@pircher.eu, www.pircher.eu


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