PITCHz1101

TRUE APPRECIATION THROUGH CONNECTION

真 摯 交 觸

PITCHz 1101 MULTIMEDIA GRADUATION /

PITCHz 畢展概念誌 2013 年 12月 3日 發行 創刊／休刊號 Pub Web F

（C）2013. Pitchz 1101 www.pitchz1101.com facebook.com/pitch1101

/ Table of Contents / - The Exhibition Concept Magazine -

04 - Farewell

01 - Foreword Principal Leaders

p 01 p 03

p 05 p 07

03 - Work Photography Videography Motion Graphics (Individual) Motion Graphics (Group) Graphic Design Interactive Design

- Pitchz 1101 MULTIMEDIA GRADUATION -

p 54

05 - Sponsors

02 - Concept Concept of Pitchz What pitchz think about pitchz

One life one gathering

p 17 p 22 p 31 p 38 p 45 p 48

Girls Story Handmade Liselle Tiny Pinc SSF Engineering Seong How Air Duct 95 Ninety Five Wholesales RJ paper Master Building Material Supplier Matrix Concepts Group BEWG (M) Sdn Bhd Joshi Josh Loong Kee Dried Meat Sdn Bhd

p 60 p 60 p 60 p 60 p 60 p 60 p 60 p 61 p 61 p 62 p 62 p 63

01

Principal

Tat Sun Hooi

To the PITCHz 1101, Congratulations to all our graduating students!

Armed with the professional knowledge imparted by our dedicated lecturers, you are now ready to conquer the forefront of the global creative industry confidently. With the challenges you are mounting, I am certain that the worldwide creative arena will become more exciting and competitive.

Here in The One Academy, an internationally renowned top-notch art and design institute, you are taught more than just the technicalities under our industry-driven syllabus. Mastery of software and the various skills are vital, no doubt, but it is meant to present an idea, to deliver a message, to solve various complicated problems, and to empower the weak. Let's multiply our effort in thinking, analysing and creating. Inspirations are readily available in the every day life, if we are sensitive and observant.

The graduation sparks the commencement of a new phase in your pursuit for world class achievements. Be cognizant of the temptations along the way, which might derail our efforts, so remember to stay on the right track and unleash your potential ethically.

As The One Academy graduates, you now wield something even more powerful than the diploma you’re about to collect — and that’s the power of your example. With the professional training as envisaged by Masters Train Masters philosophy, you should set a good example for others to emulate.

Look at those successful leaders of every discipline in the world. Apart from mastering the essential knowledge, they also owed the success they achieved or positions they held to their burning desire to right the wrong and to lift the underprivileged. Combining your flair for arts and the passion for a just cause, you will pour in your hundred percent in accomplishing the tasks.

Don't ever give excuse when we fail, as there goes a saying, ‘Excuses are the monuments of nothingness, and build bridges to nowhere; those of us who use these tools of incompetence, seldom become anything but nothing at all’. Wish you all the best in all your future endeavours, be ready to soar high, because the sky is the limit!

02

[ Preface II ] The Heads

Kenny | Head Of Multimedia Department

Azrizal | Exhibition Supervisor Of MM1101

"Don't worry about the small pot holes along the road. Take a big step or leap, and there you are on your journey."

Congratulations MM1101! You’ve made it here, this one end of many chapters in your life on which I hope you will cherish for many years ahead. To quote of speeches that I loved most, by a certain Mr. Jobs in 2005; “You can’t connect the dots looking forward; you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future. You have to trust in something - your gut, destiny, life, karma, whatever”.

I was delighted to receive your graduation announcement. I know that batch MM1101 have put in a great deal of work and effort to get to this point, and I want you to know that we are all very proud of you. Congratulations!

Listen to your heart, follow your passion even if it means going against the odds.

Never let anyone made you doubt yourself. Don’t be afraid to fail as the most successful were always ones that swim in failures first. Go on now. May the force be with you, Pitcherz.

03

Pitch有多重解釋。於多媒体設計的世界里，Pitch意喻為 以議說的方式，將創意的构想銷售給他人。於聲音的領域 ，它意喻為音高，又或稱音調，其可以頻率為測量單位。 而某些聲音過了一定的頻段就無法被人們聽見，但他們確 實存在並為生活中的一份子。

04

“Pitch” is a multi-faceted word and we chose it to represent us for our exhibition because we are multi-faceted people – multimedia people. Like sound, we work at different frequencies: some low,some mid-range and some high – all different but equally important. The blend of these frequencies creates the dynamic soundscapes we listen to and hear everyday.

Our exhibition is the fusion of different frequencies to create something bigger: PITCHz 1101 is the fusion of 24 designers to create this exhibition for you.

05

概念 “Pitch”解釋為多方位，其頻率可為測量單 位，而我們選擇它來代表我們，原因不外乎我 們正是多方位的多媒体設計師。犹如聲音，我 們以不同的頻率 1 工作，有些音低，中音，及 音高，虽不相同却同等重要。在動態的音景世 界裡，我們傾聽著不同頻率的交融。 在這裡，我們融合了各种頻率的變化，以達 到更高的目標：PITCHz 1101 是24位設計 師互相融和，為您設計的畢業展。

06

WHAT PITCHz THINK ABOUT PITCHz

08

President, Vice President, Secretary and Head of Finance: PITCHz is about the appreciation of each MM1101 designer when working together as a team, connecting to a bigger audience through our art and inspiration.

p 01 p 01 p 01 p 01 p 01

p 01

appreciation /

09

p 01 p 01 p 01 p 01 p 01

賞 識 PITCHz 的宗旨——每位設計師 彼此珍惜，共同努力合作爲一 團體，通過藝術及靈感，巧妙 地連接出廣大的觀衆圈子。

understanding /

理 解

PITCHz的概念與價值在于創造一 個身爲設計師們應互相理解並珍惜 的圈子。當您調到屬于我們的頻率 ，您將會聽見我們。我們每一位都 擁有屬于自己獨一無二的獨特頻率 及特性。我們聯系在一起，完美的 頻率因此產生。

Design Team: The concept and value behind PITCHz is to create an understanding and appreciation of what we're doing and who we are as designers. When you tune in to our frequency, you are able to hear us. Each of us has our own frequency and unique features.

Together, we work as a complete piece.

ambition /

Motion/Photography Team: Ambition is the seed of any idea and dictates how far that idea can travel. PITCHz is about breaking boundaries in achieving something we thought we could only dream of .

11

志 向

Technical Team:

The idea and concept represents the importance of communication and teamwork. Although sometimes we might feel restricted and serious, we all realize it’s a responsibility that unites us.

Besides that, PITCHz1101 is cool and fun!

志向是任何構想的種子， 它定義了此構想前進的距 離與時間。PITCHz關鍵 在于突破傳統束縛，並達 成大家夢寐以求的目標。

團 作

此構想及概念代表的是溝通及團隊 精神的重要性。雖然偶爾會感到束 縛及嚴肅，然而這一切都是大家無 法推卸的使命，而此使命在無形中 團結了大家。最終我們不得不說， PITCHz1101實在又酷又好玩！

teamwork /

12

Marketing Team: We pitch ideas to create connections with different people and we truly appreciate the connection. We look forward to forming connections through PITCHz1101!

connections / 接 觸

13

我們以表達構想的方式，制 造與不同人群的聯系，並真摯 珍惜此聯系。共同期待通過 PITCHz1101制造的聯系吧！

抒 發

expressing /

身爲編輯的團隊，我 們理解並共同分享同 一個憧憬，注重的是 有效地以文字表達。 摅 舒

Copywriting Team: As the copywriting team, we understand the shared vision of everyone in PITCHz and focus on expressing it effectively.

Logistics Team: PITCHz is a way of communicating what we’ve learned to the audience: how we can deliver a message through multimedia.

執 行

execution /

15

PITCHz 是一種對觀衆 的聯系，我們傳達信息 ，並以多媒體的方式呈 現我們所學習的事物。

PITCHz is the compilation of our best work to showcase our capabilities. This is a once in a lifetime opportunity for us and we are glad to be able to share this and are pleased to meet you. 在這千載難逢的時刻，我們汇集了最能代表我們的傑作。很 慶幸也很樂意地珍惜與你見面。

16

Photography Showcase 攝影作

by Liew Voon Bin / Lee Yee Liang / Kevin Chan Tjun Lam / Vicki Wong /

Individual work

17

01

Cars

02

Car Racing

03

Waiting

04

Breakfast

01 CARS

by Kevin Chan Tjun Lam /

For this series of photographs, Kevin wanted to tell a story of adventurous tiny cars with big dreams. Weather played a vital role in shooting this project. He designed the environment according to the story of the tiny cars and executed the photographs professionally. 小小的車子，大大的夢想，可愛 刺激的冒險從他的攝影作品中隆 重展示！“天氣”在這份作品裏 占著無可非議的角色，他爲小小 的車子情景設計，通過各種不同 的攝影角度專業地诠釋小小車子 的故事。“通常我會有自己的信 念，認爲什麽角度最好看，但同 時我尊重他人的意見。我是一名 有實驗精神的人，我參考其他作 品，以激發自己的靈感”。

“

For me, a subject can be captured anywhere but without a theme, it’s going to be boring.

Like everyone else, he has his own perspective on what looks good but he respects others’ opinions and feedback. He is experimental in whatever he does and he views a lot of references to inspire himself to create more.

”

“A world without design is a world without color.”

With a camera, you are able to capture a moment and keep it with you all the time. Vicki’s challenge was to show excitement through still objects.

Her photography objectives are to use light, textures and depth to convey feelings to audience. She enjoys challenging herself to learn new things. She has high expectations for herself to show what she can do for the industry and she never gives up.

02 CAR RACING

by Vicki Wong Muh Hui /

缺乏設計 的世界，就是失去 色彩的世界。 通過鏡頭，你可以捕捉和保存當下，直到世界的盡 頭。此作品的挑戰是，即使在拍攝靜物的瞬間，也不 可以忘記保持興奮的心情！她攝影的宗旨是——讓人 感受光，質感，以及深度。她喜歡挑戰高難度及新的 事物，對自己期望很高，迫不及待向社會展現自己的 才能。 “我是不會放棄的”，她堅定地說。

19

“ A photo might just be an image but to the photographer, the value is priceless. ”

03 WAITING

by Lee Yee Liang /

Yee Liang wants to learn as much as he can to prepare himself. For him, there are no limitations in the design industry and he wants to explore the endless possibilities himself. His goal is to become a successful entrepreneur and this is just the beginning of his journey.

For most, a photo might just be an image but to the photographer, the value is priceless. In this series of photographs, “Waiting” is not only a process but it is also a characteristic.

他希望學習更多以武裝自己。對他而言，設計 企業並不是方盒，他想爲自己闖出各種不同的 天空。他的目標是成爲成功的企業家，而現在 ，只是個開始。 “ 對 我 而 言 ， 照 片 不 只 是 照 片 ，在 攝 影 師 眼 中 照 片 是 無 價 的 。 ” 在 這 篇 命 名“ 等 待 ” 的 攝 影 集 中 ， 他 主 要 描 述 “ 等 待 ”是 種 態 度 ， 而不但只是一種過程。

“ My goal in photography is to capture the essence of the subject ”

04 BREAKFAST

by Leow Voon Bin /

“ 雖 然 要 將 腦 海 裏想 像 的 畫 面 真 實 拍 攝 出 來 是 很挑 戰 ， 但 那 正 是 我 令 我 感 到 熱血 的 地 方 ，

It’s difficult to capture an idea in a photo but this is what Voon Bin is passionate about and she enjoys this fulfilling process.

這 一 項 工作的挑戰是要 “ 捕 捉 ”食物的美味， 就 如 早 餐是每一天最重 要 的 ， 無論多忙，也必 須 享 用 ！她決定以復古 風 及 自 然光來體現早上 的優美。

“The idea behind this work is to capture the essence of tasty food. Breakfast is an important meal of the day so no matter how busy it gets, you should at least grab a bite before you go!”

She picked an elegant western breakfast wanted to add some vintage look treatment to it, and went for a “natural light” look.

21

Videography Showcase 影像作

by Justin Lee / Joshua Alian / Bluey Lai / Jayleen Hew / Shaun Lee / Xue Zhe / Khai Loong / Sook Ting / Vicki Wong / Damian Ong / Jasmine Lee / Emily Lai / Steven Lee

Group works 01

The Lesson

02

Time Travel Watch

03

Past-ed

04

Bittersweet

22

職位 ： 美 術 指 導 身爲 美 術 指 導 是 短 除此 之 外 她 也 挑 戰 故事 要 求 有 很 多 重 天光 記 著 演 員 服 裝 頭兩 個 大 ” 。 當 然 的主 要 工 作 。 她 說 面的 工 作 ， 才 能 造

01 The Lesson

Directed by Justin Lee / DOP - Shaun Lee / Art Director - Jayleen Hew /

23

Art Director Jayleen Hew An art director is one of the most important positions in a video team. Jayleen took on the challenge of maintaining the overall feel and mood for the film as well as the role of the makeup artist.

Although there were a lot of scenes that required changes of clothes and make up in the film but it did not hinder her as an art director. In fact, she also enjoys the process of color grading to set the mood of a memorable film.

短片 拍 攝 中 重要靈魂角色之一， 戰了 化 妝 師 的職位。“這短片的 重複 卻 其 實 不一樣的情節，我每 裝每 次 拍 攝 一樣與否都搞得一個 然， 她 依 舊 沒有失職于美術指導 說自 己 最 享 受幕後剪片與美化畫 造就 深 刻 簡 單名了的故事情節.

Summary If we don’t go through any lessons in our lives, how can we grow? A film with an ordinary name but unordinary story. The moral behind The Lesson is that everyone is born equal and we shouldn’t judge people based on life’s .

故

事

簡

介

不經曆過教訓又怎能卓越成長？此短片成功拍攝 出這道理的精髓，清晰反映出社會的病態與一場 教訓的後果。平平無奇的片名，配上一點都不平 泛，反而新穎的驚喜題材。此短片的故事情節刺 激而緊湊，看似情節一直重複，幕後工作卻一点 都不簡單。此短片的道德價值乃是要教導人人都 是平等的。

Crews Justin Lee 職位：導演 Role: Director

Shaun Lee 職位：攝影師 Role: Director of Photography

02 Time Travel Watch

“What would you do if you could travel back in time?” “若是有機會時光倒流，你會做些什麽呢？” Directed by Joshua Alain / DOP - Justin Lee / Producer - Bluey Lai / “Teamwork is crucial for any project to blossom. For me, this was the best team experience I’ve ever had.” Time Travel Watch revolves around the question, “ What would you do if you could travel back in time? ” 團隊精神是一成功作品的要訣。他坦言，這 是他做這麽多作品以來，經曆過最佳的團隊 體驗。“時光手表”主要敘述感情及對時光 倒流的疑問, “若是有機會時光倒流，你會做 些什麽呢?”

DO

Just L Min Ku

Justin Lee 攝影師 “我喜愛短片創作。雖然知道這類的工作需 求大量的策劃及考量，但我已經有准備。將 腦袋裏想的情節完全兌現成短片是短片創作 對我最大的獎勵。生活中總是充滿各種挑戰, 你所學習的一些，將永遠成爲你的財産。” 笃定的語氣與說話內容透漏他的特性。

“I personally love video produc Although it requires massive planning consideration, I prepare well. Turnin idea into reality is the most satisf thing about my work. Life is full of c lenges and what you learn is what earn.” His confidence and assertiven in his words reflect his chara

OP -

tin Lee ng un

tion. and ng an fying chalt you ness acter.

Best Editing Awards TOA One Video Film Festival Awards 2013

Bronze TOA Student Creative Awards Year 2012

26

Directed by Ja DOP - Damian O Assistant Came Art Director - Em

“Simplicity, hap pitch, low pitch touching; aren’ summaries of li

簡單，快樂，高 ，悲傷，感動。 是人生的縮影嗎

Director - Jasmine Lee :

Jasmine is a simple girl holding on to her dreams.

She puts a lot of dedication into chasing her dreams. She spends much of her time watching music videos and writing her own stories because she’s always wanted to become a music video director. “Directing music videos is my dream. I have confidence and dedication in making my work perfect and the learning process always excites me.” Her enthusiasm is contagious whenever she talks about her passion and dreams.

職位：導演 她爲夢想遷就，爲夢想執著，是簡單卻也是抱夢的 女孩。她表示很喜歡看影片，喜歡想像故事情節,“ 我想當mv導演，因為它可以滿足我的夢想。我有信 心嘗試，做得很好，並爲學習過程感到興奮”她毫 不猶豫地訴說著自己的夢想，不留意地把夢想的熱 情，傳遞給大家。

DOP - Damian Ong :

“We are all actors in life. We tend to get caught up in what we’re doing and overlook the little details of life.

Through video production, I can narrate these details and that’s the most direct way to communicate with the audiences.” Video production teaches Damian about teamwork. Everyone has their own way of working, and he makes it a point to understand them. He’s not only proud of himself, but the team as a whole.

職位：攝影師 “我們都是在人生的演員，每天都忙著 演著各類的戲碼，卻因爲忙碌而忽略細 節。通過短片，我可以細說人生的細節 ，並讓觀衆感同身受，我覺得這是最直 接的溝通”。他表示自己在這過程中學 會了團隊精神，每個人都有自己做事情 的方法，他從不責怪而是選擇理解。他 的無私從言語中無意流露，這是他最大 的收獲。他不爲自己驕傲，而爲整個團 隊驕傲。

故事簡介

“人生是一場戲 錯。“昔日”， 而真實的人生。 單親，這些不起 該如何爲觀衆帶

03 Past -ed

asmine Lee / Ong / eraman - Vicki Wong / mily Lai /

ppiness, high h, sadness, ’t these all ife?”

高潮，低潮 。這些不都 嗎？

Summary Life is a drama. It sounds melodramatic to say so, but the truth can’t be denied. “Past-ed” is a movie with a story designed to inject you the sense of simplicity and reality of life. The story talks about a girl’s life, domestic violence, and the struggles of a single-parent family; bringing an ordinary yet heart breaking story to the audience.

Crew ”，這話雖普通卻說得一點都沒 獻給有故事的人，讓你感受純樸 一部關于女孩的人生經曆，家暴, 眼，平凡卻又讓人心疼的題材， 來最真實的感受？他們做到了。

Emily: 職位：美術指導 Role: Art Director Vicki: 職位：音效師 Role: Sound Engineer

28

04 Bittersweet

“Just like the perfect cup of coffee, its bitterness defines their struggles; its sweetness, their love.”

Directed by Xu Zhe / DOP - Khai Loong / Art Director - Sook Ting / Producer - Steven Lee /

Director Xu Zhe “I find that no matter which field you are in, you have to find that passion in you. Otherwise, it’s not going to work.” Xu Zhe believes that everyone is an equal and what differentiates one and another is their level of determination and passion. His pursuit in life is to do what he loves.

職位：導演 無論你身在哪一個領域，你必須尋找 其中的熱忱，否則其奮鬥將不值得。 “我相信人人平等，如何定義一個人 的不同之處，是人的堅定及熱忱。孔 子曰，“選擇你愛的工作，這代表你 將不需要在生活中工作”。

Crews Khai Loong 職位：攝影師 Role: Director of Photography

Sook Ting 職位：美術指導 Role: Art Director Steven 職位：制作 Role: Producer

29

故事簡介 “苦甜”背後的概念描述一段愛情 就如咖啡似的苦與甜。當我們遇見 難題時，生活可以是很苦澀的；可 是當愛情來臨時，生活就會變到很 甜美。這個故事講述追尋夢想的同 時遇見了難題，以及尋找他人的接 納與愛。

Summary The concept behind Bit·ter·sweet is about tying relationships and struggles to the essence of coffee: life can be bitter when you’re going through hardships but it can also be sweet like when you find love. The story is about facing obstacles in chasing dreams and finding acceptance and love.

Motion Graphics Showcase 視覺資訊

by Ben Koo / Joshua Alain / Cody Loh / Tan Choon How / Liew Choon Siang / Emily Lai / Khai Loong & Damian Ong / Lydia Woo & Tan Wei Jia / Shaun Lee & Sook Ting /

Individual work

31

01

Mitosis

02

Nerf Maverick

03

Korean Wave

04

Nintendo DS

05

How To Focus

06

Coffee

01 Mitosis Showreel

by Ben Koo /

雖然引用調出好酒以形容好的服務這點子是 Mitosis（他的實習公司）提供的，然而他完全 掌控其中的設計方向及情節轉接。“我一直都很 喜歡平面設計，我很高興平面設計成爲最近的時 尚。此作品的故事情節轉折，包括背景都被小心 翼翼地策劃過，以連接每個場景爲一篇故事”他 很高興公司對最終作品的滿意，對他而言，他不 但滿足了公司的要求，還參與了一場享受圖形運 作的藝術之旅。

He may look reserved but he is actually a jovial and optimistic person. He enjoys getting to know people and learning new things .

This motion graphic project was for a design company Ben interned in: Mitosis. Although the copywriting was provided by them, they gave him the liberty to be creative and come up with his own graphics and transitions for their company show reel.

Ben has always loved vector design and he took the opportunity to try the recent flat-design trend.

Every transition was planned carefully to connect every scene into a story. He’s delighted to know that Mitosis are very pleased with the final outcome because he got to do what I enjoys most while the company got what they needed.

看似羞澀外表底下的他其 實幽默而樂觀，認識不同 的人，學習不同的事物， 是他的熱忱所在。

32

02 NERF Maverick

by Joshua Alain /

“Do what you love”

Joshua knew this project would be a long one so he chose a topic he loves – NERF gun. It is a 3D animation advertisement for a toy gun so it needed a lot of action.

The aim was to bring out energy and dynamic movements.

“What I love about multimedia is you need to combine creative ideas with technical skill to achieve what you want. Love what you do and do the best you can and you can’t go wrong.”

33

“我喜歡多媒体設計里創意與技術的 結合，以達到我想要做到的成果。你 必須喜歡你做的事，才會做到最好。 在這項作品裏，我知道過程很長，所 以選擇做自己喜歡的産品，這樣才可 以避免厭倦。這份作品主要是要帶出 活力及動態。

03 Korean Wave

by Emily Lai /

韓式文化

我對于設計的興趣是爲了 讓眼前的東西透過動畫變 得更加有吸引力。

Annyongg !

Emily loves creating color schemes.

Matching the colors into the story of motion graphics really interests her.

This motion graphic tells the story of how the Korean Wave influenced Malaysian citizens and its contributions towards Korea-Malaysia relations. She drew the art direction from Korean inspirations such as the TV series “Running Man.”

“ My passion for design is to create motion in still objects in an attractive way.”

她喜歡搭配不同的顔色； 當在制作動畫的時候，搭 配不同的顔色幾乎比制作 靜動圖像更爲有趣！這個 項目主題基本上描述韓流 如何侵襲影響馬來西亞公 民，以及對馬韓關系作出 貢獻。韓國戲劇和綜藝節 目running man 是我的 靈感方向。

我對于項目主題的工作程序就是 屢屢産生堅實的設計概念，然後 再以實際的研究及探索資料來鞏 固其有的概念。被縮短的長篇資 料便以關鍵點來代替，然後以獨 特的交付方式來呈現其主題概念 。至于我對本人的工作生涯，我 對于網頁設計的領域更是頗 有興趣!

34

04 Nintendo DS

by Choon How /

“It is an amazing feeling when a real object is virtualized & created in 3D to show its best qualities.”

“My passion is in website design, but 3D design is also an interest of mine. Creating something you desire and adding your own concept into it in is an extremely enjoyable process.” 善用自己的技術，模擬並做出自己想 要得到的東西，有什麽會比做這件事 更享受？看似簡單，但其中的奧妙不 淺，此作品不止要將真實的物體虛擬 化，並將虛擬的三維物體真實化，還 包括策劃動作，背景設計元素不應搶 過物體的光芒。他說，使用格子作爲 背景元素是因爲 NintendoDS 主攻 pixel遊戲，格子元素雖看似簡單， 但被賦予生命力後卻變得流暢且有力 量，爲産品增添不少活力。

Modelling something that exists might look simple, but it requires much planning on how to animate it, what background elements would complement the main and more. The idea in Choon How’s project is to promote pixel art games, so he used boxes animated with lively and fluent movements to show that the simplicity of an element can bring out fun just like a simple pixel art game.

“我相當喜歡網頁設計， 但三維廣告設計也不錯， 當看到實物被虛擬化， 並在虛擬世界中自由轉， 發光發熱，感覺挺酷的.”

05 How To Focus

by Choon Siang /

“I’m always fearing that my design will become mediocre, therefore I choose to be different to make my designs stand out.

A unique art style and strong colour combination are the backbone of a strong impression. He loves Japanese-style design because their art and concepts are always presented in a simple way but with depth. He believes that less is more and admires the beauty of it.

“我害怕自己成爲 設計機器，久而久 之設計風格會跟多 數人一樣，爲了避 免自己淹沒在衆多 設計中，所以我須 脫穎而出。”

獨特的設計方向，強烈對比的顔色搭 配讓觀衆不禁留下深刻印象。不單如 此，搞怪無厘頭的故事情節更是讓人 看得似笑非笑卻意猶未盡。他喜歡日 式風格的設計，背後藏著深沈的概念 ，卻以簡單的方式呈現。即使是這樣 ，他深信簡單就是美，沒有概念也可 以很有趣。 “My designs may seem simple, but every color combination I choose takes a lot of consideration to make it perfect. I believe a unique and strong design comes from unending effort and not giving up.”

“或許你看我的設計很簡單，但其 實每個顔色的搭配我都可以花上一 天甚至兩天，我相信只要不斷嘗試 ，就可以創造出令人看得舒服的作 品”他的設計品味並不是天賦，而 是勤奮換來的成果。

36

06 Coffee

by Cody Loh / “Coffee is a drink that always accompanies me when I work my way through sleepless nights.

It’s a drink for my soul.”

咖 啡 ——不 難 理 解 的 主 題 ，爲何選擇如此平凡的主 題呢？她面帶羞澀地微笑 回答“因爲咖啡是陪伴我 夜夜做功課的精神糧食”

Cody is a person who can stay up late at night designing when most people are asleep. On these nights, coffee is her companion and it’s why she chose it as the topic for this project. The arrangement and flow of this project was planned very carefully.

Every graphical element was placed strategically and even the colours were chosen with thought behind them.

Cody admits that she’s obsessed with details, but takes it as a merit instead of a problem. Working on designs throughout the night is something she enjoys rather than dreads because the outcome is always worth the effort.

37

我

享

受

設

計

漫漫長夜，家家戶戶都一一關燈，可以想像只有一戶人 家還“挑燈設計”。作品中異常整齊排列的字樣，每樣 設計元素規矩地存在在那個位置，仿佛那個位置就爲它 而設。每種顔色，每份設計元素都不是隨意地擺放在那 裏。紅色，咖啡樹果實的顔色；綠色，從果實中萃取出 來的咖啡豆原色； 棕色，咖啡豆被烤後的顔色；她直接 承認自己很細心，爲這樣的自己，她感到又愛又恨，最 後她將此歸類爲優點，她喜歡並享受設計，願意爲設計 熬夜，對她而言，這些不睡的夜晚都很值得。

Motion Graphics Showcase 视觉资讯

by Ben Koo / Joshua Alain / Cody Loh / Tan Choon How / Liew Choon Siang / Emily Lai / Khai Loong & Damian Ong / Lydia Woo & Tan Wei Jia / Shaun Lee & Sook Ting /

Group works 01

New Zealand Natural

02

Beats Headphone

03

Puma Mobium

38

Lydia Woo 職位：廣告情節策劃，産品及各 個物體虛擬化，場景設計 她迷戀平靜安甯的生活，也是典型的支持 者，支援他人達成目標，與各類人和睦相 處地合作，這些都是她的優點。 她是一 名做事井井有條，細膩，且堅持的設計師 。“我對成功的定義是爲自己所做的事開 心，我的目標總是簡單易達，但一顆競爭 的心驅使我進步！”雖然做事總是百般准 備，井井有序，但可以看出她的內心只是 一名簡單易懂的女孩。

Wei Jia

職位：廣告情節策劃 顔色調整，音

高素質，熱忱，細膩 她的寫真。她不在意 作，因爲那將産生不 點都是令她感到期待 的作品。“熱忱促使 她很重要，她將永遠

Modelling - Lydia Woo

Art Director - Wei Jia

“I prefer being peaceful and silent. I am a team player and my ability to co-operate with different groups of people is my strength. I love motion graphics as well as website and graphic design. I am an organized, detailed and determined designer. My idea of success is to be happy with what I am doing and my competitive nature motives me to be a better designer.”

“I focus on quality, passion, detail design. I don’t mind working indiv because different challenges crea outcomes. I believe details make passion always leads to success!

01 New Zealand Natural

by Lydia Woo / Tan Wei Jia / “ To us, ice cream is part of our lives! ” For this animation, Lydia and Wei Jia wanted to create a peaceful, dreamy & natural animation to fit the brand image of New Zealand Natural Ice Cream. Their work is targeted to families and children.

Their similarities and love for ice cream brought them closer together and it helped them co-operate effectively to create something they are both proud of.

紐西蘭雪糕 “雪糕在生活中占領著重要的位置”，這 句話至少對她們而言是千真萬確的！你可 以想像美味夢幻的雪糕活過來嗎？雪糕可 愛地擺動，可愛地跳躍，那不是很酷嗎？ 那正是此作品的真實寫照！一開始就已經 想著製作平靜，夢幻且天然爲主的廣告， 而紐西蘭牌雪糕的形象正好符合她們所想 要的。她們瞄准家庭爲主要觀衆，以雪糕 的可愛及天然材料擄獲孩子們和家長們的 芳心。 最後，她們在采訪過程中興奮表示，她們 最喜歡薄荷口味雪糕，也最喜歡冬天和雪 ！這麽多的相似處，讓她們怎麽能不愉快 合作呢？

劃，光線處理 音效處理

膩與完美主義，這些都是 意獨立或是與團隊一起創 不同的成果，而那些不同 待的！她堅持細膩造就好 使成功！”她說這句話對 遠記住這句話，努力前進.

ls and perfection in vidually or in a group ate different better work and !”

40

02 Beats Headphones

by Shaun Lee / Sook Ting /

Beats Headphones Shaun and Sook Ting were working towards a fashionable and trendy mood with cool animations and bright, bold colours to stay true to Beats’ brand image in this advertisement.

Every movement is designed to attract the audience. They created the concept of combining multiple musical instruments to form the headphones.

The idea is that the headphones deliver an audiophile experience of music from any genre as the main selling point.

最佳組合 兩人的組合，一人負責動作設 計，另一個負責顔色與廣告整 體的美感。他們表示，一開始 就已經想著要做酷炫和機械類 的廣告，並發現Beats耳機酷 炫的銷售賣點，更是讓他們不 厭其煩地爲自己愛做的事付出 心血。

41

Shaun took lead in animation and Sookting focused on the art direction. “When we chose Beats Headphones as our topic, we were more than happy to put in the extra effort into this project. ”

創 意 搭 配

我們向往著時尚而前衛的廣告方向，不管是 設計動作或顔色的選擇上都酷炫有力，全達 到産品的形象與賣點。每個動作的轉變都自 然地牽動著觀的思維感官。此廣告設計運用 了創意的點子，用各種樂器組裝成耳機，直 接充分地表示産品主張傳達音樂的賣點。

Modeling - Shaun Lee 職位：廣告流程策劃， 動作設計，産品虛擬化 直接，簡單到位已足于描述他。他的 腦子裏充滿著各種古靈精怪的點子， 正如他受訪時的對話，令人匪夷所思 卻忍不住會心一笑，我想，這正是令 他點子源源不絕的原因。 Story planning , motion design, modelling & 3D work Direct, simple and just right are some words that describe him. He’s full of interesting and creative ideas, which has given him the title of being the “Idea King.”

Art Director - Sook Ting 職位：廣告流程策劃，美術指導 漸層美麗的顔色搭配，恰到好處， 並不搶奪産品及動作律動的光芒。 Story planning, art direction & post-production work Beautiful color combinations make the work just right and doesn’t take from the product’s focus.

03 Puma Mobium

by Khai Loong / Damian Ong /

PUMA —— 時尚而熟悉的品牌，此廣 告無疑已經將此品牌的酷炫時尚印象 表現得淋漓盡致。在說品牌來源故事 的同時，不忘注入神秘的黑暗元素以 增加觀衆的好奇心，最後不忘提供震 撼的驚喜，完全觸動觀衆的感官。

He says his way of keep trying. He alw to get the right outc end. The words tha describe him are ha and humble, with e design skills.

Art Director Khai Loong Khai Loong was the art director on this project, maintaining the overall design as well as the story flow. His work always has high quality and standards. He believes in creating work that is strong enough to speak for him as a designer.

43

職位：廣告情節策劃，設計師 他主要擔任此作品的設計方向及 整體美感與情節動向。他的作品 完整度極高，不用多說，作品已 經可以替他說故事。

f working is to ways manages come in the at best ardworking exceptional

Khai Loong : “I continuously work on improving myself while I feel it’s also important to remain humble and let my work speak for itself.”

Puma Mobium With such a well-known and trendy brand, one of their goals for this advertisement was to recreate the cool brand identity. At the same time, they wanted to tell a story of the brand’s history by including mysterious and dark elements to get the audience’s attention.

他說自己的設計方式正是不斷 嘗試，即使一開始的嘗試都不 夠好，然後再多次的嘗試後總 是才能真正知道要的感覺在哪 裏。若要提出對他最直接的形 容詞，正是勤奮謙虛，當然， 還搭配了些許設計天賦。

Videographer - Damian Ong 職位：廣告情節策劃，攝影師 Role: Story planning, Videographer

Graphics Design Showcase 互動設計

by Jaden Tiew Cheng Lou / Kah Sook Ting / Steven Lee /

Individual work

45

01

Laughter is the Best Medicine

02

Master Yanse

03

Anatomy of Bank Notes

01 Laughter is the best medicine

by Sook Ting /

歡笑爲最佳良藥 爲什麽不選擇其他可以同時表現設 計和技術的作品？她不假思索,”雖 然現在開始流行較爲平面的設計方 向，可是我覺得多層次的設計其實 很難得，例如我在這份作品單單在 按鈕就用了很多層次來表現立体的 感覺,花了很多心思做出美麗而體面 的設計，所以我很喜歡這份作品”.

“The main objective of my project is to make people laugh and feel happy. I created a clown as the fun element in my project.”

Although the project required Sook Ting to input a large amount of information into her design, she still managed to make it fun. 作品里不难找出色彩缤纷且闪亮亮的元素，而且宗旨不复 杂，只想引人发笑，令人快乐。她大胆分享，“故事中的 小丑主角长得很好笑，很适合这份作品，所以我把他放他 进作品里”。虽然必须符合老师的教导要求，将满满的文 字资料以注入设计，但是她仍然不忘在严肃中寻求欢乐， 在文字中注入玩乐。

Although flat design is the latest trend, Sook Ting still thinks that dynamic design is stronger. For example, using different layers of design adds dimensions to it. That’s the directions she went for in in this project and the reason why she really liked working on it.

“Nothing can beat the satisfaction of pulling off in a project in the face of difficult challenges.”

02 Master Yanse

by Cheng Lou / In this flash game, Cheng Lou relates himself with old man’s character: although his colours don’t stand out, he tries to bring joy and colour into the lives of others around him. To deliver his interpretation of happiness, he added plenty of colours and music to the project bit by bit.

The transition from a monochromatic game design to one filled with many colours gives story impact and emotion

顏色師父 他說，遊戲中的老人像他，即使看 著不起眼，但總是默默地在心裏期 望自己可以帶給大家歡樂。他熱愛 圖形設計，可以看出，遊戲中的元 素經過精心設計，爲什麽老人要吃 無花果？因爲無花果代表無，可代 表無色，無聲，無情。爲什麽要用 顔色和聲音代表歡樂與否？因爲顔 色與聲音可影響人的心情，灰色較 負面，黃色較歡樂。聽著他侃侃而 談，流利地介紹著自己盡心制做的 flash遊戲，可見 這份作品對他而言 ，有種非凡的意義 .

47

越過第一次學習及運用程式 編寫的挑戰，制作出一份完 整且順暢的遊戲來敘說他想 說的故事，心裏是滿滿的滿 足感。

Interactive Design Showcase 互動設計

by Cheryl Lew, Bluey Lai & Joshua Alain / Bluey Lai, Tan Wei Jia & Jaden Tiew Cheng Lou/

Group work 01 02

Totato the Potato Virtual KL

Individual work 03

Anatomy of Bank Notes

48

01 Totato the potato

by Cheryl Lew / Bluey Lai / Joshua Alain /

“相信自己，一切都將安好。 不要放棄相信自我能力的信念, 只要努力，一切都可達成。”

Story Planning, Coding Cheryl Liew

“ Believe in yourself, and the rest will fall into place. Have faith in your own abilities, work hard and there is nothing you cannot accomplish.”

- Brad Henry

職位：故事策劃，程式編寫

In web design, programmers are like pillars, they build the whole structure of a building. Even if the design is good, websites will not come to life without the ability to interact with the users. “I love coding and designing, and seeing the design move and come to life is rewarding. Giving life to a design is my mission.”

編寫員猶如支柱，不容易被人發掘，卻爲作品貢獻不 少。設計再好看也較爲平淡，她負責爲設計注入生命, 讓設計元素與人交涉。她說，“我喜歡程式編寫，當 然我也喜歡設計，但看著被設計出來的角色動起來， 並可以與人交流，讓我感到欣慰與快樂”，賦予設計 作品第二次重生的機會，是她的使命。

Totato the potato A flash-based website with an entertaining story and design, “Totato the Potato”carries a deep message behind it: “Believe in yourself, and the rest will fall into place.”

The ordinary-looking people in our lives, seemingly quiet and unknown, can amaze you with their strengths and merits when the time comes. They used a potato as a metaphor for these people: difficult to find, but hardy and precious.

Crew Bluey: 職位：故事策劃，設計師 Role: Story planning, Art Director.

Joshua: 職位：故事策劃，動作設計 Role: Story planning, Animator.

那個土豆 此作品以動漫播放軟體為基底的網頁設計的方式 呈現,幽默可愛的故事流程與設計方向，是對這 部作品的第一印象寫真，殊不知其中巧妙地隱藏 著某種社會忠告。“生活裏總有一些人，他們總 是平凡，默默無聞，其實他們也有自己的價值與 優點，適當時的表現令人驚喜”，他們將這些人 們引喻爲土豆，默默埋藏在土壤中，卻含有雖大 家覺得並不高尚，卻值得珍惜與贊揚的優點，這 麽說，難道土豆還不叫高尚？

50

02 Virtual KL

“ Life is like a big classroom where you have to keep learning.”

by Bluey Lai / Cheng Lou / Wei Jia / Read more, see more. Solving problems in a creative way is Bluey’s approach to design. She came up with the idea of Virtual KL and her role was to design the interface and build the flashbased website. “Ideas play a major role in the foundation of every design and it is important to have a value behind every work. Having fancy work with no meaning serves no value and the audience might probably just forget about it.” She always does extensive research on projects and puts in 100% effort.

多閱讀，多看看，以創意的方法解決問題，正 是設計宗旨。在“虛擬吉隆坡”的作品裏，她 擔任的是設計工作及網頁建設工作。“我認爲 好的點子是任何設計作品裏的基礎。若是一個 作品背後沒有價值與深得人心的點子，就算是 被無數的華麗元素掩飾，那作品遲早會被遺忘 。爲了不被遺忘,我選擇在做每份功課都下足 100%的努力。”

Crews Wei Jia: 職位：攝影及影片制作

Role: Videographer Cheng Lou:

職位：動作設計 Role: Animator

生活就像一間大教室， 必須不斷學習，。

，你

Idea thinking, Web Designer Bluey Lai 職位：提供構想，網頁設計 “The key is to be humble and keep learning, because there is never an end to leaning.

Being bold, decisive and a perfectionist are the pillars that help me improve and create good work. My ultimate goal is to have a design firm of my own.”

“學海無涯，保持謙卑，繼續學習是成功 的要訣。大膽，果斷及完美主義，這三點 特性，促使我提高設計素質及進度。我的 最終目標是擁有自己的設計企業公司。”

52

“I may be an introvert, but when I speak, it’s very clear and strong.” 他踏實而內斂， 說話簡潔有力。

03 Anatomy of Bank Notes

by Steven Lee / “Banknotes are an important commodity, but who really knows why our money is what it is?” The purpose of this project is to attract youth to understand more about the history of bank notes in Malaysia.

Steven came up with the idea of using anatomy as a metaphor for banknotes. It’s new and creative but the design respects the Islamic-culture identity of bank notes.

如今紙幣在生活中擔任著重要的角色，但 誰會記得紙幣的曆史，紙幣的來龍去脈。 如今設計點子五花八門，但有誰會把紙幣 元素隱喻爲器官？新穎創意的點子，設計 依舊保有伊斯蘭國家紙幣的特色，他們很 清楚，宗旨不是改變紙幣的初衷與形象， 而是包裝，爲年輕人精心包裝。

53

Every moment is a moment to cherish. 珍惜每一段時刻。

54

88.0 Hz

88.8 Hz

89.8 Hz

blueylai.com

sookting.com

vickiwmh.com

Bluey Lai

Vicki Wong

M +6016-6154726 E blooburberry@ hotmail.com

M +6016 - 5994988 E sushikah0611@ hotmail.com

M +6017 - 2214076 E hui0288@ hotmail.com

90.5 Hz

90.9 Hz

91.8 Hz

Kevin Chan

Emily Lai

Benjamin Koo

M +6016 - 6569605 E ctlkevin@ hotmail.com

M E

M +6017 - 6523205 E benjaminkmk@ gmail.com

imkevinchan.net

55

Sook Ting

borntobemily.com +6012 - 3160493 ing.emily@ hotmail.com

benjaminkoo.com

92.5 Hz

92.8 Hz

93.3 Hz

Joshua Alain

Khai Loong

Damian Ong

M +6012 - 2233034 E joshuaalain@ hotmail.com

M +6012 - 3012168 E khailoong_93@ hotmail.com

M +6012 - 7640374 E damianmultimedia@ live.co.uk

93.5 Hz

94.1 Hz

95.5 Hz

joshuaalain.com

khailoong.com

multidamianmedia.com

Wei Jia

Xu Zhe

Jayleen Hew

M +6012 - 4186876 E weijia_1993@ hotmail.com

M +6018 - 2045033 E xuzhe94@ live.com

M +6016 - 6263627 E jie_jayleen@ hotmail.com

96.2 Hz

96.9 Hz

97.1 Hz

callmejiajia.com

tanxuzhe.com

jayleenhew.com

Lydia Woo

Cody Loh

Jasmine Lee

M +6016 - 5572032 E lydiazwoo@ outlook.com

M +6016 - 4639285 E reliwert@ gmail.com

M +6017-8897039 E jjasminelee_92@ hotmail.co.uk

lydiazwoo.com

reliwert.com

jastionary.com

56

97.3 Hz

99.2 Hz

Yee Liang

Cheryl Lew

Justin Lee

M +6017 - 599 0819 E y33liangz@ hotmail.com

M +6010 - 897 2998 E cheryl_lew@ hotmail.com

M +6016 - 328 7309 E justinleemingkun@ gmail.com

99.9 Hz

100.0 Hz

100.1 Hz

y33liangz.com

cheryllew.com

justinlmk.com

Shaun Lee

Voon Bin

Choon How

M +6012 - 219 3088 E shaun_motioncube@ hotmail.com

M +6016 - 521 4980 E bin_ice@ hotmail.com

M +6016 - 335 5204 E stfu_wormyblast@ live.com

101.2 Hz

102.2 Hz

108.0 Hz

leeshaun.com

voonbin.com

tanchoonhow.com

Cheng Lou

Steven Lee

Choon Siang

M E

M +6016 - 373 2491 E steven_lee_91@ hotmail.com

M +6016 - 977 8491 E nekoholdfm2@ gmail.com

cheng-lou.com

57

98.0 Hz

+6016 - 976 6700 chenglou92@ hotmail.com

stvlth.com

choonsiang.com

“ True appreciation, through connection.” 真摯交觸

58

我們想借此機會向他們傳達我們真心的感激，他們 給予PITCHz 1101寬厚贊助，付出了很大的貢獻。

59

順

S.S.F

ENGINEERING 順順豐機器工程公司

60

MASTER BUILDING MATERIAL SUPPLIER (0019-36429-w)

Steel Bar BRC Hollow Section Hoarding Plywood Board Timber Cement

Brick Concrete Products Plastering Skimcoat Quarry Sand Pipe Fitting (etc)

No : 12-2, Jalan Pekaka 8/3, Kota Damansara 47810 Petaling Jaya.

Flagship :

61

Fax : 603-6156 1719 Email : masterbeh@hotmail.com

62

64