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VILLE, a fashion editorial created by the Pitkin Avenue BID and Brownsville, Brooklyn’s Youth Design Center, is a curated selection of fashion from Brownsville & East New York’s emerging designers, brands and the stores that support and stock their products. Shot on location in Brownsville by the Youth Design Center’s Gerard Allison.
THE DRIVER’S SEAT RICHNSWIFT APPAREL EXCEL SPACE AFRICAN BOUTIQUE PITKIN AVE ADVENTURES CARAMEL CAP USA DENNIS PLACE BROWNSVILLE MADE LUMIERE NY SIDDY MADE WAVEYS WORLD YFW YOUTH DESIGN CENTER
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NYC Small Business Services Avenue NYC Avenue NYC Commercial Revitalization Grants fund community-based development organizations (CBDOs) to carry out programs targeting commercial districts in low- and-moderate-income communities. Pitkin Avenue Business Improvement District The Pitkin Avenue Business Improvement District (BID) is a non-profit community-based organization serving businesses on Pitkin and Rockaway Avenues in Brownsville, Brooklyn. The BID delivers services to our businesses and property owners and has a meaningful impact on the Brownsville community through quality of life initiatives.
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EDITOR-IN-CHIEF NOTES
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Artist Spotlight FRANK MCFLY
THE BLUES Photographed by : Gerard Allison Model : Elhadji Ndiaye Make up : Ramella Worley Graphic Design: Suave Finesse “SLAM” shirt from CAP USA, 1600 Pitkin Ave
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“No photos please” Photographed by: Gerard Allison Model: Jaquell Graphic Design: Suave Finesse RichNSwift “Blurred” Hoodie RichNSwift.com
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Photographed by: Gerard Allison Model: Jaquell Graphic Design: Suave Finesse RichNSwift “Tips“ Hoodlie RichNSwift.com
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Photographed by: Gerard Allison Model: Tolani Make up: Ramella Worley Matching striped bandeau top and skirt set from Excel Space African Boutique
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“Sun Burnt” Photographed by: Gerard Allison Model: Tolani Make up: Ramella Worley Matching striped bandeau top and skirt set with multi-print top handle bag from Excel Space African Boutique
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Photographed by: Gerard Allison Model: Tolani Make up: Ramella Worley Matching striped bandeau top and skirt set with multi-print top handle bag from Excel Space African Boutique
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Photographed by: Gerard Allison Models: Lesley Septimo (sitting) Jasmine Acevedo (standing) Make up: Ramella Worley Ribbed black tee dress with gold buttons from Caramel
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Photographed by: Gerard Allison Models: Lesley, Jasmine Iridescent strappy heeled sandal from Caramel
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Photographed by: Gerard Allison Model: Tolani Make up: Ramella Worley Mural by Youth Design Center Black bodysuit from Caramel
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Photo taken in Dennis Place, 1701 Pitkin Ave Photographed by: Gerard Allison Model: Tolani Make up: Ramella Worley Ribbed zip-front sweater dress from Caramel Printed clutch from Excel Space African Boutique
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Photo taken in Dennis Place, 1701 Pitkin Ave Photographed by: Gerard Allison Model: Tolani Make up: Ramella Worley Ribbed zip-front sweater dress from Caramel Printed clutch from Excel Space African Boutique Black heeled sandals from Caramel
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Photographed by: Gerard Allison Model: Elhadji Ndiaye Make up: Ramella Worley “SLAM” Long sleeve tee from Cap USA Pitkin Black nylon track pant by Lumiere NY
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Photographed by: Gerard Allison Model: Jaquell Graphic Design: Suave Finesse New Era World Series Collection from Cap USA Pitkin
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SHOP ONLINE AT YFW.COM
Trucker Cap from YFW 23
Light heather gray zip front hoodie by YFW
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Photographed by: Gerard Allison Model: Ahkeem Pearce “Originator” fitted from Lumiere NY “Get Your Money Up, Not Your Funny Up” Shirt Black Glow in the Dark by Waveys World
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Graphic tees by Wavey’s World Trucker Caps by Wavey’s World Matching green cap and pants by Lumiere NY.
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Graphic tees by Wavey’s World Trucker Caps by Wavey’s World Matching green cap and pants by Lumiere NY.
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Python print crop top, legging + strappy sandal by Siddy Made Lysol Spray Disinfectant from Shopper’s World | Pitkin Avenue
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ARTIST SPOTLIGHT FRANK MCFLY
Frank Mcfly is one of the best kept secrets to manifest out of Brownsville, Brooklyn into the music scene. After achieving notoriety from big names such as Hot 97, Hypebeast and MTV, McFly is striving to ensure the entertainment industry knows exactly who he is.
Frank Mcfly in studio recording his upcoming single “Issues”
What was your introduction to hip-hop/rap music ?
drawing. Around 11/12 I started to do photos and create merch.
You know music is the cornerstone to life in most black families. We come together to sing, dance and express ourselves. My uncle owned the local record shop called the “Soul Shack” it’s a legendary store in brooklyn. Also many of my cousins all were independent artist and musicians
Where does your influence come from?
At what age did you begin creating, and in which mediums? I always was a creative person. As a kid, I performed in local talent shows and beauty pageants. I was heavy into art and
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I am influenced by everything. I thank God that I can pull influences from all things. Where are you from? Have your surroundings shaped you in a creative sense, and in what way(s)? From Brownsville Brooklyn, NY, where I grew up, the people in my neighborhood shaped who I am as a person. Growing up in a low income neighbor you have to learn how to adapt and survive. You have to earn everything because nothing was given.
Do you have anyone that you consider your mentor? How has their help or advice shaped you?
unlearning I had to do because the diet they promote to our culture is not our real diet and not healthy.
No, I don’t have 1 significant mentor and I think that’s what shaped me. I was fortunate to learn and grow from so many different people. I am very well-versed.
If you could take anyone in the world dead or alive on a date, who would it be?
How long have you been making music? I started around 2011 when High School was ending and it became my main source of income around 2016/2017. So your instagram features a lot of health & fitness content as well. Have you always been a fitness fanatic and has that become a big part of yourself as Frank Mcfly? I have always been an active kid. I played every sport. I was always outside bike riding, skating, etc, but I never really worked out. From traveling around to different states and countries I learned about the importance of a healthy diet and working out. It’s so much
I am married so if I can take someone dead or alive on a date it would be my girl. Another choice would be Jay-Z or Drake just to pick their brain on music and business. If you could make a song with anyone in the world dead or alive, who would it be? I would like to collaborate with many I can’t choose but I want to collab with producers or engineers more than the artist. Tell me about the first song you ever wrote. Was it a success or a failure in your opinion? The first song I ever made was with my boy G Milano called “Party, Party, Party”. It went well. I think we released it on Twitter. It did very well and motivated me to keep going.
Frank Mcflys’s latest project “Circa” is out now on Apple Music, Spotify and Tidal. 35
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Green hoodie and black track pant by Lumiere NY.
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Beauty Supply
Star Beauty Supplies Pitkin Hair & Wig Hair Town Beauty Pitkin Beauty Supply Beauty Supply Wigtopia Beauty Simple Beauty Supply
Shoe Store
Fashion Directory
Fabco Shoes Lace Up Sneaker Net Wonderfull Shoes Universal Shoes Shoe Warehouse Kid’s Foot Locker Foot Locker
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Nail Salon
88 Sparkle Nails Nail Salon Rainbow Nail & Hair Salon U.S. Nail Color Nails
Jewelers
iFox Jewelers Kenia Jewelry Corp C&C Jewelry
Hats and Accessories Cap USA Pitkin Jamankie
Barbershop
Mister Barber Shop R&B Salon Studio
1522 Pitkin Avenue 1649 Pitkin Avenue 470 Rockaway Avenue 1651 Pitkin Avenue 1632 Pitkin Avenue 1613 Pitkin Avenue 1609 Pitkin Avenue
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1699 Pitkin Avenue 1731 Pitkin Avenue 1708 Pitkin Avenue 1624 Pitkin Avenue
1610 Pitkin Avenue 428 Rockaway Avenue 1634 Pitkin Avenue
1600 Pitkin Avenue 1688 Pitkin Avenue
1525 Pitkin Avenue 1764 Pitkin Avenue
Clara’s Spa and Beauty Salon Edith’s Hair World African Queen Hair Braiding Finishing Touch Salon Siata’s Hair Braiding and Beauty Salon Alima Hair Braiding Edith’s Hair World Awa African Hair Braiding Bintou African Hair Braiding Sultry Salon
1729 Pitkin Avenue 1625 Pitkin Avenue 412 Rockaway Avenue 375 Rockaway Avenue 1774 Pitkin Avenue 1747 Pitkin Avenue 1701 Pitkin Avenue 1682 Pitkin Avenue 1661 Pitkin Avenue 1522A Pitkin Avenue
Clothing Store
Susan 18 1542 Pitkin Avenue Rainbow 1551 Pitkin Avenue City Lite 1602 Pitkin Avenue Glory Fashion 1603 Pitkin Avenue Q Collection 1610 Pitkin Avenue Brookville 1615 Pitkin Avenue Handsome 1628 Pitkin Avenue Deco Ladieswear 1652 Pitkin Avenue Halware Fashion 454 Rockaway Avenue VIM 464 Rockaway Avenue Malik Sports 1744 Pitkin Avenue Soon Soon Fashion 1705 Pitkin Avenue Excel Space African Boutique 1703 Pitkin Avenue The Children’s Place 1681 Pitkin Avenue Porta Bella 1671 Pitkin Avenue Jas Sports 1661 Pitkin Avenue Caramel 1598 Pitkin Avenue Jimmy Jazz 1587 Pitkin Avenue Kid Stop 1582 Pitkin Avenue Gashi Collection 1581 Pitkin Avenue Ashley Stewart 1573 Pitkin Avenue Terry Macc 1567 Pitkin Avenue Danice 450 Rockaway Avenue
Tattoo Parlor
Distinction Tattoos
Fashion Directory
Hair Salon
1540 Pitkin Avenue
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