The Jewish Chronicle December 8, 2011

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Style ‘Focus’ Arthur Miller’s only novel a gripping attack on anti-Semitism

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THE JEWISH CHRONICLE thejewishchronicle.net DECEMBER 8, 2011 KISLEV 12, 5772

Vol. 55, No. 30

Pittsburgh, PA

‘Outrageous and insulting’

$1.50

Local woman made extreme decisions following genetic testing results BY TOBY TABACHNICK Staff Writer

A scene from one commercial in the controversial Israel ad campaign shows two proud grandparents skyping with their family in America during Chanuka. When they ask their granddaughter what holiday it is, she responds, “Christmas.”

Israeli ad campaign upsets American Jews BY THE JEWISH CHANNEL For the Chronicle

An Israeli government ad campaign, encouraging expatriate Israelis to return the Jewish state, was withdrawn last week after igniting a furor among American Jews who found the ads demean American Jewish life as inferior. Israeli Prime Minister Benjamin Netanyahu ordered the ads pulled after the criticism came to light. The campaign, which first came to the notice of the American Jewish public through a report on the weekly newscast of The Jewish Channel, a Jewish cable TV channel in the United States, has generated condemnations from the Anti-

Defamation League, the Jewish Federations of North America (JFNA), and scores of prominent writers for publications ranging from Politico and The Atlantic, to the gossip blog Gawker. “I don’t think I have ever seen a demonstration of Israeli contempt for American Jews as obvious as these ads,” said the Atlantic’s Jeffrey Goldberg in a blog post responding to The Jewish Channel’s report, while the JFNA sent out a public e-mail from its leadership declaring the ads contain an “outrageous and insulting message.” The ad campaign targeted Israeli expatriates living in the United States, trying to get them to return to Israel. Consisting of billboards in at least five U.S.

cities and three different television commercials running on satellite TV channels featuring Israeli content, the ads declare in Hebrew “the time has come to return to Israel.” But it’s the message about why a return is worthwhile that has upset so many Americans. In one ad, an Israeli woman and her American boyfriend return to her apartment, where she has left a candle burning for Israeli Memorial Day, or Yom Hazikaron; her boyfriend misinterprets the candle as a romantic message, and the ad concludes with Hebrew text and voice-over saying “They will always remain Israelis; their Please see Ad, page 23.

Kathy Pattak did not have ovarian or breast cancer. Nevertheless, in 1999, she opted to have a hysterectomy, and in 2005, she underwent a prophylactic double mastectomy, as well. Pattak chose to have the procedures as preventative measures because genetic testing indicated she had an 87 percent chance of developing breast cancer, and a 25 percent chance of developing ovarian cancer, if she did not have the surgeries. “I have no regrets,” said the former physical education teacher from the Mt. Lebanon Area School Sistrict. “The key thing is you need to be proactive. You need to get the [genetic] testing. Then there are things you can do.” Pattak will be one of the featured speakers this Sunday, Dec. 11, at Rodef Shalom Congregation’s Jewish Family Concerns Series. The program, entitled “Through the Lens of Shmirat HaGuf (Taking Care of the Body): What You Need to Know about Jewish Genetic Diseases, ” begins at 10 a.m., and is open to the public. The program aims to educate its audience on the importance of Jewish genetic testing, focusing on screening for BRCA 1 and BRCA 2 gene mutations, which are predictors for breast and ovarian cancer, and which are prevalent among Ashkenazi Jews. “About one person in every 500 to 800 who are not Jewish have the mutation, compared to one out of every 40 for Ashkenazi Jews,” according to Megan Marshall, a genetic counselor who will be speaking Sunday at the program. While women in the general population have about an 8 percent chance of Please see Testing, page 23.

B USINES S 18/C L AS SIFIED 21/O BITUARIES 22/C OMMUNITY 17 O PINION 6/R EAL E STATE 20/S IMCHAS 16/S TYLE 10

Times To Remember

KINDLE SABBATH CANDLES: 4:35 p.m. EST. SABBATH ENDS: 5:38 p.m. EST.


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