Pittsburgh Pride 2020 will be held at Point State Park, July 17-19 Pittsburgh Pride is the largest community festival that celebrates the diversity of the region specifically for the LGBTQ (lesbian, gay, bisexual, transgender, queer) community and its allies. It is the largest Pride event in Pennsylvania and the 3rd largest special event in the City of Pittsburgh with more than 250,000 attendees in 2019. In addition, the Pittsburgh Pride Parade is the largest annual parade in Pittsburgh. Unlike other events, Pittsburgh Pride is unique as it provides an opportunity to align your company externally with the LGBTQ community and internally with your company’s diversity and inclusion efforts. By joining us at Pittsburgh Pride, companies are demonstrating through their actions that the LGBTQ community is welcome and it gives your employees the ability to be proud of who they are and proud of who they work for. It’s a partnership that provides you access to the community not only during Pride, but throughout the entire year. The LGBTQ community continues to face many challenges. Pennsylvania still does not have state-wide, anti-discrimination laws protecting sexual orientation, gender expression, and gender equality. Our transgender community, especially transgender people of color, continue to face challenges when it comes to education, housing and employment. There’s a continual push with our medical community when it comes to providing LGBTQ culturally competent healthcare. And our wellness initiative, including PrEP education and access to testing in order to stop the spread of HIV and STI’s, has become a model for other cities across the U.S. Pittsburgh’s first Pride march took place on June 17, 1973, only four years after the Stonewall Riots in New York City. The Delta Foundation of Pittsburgh, the region’s leading LGBTQ advocacy organization, has been proudly producing Pittsburgh Pride for the past 13 years and has grown the event from 2,800 people in 2007 to over 250,000 in 2019. If you believe in treating everyone with dignity, respect and inclusion, then we invite you to join us!
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270
250,000 240
210
185,000 180
175,000*
150
130,000 120
110,000 100,000
90
81,000 67,000
65,000* 60
35,000 30
25,000 3,000* 2007
6,000 2008
2009
2010
2011
2012
2013
2014
2015
2016
2017
2018
2019
0
GROWTH
Estimated
Attendance In Thousands
Source: City of Pittsburgh Estimates and ticket sales 2007: Data for Pride in the Street only 2013: Heavy rain through duration of March and Festival 2017: Includes new Friday night event and expanded 2-day PrideFest
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Pittsburgh Pride
2020 Key Dates SATURDAY, JULY 18 & SUNDAY, JULY, 19 PrideFest A two-day free festival that showcases entertainment, attractions, and vendors in an atmosphere that brings together our allies and celebrates the LGBTQ community.
FRIDAY, JULY 17 & SATURDAY, JULY 18 Pride Rocks PGH A two-day, concert which features national entertainment. Past headliners have included Toni Braxton, Walk the Moon, Troye Sivan, Kesha, Jennifer Hudson, Nick Jonas, Adam Lambert, and Patti LaBelle.
SUNDAY, JULY 19 Pittsburgh Pride Parade Pittsburgh’s most colorful parade which uses the power of our voices and presence to ensure that everyone is acknowledged, included, and treated with dignity and respect.
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Pittsburgh Pride Changes Hearts & Minds
Founded in 1901 and headquartered in Pittsburgh, U. S. Steel and its 15,000 employees were proud, firsttime partners of Pittsburgh Pride in 2019. Under the theme “Pride as Strong as Steel,” the company created an internal marketing campaign that reinforced the message that in order to compete in today’s marketplace, diversity and inclusion must be demonstrated at all levels of the organization. We were thrilled to have President & CEO David Burritt, Senior VP & Chief Financial Officer Christine Breves, and Senior VP & Chief Human Resources Officer Barry Melnkovic join nearly 200 employees in the Pride Parade.
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Pittsburgh Pride
When a Hug Changes the World When Scott Dittman learned that his friend was going to the Pittsburgh Pride Parade to give out embraces with the LGBTQ advocacy group Free Mom Hugs, he thought that it would be nice to give out some dad hugs, too. “My first thought was well if you had a hundred moms and a hundred dads presented with a child that identified with this population, my thought was that the moms overall would likely be more accepting so possibly dad hugs could be even more needed,” Dittman told CNN So he ordered a shirt online -- with the words “Free Dad Hugs” in large print -- and headed from his home in Karns City, Pennsylvania, to Pittsburgh for the annual gay pride parade on June 9. Dittman says he thought he’d be in for a fun day, with people celebrating and partying but he also knew there might be some people who needed dad hugs. But he didn’t expect the emotional embraces some people gave him or how his story, which went viral, would touch so many people all around the world. His story has brought families together who haven’t communicated in years. To date, the post has generated 374,000 reactions, 39,000 comments, and 266,000 shares. Estimated media impressions of the Free Dad Hugs story is close to 68 million impressions. And it happened at Pittsburgh Pride.
PARENTS. A handful of us went to the Pittsburgh Pride Parade today, sporting our FREE DAD HUGS and FREE MOM HUGS t-shirts. We gave out hundreds of hugs. Hundreds. Some were super happy hugs. But others were like these two... and there were way too many like them. Let me tell you about these two. He was kicked out at 19 when his parents found out. They haven’t spoken to him since. He cried on my shoulder. Sobbed. Squeezed me with everything he had. I felt a tiny bit of that pain that he carries with him every minute of every day. He was abandoned because of who he loves. And on June 9th, 2019, he was participating in a celebration of love when he was brought to his emotional knees by a shirt that said “FREE DAD HUGS” on a complete stranger. Her story? I don’t know the specifics. But I know that she saw me from across the street. I wasn’t paying attention. By the time she got to me, she had tears in her eyes. She stood in front of me and looked up at me, with a look of sadness and helplessness that I’ll never forget. She hugged me with everything she had. And I hugged her back. She held on for so long, melting into me, and thanked me endlessly. And I can’t stop thinking about her. What she must be going thru with her family... the ones who are supposed to be there for her no matter what. Who does she go to when she needs advice on love, money or just life? Who does she share old memories with that only her parents would have been there for? What are her holidays like? How often does she hope for that phone call, with unconditional love on the other end? I don’t know her story. But it doesn’t feel like a huge leap to assume she’s lost those who should love her the most and forever. Imagine that, parents. Imagine that your child feels SO LOST FROM YOU that they sink into the arms of a complete stranger and sob endlessly just because that stranger is wearing a shirt offering hugs from a dad. Think of the depths of their pain. Try to imagine how deep those cuts must be. Please don’t be the parent of a child that has to shoulder that burden. I met WAY too many of them, of all ages, today. And if by chance anyone knows these folks, please let them know they can reach out any time they need a surrogate dad to talk to. I’ll be there. #sparkkindness
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2019 Pittsburgh PrideFest Participants 84 Lumber ACLU-PA Greater Pittsburgh Chapter Adagio Health Aetna ALCOSAN Allegheny County Bar Association LGBT Rights Committee Allegheny County Department of Human Services Allies for Health + Wellbeing American Cancer Society American Foundation for Suicide Prevention American Window Industries Animal Friends Animal Lifeline Auberle Foster Care Bayer US Bridges Hospice Brambler Boutique Burgh Bears Camp Bow Wow Carnegie Library of Pittsburgh Caroselli Beachler & Coleman Central Outreach Wellness Center Chevron ConnectiveRX Covestro Center for Victims City of Pittsburgh Careers City Theatre Company Classic Travel & Tours Community College of Allegheny County Conover Organic Farm Dakota James Foundation Douglas Education Center Dress for Success East Liberty Presbyterian Church Empower Your Odyssey EQT Every Child Excela Health FBI Pittsburgh First Commonwealth Bank Footprints to Recovery Freedom Healthcare Full Spectrum Community Outreach Giant Eagle Specialty Pharmacy Gilead
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Green Mountain Energy Haunted Hills Estate Scream Park HelloFresh Highmark Holocaust Center of Pittsburgh Honor Your Body Wellness Howard Hanna Humane Animal Rescue Human Rights Campaign Husky PAWS Rescue iHeartRadio Inspire Kiwanis Clubs of Western Pennsylvania Leather Trash Legacy Remodeling Love Alchemy Clothing Lues Fashions Lutherans for Full Participation: ReconcilingWorks ModCloth Mylan Nemacolin Woodlands New Horizons Pittsburgh Nissan Orlando Travel Peace Corps Peg’s Pampered Pet Products Persad Center PFLAG Pittsburgh PGH Equality Center Phipps Conservatory and Botanical Garden Pitt Men’s Study Pittsburgh Action Against Rape Pittsburgh CLO & CLO Cabaret Pittsburgh Commission on Human Relations Pittsburgh Cultural Trust Pittsburgh Freethought Community Pittsburgh Frontrunners Pittsburgh Hispanic–Business Incubator Pittsburgh Japanese Culture Society Pittsburgh Pirates Pittsburgh Prime Timers Pittsburgh Public Theatre Pittsburgh Symphony Orchestra Pittsburgh Vape Van Pittsburgh Zoo & PPG Aquarium Planned Parenthood of Western PA Point Park University
Port Authority of Allegheny County Positive Health Clinic of Allegheny Health Network PPG Presbyterian SeniorCare Network PriceWaterhouseCoopers Project Silk Proper Pit Bull Proud Haven PSquare Scents Rainbow Island RE/MAX Real Estate Solutions ReelQ – Pittsburgh International LGBTQ Film Festival Rehumanize International Renaissance City Choir Sixth Presbyterian Church Shepherd Wellness Community Smile with Pride Stage AE Steel City Stonewall Democrats Stewie’s Got Pride St. Paul’s Episcopal Church Stonewall Alliance Tibbott & Richardson P.C. Timber Pix Design: Custom and Original Wood Prints The Brave Heart Foundation of Pittsburgh Thermo Fisher Scientific Three Rivers Business Alliance T-Mobile Tobacco Free Allegheny To Write Love on Her Arm Treehug Trading Co TRIM Pittsburgh Two Dads and a Dog Pet Service University of Akron TRI-Lab University of Pittsburgh HIV Treatment & Prevention Program UPMC VA Pittsburgh Healthcare System Visit Pittsburgh Walmart Western PA Inclusive United Methodists Westmoreland Museum of Art WQED Zing Basket
Pittsburgh Pride
2019 Pittsburgh Pride Partners
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Pittsburgh Pride Partner Opportunities Partnering with Pittsburgh Pride gives you access all year long to the LGBTQ community and its allies in a myriad of ways depending upon your goals and budget. It’s a way for you to increase your visibility and brand recognition, engage future consumers, generate employment opportunities, and support progress and equality for all. For more information and to receive a customized proposal, contact Christine Bryan, Director of Marketing & Development, 412-322-2800 x 7001 or cbryan@deltafoundation.us
Event Naming Rights Opportunities Pride Rocks PGH Pride Rocks PGH is an outdoor ticketed concert and dance party that has played host to major national entertainment including Toni Braxton, Jennifer Hudson, Patti LaBelle, Melissa Etheridge, Adam Lambert, Nick Jonas, and Kesha. Pride Rocks PGH is the can’tmiss event in town and as the title sponsor, your company has the opportunity to be a part of Pittsburgh’s most exciting and talked about event!
PrideFest PrideFest is a free two-day festival that attracts more than 250,000 people from all over the region. The festival provides a opportunity to showcase the strength of the LGBTQ community and bring our allies to an event where diversity is celebrated. The festival includes several stages of entertainment, 200 vendor booths, food tents, a children’s activity area, wellness village, public safety area, and pet pop up area, just for starters! Join us as the title sponsor and your company can align itself with the largest event of Pittsburgh Pride!
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Pittsburgh Pride
Opportunities to Sponsor at PrideFest PrideFest offers multiple opportunities for your company to be involved in the largest LGBTQ event in Western Pennsylvania! With more than 250,000 attendees, multiple marketing opportunities are available including title sponsorship with customized signage and on-site engagement including contesting, sampling, and couponing. We welcome the opportunity to work with you to develop a customized proposal based on your marketing initiatives, goals and budget!
Information Tent
Food Vendor Area
Our attendees are coming to Pittsburgh not only to attend Pride but also to visit our restaurants, bars, and hotels. Sponsoring the Information Tent at Pittsburgh Pride with your company brand gives you the chance to promote your name to festival goers seeking out information about Pittsburgh Pride as well as provide general information about Pittsburgh. The lost & found and first aid area will also be located here.
Showcase your brand at this popular area filled with an array of something for every taste bud as well as providing a place to sit and eat during the festival. Exclusive soda pouring rights are available with this sponsorship.
Dance Party Area
Pet Pop-Up Area
The Dance Party Area is where you can let loose and dance to a wide array of musical genres programmed by local DJs. Custom branded signage is available at this unique area.
No one loves their pets more than the LGBTQ community! Bringing your dog to PrideFest is a popular and common sight and sponsoring the pet pop up area gives your brand the opportunity to get in front of pet owners as well as provide them with a much-needed respite from the hot pavement by providing a cool place to get some water and rest (for both the animal and the owner!)
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Restroom Row Restrooms have been a primary talking point the past few months because of North Carolina’s HB2 bill which discriminates against people using the restroom based on the gender they identify. Companies like Target have taken the position that people should be able to use whichever restroom they feel most comfortable in which has lead them to huge positive brand recognition in the LGBTQ community. Sponsoring the restroom area at Pride with your brand would give your company a unique ability to not only promote that you too believe that people should be able to use any restroom they wish but could also create an interesting PR opportunity.
Entertainment Stages Pittsburgh Pride is reknown for its diverse line-up of entertainment. From our Pride Rocks PGH concert fundraiser to our free multi-day PrideFest festival, we invest in bringing local, regional and national entertainment in all forms to Pride to showcase their talents. From drag to dance and everything in between, this entertainment takes place on three stages throughout the festival. Sponsoring a stage gives your company the opportunity to align itself with one of the key features of the festival which will be seen by tens of thousands of people. Custom signage on the stage is available with this sponsorship.
Picnic Tables
Beverage Bars
Everyone who visits our Food Vendor Area will see your company name and logo when you participate in our picnic table sponsorship program. Custom branded stickers will be affixed to approximately 40 picnic tables giving you an unique and interesting branding opportunity!
Pittsburgh Pride is licensed to sell alcohol. Throughout Pride there are fully staffed, very popular bars with a wide array of offerings. Joining us with a sponsorship would give your company the opportunity to solidify your support of the LGBTQ community. Exclusive pouring rights for Pride and all Delta Foundation of Pittsburgh events throughout the year are included with this sponsorship. The beer, wine and soda categories are still available.
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Pittsburgh Pride
Relax & Recharge Area
ATMs
The Relax & Recharge area is a shaded place where people of all ages can take a break during the festival. This area is unique as it gives your company the opportunity to speak one on one with people as they sit for a bit, recharge their cell phone, or grab a cold beverage.
Having access to cash that is close and convenient is something we’ve heard is important to our visitors. In 2015, nearly $100,000 was dispensed over two days. Your company can be the “hero” and sponsor this busy area at Pittsburgh Pride.
Wellness Village
Trash/Recycling/Composting
In 2016, the first Wellness Village was set up at Pittsburgh Pride as part of a 6 month initiative, to encourage the community to get tested for HIV and STIs as well as start the conversation about PrEP, a pill that when taken daily prevents the spread of HIV. Sponsoring the Wellness Village not only will provide the opportunity for people to get tested for free, many of which don’t have access to resources where they live, but also provide them with life-saving education.
Studies show that attendees believe that LGBTQ rights and climate change are both human rights issues. The Delta Foundation of Pittsburgh is committed to making Pittsburgh Pride a “zero waste” event and our efforts have been recognized by the Pennsylvania Resources Council. Your company can join us as a sponsor of this initiative which will promote a positive and responsible image to our attendees, vendors, and volunteers.
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MAGAZINE
Jennifer Hudson LIVE AT PRIDE IN THE STREET
Let Your Colors Fly Free Sparkling Singapore Pulse Nightclub—One Year Later Being Transgender Is Not a Mental Disorder
Your Complete Guide to
Pittsburgh Pride 2017
LGBT Employment Rights | Being Healthysexual | Calendar of Events | Pink Pages
Pittsburgh Pride Magazine Reservation deadline: March 30 | Material deadline: April 15 | Street date: Week of June 1 The 2020 Pittsburgh Pride Magazine is a glossy, full-color magazine filled with anything and everything about Pittsburgh Pride including a comprehensive calendar, maps, feature articles, and information about each of our events. It also includes up-close and personal interviews with local leaders and national artists who will be performing at Pittsburgh Pride.
Mag Page Size
Width
Height
8.375”
8.375”
Full Page Full page (bleed)
8.625”
Full page (non-bleed) 7.75”
Pittsburgh Pride Magazine distribution will also occur at partner businesses in Pittsburgh, Cleveland, Columbus, Erie, Wheeling, Steubenville, and Morgantown just to name a few!
Half page V
3.75”
7.375”
Half page H
7.75”
3.625”
With the purchase of an ad, your business or company will be listed in the “Pink Pages” of the magazine.
Quarter Square 3.75”
$900
$1200
$750
$1000
$450
$600
7.375”
Half Page Vert/Horiz
Quarter Sq
Business
8.625”
Over 20,000 magazines will be printed and distributed all over the tri-state area in early June.
An online copy of the publication will also be available on PittsburghPride.org.
Non-Profit
3.625”
Eighth Vert/Horiz
$337.50 $450
Eighth V
1.75”
3.625”
Eighth H
3.75”
1.75”
Acceptable File Formats
Unacceptable File Formats
1. PDF file: Create the PDF document at the exact size of the desired ad (include bleed if your ad is a bleed). All graphics images or pictures used in the PDF must be 300 dpi at the exact size that they will appear. Color mode: CMYK
1. All GIFs and PNG files. Anything pulled from the internet has the chance of being unusable.
2. JPEG or TIFF files: only acceptable at the exact size of the ad at 300 dpi. TIFF files must have no layers. Save JPEG files as high quality - and NOT optimized for web. Color mode: CMYK. 3. EPS file: You must either RASTERIZE, or CREATE OUTLINES of the fonts used in your .eps file. Since EPS files can be heavy file sizes, we can accept them on CD, FTP download, or email.
2. Some JPEGs. Photos downloaded off of the web (unless from a stock photo site or other high resolution online phot resource) will NOT reproudce in print. Using any image you pulled form the homepage of a website will make your ad pixelated. 3. RGB is the wrong color mode, switch to CMYK. 4. Native collected ad layouts, images, and fonts for Quark, Photoshop, Indesign or Illustrator are usable, but they are not preferred. 5. Office progams such as MS Word or MS Powerpoint, and similar progams are not acceptable.
Advertising disclaimer: All display ads that contain problems such as (but not limited to) grainy image quality, image pixelation, low resolution, wrong file format, wrong size, incorrect information, misleading information or typographical errors are the sole responsibility of the advertiser and is not the responsibility of Pittsburgh Pride Magazine, the Delta Foundation of Pittsburgh, or its volunteers, employees, affiliates or partner organizations. *For the purpose of advertising rates, to be eligible for a Non-Profit Rate, the purchaser must be recognized by the Federal Government as a 501(c)(3) charitable organization. These terms and conditions shall be deemed incorporated into every insertion order, space contract, or uncontracted advertisement to Pittsburgh Pride Magazine unless specifically modified in a written agreement signed by the Delta Foundation of Pittsburgh. Furthermore, advertisements are accepted only under the condition that the adver- tisers assumes liability and responsibility for any legal claims resulting from advertisement being printed or not printed. Pittsburgh Pride Magazine reserves the right to refuse any advertisement without explanation. Payment for an advertisement is admission by the client that all materials used (claims, logos, photos) have been obtained legally, with permission of respective parties and that model releases were signed with permission to be published in Pittsburgh Pride Magazine.
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Pittsburgh Pride
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a project of the
911 Galveston Ave. | Pittsburgh, PA 15233 | 412-322-2800 | info@deltafoundation.us | pittsburghpride.org