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Pittsburgh Pride
Pittsburgh Pride is the largest community festival that celebrates the diversity of the region specifically for the LGBT (lesbian, gay, bisexual, transgender) community and its allies. It is the largest LGBT event in Pennsylvania and the 4th largest special event in the City of Pittsburgh. Unlike other special events, Pittsburgh Pride is a different and unique opportunity in that it aligns your company externally with the LGBT community and also internally with your company’s diversity and inclusion efforts. Pittsburgh’s first Pride march took place on June 17, 1973, only four years after the Stonewall riots in New York City. The Delta Foundation of Pittsburgh has been producing Pittsburgh Pride for the past 12 years and has grown the event from 2,800 people in 2007 to over 175,000 in 2017 (according to City of Pittsburgh estimates. The Delta Foundation of Pittsburgh, a 501 (c) (3) organization that is dedicated to improving the quality of life for and visibility of the members of the LGBT community. Pride is uniquely personal. Ask someone what Pride means to them and you will get a different answer. For the 19-year-old who just came out, it’s a chance for him to be with people who are just like him. For the lesbian couple, it’s a chance to walk proudly down the street hand in hand with the person they love. For the African American trans woman, it’s a chance to learn about important resources in the community that are critical for her survival. For the young gay man, it’s where they can get tested for HIV and STI’s and learn about PrEP, a pill that when taken daily prevents HIV. Our community continues to face many challenges until true equality is achieved including the passing of a state-wide anti-discrimination law, the continual push for cultural competency when it comes to healthcare, working with our underserved members of the community to provide much needed resources, and continuing our PrEP initiative which includes providing education, access and testing to stop the spread of HIV.
By sponsoring Pittsburgh Pride, companies are demonstrating through their actions that LGBT people are welcome in their workplaces and communities.
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Key Dates SATURDAY, JUNE 2 Ball on the Bridge An event in partnership with Pittsburgh’s Ballroom Community
SUNDAY, JUNE 3 Ready. Set. Pride! The official kick-off to Pittsburgh Pride held on Ellsworth Avenue in Shadyside.
FRIDAY, JUNE 8 A free, after-work event designed to attract the downtown business crowd and offer our out-of-town visitors a full weekend of Pride activities.
SATURDAY, JUNE 9 & SUNDAY, JUNE 10 PrideFest A two-day free festival that showcases entertainment, attractions, and vendors in an atmosphere that brings together our allies and celebrates the LGBT community.
SATURDAY, JUNE 9 Pride Concert A ticketed concert which features national entertainment. Past headliners have included Jennifer Hudson, Kesha, Nick Jones, Melissa Etheridge, Adam Lambert, and Patti LaBelle.
SUNDAY, JUNE 10 Equality March A march through the streets of downtown Pittsburgh which uses the power of your voice and presence to ensure that everyone is acknowledged, included, and treated with dignity and respect.
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Pittsburgh Pride
175,000*
180
160
140
130,000 120
110,000 100,000
100
81,000 67,000
80
65,000* 60
40
35,000 25,000
20
3,000* 2007
6,000 2008
2009
2010
2011
2012
2013
2014
2015
2016
2017
0
GROWTH
Estimated
Attendance In Thousands
Source: City of Pittsburgh Estimates and ticket sales 2007: Data for Pride in the Street only 2013: Heavy rain through duration of March and Festival 2017: Includes new Friday night event and expanded 2-day PrideFest 2018 Partnership Guide
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Pittsburgh Pride Facts & Figures #1
LGBT Pride event in Pennsylvania
4th Largest Special Event in the City of PIttsburgh
#2
largest Pride organization Facebook fan page in North America
“LGBT workers, businesses and consumers are directly shaping the American economy,” according to Bob Witeck of Witeck Communications. “Today improved laws, greater visibility and welcoming attitudes help address some of the longstanding discriminatory burdens that LGBT people and same-sex couples face. Nonetheless, LGBT Americans still confront many forms of legal, economic and social inequities in the absence of federal nondiscrimination laws covering employment, housing, public accommodations, healthcare and other aspects of American society. The barriers confronting transgender people are especially severe and must be challenged.”
LGBT Facts & Figures $3.7trillion 28 States is the buying power of the global LGBT community
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including Pennsylvania, have no employment non-discrimination laws covering sexual orientation, gender identity or expression
74%
of transgender Pennsylvanians reported experiencing harassment or mistreatment on the job
Pittsburgh Pride
Why partner with the LGBT community? Being an LGBT ally isn’t just the moral thing to do, it’s also good business. A new June 2017 Ogilvy survey of over 1,000 Americans including over 400 LGBT allies, revealed that nearly twothirds of Americans (65%) believe that LGBT-inclusive brands/businesses are good for the economy and similarly (64%) believe that these initiatives reflect our country’s diversity. However, the majority (68%) report that in order to be an LGBT ally, brands/businesses need to “walk the talk” following through on promises and plans. The survey also found that LGBT-inclusive advertising can be a key business driver among consumers as 64% of LGBT allies and 46% of all Americans surveyed say that seeing a brands’ LGBT-inclusive advertising would make them more likely to consider purchasing its products/services. Opposing inclusion can also impact purchasing decisions with 63% of LGBT allies and 48% of Americans reporting that they try to avoid buying products/services from a brand/business they know discriminates against the LGBT community. Additional key findings: • Over seven in ten Americans (72%) believe that a brand/business that is LGBT-inclusive is an ally of the LGBT community. • Over one-third of Americans (35%) report having LGBT-inclusive advertising is an indicator that a brand/business is LGBT-inclusive. • One in four Americans (25%) report social media (e.g., Facebook, Twitter, etc.) as a source that has provided them information about whether a brand/business is LGBT-inclusive. • Nearly three in four Americans (73%) report it is important for brands/businesses to employ a diverse team of people to best serve customers. • Further, nearly six in ten Americans (57%) believe brands/businesses should hire diverse advertising professionals to create LGBT-inclusive advertisements.
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Pittsburgh Pride would not be possible without the support of our partners.
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Pittsburgh Pride
Let’s add your company to this list!
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Pittsburgh Pride
“The footprint that LGBT people have today in the economy is much, much more present, much more visible,” said Bob Whiteck, CEO of Whiteck Communications. “Companies are responding not just to LGBT purchasing power, they are responding to others who are aligned and sympathetic.”
Sponsorship of Pittsburgh Pride begins at $5,000. To discuss a partnership that meets your budget and goals, contact Christine Bryan, Director of Marketing & Development, 412-322-2800 x 7001 or cbryan@deltafoundation.us
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Event Naming Rights Opportunities Partnering with Pittsburgh Pride gives you access to the community in a myriad of ways depending upon your goals and budget. It’s a way for you to increase your visibility and brand recognition to the LGBT community, engage future consumers, generate employment opportunities and support progress and equality for all. Below is a list of possible events that are available for your consideration.
Pride Concert
PrideFest
The Pride Concert is an outdoor ticketed concert and dance party that has played host to major national entertainment including Jennifer Hudson, Patti LaBelle, Melissa Etheridge, Adam Lambert, Nick Jonas, and Kesha. Pride in the Street is the can’t-miss event in town and as the title sponsor, your company has the opportunity to be a part of Pittsburgh’s most exciting and talked about event!
PrideFest is a free multi-day festival that attracts over 175,000 people from all over the region. The festival provides a opportunity to showcase the strength of the LGBT community and bring our allies to an event where diversity is celebrated. The 6 block festival includes several stages of entertainment, 150 vendor booths, food tents, a children’s activity area, wellness village, public safety area, and pet pop up area, just for starters! Join us as the title sponsor and your company can align itself with the largest event of Pittsburgh Pride!
Rainbow Run
Ready. Set. Pride!
Lend your company name to the first Rainbow Run, a 5K Run/1 mile walk. Working with our partners at Pittsburgh Three Rivers Marathon, this timed race can give you the opportunity to show your support of the LGBT community with custom signage while promoting a healthy social experience in a family-friendly atmosphere.
Ready Set Pride! takes place on Ellsworth Avenue in Shadyside, which is one of the original locations of Pittsburgh Pride. Now in its 4th year, this event is the official kick-off to Pride and is held outside with entertainment and dancing in the street. Custom signage and branding opportunities are available.
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Pittsburgh Pride
Fabulous Gay Friday
Pub Crawl
Fabulous Gay Friday is a fun and free lunchtime entertainment event held in Market Square which brings together the corporate community and the LGBT community. Held in downtown’s most popular gathering spot, past performers have included dance diva Martha Wash and RuPaul’s Drag Race contestant and Britney Spears impersonator Derrick Berry. Custom branded signage opportunties are available.
One of the original Pride events, the Pub Crawl is a chauffeured tour of the city’s LGBT-friendly bars and restaurants with a special offer for everyone at each stop. Sponsoring the Pub Crawl gets your brand in front of this key audience and can be an excellent opportunity to sample new products or remind consumers that your brand supports them.
WET
Ball at the Bridge
Nothing says summer more than a pool party and this one takes place in the city’s only rooftop pool which makes this extra special. Now in its 2nd year, WET is an excellent opportunity to showcase your brand to an audience open to trying new things and set new trends.
Now in it’s 2nd year, Ball at the Bridge is a voguing/dance competition held in conjunction with the Pittsburgh Ballroom community. Held near one of Pittsburgh’s famous sister bridges, this event brings together an underserved population, specifically black trans and gay youth, for an exciting dance competition and also provides them access to critical social services such as education, housing, and healthcare.
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Opportunities to Sponsor at PrideFest PrideFest offers multiple opportunities for your company to be involved in the largest LGBT event in Western Pennsylvania! With over 175,000 attendees, multiple marketing opportunities are available including title sponsorship with customized signage and on-site engagement including contesting, sampling, and couponing. We welcome the opportunity to work with you to develop a customized proposal based on your marketing initiatives, goals and budget!
Information Tent
Food Vendor Area
Our attendees are coming to Pittsburgh not only to attend Pride but also to visit our restaurants, bars, and hotels. Sponsoring the Information Tent at Pittsburgh Pride with your company brand gives you the chance to promote your name to festival goers seeking out information about Pittsburgh Pride as well as provide general information about Pittsburgh. The lost & found and first aid area will also be located here.
Showcase your brand at this popular area filled with an array of something for every taste bud as well as providing a place to sit and eat during the festival. Exclusive soda pouring rights are available with this sponsorship.
Children’s Activity Area
Dance Party Area
A popular stop in the festival for the young and young at heart. This area is filled with extremely popular inflatables as well as a crafting area and face painting. Sponsoring this area will showcase your company to both traditional and nontraditional families.
Now in it’s 4th year, the Dance Party Area is where you can let loose and dance to a wide array of musical genres programmed by local DJs. Custom branded signage is available at this unique area.
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Pittsburgh Pride
Restroom Row Restrooms have been a primary talking point the past few months because of North Carolina’s HB2 bill which discriminates against people using the restroom based on the gender they identify. Companies like Target have taken the position that people should be able to use whichever restroom they feel most comfortable in which has lead them to huge positive brand recognition in the LGBT community. Sponsoring the restroom area at Pride with your brand would give your company a unique ability to not only promote that you too believe that people should be able to use any restroom they wish but could also create an interesting PR opportunity.
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Entertainment Stages Pittsburgh Pride is reknown for its diverse line-up of entertainment. From our Pride in the Street concert fundraiser to our free multi-day PrideFest festival, we invest in bringing local, regional and national entertainment in all forms to Pride to showcase their talents. From drag to dance and everything in between, this entertainment takes place on three stages throughout the festival. Sponsoring a stage gives your company the opportunity to align itself with one of the key features of the festival which will be seen by tens of thousands of people. Custom signage on the stage is available with this sponsorship.
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Pet Pop-Up Area
Beverage Bars
No one loves their pets more than the LGBT community! Bringing your dog to PrideFest is a popular and common sight and sponsoring the pet pop up area gives your brand the opportunity to get in front of pet owners as well as provide them with a much-needed respite from the hot pavement by providing a cool place to get some water and rest (for both the animal and the owner!)
One of the unique features of Pittsburgh Pride is that it is a licensed event to sell liquor, beer and wine outside on the street. Throughout Pride there are fully-staffed, very popular bars with a wide array of offerings. Sponsoring the bars would give your company the opportunity to solidfy your support of the LGBT community. Exclusive pouring rights are available with this sponsorship as well as logo identification on beverage cups.
ATMs
Wellness Village
Having access to cash that is close and convenient is something we’ve heard is important to our visitors. In 2015, nearly $100,000 over two days. Your company can be the “hero” and sponsor this busy area at Pittsburgh Pride.
In 2016, the first Wellness Village was set up at Pittsburgh Pride as part of a 6 month initiative, along with Central Outreach Wellness Center, to encourage the community to get tested for HIV and STIs as well as start the conversation about PrEP, a pill that when taken daily prevents the spread of HIV. In two years, over 680 people have been tested for HIV and STIs at Pittsburgh Pride. Sponsoring the Wellness Village not only will provide the opportunity for people to get tested for free, many of which don’t have access to resources where they live, but also provide them with life-saving education.
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Pittsburgh Pride
Relax & Recharge Area
Ticket Gate Entrance at Pride Concert
The Relax & Recharge area is a shaded place where people of all ages can take a break during the festival. This area is unique as it gives your company the opportunity to speak one on one with people as they sit for a bit, recharge their cell phone, or grab a cold beverage.
Probably one of the more exciting areas, the ticket gate entrance to the Pride Concert is the first opportunity any company can have to engage with attendees! Barricades offer unique signage opportunities as well as the ability to distribute product or giveaways.
Trash/Recycling/Composting
Picnic Tables
Studies show that the LGBT community believes that gay rights and climate change are both human rights issues. The Delta Foundation of Pittsburgh is committed to making Pittsburgh Pride a “zero waste� event and our efforts have been recognized by the Pennsylvania Resources Council. Your company can join us as a sponsor of this initiative which will promote a positive and responsible image to our attendees, vendors, and volunteers.
Everyone who visits our Food Vendor Area will see your company name and logo when you participate in our picnic table sponsorship program. Custom branded stickers will be affixed to approximately 40 picnic tables giving you an unique and interesting branding opportunity!
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Pittsburgh Pride Magazine Reservation deadline: March 15 Material deadline: April 15 Street date: May 5
MAGAZINE
Jennifer Hudson LIVE AT PRIDE IN THE STREET Let Your Colors Fly Free Sparkling Singapore Pulse Nightclub—One Year Later Being Transgender Is Not a Mental Disorder
Your Complete Guide to
Pittsburgh Pride 2017
LGBT Employment Rights | Being Healthysexual | Calendar of Events | Pink Pages
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Pittsburgh Pride
The Pittsburgh Pride Magazine is a glossy, full-color magazine filled with anything and everything about Pittsburgh Pride including a comprehensive calendar, maps, feature articles, and information about each of our events. It also includes up-close and personal interviews with local leaders and national artists who will be performing at Pittsburgh Pride.
Mag Page Size
Width
Height
8.375”
8.375”
Full Page Full page (bleed)
8.625”
Full page (non-bleed) 7.75” Half page V
3.75”
7.375”
Pittsburgh Pride Magazine distribution will also occur at partner businesses in Pittsburgh, Cleveland, Columbus, Erie, Wheeling, Steubenville, and Morgantown just to name a few!
Half page H
7.75”
3.625”
An online copy of the publication will be available on PittsburghPride.org. With the purchase of an ad, your business or company will be listed in the “Pink Pages” of the magazine.
$900
$1200
$750
$1000
$450
$600
7.375”
Half Page Vert/Horiz
Quarter Square 3.75”
Business
8.625”
Over 20,000 magazines will be printed and distributed all over the tri-state area at the beginning of May.
Quarter Sq
Non-Profit
3.625”
Eighth Vert/Horiz
$337.50 $450
Eighth V
1.75”
3.625”
Eighth H
3.75”
1.75”
Acceptable File Formats
Unacceptable File Formats
1. PDF file: Create the PDF document at the exact size of the desired ad (include bleed if your ad is a bleed). All graphics images or pictures used in the PDF must be 300 dpi at the exact size that they will appear. Color mode: CMYK
1. All GIFs and PNG files. Anything pulled from the internet has the chance of being unusable.
2. JPEG or TIFF files: only acceptable at the exact size of the ad at 300 dpi. TIFF files must have no layers. Save JPEG files as high quality - and NOT optimized for web. Color mode: CMYK. 3. EPS file: You must either RASTERIZE, or CREATE OUTLINES of the fonts used in your .eps file. Since EPS files can be heavy file sizes, we can accept them on CD, FTP download, or email.
2. Some JPEGs. Photos downloaded off of the web (unless from a stock photo site or other high resolution online phot resource) will NOT reproudce in print. Using any image you pulled form the homepage of a website will make your ad pixelated. 3. RGB is the wrong color mode, switch to CMYK. 4. Native collected ad layouts, images, and fonts for Quark, Photoshop, Indesign or Illustrator are usable, but they are not preferred. 5. Office progams such as MS Word or MS Powerpoint, and similar progams are not acceptable. If you are not sure how to avoid the above listed problems, please contact us. Email: info@deltafoundation.org
Advertising disclaimer: All display ads that contain problems such as (but not limited to) grainy image quality, image pixelation, low resolution, wrong file format, wrong size, incorrect information, misleading information or typographical errors are the sole responsibility of the advertiser and is not the responsibility of Pittsburgh Pride Magazine, the Delta Foundation of Pittsburgh, or its volunteers, employees, affiliates or partner organizations. Pittsburgh Pride Magazine is a project of the Delta Foundation of Pittsburgh. The Delta Foundation is a not-for-profit organization. The Delta Foundation is a recognized 501(c)(3) charitable organization as set forth by the IRC (Internal Revenue Code). All contributions are tax-deductible to the fullest extent permissible by law. *For the purpose of advertising rates, to be eligible for a Non-Profit Rate, the purchaser must be recognized by the Federal Government as a 501(c)(3) charitable organization. Terms and Conditions These terms and conditions shall be deemed incorporated into every insertion order, space contract, or uncontracted advertisement to Pittsburgh Pride Magazine unless specifically modified in a written agreement signed by the Delta Foundation of Pittsburgh. Furthermore, advertisements are accepted only under the condition that the adver- tisers assumes liability and responsibility for any legal claims resulting from advertisement being printed or not printed. Pittsburgh Pride Magazine reserves the right to refuse any advertisement without explanation. Payment for an advertisement is admission by the client that all materials used (claims, logos, photos) have been obtained legally, with permission of respective parties and that model releases were signed with permission to be published in Pittsburgh Pride Magazine.
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a project of the
911 Galveston Ave. | Pittsburgh, PA 15233 | 412-322-2800 | info@deltafoundation.us | pittsburghpride.org