RONALD GDOVIC PHD CEO WINDSTAX ENERGY
ENERGY AND CHANGE
We would rather be ruined than changed We would rather die in our dread Than climb the cross of the moment And let our illusions die - W. H. AUDEN
Every generation needs a new Revolution
- THOMAS JEFFERSON
There are not enough economists in the world to calculate the trillions of dollars worth of real estate that would be lost in a scenario like this. Nor are there enough social scientists to count the hundreds of millions of people who would be displaced. You think the world is a chaotic place now? Just wait. - ROLLING STONE
Weâ&#x20AC;&#x2122;re screwed. <sic>
- RICHARD ALLEY
• People oppose innovation even when it seems to be in their best interest • Technologies that are a leap forward from predecessors or have none,
are more easily adopted. • Resistance to new technologies from 3 key constituents • Those with commercial interest in existing products • Those who identify with existing products • Those who might lose power as a result of change • People don’t fear new technology, the fear the loss it will bring.
• Technologists don’t consider the impact of their inventions on society.
RON GDOVIC PHD CEO WINDSTAX ENERGY
RON@WINDSTAX.COM