EMBRACE THE INFINITE GAME

Simon Sinek's inspirational book, The Infinite Game, offers a unique perspective on business strategy and how to approach challenges in a never-ending process.

When it comes to web design and running a website, the concept of an infinite game can be applied to help create a vision for the site and keep the team motivated to continually improve and grow their audience, even after achieving specific goals.

In web design, it is easy to get bogged down in the finite game of achieving short-term objectives and completing specific missions. These objectives could be anything from launching a new product to improving website traffic or increasing conversion rates. While these finite goals are essential, they are temporary and will eventually be achieved. The problem is that once these goals are reached, motivating the team to keep pushing forward can become a challenge.

The infinite game, on the other hand, is focused on the long-term vision of the website. This vision cannot be achieved and completed in any set timeframe and is a continuous process of growth and improvement.

Here's how you can play the infinite game alongside measuring finite missions and objectives:

WEBSITE VISION:

To be the go-to resource for those frustrated with software, providing concise jargon-free answers to complex problems in the digital realm.

WEBSITE MISSION:

To gain 10,000 views per month from UK customers by 2025.

Whereas the vision plays the infinite game and cannot be effectively measured with statistics, the mission can be tracked by KPIs (Key Performance Indicators) - clear, measurable factors that will give you a sense of where you are on the journey.

YOU CAN HAVE BOTH!