IDENTITY.
IDENTITY DEVELOPMENT. This board shows the logo design and the development of an identity for my fictional skateboarding company, “Impossible skateboards’. This also looks at type choice, colour and content in order to produce an effective and rounded identity.
LOGO.
POSSIBLE TYPE.
IMPOSSIBLE
COLOUR.
IMPOSSIBLE IMPOSSIBLE IMPOSSIBLE
IMPOSSIBLE
Logo type.
Pantone Process Cyan C c = 100 m= 0 y= 0 k= 0
Futura Condensed Medium
Pantone 123 C c=0 m= 24 y= 94 k= 0
Below is a gradient that I have made use of for my product manual, which I decided on after the final crit. I felt it was more current and also gave a much stronger aesthetic with more visual appeal.
“IT ALWAYS SEEMS IMPOSSIBLE UNTIL IT’S DONE.”
Gradient Pantone Rhodamine Red C > Pantone 123 C
Futura Condensed Medium Strikethrough
c = 100 m= 90 y= 10 k= 0
Futura Condensed Medium Pantone process Cyan C Strikethrough
Pantone Rhodamine Red C c=3 m= 89 y= 0 k= 0
Copy Type.
Impossible News Gothic MT Bold
Impossible
Pantone Warm red C c=0 m= 75 y= 90 k= 0
News Gothic MT Regular
Impossible
Another part of my brands identity I tried to get across was the original message that ‘nothing is impossible when skateboarding’. Hence the name, ‘impossible’ with the strike through the first two letters to give possible. to do this, I made use of slogans on my adverts meant to put across the idea of the impossible being possible
Pantone 187 C c=0 m= 100 y= 79 k= 20
News Gothic MT
Same gradient.
Italic
IMPOSSIBLE skateboards
Max Gregory
Brand identity
Print production
OUGD201
48 49
RANGE.
PROPOSED PRODUCT. This is the range of proposed product for Impossible skateboards designed and vectored to be placed into the product manual and to help build the brands identity. I had originally intended to print onto a board and bought a blank, however it became clear it was very difficult. I had also intended to screen print t-shirts and full size deck mock ups, however a mis-exposure of my screen flawed this.
54
POSSIBLE
57mm POSSIBLE
57
55
55 mm
IMPOSSIBLE
IMPOSSIBLE skateboards
Max Gregory
Brand range
Print production
OUGD201
RANGE.
PRODUCED PRODUCT. This is the range of produced product for Impossible skateboards designed with the intent of being produced in college in order to add to the brands identity and range. These are mostly promotional materials however I also produced a product manual in order to show the range of products available from impossible skateboards in an inexpensive and accessible format.
MANUAL. PRODUCT MANUAL. On the left is the cover spread for the product manual I have produced to promote Impossible skateboards product range. I have printed the inner spreads for this onto graph paper to give a technical look and used clean vectors to add to this aesthetic. The use of a consistent layout throughout further adds to this and keeps the focus of the manual on the products rather than the manual itself.
PRINTED ADVERTS. On the right are two examples of promotions that could come in the form of editorial advertisments or sold prints and either way I think they would promote the product all the same. Keeping colours and general compositions similar will help with visual consistency. This will make my brand stand out alone however I think the visual of the logo could be recognised in any colour or size. MOCK UP MANUALS. On the left are a series of photographs of mocked-up examples of my product manuals. The majority of these were bind tests, looking at which bind I wanted to use in the production of my final manual. Usually surrounding which bind gives the best finish with the resources and money available at college and in my current financial situation. Ideally I wanted a duplex stock for the cover, with a gloss orange foil block which is why I attempted to make the duplex stock myself and use the foil block available in college. However neither gave the effect I was really after so I went for something I felt had a similar visual impact. PRINT DEVELOPMENTS. On the right are a few examples of developments of the printed advertisments. Initially, when producing these adverts I was using photography in combination with my logo and some type because I felt it gave the strongest visual impact. However I am pleased that I moved away from them and went for much simpler typographic layouts as I think these are stronger aesthetically. I think they are also more in keeping with the brand visuals.
IMPOSSIBLE skateboards
Max Gregory
Brand range
Print production
OUGD201
CONTEXT.
RESEARCH & INFLUENCE This board looks at my influences throughout the project and the effect that they’ve had on my outcomes. Research was integral to this brief and I feel it has helped focus at every stage of the brief, finding out information regarding both my subject matter and different ways of dealing with it have proved invaluable, particularly on a print based brief like this one.
MY DESIGN ATTEMPTS. Above are my attempts at using photography in conjunction with a slogan or a logo to create a feeling within the viewer that they can do anythig when they’re skating. Although they might not work quite as well as some I’ve seen, such as the one on the left, it was useful to be able to apply the knowledge gained from these and move my project on, tried, tested and moved on.
PHOTOGRAPHY I feel photography has been another huge influence on this brief. Although it can sometimes be a little hard to find really exceptional examples, there is a lot of skate photography out there and there are some really special photos. Those which capture moments and feelings from skating, I tried to get these across through my project so I think it was really useful to be able to see it portrayed through photography.
Above is a really brilliant example of advertising in a similar vain to the adverts I am producing. Making use of simple but really well shot photography with a slogan that’s to the point and makes you feel something (this one particularly if you were a skateboarder) I think it’s the simplicity of this image that makes it so effective, and I feel that my project benefited from having adverts like these in the environment.
IMPOSSIBLE skateboards
Max Gregory
Existing skateboard branding has obviously been a very strong influence on this brief due to their relevance to my subject matter. There are some really nice examples of skate company branding and I’ve picked a few I like. ‘Enjoi’ because of it’s simplicity and ability of the logo to be applied almost anywhere and be recognised easily. Element, simply because they’re probably my favourite skate brand, with a brilliant logo and a huge range of products, from board design to clothes and so on. These have all provided me with a basis to work from.
Contextual influence.
Print production
Above is also an image of an impossible shape that pretty much sparked the entirety of my branding. Really interesting shapes that I enjoyed finding, working out and using as the basis for my project, even if they can be really difficult to work with.
OUGD201
RANGE.
IMPOSSIBLE skateboards
Max Gregory
Brand range
Print production
OUGD201