Form~writing submissions boards

Form~writing Brief

Formwriting 1

1

Max Gregory

Collaboration

A collaborative brief with Joe and Yaf. Through

Background

Mandatory Requirements

Range

OUGD301

online resource, typefaces and specimens

investigation into type within our surroundings,

The theme for each typeface will originate from

Each typeface must be based upon a pre-deter-

Typefaces

create a bespoke typeface each month centred

the investigation into type within our surroundings

mined theme, backed by research posted onto

Type specimens

around a pre-determined theme. Create a type

and will inform continued practice and develop-

the form & writing blog. Continuous investigation

Type prints

specimen for each face complete with various

ment of an online resource. This will be targeted at

should be undertaken.

Blog

printed applications, formats and processes. This

type enthusiasts and other creatives.

Level 6

will be accompanied by an online blog documenting our individual and collective research.

Identity Possible event

Form~writing Branding

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Form~

Leeds College of Art, Blenheim Walk, Leeds, West Yorkshire LS2 9AQ

Dear Sir/Madam, Formwriting

info@formandwriting.com www.formandwriting.com + 44 (0) 751 803 1734

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Regards, Max Gregory

2

2

Formwriting

~writing

F~

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Form~ Formwriting

Leeds College of Art, Blenheim Walk, Leeds, West Yorkshire LS2 9AQ

info@formandwriting.com www.formandwriting.com + 44 (0) 751 803 1734

With Compliments, eati ium unt ipsanda dolut ut volesed quam ni sunduntur sum ventiaspis iminvel laborum elicab ist, cupti con cuptat quia quuntio nsedipis estiost, nonsedi onecerc hillata quamus et adi nem sintios et.

Regards, Formwriting

Joe Warburton { Yafet Bisrat Max Gregory

~writing

F~

Max Gregory

Applied to :

OUGD301

Letterhead

The name Form and writing comes from the

One of the initial ideas with the logo was to split

After working with the idea of splitting the logo

Typefaces used

Level 6

Compliment slip

literal translation of the Latin for typography.

it up across the header of the blog, so the two

across the top of the design, we noticed that we

Aperรงu bold

2/4

Business Card

We developed the logo first which dictated the

sides were more obvious in the column layout of

could join the type across different stationary

Aperรงu regular

Rulers

majority of the stationary from that point forward.

the blog. We then worked with this idea across the

material. Having the logo at 12pt across all the

Goudy Old style Italic

Publications

We wanted the logo to be written in full and we

stationary to give a more coherent aesthetic from

stationary with the tilde full bleed meant that the

Prints

also wanted it to reflect the two distinct sides of

screen to printed matter and professional contact

stationary could be linked.

the process by which the blog would work. Form

material.

being our research & writing being our work.

12pt logo for stationary

Form~writing Matilda Typeface

3

3

Max Gregory

Ma~tilda

OUGD301

Bold

We Initially set out to develop a set of fonts,

However for a face developed in a month we’re

Road signage has to be legible, even when passed

We also produced a number of type specimen

Level 6

Uppercase Display font

turning over a font on a monthly basis. However

really pleased with matilda.

at speed, so the most important element in

posters to accompany the typeface, giving us

during this process we realised the amount of

The initial concept and driving force behind its

the development of type for road signange is

something to sell at the Inpress event. Above is my

4x6 grid

work that goes into the development of each

development was European road signs, a concept

readability. We developed the font using a strict

A2 screen printed specimen poster using my two

(except ‘W’ ‘M’ & ‘I’)

face, so moving on we’ve decided to spend a lot

picked from a list compiled of environmental

grid of 4x6 equal squares. After this process we

favourite characters in the font in blue and yellow,

more time on each font for a much more intensive

typography. Fonts such as Din and transport were

worked visually making subtle changes to the

to reflect the colours of road signage.

developmental process.

good research for this type of font.

face. Characters like ‘M’ and ‘W’ had a significantly

3/4

Matilda

larger grid.

Form~writing Inpress Event

4

4

Max Gregory

Guest designers at Inpress

OUGD301

Ma~tilda used for event promotions

We were invited to sell our work at the

Along with the prints we also produced a

Along with being a successful evening in general,

Level 6

Inpress shop so we created a series of prints to

number of notebooks using the offcuts of

we managed to get some really good feedback

4/4

ensure we had things to promote Form and writing.

mis-prints. Aswell as branded laser cut rulers that

on our font and made contacts that could prove

We each designed a specimen poster using the

sold very well and a number of items produced

very useful. Notably the creative director from the

font we created as a group and screen printed

from other projects that we brought in to sell.

Beautiful Meme.

them in order to make them cheaper and more desirable to sell at the shop.