Form~writing Brief
Formwriting 1
1
Max Gregory
Collaboration
A collaborative brief with Joe and Yaf. Through
Background
Mandatory Requirements
Range
OUGD301
online resource, typefaces and specimens
investigation into type within our surroundings,
The theme for each typeface will originate from
Each typeface must be based upon a pre-deter-
Typefaces
create a bespoke typeface each month centred
the investigation into type within our surroundings
mined theme, backed by research posted onto
Type specimens
around a pre-determined theme. Create a type
and will inform continued practice and develop-
the form & writing blog. Continuous investigation
Type prints
specimen for each face complete with various
ment of an online resource. This will be targeted at
should be undertaken.
Blog
printed applications, formats and processes. This
type enthusiasts and other creatives.
Level 6
will be accompanied by an online blog documenting our individual and collective research.
Identity Possible event
Form~writing Branding
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Form~
Leeds College of Art, Blenheim Walk, Leeds, West Yorkshire LS2 9AQ
Dear Sir/Madam, Formwriting
info@formandwriting.com www.formandwriting.com + 44 (0) 751 803 1734
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2
2
Formwriting
~writing
F~
~w
Form~ Formwriting
Leeds College of Art, Blenheim Walk, Leeds, West Yorkshire LS2 9AQ
info@formandwriting.com www.formandwriting.com + 44 (0) 751 803 1734
With Compliments, eati ium unt ipsanda dolut ut volesed quam ni sunduntur sum ventiaspis iminvel laborum elicab ist, cupti con cuptat quia quuntio nsedipis estiost, nonsedi onecerc hillata quamus et adi nem sintios et. Regards, Formwriting
Joe Warburton { Yafet Bisrat Max Gregory
~writing
F~
Max Gregory
Applied to :
OUGD301
Letterhead
The name Form and writing comes from the
One of the initial ideas with the logo was to split
After working with the idea of splitting the logo
Typefaces used
Level 6
Compliment slip
literal translation of the Latin for typography.
it up across the header of the blog, so the two
across the top of the design, we noticed that we
Aperรงu bold
2/4
Business Card
We developed the logo first which dictated the
sides were more obvious in the column layout of
could join the type across different stationary
Aperรงu regular
Rulers
majority of the stationary from that point forward.
the blog. We then worked with this idea across the
material. Having the logo at 12pt across all the
Goudy Old style Italic
Publications
We wanted the logo to be written in full and we
stationary to give a more coherent aesthetic from
stationary with the tilde full bleed meant that the
Prints
also wanted it to reflect the two distinct sides of
screen to printed matter and professional contact
stationary could be linked.
the process by which the blog would work. Form
material.
being our research & writing being our work.
12pt logo for stationary
Form~writing Matilda Typeface
3
3
Max Gregory
Ma~tilda
OUGD301
Bold
We Initially set out to develop a set of fonts,
However for a face developed in a month we’re
Road signage has to be legible, even when passed
We also produced a number of type specimen
Level 6
Uppercase Display font
turning over a font on a monthly basis. However
really pleased with matilda.
at speed, so the most important element in
posters to accompany the typeface, giving us
during this process we realised the amount of
The initial concept and driving force behind its
the development of type for road signange is
something to sell at the Inpress event. Above is my
4x6 grid
work that goes into the development of each
development was European road signs, a concept
readability. We developed the font using a strict
A2 screen printed specimen poster using my two
(except ‘W’ ‘M’ & ‘I’)
face, so moving on we’ve decided to spend a lot
picked from a list compiled of environmental
grid of 4x6 equal squares. After this process we
favourite characters in the font in blue and yellow,
more time on each font for a much more intensive
typography. Fonts such as Din and transport were
worked visually making subtle changes to the
to reflect the colours of road signage.
developmental process.
good research for this type of font.
face. Characters like ‘M’ and ‘W’ had a significantly
3/4
Matilda
larger grid.
Form~writing Inpress Event
4
4
Max Gregory
Guest designers at Inpress
OUGD301
Ma~tilda used for event promotions
We were invited to sell our work at the
Along with the prints we also produced a
Along with being a successful evening in general,
Level 6
Inpress shop so we created a series of prints to
number of notebooks using the offcuts of
we managed to get some really good feedback
4/4
ensure we had things to promote Form and writing.
mis-prints. Aswell as branded laser cut rulers that
on our font and made contacts that could prove
We each designed a specimen poster using the
sold very well and a number of items produced
very useful. Notably the creative director from the
font we created as a group and screen printed
from other projects that we brought in to sell.
Beautiful Meme.
them in order to make them cheaper and more desirable to sell at the shop.