06
BA (Hons.) GRAPHIC DESIGN
LEVEL
Module Code
OUGD303
Outcomes
Module Title
FINAL MAJOR PROJECT
1
FINAL MAJOR PROJECT STATEMENT OF INTENT Name:
Max Gregory
Blog Address:
m-gregory1013-fmp.blogspot.co.uk
Rationale I am a predominantly typographic designer with an interest in the application of typography in editorial design and effective use of type for the creative sectors. I aim to produce design solutions that communicate clearly and effectively to the given audience without compromising intended message in favour of an interesting aesthetic. My research interests lie in design for publication and across a range of collateral that has logic or a system in its production that aids in communication. Professional print finishing is also an important part of the design I find interesting. My own creative interests lie mainly in design for print, focusing on design for music, culture and artistic sectors due to my creative interests alongside those of the industry. I始m interested in the development of identity for exhibition and independent galleries as well as other creative practices. I Want to look into design for the cultural sector possibly with a more real world application than briefs previously undertaken as they were often very niche. Developing identities for cultural venues should allow this, as these are projects that would appear within the public sphere. I have chosen briefs that should exploit publication, type design and development of identities for creative individuals, exhibitions and cultural venues. I have also looked into briefs that will allow me to develop my research and produce more informed solutions, hopefully providing me with portfolio pieces presenting my interest in design for the creative and cultural sectors. I have factored into these briefs the continuation of my dissertation topic, reflected in my continued interest in the subject of Swiss Graphic Design. This brief should allow me to explore both editorial design, applying modernist design principles in order to improve my visual communication, and the development of solutions to research heavy briefs.
Subjects / Themes General Themes: Branding & identity, Multi-culturalism, print production, publication design, brand application, print collateral, Exhibition identity, Photography, Communication, Cultural sector, Event Promotion, Typography, Music,
Subjects: Design for the music industry, Album release material, exhibition identity, personal & professional identity, linguistics, design for the cultural sector, design for the music industry, professional print finishing, stationary range, colour theory, substrate experimentation, Modernist graphic design, logo and word marks, Modernist design principles, form follows function.