BA (Hons.) GRAPHIC DESIGN PREPARATION & PROPOSAL – Part 1 Name Max Gregory
LEVEL
Module Code
Module Title
OUGD303
Final Major Project
06
Date 14th January
REVISED POSITION STATEMENT AND RATIONALE I am a predominantly typographic designer with an interest in the application of typography in editorial design and effective use of type for the creative sectors. I Aim to produce design solutions that communicate clearly and effectively to the given audience without compromising intended message in favour of an interesting aesthetic. My research interests lie in design for publication or across a range of collateral that has logic or a system in its production that aids in communication. Professional print finishing is also an important part of the design I find interesting. My own creative interests lie mainly in design for print, focusing on design for music, culture and artistic sectors due to my creative interests alongside those of the industry. Really interested in the development of identity for exhibition and independent galleries as well as other creative practices. I Want to look into design for the cultural sector possibly with a more real world application than briefs previously undertaken as they were often very niche. Developing identities for cultural venues should allow this, as these are projects that would appear within the public sphere. I have chosen briefs that should exploit publication, type design and development of identities for creative individuals, exhibitions and cultural venues. I have also looked into briefs that will allow me to develop my research and produce more informed solutions, hopefully providing me with portfolio pieces presenting my interest in design for the creative and cultural sectors. I have factored into these briefs the continuation of my dissertation topic, reflected in my continued interest in the subject of Swiss Graphic Design. This brief should allow me to explore both editorial design, applying modernist design principles in order to improve my visual communication, and the development of solutions to research heavy briefs.
THEMES / SUBJECTS What Themes/Subjects will form the basis of your work for the final major project? This should include Theoretical and non-design based content and concerns.
GENERAL THEMES: Branding & identity, Multi-culturalism, print production, publication design, brand application, print collateral, Exhibition identity, Photography, Communication, Cultural sector, Event Promotion, Typography, Music,
DESIGN CONTEXT Identify areas of professional/ creative practices that will inform the contextualization of the work that you produce. This should include specific designerʼs, studios, practitionerʼs and products as well as broader creative disciplines and methods of
DESIGNERS/STUDIOS: Qubik, Hey, Forest, Catalogue, Heydays, Manual, Bureau Creative, HelloMe, Spin, Research & Development, Why Not Smile, Design Project, OK-RM, Studio Worldwide
SPECIFIC SUBJECTS: Exhibition identity, personal & professional identity, linguistics, design for the cultural sector, design for the music industry, professional print finishing, stationary range, colour theory, substrate experimentation, Modernist graphic design, logo and word marks, Modernist design principles, Form follows Function.
AUDIENCE/CONTEXTS: Small businesses, creative industries, cultural sector, PRODUCTION /DISTRIBUTION METHODS:
Production / Distribution.
Design for print Web application Professional print
DESIGN DISCIPLINES What areas of graphic design practice do you intend to investigate in relation to the practical and conceptual production / distribution of work in response to selected briefs
Branding & identity Typography Publication design Exhibition identity Type design Professional print production
DESIGN SKILLS What practical design skills do you intend to further develop and apply during your final major project. What do you intend to use the skills for. Consider extending the use of skills that you already have in order to deliver work of a professional standard as well as identifying new skills that you will need to develop. PROPOSED BRIEFS List any briefs that you have already identified as possible starting points for your Final Major Project. You should include possible competition and Live briefs as well as identifying briefs that will allow you to develop a significant body of research and development in relation to your stated Themes/subjects, Design disciplines and production / distribution methods KEY TEXTS. List a selected number of books, articles and texts that are central to your proposed area of practice. These should include a combination of design and nondesign based books, theoretical texts as well as visual publications.
ADDITIONAL COMMENTS
Publication design Type design Typography Branding Presentation Book making
Ben Harris identity Yearbook brief Form~writing – Type collaboration Re-designing music – Collaboration Sound Bites ISTD Good News paper – Editorial collaboration Theatre re-brand – Carriage Works Leeds Editorial – Form Follows Function – Design Context
Swiss graphic Design: Origins and Growth of an International Style 1920-1965 Mark magazine Computer art – typography edition The New Typography