FMP project briefs.

BA (Hons.) GRAPHIC DESIGN

LEVEL

Module Code

OUGD303

Semester

Module Title

Final Major Project

Doc. Code

06

OUGD303

Brief Title Form and writing – Brief 1 Brief Produce two fully considered typefaces based around pre-determined themes. As well as collaborate in the production and population of a web resource and range of print collateral based on the separately designed typefaces. The themes I am creating typefaces on are vinyl artwork and a bespoke typeface for a photographic identity. My research should be driven by these themes and the typeface should reflect this. All development should be posted to the Form and writing blog.

Background / Considerations Form and writing is essentially a collaboration, however we will be working separately on the production of two full typefaces each. We will then come together and collaborate, possibly making use of each other typefaces, on a range of printed specimens and publications. Need to consider audience and application when designing the typefaces, as well as how the typefaces can interlink with other chosen briefs. If appropriate, design a full and extensive typeface including upper and lowercase.

Mandatory Requirements Typefaces should be developed separately however Form and writing branding should be applied across all deliverables. This ensures consistency in designs and that all work is in sync.

Deliverables Online resource – blog Regular postings to the blog.

Two comprehensive typefaces Type specimens - A5 Publication (One for each typeface) - Posters Full stationary set

Studio Deadline 28/04/13

Module Deadline 29/05/13 – 1pm

This brief should be read in conjunction with the module brief. Please refer to module information at E-STUDIO for module brief, submission deadline, graded outcomes and further reading.

BA (Hons.) GRAPHIC DESIGN

LEVEL

Module Code

OUGD303

Semester

Module Title

Final Major Project

Doc. Code

06

OUGD303

Brief Title Ben Harris Identity – Brief 2 Brief Create a bespoke and professional identity for Ben Harris (BPM Harris photography) This includes the creation of all that would be necessary for a photographer to operate professionally.

As well as providing opportunities to promote his photography with both screen and print delivery. The identity should reflect the nature of Benʼs photography, with a grounding in landscape, but more currently leaning towards sports photography. In order to gain him potential work and have an identity that stands out.

Background / Considerations Professional photography, just like graphic design, is a very competitive field. Creating an identity for Ben that stands out is important to him achieving his goals in industry. Ben is a diverse photographer currently working predominantly in sports photography because of his love for sport, despite a solid grounding in landscape and portraiture. It is important not to pigeon hole Ben as a sports photographer as he is eager to work across all areas of photography and does not want to narrow his potential clientele by branding himself a sports photographer. This means that his identity needs to portray a multi faceted practice, showing his strengths in all areas.

Mandatory Requirements Needs to be a cohesive identity with strong and recognisable visuals that should allow Ben a solid platform for development as a professional photographer. Potential clients need something that will set him apart from others, as well as points of contact that are readily available.

Deliverables Logo Book / publication Stationary - Letterhead - Compliment slip - Business cards - Invoice Refreshed Web presence.

Studio Deadline TBC

Module Deadline 29/05/13 – 1pm

This brief should be read in conjunction with the module brief. Please refer to module information at E-STUDIO for module brief, submission deadline, graded outcomes and further reading.

2013.1

istdstudent assessment projects International Society of Typographic Designers

IN PARTNERSHIP WITH

SOUND BITES British Library Sounds presents over 50,000 recordings that cover a vast range of themes – from music, drama and literature, to oral history, wildlife and environmental sounds. Categories in the collection include: Accents and Dialects; Arts, Literature and Performance; Classical Music; Environment and Nature; Jazz and Popular Music; Oral History; Sound Recording History; World and Traditional Music; Sound Maps.

We want you to focus on the Accents and Dialects category of the collection by going to the following link: http://sounds.bl.uk/information/public-collections Ensure that you select only the following categories under ‘Public Collections’ – • Number 4 BBC Voices and/or • Number 40 Survey of English Dialects As in countries around the world, the United Kingdom is made up of a rich tapestry of accents and dialects, from Buchan Doric to the Scouse of ‘The Boys from The Blackstuff’ (‘gie’s a job’) … from ‘Rab C Nesbitt’ to ‘Gavin and Stacey’ … from ‘Eastenders’ to ‘Emmerdale’. Accents are important – they characterise us as individuals and communities, reflect our urban and rural identities and, undoubtedly, act as a mark of social status – think of the Received Pronunciation that still defines Radio 4. An accent can be a transient thing, depending on where we move to and how our lives change.

The Brief You are required to design a submission that investigates sound recordings selected from the British Library Sounds digital collections. This brief presents you with the opportunity to express the essence and spirit of your chosen sound recordings.

You may wish to edit and select appropriate ‘sound

bites’ from these audio clips or use transcripts for your text matter. Consider the juxtaposition of your chosen recordings – do they have anything in common? Do they address similar issues/themes?

Are they opposites? Or simply celebrate the emotions that are aroused by your chosen words.

Consider the way that different accents may suggest particular fonts – some bolder, some softer, sharp, distressed, condensed, thin, fat, serif/sans serif etc.

You decide – the possibilities are endless.

Use whatever methods and media you consider appropriate to convey your solution effectively – as long as you express a solid idea, inform us and show us your typographic skills. Make sure that you incorporate typographically detailed text matter that expresses an information hierarchy. Remember that words and language are our collateral and that your submission should be essentially typographic.

Target Market Educationalists, social historians, design professionals and a discerning public Submission Guidance/Requirements Your project submission should include sufficient appropriate material to show that you have addressed the brief comprehensively and clearly expressed your design and typographic skills.

It must include: • • • • •

Strategy Research and design development!

Specifications/Grid(s) Final outcomes Disc showing development and presentation images of your project

Cross-reference this project brief with the Assessment Criteria guidance notes.

BA (Hons.) GRAPHIC DESIGN

LEVEL

Module Code

OUGD303

Semester

Module Title

Final Major Project

Doc. Code

06

OUGD303

Brief Title Carriage Works Re-brand – Brief 5 Brief Refresh the branding / create an entirely new identity for the Carriage Works in Leeds. A venue for productions and various cultural and musical events. The identity created should be current and striking and should be an all-encompassing identity. Providing material for both professional and public contact. Like any other established cultural or theatre venue, there is always something to design for with changing timetables and constantly rolling productions etc. The identity should have a system that will allow it to move forwards for updating programmes and event timetabling and also for the promotional material for up and coming shows.

Background / Considerations Carriage Works is a fairly established cultural venue in Leeds. So the identity and collateral will have to reflect this, as well as provide the chance for the venue to grow. The current identity does not reflect the venue as a quality establishment for productions and events which I need to consider in the development of the identity and collateral.

Mandatory Requirements A professional and bespoke identity, which should reflect the carriage works more effectively than the current identity. It should take into account the surroundings and type of productions in order to create a fitting identity.

Deliverables Identity Stationary – Letterheads, business cards, compliment slip, pencils, pens, Programme Event promotion – Poster, flyers, tickets.

Studio Deadline TBC

Module Deadline 29/05/13 – 1pm

This brief should be read in conjunction with the module brief. Please refer to module information at E-STUDIO for module brief, submission deadline, graded outcomes and further reading.

BA (Hons.) GRAPHIC DESIGN

LEVEL

Module Code

OUGD303

Semester

Module Title

Final Major Project

Doc. Code

06

OUGD303

Brief Title Good News Paper – Brief 6 Brief Our society is full of awful stories and the vast majority of new covered is bad. We are bombarded with bad new through various new organisations and media groups, the phrase ʻNo new is good newsʼ is one that could be all too readily used in todayʼs new coverage. However there is such a thing as good new, it is just not readily available. Our job is to make it so, by creating a printed newspaper that outlines, much in the same way as any other paper, all that is good in the news around the world.

Background / Considerations There is an abundance of online, mainly independent, news organisations that promote only good news on their websites. However none have a physical printed paper. Using these as a source of information we will explore the possibilities of the good news paper. Consider the audience in the delivery of the news, and also consider that this needs to be designed in a way that makes the stories interesting to read. It may involve a certain amount of going against what a lot of newspapers go for in their design.

Mandatory Requirements Create a printed publication with the core idea being ʻgood newsʼ. The publication should be innovative and eye catching to separate itself from the other newspapers and tabloids available. It should be evident that this is not your average, gloomy newspaper.

Deliverables Printed Newspaper Branding Grid Brand guidelines publication Social networking Refreshed web presence

Studio Deadline TBC

Module Deadline 29/05/13 – 1pm

This brief should be read in conjunction with the module brief. Please refer to module information at E-STUDIO for module brief, submission deadline, graded outcomes and further reading.