SF 2013 Brief
SF
1
BA
‘13
Max Gregory
Collaboration
A Collaboration with Niall. Create an alternative
Background
Mandatory Requirements
Range
OUGD301
Alternative tourist guide to San Francisco
travel guide to San Francisco. Detailing great places
San Francisco is a vibrant and diverse city with
A comprehensive travel guide and subsequent
Publication
Level 6
to visit/experience that may not always be in
amazing surroundings. The bay area provides
range exploring various approaches to promoting
App
1/4
normal guides. Food, music events, museums, art
such a huge range of activities, even outside San
San Francisco and the bay area. Explore
events, nature, sport etc. This should take in our
Francisco and the main cities. The idea behind this
printing & screen deliverables.
experience of San Francisco from the summer and
guide is to provide information more relevant to
has the potential to be actually stocked by
creative and alternative tourists.
travel agents.
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Shopping
47 - 56
Culture
77 - 86
Home from home
87 - 97
Notes
SF
United States you’ll never be short of choice.
The Winery SF
The Winery SF 200 California Ave, San Francisco, CA 94130
I really enjoyed visiting Treasure Island and the Winery. We went there for an event called Wines with Altitude and had an absolute blast.
www.winery-sf.com (415) 735 8423
The view from there is unforgettable which is why it’s quite surprising that I forgot it was there after a few years. It’s a new favorite spot, I highly recommend it if you enjoy wine, beauty, and sloths. Although there are no sloths on the island, I just thought if we had that in common you would enjoy it as much as me, cause obviously we have similar interests.
If you fancy a a drink... San Francisco Cocktail 3/4 oz sweet vermouth 3/4 oz dry vermouth 3/4 oz sloe gin 1 dash orange bitters 1 dash bitters 1 cherry
In addition to the Museum’s rolling sculptures, educational lectures are scheduled each month and rotating exhibitions are presented in each of two 2,100 square foot galleries. —
The Blackhawk Museum is a first-class, well designed structure where form follows function. This museum is located in the high-end shopping center ‘Blackhawk Plaza’ in Danville and it’s a great place to take kids of all ages.
ley, Haight-Ashbury, upper Fillmore, the Mission, Sacramento Street, Chinatown and downtown’s San Francisco Shopping Center offer a unique style with one-of-a-kind shops, each mall and neighborhood with a distinctive feel suited to any shopper’s mood, from urban sophisticate to funk fantastic.
The culture of San Francisco is major and diverse in terms of arts, music, cuisine, festivals, museums, and architecture. San Francisco’s diversity of cultures along with its eccentricities are so vast that they have greatly influenced the country and the world at large over the years.
A sneak preview of some of BlackHawks outstandingly preserved collection. Paramount theatres exterior
Reviews Sights & Travel
Great theatre venue! The architecture is beautiful and the size is perfect. There is practically no bad seat in the house. If there is an obstructed view, it has to do with the set design of the show ourself, not the venue.
Even with a lot of people congregating outside of the venue before the show starts, the Orpheum staff is very efficient in scanning your tickets and getting you inside. So there is no wait.
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Treasure Island Wines 995 9th Street, San Francisco, CA 94130
www.tiwines.net (415) 394-9463
The Winery SF 200 California Ave, San Francisco, CA 94130
www.winery-sf.com (415) 735 8423
If you fancy a a drink...
Write whatever you want... Absolute creative freedom
The Metro is not a boutique hotel - it is small and friendly, but plain - somewhere to sleep rather than somewhere to stay. We had one of the smaller rooms, which was perfectly fine, if a little cold (we asked if the heating could be turned up - it couldn’t but we were offered a noisy and not very effective space heater). It’s a ten minute walk to Haight Ashbury which leads to Golden Gate Park, and five minutes walk to Alamo Sq for its classic view. There are two bus routes just a couple of minutes from the hotel. One is fifteen minutes from downtown the other runs north towards Presidio. There are some pleasant bars and restaurants within a few minutes walk of the hotel itself.
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You can’t come to the Bay Area and not... Go to Nightlife at the Academy of Science See an act at the Biscuits & Blues Bar
Night
Life
The best nightlife this side of the bay (San Francisco)
The best nightlife that side of the bay (East Bay)
Bar 333 & Bistro 333 Battery Street, San Francisco, CA 94111
(415) 296 2900
The Trappist (Pub) 460 8th Street, Oakland, CA 94607
www.thetrappist.com (510) 238 8900
Bin 55 (Wine bar) 55 Fourth Street San Francisco, CA 94103
(415) 896 1600
The Fox Theater (Music venue) 1807 Telegraph Ave, Oakland, CA 94612
www.thefoxoakland.com (510) 302 2250
Biscuits & Blues (Restaurant, Bar & Club) 401 Mason Street, San Francisco, CA 94102
(415) 292 2583
Cobb’s Comedy Club 915 Columbus Avenue, San Francisco, CA 94133
The Albatross Pub 1822 San Pablo Ave, Berkeley, CA 94702
www.albatrosspub.com (510) 843 2473
(415) 281 9250
Paramount Theatre (Music venue, Cinema) 2025 Broadway, Oakland, CA 94612
www.paramounttheatre.com (510) 465 6400
50 Mason Social House (Bar & Music venue) 50 Mason Street, San Francisco, CA 94102
(415) 433 5050
Heinold’s First And Last Chance Saloon (Bar) 48 Webster St, Oakland, CA 94607
heinolds.com (510) 839 6761
The Fillmore (Music venue) 1805 Geary Boulevard San Francisco, CA 94115
(415) 281 9250
Beer Revolution (Pub) 464 3rd Street, Oakland, CA 94607
www.beer-revolution.com (510) 452 2337
Harlot (Nightclub) 46 Minna Street San Francisco, CA 94105
(415) 777 1077
Bar Three Fifty-Five 355 19th Street, Oakland, CA 94612
(510) 451 3355
Harry Denton’s Starlight Room (Rooftop Nightclub) 450 Powell Street San Francisco, CA 94102
(415) 395 8595
Forbidden Island Tiki Lounge 1304 Lincoln Ave, Alameda, CA 94501
www.forbiddenislandalameda.com (510) 749 0332
Case — Crate
Infusion Lounge (Restaurant & Bar) 124 Ellis Street San Francisco, CA 94102
(415) 421 8700
Cafe Van Kleef (Jazz/Blues bar) 1621 Telegraph Ave, Oakland, CA 94620
www.cafevankleef.com (510) 763 7711
Chaser — Shot
Mezzanine (Nightclub, Bar & Lounge) 444 Jessie Street San Francisco, CA 94103
(415) 348 4607
ØL Beercafe & Bottle Shop 1541 Giammona Drive, Walnut Creek, CA 94596
www.beer-shop.org (925) 210 1147
tip on drinks orders!
Wish Bar and Lounge 1539 Folsom Street San Francisco, CA 94103
(415) 431 1661
Lounge 3411 (Bar & Club) 3411 MacArthur Blvd, Oakland, CA 94602
(510) 531 3411
Like we said, tipping is
Punch Line Comedy Club 444 Battery Street San Francisco, CA 94111
(415) 281 9250
924 Gilman 924 Gilman Street, Berkeley, CA 94710
www.924gilman.org (510) 525 9926
Try a San Francisco cocktail (we even gave you the magic recipe) Have a drink in The Albatross Pub (get down and try some $1 popcorn)
Glossary of terms Straight — Neat
It’s even a custom to
Liquor store — off-licence
a big deal in the Bay
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Reviews Nightlife at the Academy of science
California Academy of Science Golden Gate Park, 55 Music Concourse Drive www.calacademy.org/nightlife (415) 379 8000
Every Thursday night, the California Academy of Sciences opens its doors from 6-10 p.m. for NightLife, an opportunity for adults to explore the museum in a whole new light. Some of San Francisco’s most popular DJs provide dance music. Enjoy food and cocktails, and mingle with the like-minded while exploring the Academy’s exhibits and aquarium. Each week features provocative science programming and a few surprises. Schedule: Every Thursday, 6-10 p.m. Admission: NightLife is for patrons age 21 and over; a valid ID is required for entry. $12 for non-member adults, $10 for members. SF BA’13
The view from there is unforgettable which is why it’s quite surprising that I forgot it was there after a few years. It’s a new favorite spot, I highly recommend it if you enjoy wine, beauty, and sloths. Although there are no sloths on the island, I just thought if we had that in common you would enjoy it as much as me, cause obviously we have similar interests.
Notes
SF BA’13
www.winery-sf.com (415) 735 8423
3/4 oz sweet vermouth 3/4 oz dry vermouth 3/4 oz sloe gin 1 dash orange bitters 1 dash bitters 1 cherry
I really enjoyed visiting Treasure Island and the Winery. We went there for an event called Wines with Altitude and had an absolute blast.
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SF BA’13
The Winery SF
The Winery SF 200 California Ave, San Francisco, CA 94130
SF BA’13
San Francisco Cocktail
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We stayed at the Metro Hotel in October and will definitely be back! The hotel is very affordable and it was very clean and just right for us. We stayed in in one of the 200 rooms (I forgot the number) but it was facing the back garden patio area at the end of the hallway on the left. It was not noisy at all. Yes, the room is small but it was fine for my husband and I. The staff were friendly, helpful and nice. This is the best bang for your buck in SF. Easy access to buses and the restaurant next door was very busy but also very good. We will be back!
Directory
www.thewineclub.com (415) 512 9086
San Francisco comes alive at night, with music venues bars and lounges for every taste, from huge dance clubs to a cool jazz lounge or a fun night of stand-up comedy. This is a guide to the best of the Bay Area’s nightlife.
SF BA’13
www.bloxomewinery.com (415) 543 5353
The Wine Club 953 Harrison Street, San Francisco, CA 94107
SF BA’13
Bluxome Street Winery 53 Bluxome Street, San Francisco, CA 94107
NightLife
57
introductory page
Best Local Wine
Dividing page
56
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SF BA’13
I don’t recall how it was for other shows, and I thought they typically started on time, but with the Lion King production this past Saturday, they started at least 5 minutes late, even though they did a curtail call ontime.
Section Layout
friends. Dont beak your www.metrohotelsf.com routines or change you hab(415) 861 because 5364 bits just your away. If your living a life of luxury or on a budget get the most out of your stay with the best accomodation the bay has to offer.
We rented bikes and rode across the bridge from near the Safeway at the end of fishermans’ wharf closest to the bridge. It was a good long bike ride all the way over the bridge to the view point on the other side (about 8 miles roundtrip). But it was very fun to bike over the bridge. If you go before 3:30 you ride on the East side and then wait until after 3:30 and you can ridge back on the West side and get both views. Very fun time and highly recommended.
There’s plenty of parking garages around. Garages on Mission are cheaper than those on Market. Nearby meter parking is limited to 1 hour.
Metro Hotel
Make San Francisco your home away from home,
When you cross the bridge to come back to San Francisco there is an amazing viewpoint to your right, just before getting on the bridge. At night it is a bit adventurous as there is no lighting but this is the best view of the bridge & city. —
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SF BA’13
As far as restrooms go, everyone makes a mad rush to the restrooms located downstairs by the front, since there’s a huge sign as soon as you enter, that the restroom is there. However, people don’t realize that there are actually restrooms throughout. So a tip for my next visit, go to the restrooms near Door 2, where there is no line.
SF Living
Metro enjoyHotel the sights while keep319 Divisadero Street, ing intouch with family and San Francisco, CA 94117
A must do! It just feels great to be there at he bridge. It is easy to get to by the muni bus 28. However it can get cold when the wind blows which made it harder to walk across. Well the bridge is best seen from the viewing platform anyway.
SF BA’13
SF BA’13
Temperature of the theater is perfect. It doesn’t get hot or cold. So don’t over dress/layer otherwise, you’ll be holding onto all of your layers on your lap. SF BA’13
Golden Gate Bridge
San Francisco has a unique and diverse skyline with famous Golden landmarks Gate Bridgeon every San Francisco, 94129gate corner. From theCA golden Bridge to Alcatraz Island www.goldengatebridge.org there sights (415)are 455 2000for everyone and easy affordable ways to access all the bay has to offer, be it by cable car, bus (muni) or BART (Bay Area Rapid Transport).
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SF BA’13
www.shnsf.com (888) 746 1799
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SF BA’13
Orpheum Theatre, 1192 Market Street, San Francisco, CA 94102
The view from the exit of Embarcadero BART station.
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Reviews
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Notes / 77 - 85
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SF BA’13
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Home from home / 67 - 76
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Sights & Travel / 57 - 66
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Orpheum Theatre
2
In September 1988, the spectacular 70,000 squarefoot architectural masterpiece showcasing these rolling sculptures in a unique “jewel box” setting became a reality.
The classic automobiles are displayed as fine pieces of jeweled art or sculptures. Polished black floors and blackened ceilings and walls with carefully controlled spot lighting adding to the overall ambience and dynamic effect of the exhibit halls. The Museum is sort out of the way but is certainly worth the trip.
B A ‘13 02
es to multimedia, the City’s museums are among the www.blackhawkmuseum.org (925) 2277 finest 736 in the world.
I would’ve rated this place 5 starts but was really put off by a worker at the Anthony Hamilton concert last week. My friends and I were super excited to be there to see the show. We wanted to take a pic of our group before we headed in and asked a worker on the main floor if she could take our pic. She straight up said with a lot of attitude “No-- I’m working.” I was seriously in awe of her response. Really? You cannot even take a pic of us? She just did not exude any form of customer service. She actually put a cloud over my mood for a good 5 minutes until another concert goer was friendly enough to offer.
Culture
Embarcadero Center 1-4 Shopping San Francisco offers some
I was born in SF and lived my first seven years on Clay Embarcadero 1-4in Shopof the best Center shopping the ping Sacramento Clay, tour- Street , 1 block away . A long time ago it was funcworld, so it’s notowonder tional, with small grocery stores , hardware stores and San Francisco CA ists and serious shoppers useful places to shop . Today, while there are some cute alike want to spend some stores like Dottie Doolittle ( children’s clothing ) and a www.sanfrancisco.com great ribbon shop near Locust , I don’t think of “quaint “ time and money in San when looking at this street . There are a few expensive Francisco’s varied shopping consignment stores and a couple of nice expensive centers, districts and malls. places to eat ,but I wouldn’t make a special trip here . I would suggest Chestnut street in the Marina or Union Street as more interesting places to spend a few hours . Union Square, Hayes Val-
The Blackhawk Museum, was established to ensure that significant automotive treasures blending art, technology, culture and history would be exhibited for public enjoyment and educational enrichment.
SF BA’13
Travel and sights
www.winery-sf.com (415) 735 8423
With nearly 3,500 places to
Shopping
Blackhawk Automotive Museum In a city known for its ethnic and culturalMuseum diversity, San Blackhawk 3700 Blackhawk Plazaare Circle, Francisco museums no Danville, CAFrom 94506 exception. masterpiec-
SF BA’13
Arts
67 - 76
www.tiwines.net (415) 394-9463
The Winery SF per capita than eat, more 200 California Sancity Francisco, any otherAve, major in the CA 94130
Museums
Such a beautiful and intimate venue! I’ve been to two concerts here: Evanescence and Anthony Hamilton and had a great time. During both concerts, I had balcony seating and had a great view. I actually think any seat has a great view. You can order drinks at a reasonable price from the bar and bring it to your seat! Score! It is such an easy venue to get to as there is a ton of parking lots around the area and BART is only a block away!
SF BA’13
57 - 66
restaurants for every palate.
Treasure Island Wines 995 9th Street, San Francisco, CA 94130
Paramount Theatre San Francisco comes alive at night, with music venues Paramount Theatre) bars and lounges for every 2025 from Broadway, taste, huge dance clubs Oakland, CA 94612 to a cool jazz lounge or a fun night of stand-up comedy. www.paramounttheatre.com (510) 465 6400 This is a guide to the best of the Bay Area’s nightlife.
Culture / 47 - 56
Museums
37 - 46
www.thewineclub.com (415) 512 9086
NightLife
SF BA’13
www.sfba13.com @sfba13
27 - 36
comfort The Wine Clubfood to Michelinstarred fine dining, there areCA 94107 953 Harrison Street, San Francisco,
SF BA’13
SF BA’13
SF BA’13
Canson Mystical Orange 160gsm Grey Board 700gsm White 100gsm
SF BA’13
Nightlife
17 - 26
www.bloxomewinery.com (415) 543 5353
SF BA’13
Stock
The San Francisco dining Bluxome Street Winery scene is one of the best in 53 Bluxome Street,From San Francisco, the country. hearty CA 94107
Shopping / 37 - 46
Food & Drink
SF BA’13
07 - 16
Best Local Wine Food & Drink
Museums / 27 - 36
Content
SF BA’13
Pages
ITC Franklin Gothic Std
SF BA’13
Body copy set in
Food & Drink / 07 - 16
Contents
Night life / 17 - 26
SF 2013 The Guide, Content & Layout
— The Nightlife Events are *the* way to go at the Cal Academy if you’re a grown up. It’s a no brainer-- avoid the throngs of children, their careful but zealous care takers and the ever present tourist factor. In their place, find DJ music, grub on demand, adult beverages and all of the exhibits for your nerdariffic pleasure. The themes range from funky to creative and out of this world cool, but the evenings at Cal Academy are always a good time. Bring cash, the bar beverages are a bit on the pricey side and will take a few bills if you plan on buying a couple of rounds. Take the time to see some of the presentations or listen to the special speakers, they are always worth your time and attention.
Area, it’s custom to tip The aquarium is one of many attractions open for Nightlife.
on every order so buying drinks in rounds might save you some money! 18
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Review
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Reviews
16
Reviews Biscuits & Blues Bar
Biscuits & Blues 401 Mason Street, San Francisco, CA 94102 www.biscuitsandblues.com (415) 292 2583
Biscuits and Blues has been voted America’s #1 blues nightclub by the Blues Foundation and the Bay Area Blues Society. It is San Francisco’s home to great live music in an intimate setting, where everyone gets a front row seat!
Museums
www.paramounttheatre.com (510) 465 6400
www.albatrosspub.com (510) 843 2473
This is a nice little spot if you want to have drinks and conversations with a group of friends. They have a great selection of beers and a waitress that will come around to take drink orders. They have 6 dart lanes, a pool table, and some board games for you to borrow. You can also borrow darts for a dollar.
SF BA’13
In a city known for its ethnic and cultural diversity, San Francisco museums are no exception. From masterpieces to multimedia, the City’s museums are among the finest in the world.
Such a beautiful and intimate venue! I’ve been to two concerts here: Evanescence and Anthony Hamilton and had a great time. During both concerts, I had balcony seating and had a great view. I actually think any seat has a great view. You can order drinks at a reasonable price from the bar and bring it to your seat! Score! It is such an easy venue to get to as there is a ton of parking lots around the area and BART is only a block away! I would’ve rated this place 5 starts but was really put off by a worker at the Anthony Hamilton concert last week. My friends and I were super excited to be there to see the show. We wanted to take a pic of our group before we headed in and asked a worker on the main floor if she could take our pic. She straight up said with a lot of attitude “No-- I’m working.” I was seriously in awe of her response. Really? You cannot even take a pic of us? She just did not exude any form of customer service. She actually put a cloud over my mood for a good 5 minutes until another concert goer was friendly enough to offer.
SF BA’13
The Albatross Pub 1822 San Pablo Ave, Berkeley, CA 94702
SF BA’13
SF BA’13
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The Albatross Pub
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Paramount Theatre
Paramount Theatre) 2025 Broadway, Oakland, CA 94612
Biscuits and Blues offers a full service restaurant and premium bar. Award-winning Southern cuisine, California wines, micro-brews, and specialty cocktails - all at reasonable prices.
Biscuits and Blues is not for the faint of hearted. It’s a lively, energetic place with good food that is probably not on your diet program. The fried chicken is excellent, as are the jambalaya and biscuits. They have enough wine and beer to please almost anyone’s taste. The noise level can get pretty high, but fortunately the cashier passes out free ear plugs on request. Better get a pair your first time. The music varies, of course, depending on who’s playing. If you’re going to the 8:00 show, get a 7:00 dinner reservation so you’ll get a good table.
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I love that they have $1 unlimited popcorn, which is a great snack food to have with your beer. They also have a dart tournament on Tuesdays for $5 entry starting at 8 pm. I believe they also have Trivia night on Sunday night. — I enjoyed their darts section. It was fun. I like that they have a popcorn machine too! I did not get to try their beer really, but what I took a sip of was delicious (I was DD & had work at 5am next day). This place is fun and has lots of gaming options. I’d come back to explore its’ gaming options and beer.
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Paramount theatres exterior 26
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Max Gregory
Food & Drink
The Guide is divided into sections originally based
Each section had a set format based on the in-
A section reads as follows :
OUGD301
Nightlife
on the number of sheets in each bound signature,
formation that we were displaying being ordered.
Dividing page - Introductory spread - Directory -
Level 6
Museums
esentially making the guide as a whole out of 8
The format we chose should be clear and ordered,
Reviews - Reviews - Review - dividing page for next
2/4
Shopping
small books stitch bound together. This type of
displaying the information in a way that makes the
signature.
Culture
bind allows for much more flexibility in the spine
information within accessible and easy to navigate.
Home from Home
whilst retaining bind strength. Making for a durable
This layout of sections stays consistent through
Sights & Travel
book, ideal for a travel guide.
the publication making the information as easy to
Notes.
navigate as possible.
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SF 2013 The Guide
3
3
Max Gregory
84 page
Travel guide
OUGD301
182 x 128mm guide
84 page publication looking at the alternative
Embossed bookrum on card covers taken originally
The guide is set in 2 typefaces, Aperรงu and ITC
Aperรงu Bold
Level 6
120 gsm bookrum backed covers
side to travel in San Francisco. Moving away from
from grey board covers, but changed due to the
Franklin Gothic. The headers are set in Aperรงu bold
Aperรงu Regular
3/4
120 gsm pastel pink pages
standard tourists locations and towards those that
emboss on the less dense card being much more
to mirror the logo on the cover. The body copy is
ITC Franklin Gothic Medium
160 gsm Canson orange dividing pages
are more likely local favourites. Set in a manor that
pronounced. The covered card also provides
set in Fraklin Gothic medium with Sub-headers
ITC Franklin Gothic Demi
Open Signature bound
is clear yet retains an element of aesthetic quality
durability aswell as a flexible book that can easily
in Franklin Gothic Demi bold. Image captions are
that may appeal to a more alternative audience
be flicked through, so information is accessible.
in Aperรงu regular. These faces compliment each
both in layout and imagery used.
Typefaces used
other nicely and are legible at a small point size.
SF 2013 The App
4
4
Max Gregory
6 page
App
OUGD301
Alternative guide branding
Along with the travel guide we produced an app.
The interface for the app is designed to work
GPS positioning from the phone will allow the app
Level 6
Colour Matched interface
We thought the app would be relevant as it allows
as simply as possible, with as few unnecessary
to update based on the users location, and would
4/4
Bespoke icons
those with the guide to get the latest information
additions as possible. It has been stripped back to
also provide notable destinations, events, and
GPS positioning
on each of the locations. The app can be easily
the bare essentials, for a much more used friendly
sights nearby. This provides people with a much
updated, whereas the printed guide would not be
experience. Icons are developed to mirror the
more portable version of the guide, that they should
updated as regularly.
sections of the printed guide, these correspond to
always be carrying with them.
visible markers on the map which will show when selected.