Swiss Design Standards Brief
Swiss Graphic Design Standards
Schweizer Grafik Normen
Max Gregory
Range of posters exploring the term
Create a series of posters exploring the term
Background
Mandatory requirements
Range
OUGD301
‘standards’ within Swiss design typographi-
‘standards’ within Swiss design. This should be in
A specific theme for each poster in the series
Posters need to be interesting and ideally will act
Series of posters (weekly)
Level 6
cally, bound to make a publication.
both the content and the process by which they
will come from research into Swiss design. This
as an exercise in improving my ability to present &
Bound to make publication
are produced. Making use specifically of the grid
should also inform & be informed by my disserta-
layout information in a manner that will inform
and standard formats throughout. The challenge
tion research based upon standardisation within
my practice.
here will be to keep the series interesting and
Swiss modernist graphic design. The posters should
original whilst working to set formats.
be informative and act as an exercise in layout of
1/3
information informed by Swiss design.
Swiss Design Standards Posters
Max Gregory
10 double-sided posters
Body Copy
OUGD301
3 x A2
Series of ten posters based on standard practice
Posters are designed as double sided documents,
The majority of the information is set in Univers,
7 / 11pt leading
Level 6
5 x A3
of Swiss modernist designers. These are intended
with one side acting as an informational page that
a typeface that was designed as a result of Swiss
8 / 12pt
2/3
2 x A4
as an exercise in layout and presentation of
reads like the pages of a book. When the poster is
modernist design. Some sections are set in
(format dependant)
information aswell as informing my own knowledge
flipped there is a poster based on the theme of the
Akzidenz-Grotesk, Futura, and Helvetica, where
Titles
on the practice of Swiss designers for my
previous page.
relevant. All typefaces synonymous with Swiss
14 / 20pt
graphic design.
20 / 24pt
dissertation.
Swiss Design Standards Book
Max Gregory
10 Posters
OUGD301
Stitch Bound
The ten posters are then loosely stitch bound so as
The pictures above show the book being unbound,
Level 6
A5 format Book
to be seen as a coherent whole with the possibility
it allows the book to be very simply taken apart by
3/3
Pages vary in format
of being sold as a book rather than as ten separate
cutting one of the bindings revealing the posters
Black and white
posters. The double sided nature of the posters
inside the pages.
& Full colour digital print
means that it will read like a book on one side then
(dependant on stock choice)
act as posters when unbound.