Shavasana yoga studio Copyright October 2021
exhale
Life constantly changes, but our brand standards don’t. Our brand identity system makes it easy to bring Shavasana to life. It makes all of our work integrated, consistent, and beautiful. We want you to have a relaxing time upholding the professional and aesthetic standards of our brand, so please use these guidelines to ensure a tranquil experience.
Contents Mission Statement Moodboard Logo Usage Typography Colors Stationery Set Branding
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relaxing one body part at a time one muscle at a time
and one thought at a time
Our Mission
Shavasana Yoga Studio promotes wellness through combining cannabis with the practice of yoga as an essential component of a healthy lifestyle. We transcend our clients into a practice of mindful meditation for a deeper focus and release.
Mission Statement
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Moodboard The inspiration for Shavasana is serenity and tranquility with a clean aesthetic. The geometric letterforms paired with the handwritten script give it a contemporary vibe, while the clean whitespace and deep textures keep it feeling fresh, modern, and balanced. The colors are peaceful and the textures are bold. The relaxed gradient of blues complement the deep mahogany browns mixed with the pure white backgrounds and fresh green shrubberies for a rejuvenating appearance. The shades of blue exude sensations of stability and unity. They inspire a clear mind and rebirth – all representative of the ways in which we wish to satisfy our clients at Shavasana Yoga Studio.
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Moodboard
Moodboard
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Logo
standard size
Shavasana’s primary logo is symmetrical and clean. It has a light and balanced vibe, and the combination of a thin and handwritten typeface imitates the bodily flow of yoga. The blue circle imitates the meditative space that clients enter while practicing mindfulness. The two height dimensions gives it a balanced structure that is easily readable to the viewer. The primary logo should only be used against white backgrounds. This is the main logo that will be used across primary brand applications. The trademark helps audiences easily identity Shavasana’s storefront, products, web presence, ads, merchandise, promotional materials, and enhances the professionalism of the brand. It is essential to the success of the brand that the logo always be applied with care and respect in every application according to these guidelines.
Shavasana yoga studio
minimum size The smallest the logo should be represented is 1” high
Shavasana yoga studio
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Logo
secondary logos We created secondary logos as replacements of the primary logo (but should never be seen directly next to the primary logo). Strategically use these as supplements in a way that isn’t repetitive, yet adds to the brand identity when necessary. These can be used heavily throughout our social media platforms. The color usage for Shavasana is fairly simple. The logo will mainly be used against a white background for consistency purposes. However, feel free to use the white logo set only against colored backgrounds.
Shavasana yoga studio
Shavasana yoga
Shavasana
Shavasana yoga studio
Shavasana
Shavasana yoga
Shavasana Logo
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S
S
clearspace
S
S
S
Shavasana
S
We’ve mapped out the area that should be free from any competing graphics or elements that might distract or lessen the impact of the logos. The minimum clear space is defined as the height of the S, and it should be maintained always.
yoga studio
S
S S Usage
S
Shavasana yoga studio
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S
S
Our logos need space just as our clients need space during our yoga classes. The logo should always have room to breathe. We call the area around our logo the blue space. To ensure legibility, leave plenty of blue space and be sure not to clutter it with unwanted energy.
S
Shavasana
S
Usage
S
S
Shavasana yoga
A. DON’T ROTATE THE LOGO
D. DON’T RESIZE ANY PART
B. DON’T CHANGE ANY COLORS
E. DON’T SHRINK OR STRETCH LOGO
C. DON’T PLACE ELEMENTS IN THE LOGO CLEAR SPACE
F. DON’T REARRANGE PARTS OR CREATE COMPOSITIONS THAT ARE NOT ALREADY PROVIDED
A.
B.
a
unacceptable usage A few rules are necessary for maintaining the consistency of the brand. Do not compromise the appearance of the logo or brand by rotating, skewing, or distorting it in any way - that includes adding unnecessary and unattractive text decorations. We’ve provided a few examples of some ways you should NEVER ever consider using the logo.
n a s a o i v d a ga stu
C.
Sh
Shavasana yoga studio
yo
D.
Shavasana yoga studio
Shavasana yoga studio OPEN NOW
E.
F.
yoga studio
Shavasana Shavasana yoga studio
Usage
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relax the mind relax the body
breath in breath out let that shit go
Typography Typography is a powerful brand tool when used consistently. This set of typefaces best represents the relaxed and tranquil aura of the brand and should be used across all print and web applications.
Montserrat’s geometric and juxtaposition between thin and thick letterforms offers a lot of balance to the brand. The added option of italics gives is a sense of movement to emphasis the active nature of the brand. Hide Tide offers a handwritten and personable appearance to the brand so it feels as though we are connecting directly with our clients in every form.
MONTSERRAT EXTRABOLD ITALIC MONTSERRAT EXTRABOLD MONTSERRAT THIN MONTSERRAT THIN ITALIC
High Tide Regular
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Typography
ABCDEFGHIJKLMN OPQRSTUVWXYZ ABCDEFGHIJKLMN OPQRSTUVWXYZ ABCDEFGHIJKLMN OPQRSTUVWXYZ ABCDEFGHIJKLMN OPQRSTUVWXYZ ABCDEFGHIJKLMN OPQRSTUVWXYZ
Colors
Color is an integral part of brand identity because it reinforces the cohesiveness of the brand, and is a recognizable marker to audiences everywhere. It also serves a psychological purpose by communicating a particular emotion to our clients. The ombre effect of blue replicates the oceanic atmosphere of the yoga studio on the beachfront. The shades of blue recharge energy, relaxes and soothes the mind, heals emotions, and offers balance.
R: 0 G: 0 B: 0
C: 0 M: 0 Y: 0 K: 100
HEX 000000
PMS Black 6 C
R: 18 G: 52 B: 88
C: 100 M: 83 Y: 39 K: 32
HEX 123458
PMS 648 C
R: 31 G: 68 B: 151
C: 100 M: 87 Y: 3 K: 0
HEX 1f4497
PMS 288 C
R: 36 G: 132 B: 198
C: 80 M: 40 Y: 0 K:0
HEX 2484c6
PMS 3005 C
R: 42 G: 172 B: 226
C: 69 M: 14 Y: 0 K: 0
HEX 2aace2
PMS 2995 C
R: 191 G: 230 B: 238
C: 24 M: 0 Y: 5 K: 0
HEX bfe6ee
PMS 628 C
R: 255 G: 255 B: 255
C: 0 M: 0 Y: 0 K: 0
HEX ffffff
PMS 000 C
Colors
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Stationery Set
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Stationery Set
Our stationery system is very unique to our brand and should be followed wisely. Pay close attention to the margins to ensure everything looks cohesive.
Letterhead
Shavasana Yoga Studio 3651 Ocean Front Walk San Diego, CA 92109 713-454-2503 Shavasana yoga studio
help@shavasanayoga.com www.pkcampbe.wixsite.com/shavasanayoga
18 January 2020 Dear Stockholder, Tassit et vel et volupta sit, incid que pore exerem harite deliquunt qui dolenih ilibusandi testiur, conem volecerorit, voluptas ab in porpor aria veliam hillupt ationectaqui to eos res cum eat harchil iquiscipid maio moluptatur?Dit venduciis experfe rfercit arum ipsum derum voluptat alitibu saperumquis a volorat eossitat officiis doluptur aliquiatist fugia int intis aut es ut enisciae pedit, to odipicitatem faceat. Qui rerum quamentiur, samet volum que quidus nectem eum nus, etur? Qui occabor magnam volestoria voluptin culpa volorest, cusam veles se quiam, offictae sam susdae. Roriae laborum et atissim oloris et illorem quo beribus culparchic totam rehent optatia volorpos sum di sit, volut qui renihitas praepelese sim faceaquatur, ut molorest, is eictum invendae ommoluptat re lam dolo totae quatus vel ma sit que quas etusam, utae etur, et, apis minvelignisi remperum que pla pellam eum se eos mosam accab in rereiunte quas ius utem fugiae nullent ut is etur sapicil eaqui blabores rerum qui tem rest aut vitas est, qui ipsunti intiore mpossun totatquam eliciae ceprate mquaspicto in prepreh enditiaerum re nonsequ untius sit officto eiunt que volorpos quidunt magnam labor antem. Borati dolum quis ra sint. Sed ut re por as et erestem ressi ressequam et excepreria ipsum vit, cor as videndi oditatem comnit alique velici ra doluptatum sitiatiorem ea que aborectorrum et quas quibus sum, occatur essimporumet aut quianda dolorem nihilitem laceratet audaerios reruptaquia quam culparcium dendi utemoluptam dis vid quianis earum, qui comniae nobitat iasperibus. Doles sequas sinus magnatem ea dolupti assimilis sim facepernatur assimusdaes rendige nisque dipsand ignias arum que periaestisi cullit aute ditam fugiate lat maximi, eos aut estrum vel et et eos diatate ctatempor sin precepe llecaep ercitis eicidunt recest utenimi, sime est lab int ut magnatibuste pos doluptaque voluptatur mostiatio.
Nameste,
Payton Kamylah Campbell Payton Kamylah Campbell Founder and CEO
Shavasana yoga studio
Stationery Set
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Envelope Shavasana yoga studio
P: 713 454 2503 | E: help@shavasanayoga.com
Shavasana yoga studio
3651 Ocean Front Walk San Diego, CA 92109 713-454-2503
Business Hours M - closed T- 8 A.M.- 8 P.M. W- 8 A.M.- 8 P.M. Th- 8 A.M.- 8P.M. F- 12 P.M.- 9 P.M. Sat.- 12 P.M.- 9 P.M. Sun.- 12 P.M.- 9 P.M.
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Stationery Set
yoga studio
Business Card
Shavasana
A: 3651 Ocean Front Walk San Diego, California 92109
D.
Branding
Here are some examples of our branded merchandise on our website. They all correspond with the clean aesthetic of the brand.
B. A. MARIJUANA GRINDER B. TOTE BAG C. MINDFULNESS JOURNAL D. GLASS WATER BOTTLE
E.
E. MARIJUANA PACKAGING
A.
C.
Branding
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You got this. If ever in doubt, never stress. Refer back to this guide or contact our offices. These guidelines are fairly flexible and should allow for enough creative freedom to use the guidelines as you see fit while still making sure Shavasana looks its best across all applications.
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Namaste.
Shavasana yoga studio
Copyright October 2021
