ANOTEFROMOURPRESIDENT
DearFriendsandSupporters,
Whatanextraordinaryjourneyweembarkedon togetherin2023!
Theyearmarkedamonumentalmilestonefor Planeterra-our20thAnniversary.Thismilestone notonlyrepresentstwodecadesofimpactful workbutalsoservesasatestamenttoourfirm commitmenttochampioningcommunitytourism andupliftingcommunitiesthroughtravel.
Wewerefortunatetocelebrate20yearsofPlaneterraduringthefirsteditionofGX,a uniqueeventthatunitedtravelindustryprofessionals,journalists,travellers,andlocal communitiesforseveralenlighteningdaysinCuzco,Peru.Over400people experiencedfirst-handwhatcommunitytourismisallabout,anditwastrulymagical.
OneofthehighlightsofGXwastheWorldCommunityTourismSummit,adayfilled withthought-provokingkeynotespeeches,engagingdiscussions,andtwo groundbreakingannouncements.First,weproudlylaunchedProject300,aimedat integrating300communitytourismexperiencesintoGAdventures’itinerariesby 2030,andwealsojoinedforcestoupliftcommunitiesthroughtheTreesforDays program,recognizingtheinterconnectednessofclimate,biodiversity,andtourism.
Anotherpivotaleventthatdefined2023forPlaneterrawastheannouncementofa newcornerstonepartnershipwithIberostar.Thiscollaborationissettinganexample forthewidertourismindustry,demonstratingthateachofuscanplayarolein transformingtravelintoaforceforpositiveimpact.Additionally,wejoinedforceswith theInternationalUnionforConservationofNature(IUCN)onceagain,thistime,to explorehowtourismcanempowercommunitieswhilepreservingandrestoringthe naturalenvironmentinAlbania.
Lookingaheadtothefuturefillsmewithimmenseexcitementandhope.Weremain steadfastinourcommitmenttousingtourismtocreatemeaningfulchangeinthelives ofcommunitiesworldwide.
Thankyouforyourunwaveringsupportanddedicationtoourmission.Ihopeyou enjoyreadingour2023ImpactReport.
ABOUT US
Planeterraisanimpact-drivennon-profitusingtourismtoupliftcommunities.
Tourismisatrillion-dollarglobalindustry,butmanylocalbusinessesandcommunities donotbenefitfromit.Planeterraisonamissiontochangethatbyhelpinglocal organizationsandcommunitiesusetourismasacatalysttoimprovepeople’slives.
Wewanttoseeaworldwherepeoplecreatetheirowneconomic opportunities,placesareprotected,andculturesarecelebrated throughtravel.
Weadvocateforabetterkindoftourism—onewhereeveryonebenefits.Through partnershipswithindustryleaders,weimplementourmarket-driven,traveller-centric model,ensuringthatmoremoneystaysinthehandsoflocalpeople.
Herearesomeofthewayswesupport communityinitiativesindestinations aroundtheworld:
Facilitatinglong-termpartnerships betweencommunityenterprisesandour travelcompanypartners.
Providingstartupgrantsforinfrastructure andequipmenttocreateandimprove tourismexperiences.
Offeringtraining,mentorshipandother opportunitiesthroughtheGlobal CommunityTourismNetwork. Growingknowledgeandunderstanding ofclimateandbiodiversitywhile supportingcommunitiesintheireffortsto restoreandprotectnature.
Raisingawarenessabouttheimportance andbenefitsofcommunitytourismboth forlocalpeopleandfortravellers.
WHAT WE SUPPORT
WOMEN'SEMPOWERMENT
Womenmakeupoverhalfofthetourismworkforceand yettheyareoftenunderpaidandhavelimited opportunitiestomoveintohigherpositionsintheirjobs. Planeterrahelpswomenredefinetheirrolesinsocietyby providinglife-changingaccesstoeducationandjob training
NEWPATHSFORYOUTH
Youthinmanypartsoftheworldhavelimitedaccessto formaleducation,andhavefewopportunitiesforjobs. Planeterrasupportsprogramsthathelpatriskyouth developskillstoworkintourismandhospitality,and providesthemwithachancetocreatepositivelifepaths.
CONSERVINGCULTURES
Planeterrasupportsprogramsthatrecognizetheunique offeringsthatIndigenousandruralcommunitieshavefor tourism.Wehelptocreatemeaningfulconnections betweentravellersandIndigenouspeoplethroughsocial enterprise
ENVIRONMENTALPROTECTION
Planeterrasupportsprogramsthatpositivelyimpact communitiesbymanaging,protectingandrestoringthe naturalenvironmentforfuturegenerationstoenjoy.
OUR IMPACT IN 2023
Eachyear,PlaneterraconductsacomprehensivesurveyoftheCommunityTourismEnterprises (CTEs)thatwehavesupportedandconnectedwithourtravelcompanypartners.Ourannual surveyprovidesinsightsintotheimpactsoftourismonthesecommunities,helpingusmeasure progressandcelebratesuccesses.
PlaneterraIndirectlyImpacted:
80,679 PEOPLE
Howdowedefineindirectimpact?
Individualswhoarepartofahousehold benefittingfromtourismincomeor individualswhosebusinessesare benefittingfromthemultipliereffectof aneconomickickstarterliketourism.
Directlyimpacting:
Thisincludes:
$2,164,204 TravellerstoPlaneterrasupportedcommunitytourism enterprisesin2023
122,231
Planeterra'simpactnumbersinthisreportdonotreflecttheimpactoftheover+500communitiesin theGlobalCommunityTourismNetwork.Wecontinuetoseekwaystosharetheglobalimpactof communitytourismmeaningfullyandresponsibly. *AboutourImpactNumbers
PLANETERRA-SUPPORTED COMMUNITY TOURISM ENTERPRISES BENEFIT:
IndigenousCommunity:45%
RuralCommunity:39%
Women-33%
Youth-15%
Differently-abledCommunity-5%
Migrant/RefugeeCommunity-3%
OtherMarginalizedCommunities-2%
WAYS COMMUNITY TOURISM ENTERPRISES BENEFITTED FROM OUR ONGOING SUPPORT IN 2023
Webinars
Accesstolearningresourcesinthe
PlaneterraLearningHub
1:1Mentorship
GrantsforInfrastructure
developments
GrantsforEquipment
Improvements
CommunityHours
Creatinganenvironmentally beneficialprogram
Howcommunitiesareusingtourism incometopowertheirfutures:
EnvironmentalProtection,Restoration and/orManagement
Education&Scholarships
Health&Sanitation
EmergencyRelief
Infrastructure Technology
NEW JOBS CREATED IN 2023
Planeterra-supportedcommunitytourism enterprisesfeaturewomeninleadershiproles oractivelyengagedinleadershippositions 43%
Planeterra-supportedcommunitytourism enterprisesareownedandoperatedbyan IndigenousCommunity 38%
Planeterra-supportedcommunitytourism enterpriseshaveprojectssupportingthe Environment
*CommunitiesinvestedoverUS$178,000on environmentalinitiativesin2023by:
WHATCOMMUNITYMEMBERSIMPACTED BYPLANETERRA'SSUPPORTHAVETOSAY
“SihamisoneofthewomenwhoworkonthePlaneterraproject, sheisawidow,shedoesnothaveenoughstrengthtoworkina factoryandtoprovidefortheneedsofhertwochildrenand mother-in-lawwholiveswithher.Sheusedtoleaveatdawnand returnatsunsetforasalaryof$120permonth.ThePlaneterra projectallowsherastablejobforsevenhourseverydaynear herhomeand inawell-equippedkitchenandafeminine environmentwithoutriskofanyharassment,sheissatisfiedand herchildrenaretoo,shecantestify”
-AssociationFemmesetEnfantsRuraux(Morocco)
“OneofSoaZara'sguardsactuallylivedwithhiswifeandthree kidsunderasheetinthestreet.Hisjob(beforegettingthejob asourguard)wastocuttreesandchopthebranchessmall enoughtobeabletosellthemtostartcookingfires.Asaguard, henowliveswithhisfamilyinahouse.Thefirsthousetheirkids everlivedin.Asaguard,hehasasteadysalaryandisableto feedhisfamilyandsendhiskidstoschool”
-AssociationSoaZara(Madagascar)
GraceMazungunyeshares,“ourbusinesshasgrownandwecan nowdevelopourselvesmorethanbefore.Inolongerhaveto worryaboutschoolfeesformychildrenandnowIcanevengo backtoschool.”
-PrincessLaundryandSewingCooperative(Zimbabwe)
“Itcreatesacommunityamonghostfamiliesandprovidespurpose inlifefortheelderly.ThewayIviewoverseashaschangedand myhorizonshaveexpanded.Bytalkingwithguestswhohave come,Icanlearnaboutthesocialsituationinforeigncountries”
-HagiElderlyHomestay(Japan)
50 $1 3.5 MILLION travellersexperiencing communitytourism BILLION worthofincome reachingcommunities MILLION livesimprovedthrough communitytourism
20 YEARS OF IMPACT
In2023,wecelebratedour20thanniversary amilestonerepresentingtwo decadesofharnessingthepowerofcommunitytourismtomakeapositiveimpact.
ThroughoutPlaneterra’sjourney,we'veexperiencedpivotalmomentsandachieved significantmilestones Checkoutsomehighlightsinthe“ALookBackinHistory” sectionacrossthereport.
IN 20 YEARS, WE HAVE...
Grown the Global Community Tourism Network to over 500 communities in 79 countries, connecting 108 of these communities to our travel partners who bring travellers to experience their extraordinary offerings, creating sustainable livelihoods and life-changing impact. And we’re just getting started!
AND THE NUMBER CONTINUES TO GROW
travellersexperiencing communitytourism
Lookingaheadtothenext20years,wearemorededicatedthanevertocontinue growingcommunitytourismsothatitsrippleeffectscancontinuetomultiplyand createevenmorepositivechangeineverycorneroftheglobeforbothcommunities andtravellersalike.
worthofincome reachingcommunities livesimprovedthrough communitytourism
COMING TOGETHER TO CELEBRATE COMMUNITY TOURISM
Our20thAnniversaryandtheWorldCommunityTourismSummitatGX
GX Peru was more than just an event it was a testament to the power of community in shaping a better world. In September, over 400 participants experienced firsthand the impact of community tourism by visiting four different community tourism enterprises (Ccaccaccollo Weaving Co-op, Parque de la Papa, Tinkuy Community Tourism and Parwa Community Restaurant).
Then, on the 27th, U.N. World Tourism Day, everyone gathered for the first-ever World Community Tourism Summit in Cusco, Peru. A diverse lineup of speakers and panelists shared their thoughts and experiences, igniting discussions on how community tourism can make a lasting impact
20 YEARS OF IMPACT
2005 - The Ccaccaccollo Women's Weaving Co-Op became the first community tourism enterprise supported by Planeterra to be established in the Cusco region.
2012 - Planeterra and Inter-American Development Bank collaborated on a $1 million initiative to develop sustainable tourism projects in areas affected by the travel industry. The Parwa Community Restaurant in Cusco is one such organization supported by this effort.
PROJECT 300
Anexcitingannouncementwas revealedduringtheWorld CommunityTourismSummitatGX Peru:PlaneterraandGAdventures introducedtheirlatestinitiative, Project300.
Buildingonthesuccessofthe50in5 campaignandProject100,thisnew initiativehasasingularfocus:to upliftover300communitiesthrough tourismbytheyear2030.
WithProject300,ourgoalistointegrate300engaging andimpactfulCommunityTourismExperiences,driven bycommunitydesiresandcustomerdemand,intoG Adventures'productofferingsby2030.
Thismeansthat300communitieswillbenefitfromtourism,withthousandsofpeople impactedbyitsrippleeffects.
A LOOK BACK IN HISTORY
2015-Weintroducedthe50 in5campaignwithavisionary goal:todevelopand incorporate50newsocial enterprisesintoGAdventures tourswithinfiveyears.
2019-Launched "Project100" buildingonour50in 5campaigntogrow thecommitmentto 100projects.
MEET RAKEL FROM TINKUY
Rakel,oneofthekeymembersoftheTinkuy Association,facedanextraordinary challengewhensheassumedthepresidency ofherassociationin2023.
Hermission:preparethecommunityto welcomealargenumberofvisitorstotheGX Peruevent,thefirst-of-its-kindco-hosted byGAdventuresandPlaneterra.Addingto theenormityofthischallengewasthefact thatRakelwasalsopregnantatthetime.
Withcourageanddetermination,Rakel immersedherselfinmonthsofintense preparation,organization,anddiscussionsto ensurehercommunitywasreadytoreceive visitors.
WhentheGXvisitorsarrived,holdingher babyinherarms,Rakelledherassociation andensuredthatallserviceswere exceptional,leavingalastingimpressionon visitorsanddemonstratingherunparalleled dedicationandleadership.
Inthefollowingmonths,Rakelundertook anothersignificantresponsibility:obtaining officialrecognitionfromtheMinistryof TourismfortheTinkuyAssociationasa communitytourismassociation.Toachieve this,sheembarkedonalongjourneytothe
NationalCommunityTourismEncounter,accompaniedbyherbabyofcourse!Her effortandcommitmentpaidoffwhen,alongsideotherassociations,shereceivedthe long-awaitedrecognitionfromtheDeputyMinisterofTourism.
Rakel'sjourneyisaninspiringtestamenttohercommitmenttohercommunityand responsibletourism,provingthatmotherhoodisnotabarriertoachievinggreat things.
TheseimagescaptureRakel'sjourneytotheNationalCommunityTourismEncounter, whereshewashonouredbytheDeputyMinisterofTourism.
BRIDGING COMMUNITIES WITH THE TOURISM SECTOR
FACILITATING MEANINGFUL CONNECTIONS
Advancing community enterprise development through scalable, market-driven solutions is central to our mission. Facilitating connections between communities and the wider tourism industry is a key part of how we make it happen. But how exactly do we do it?
PARTNERINGWITHTRAVELCOMPANIES
To develop successful community tourism experiences which are integrated into the travel companies products and services.
PARTNERINGWITHLOCALCOMMUNITIES
Identifying and assessing the community’s needs to establish long-term collaborations, always prioritizing the community in decision-making and actions.
PRODUCTDEVELOPMENT
Co-creating unique, meaningful, and life-changing community tourism experiences, seamlessly integrating them into existing tourism products and services.
PROVIDINGPRACTICALTRAININGANDFLEXIBLEGRANTS
Support the development of community tourism enterprises, including equipment, infrastructure and capacity development
CONNECTTOTHEMARKET
We collaborate with our network of travel partners and community-led organizations to integrate community tourism into the broader tourism value chain, ensuring that communities earn income for development.
HIGHLIGHTS FROM 2023
16
NEWCOMMUNITY TOURISMENTERPRISES DEVELOPEDAND INTEGRATED
COUNTRIES 13
AsocZoológicoMágico SanMartindeTlcaete,Mexico
D'danauCommunityHomestay KotaBeludSabahMalaysia
KirtipurCommunityHomestay Kirtipur,Nepal
ASOARTEP PuertoPlata,DominicanRepublic
TinkuyCommunityTourism CuyoChcocommunityPeru
GoodWorkFoundation Hazyview,SouthAfrica
NoLimitsCafe UlaanBataar,Mongolia
RestauranteElManglar CayoQuemado,Guatemala
BanOuCommunityTourism LuangPrabang,Laos
LadyTuk-TukDriver SiemReap,Cambodia
QuintanaRoo,Mexico
MuseoComunitarioIslaMaciel BuenosAiresArgentina
YimsooCafe Bangkok,Thailand
Luxor,Egypt
CHOCAL PuertoPlataDominicanRepublic
YimsooFarms,MaeRim ChiangMaiNorthernThailand
A JOURNEY OF IMPACT
TheStoryoftheKirtipur CommunityHomestay
Nestledapproximatelysevenkmsouthwest ofKathmandu,Kirtipurisanenchantingtown thatcaptivatestravellerswithits breathtakingviewsoftheKathmanduValley andtheHimalayas.
Historically,thecommunityprimarilyrelied onagriculturetosupportlocalfamilies. However,facedwithdiminishingfarmlandin theregion,thepeopleofKirtipursoughtout newincome-generatingopportunities, particularlyforwomen,leadingthemto ventureintotourism
Initially,theirvisitorsconsistedmainlyof day-trippersfromKathmandu.Thesevisitors wouldexplorethecharmingNewaritown duringthedayandreturntothecity,leaving limitedbenefitsforthelocalresidentsfrom tourism.
Recognizingthetremendouspotentialwithin thisvibrantcommunity,Planeterrastepped intoprovidesupport.
Afterinitialdiscussionstobetterunderstand theirneeds,ourCommunityTourismProject ManagerforAsia-Pacific,PriyankaSingh, embarkedonafieldvisit.
Duringhervisit,Priyankaconductedsessions onmindfulresourceusage,storytelling techniques,publicspeakingexercises,and strategiestoreducesingle-useplastic.The mentorshipsessions,tailoredforthewomen (andevensomemen!)ofthecommunity, involvedcollaborativediscussionstoidentify effectivebusinesspractices.
Thiscollaborationledtothecreationofauniqueculinaryexperience,allowingtravellers toimmersethemselvesinlocalculturebypreparingandenjoyingdeliciousmomos togetherforlunch.Tofacilitatethis,Planeterraprovidedagranttogetthenecessary kitchenequipmenttoruntheexperience.
Withthisenticingexperienceinplace,thenextstepwastoensuretravellerscouldfully enjoyit.PlaneterrafacilitatedaconnectionbetweenKirtipurCommunityHomestayand ourlong-timetravelpartner,GAdventures.TravellersonselectitinerariesinNepalcan nowparticipateinthemomo-makingexperience,exploreintricateNepalicalligraphy (RanjanaLippi),andindulgeinlocallymadericealcohol(Aila).
AspartofPlaneterra’songoingmentorshipprogram,thecommunityisfullysupportedin casetheyneedanytechnicalinputsortroubleshootingthroughPlaneterra’sStrategic PartnerinNepal,CommunityHomestayNetwork.
Thankstothispartnership,sixcommunitymembersdirectlybenefitfromtourism,with anindirectimpactonanadditional27communitymembers.Additionally,10%ofthe revenuecontributestoanewlyestablishedcommunityfund.Aftercoveringexpenses, thisfundisequitablydistributedamongallcommunitymembers.
TheexampleoftheKirtipurCommunityHomestayisaninspirationforusall, showcasinghowcommunitytourismhasthepowertotransformlives.
GLOBAL COMMUNITY TOURISM NETWORK
BRINGING TOGETHER 500+ COMMUNITIES WORLDWIDE
TheGlobalCommunityTourismNetwork (GCTN)isamovementandasupportive groupofcommunityenterprisesstrivingto achieveambitioussocial,economic,and environmentalgoalstogether.
Through the network, Planeterra aims to provide community-led organizations with the essential tools and resources needed for success in the travel industry. Here's how we do it:
PROVIDINGONLINETRAINING
Training is provided online through the Planeterra Learning Hub, which features over 50 modules and resources in English and Spanish. We also offer complimentary monthly webinars and community hours bringing groups together for practical knowledge application.
FACILITATINGCONNECTIONSWITHPEERS
Fostering interactions among GCTN members through monthly webinars, community hours, WhatsApp groups, and a global Facebook group.
PARTNERSHIP&PROMOTION
Connecting GCTN members with our travel partners to enhance market connections and increase their income from tourism.
PROVIDINGFLEXIBLEFUNDINGOPPORTUNITIES
Through the Global Community Tourism Fund, we offer small grants to accelerate growth and impact by developing new or improved tourism experiences.
WhatsomeGCTNmemberssayabouttheLearningHub
"It's fantastic to learn about that travel tips tool because it reinforces the cooperative's policies." -IsraelMolasNarvaez
"The quiz was mind-opening and provided insight into the realities happening in our communities " -UpcycleImpactTours
"Great analysis material on sustainable tourism development in communities, which will greatly help us in continuing to implement and strengthen capacities within our organization."-LaTierradelosYachaqs
HIGHLIGHTS FROM 2023
507 Communitymembers
Countries
GLOBAL COMMUNITY TOURISM FUND
PlaneterrawasproudtolaunchthesecondeditionoftheGlobalCommunity TourismFund,agrantprogramaimedatfosteringthegrowthofcommunity tourismenterpriseswithintheGlobalCommunityTourismNetwork(GCTN).
Throughthisinitiative,Planeterraofferssmall,flexiblegrantsofupto$3,000USD, alongwithcommunity-specifictrainingandmentorship.Theseresourcesareintended toempowerlocalentrepreneursandcommunitiestoamplifytheirimpactthroughthe creationorenhancementoftourismexperiences.
In2023,wefacilitatedgrantsfor18organizations,meticulouslychosenfortheir outstandingproposalsandcompellingvisionforutilizingtourismtodrivecommunity development.
ThismilestonerepresentedasignificantachievementforPlaneterra,aswedoubled thenumberofgrantssupportingcommunityorganizationstheGCTFcomparedto 2022.
Theseorganizationshavedemonstratedadeep commitmenttoresponsibletravel,showcasinginnovative initiativestopromoteculturalexchange,environmental conservation,localeconomicdevelopment,empowerment andmore.Theirprojectshavethepotentialtocreatea lastingpositiveimpactontheircommunitieswhileoffering visitorstheopportunitytoengageinmeaningfulandmore responsibletravelexperiences.
THE AMERICAS
CentrodeTurismoComunitarioLaMoya Riobamba,LaMoyaCommunity,Ecuador
LaMoyaisanIndigenousPuruhácommunity of50familiesthatsharesitsculture, worldview,andknowledgeinmedicine, gastronomy,customs,andtraditions.They operateaCommunityTourismCenter offeringlodgingandlocalfoodservices, aimingtogenerateadditionalincomeforthe communitythroughtourism.
Co-opdeAgroturismoReddeTurismo Campesino Salta,SanCarlos,Argentina
Establishedin2008,thiscooperative, foundedandmanagedby25familiesof small-scalefarmersfromruralcommunities intheCalchaquíValley,sellshandicrafts, agriculturalproducts,andruraltourism services
AsociacióndeArtesanasdeChorrera Atlántico,ChorreraJuandeAcosta,Colombia
ChorreraArtisansAssociationcomprises 130artisansspecializingincrochetand naturalfibrefabrics Throughtheirtourism experience,TejiendoIlusiones,they highlightandpreserveancestralknowledge andculture.
Asoc.deMujeresMaríadelMarBocagrande Nariño,CostaPacifico,Colombia
MaríadelMarBocagrandeWomen's Association,operatinginabeachareawith severeerosion,providestransportation, lodging,food,andguidingservicestotackle theissueandpromoteeconomic sustainability
Soc.deTurismoComunitarioSuniUta Choquemarca ParqueNacionalSajama/Tumarapi,Bolivia
TheSuniUtaChoquemarcacommunityin Bolivia'sfirstprotectedareaoperatesasa tourismcooperativetogenerateincomeand stemyouthmigrationtoneighbouringChile. Withalegallyestablishedtourism organization,employingfivepeople permanently,theyownAlbergue EcoturisticoTomarapi.
JamaoEcoTours
JamaoAlNorte,Espaillat,DominicanRepublic
Thiscommunityprojectiscomprisedof20 youngmembersfromtheMunicipalityof JamaoalNorte.Theyaimtopreservethe localenvironmentwhilefostering sustainabletourismopportunitiesforothers toenjoy.Theprojectalsohelpslocal communitymembersachieveeconomic independence.
Asoc.TurismoRuralComunitarioKusi Kausay Chinchero,Pongobamba,Peru
Eightwomenandthreemenfromthe communityofPongobambacomprisethis association LocatednearCusco,theyoffer varioustourismexperiences,including demonstrationsofhandicrafts,agriculture, gastronomyfeaturingnativeproductsfrom thearea,andlodginginfamilyhomes.
SanVicenteEcoturismo
SanJoaquínMorelos,Michoacán,Mexico
SanVicenteEcotourism,ateamof15 dedicatedindividuals,preservesthefirefly ecosysteminSanJoaquínMorelos.Over fouryears,they'vepromotednaturetourism inlocalforests,aimingtocreatejobsforthe community.Theyalsocollaboratewith researcherstostudyfireflyspeciesand offervariousactivitieslikehiking,biking, andcamping.
AFRICA
TribalTextiles
Mfuwe,Zambia
TribalTextilessupportslocalartisansby craftingexquisite,hand-paintedtextiles usingtraditionaltechniques.Theyproduce uniquehomewareandaccessorieswhile advocatingforfairtradepractices. Committedtocommunitydevelopment, TribalTextilesreinvestsaportionofits profitsintolocalinitiatives
MuhaburaCulturalExperienceCentre Koranyavillage,Kisorodistrict,Uganda
TheMuhaburaCulturalExperienceandCraft Centreisasocialenterprisededicatedto culturaltourismandempoweringlocal communities.Visitorscanimmerse themselvesinKigeziandVirungacultures, learntraditionalcraftsfromlocalwomen, andsupportsustainablelivelihoodsby purchasinghandmadesouvenirs
Train&TravelwithWomenForAfrica Abidjan,Côted'Ivoire
Train&TravelwithWomenForAfrica empowersyoungwomeninCôted'Ivoire throughsustainabletourismtraining.This programequipsthemwiththeskillsand knowledgetonavigatethetourismindustry, promotingpersonalgrowthandeconomic independencewhilecontributingto sustainablepractices
RedRocksRwanda NkotsiSector,MusanzeDistrict,Rwanda
RedRocksprovidesaffordablelodgingand culturalexperiencesnearVolcanoesNational ParkinMusanze,focusingonresponsible tourismthatempowersunderserved communities.Theytrainwomenandyouthin craftslikebasketweavingandsupporttheir businessventuresthroughcooperatives, marketing,andmicrofinance
ASIA-PACIFIC
TenaciousBeeCollective(TBC)
Badsar,Kangra,HimachalPradesh,India
Ledbywomenandyouthfromfivelocal communities,TBC’s"Communingwith NativeHimalayanBees"initiativeto revitalizebeekeepinginruralareasand boostbeepopulationsandprofitabilityin theHimalayanmountainregionsfeaturesan apiaryshedonfarmland,servingasa learninghubfortravellersandstudentsto gainhands-onexperiencewithbeekeeping andconservationpractices.
Odishaoperatestwocommunity-based ecolodgesinremoteareasnearOdishato conservenatureandpromoteeco-tourism. Thefundswereusedtotrain10Nature Guidesonthebiodiversityandnatural habitatofuniquebirdandplantspeciesin thearea.TheseguideswillleadNature Walksfortravellers,providingthemwith accurateinformationabouttheregionand contributingtothepreservationof knowledgeandconservationofnature
Since2016,Planeterrahascollaborated withtheKhaoteppitakcommunity,offering foodandhygienetrainingandaidinginthe enhancementoftourismactivitiesinthe area
SPOONSisatrainingrestaurantthatempowers underprivilegedyouththrougheducation, training,andemploymentopportunitiesinthe hospitalityindustry.Therestaurantprovides studentswithpracticalexperiencebyserving realcustomersandtravellers
BarauliCommunityHomestay
Barauli,Nepal
Thishomestay,runbyindigenousTharu womennearChitwanNationalPark, providesanauthenticculturalandwildlife experienceinthenearbycommunity forests.
SharingSeeds
Sarangkot,PokharaNepal
SharingSeeds,situatedinSarangakot Pandelivillagenearthetourismhubof Pokhara,aimstosupportlocalfarmersin producingorganicArabicacoffee,engagein beekeeping,andprovideopportunitiesfor localwomenandyouthtocreaterecyclable handicrafts.
Formoreinformationonsupportingor joiningthenetworkasacommunitytourism enterprisepleasecontactPlaneterraat community@planeterra.org
NETWORK STRATEGIC PARTNERS
Strongpartnershipsarethebackbone ofourjourneytowardsambitious goals.AtPlaneterra,we'reincredibly luckytoteamupwiththefollowing organizations,workinghandinhand toupliftandstrengthentheGlobal CommunityTourismNetwork(GCTN):
Regenera Travolution
Tusoco
Codespa
Comunitur
FOCEN
FundaciónCorcovado
APTSO
HandsonInstitute
Trade+Impact
UCOTA
KECOBAT
ScottishCommunityTourismOrganisation
WorldAnimalProtection
FriendsInternational
CommunityHomestayNetwork
WiseSteps
TenaciousBee
AsianAdventures
CBTTravel,Vietnam
GERtoGER
BakriChhap-GoatVillage
Indecon
MalaysianWomenTouristGuideAssociation
IndianExperiences
DestinationMekong
NotonMap
Fosteringthegrowthof communitytourisminNepalwith CommunityHomestayNetwork
This collaboration stands as a shining example of how partnerships can have a great impact on expanding our GCTN. In 2023, we marked two significant milestones:
In July, we hosted our inaugural GCTN in-person gathering in Panauti, where members exchanged valuable insights and shared their experiences with community tourism enterprises.
Later, in December, GCTN members participated in the Community Haat Bazaar, a vibrant event that showcased local artisans and facilitated invaluable networking opportunities.
CLIMATE & BIODIVERSITY
CLIMATE AND BIODIVERSITY
Biodiversityisessentialforlifeon Earth.Withoutit,wewouldlackthe airwebreathe,thewaterwedrink, andthefoodwerelyon.Moreover, withoutbiodiversity,tourismsimply wouldnotexistandcommunities aroundtheworldwouldnotbeableto harnessitsbenefits.
Sadly,biodiversityisunderthreat. Climatechangeintensifiesthisthreat, puttingourcollectivewell-beingatrisk. AtPlaneterra,weremainoptimisticand believethatcommunitytourismcanbe apowerfultooltohelpaddressthe climateandbiodiversitycrisis.
Overtheyears,wehaveseenmanyof ourcommunitypartnersusetheir tourismenterprisestosupportthe protection,restoration,and managementoftheirenvironment.So weknowit’spossible!
ThroughourClimate&Biodiversity Initiative,weaimtodevelopclimatebiodiversitycrisissolutionsthat promotecommunityresilienceandwellbeing.
Ourworkisbasedonfourpathways:
RESTORE&PROTECT BIODIVERSITY
Support projects that regenerate biodiversity and protect Ecosystems, while directly benefiting communities.
GROWKNOWLEDGE& UNDERSTANDING
Provide accessible and inclusive knowledge to our community partners, ensuring they have access to solutions for addressing the crisis.
INNOVATEGRASSROOTS SOLUTIONS
Support communities in developing new and existing solutions for the climate and biodiversity crises which can be integrated into their enterprise strategies.
COLLABORATETOIMPROVE LIVES
Work with strategic partners who are taking climate action and actively delivering naturepositive solutions on the ground.
GROWING TREES TO UPLIFT COMMUNITIES
As a part of our Global Climate and Biodiversity Initiative, Planeterra launched its Tree-Growing program in 2023. Our mission with this initiative is simple yet powerful:
GrowingTreestoUpliftCommunities
We firmly believe that by planting the right trees in the right places, we can help communities build sustainable livelihoods, improve their well-being and become more resilient to the growing impacts of climate change.
To achieve our goals with this program, we work hand-in-hand with organizations representing local communities to ensure their active participation in every aspect of the project, from planning to implementation and monitoring.
OURTREEGROWINGPARTNERS:
Trees for Kenya
Tree Adoption Uganda
Soa Zara
Global Forest Generation
The High Atlas Foundation
Eden Reforestation Projects
AMBA Estate Plant With Purpose
Beingabletoemploymorestaffgives morepeopletheopportunitytoearna betterincomefromreforestation.Formost peopleinourcommunity,havingmore incomemeans,betternutrition,housing, educationandhealthcare.
Wehavebeenabletostartseveral projectsfinancedwithincomefromour hotelaswellasfromthePlaneterra reforestationproject.Weemploymany peoplewhohaddifficultiesbeforebutare nowdoingquitewell.Onedaywefounda youngwomanpickingupcornonthecob fromthestreetthathadbeenthrown away,tofeedherself.
Shefoundapart-timejobwithSoaZara workinginthetreenursery.Now,thanks toPlaneterraandtheincreaseofseedlings sold,shehasafull-timejobandrentsa housewheresheliveswithherhusband andtheirsmallchild.Theywereevenable totakeherparentsin.
MostSoaZaraorITCLodgeemployees haveapastofhardshipwhetheritbe havingtofindajobtofeedparentsand siblings,beingdivorcedwithchildrenafter aviolentmarriageorhavingbeen abandonedatayoungage.
-JacobTerVeen,AssociationSoaZara
HIGHLIGHTS FROM 2023
8
16 Tree-growingpartner organizations
Projectsthatdirectlyand positivelyimpactcommunities
37,690 Communitymembersimpacted byourtree-growinginitiative
1,503,485 Treesplanted
Wealsolaunchedan insightfulmoduleonour LearningHubonthe subjectoftheClimate andBiodiversityCrisis
JOINING FORCES WITH THE IUCN
InMarch2023,theAlbanianGovernmentdeclaredtheVjosaRiveraNationalPark, markingitasEurope’sfirstWildRiverNationalPark.
Thisdecisionismorethanjustalegaldesignation;it’sapromisetokeeptheVjosa Riverflowingfreely,benefitingbothpeopleandnatureforgenerationstocome.It standsasatestamenttotheunityofpeopleandgovernmentinprotectingthisnatural wonder
TheAlbanianGovernment,spearheadedbytheMinistryofTourismandEnvironment andtheNationalAgencyforProtectedAreas(NAPA),iscommittedtoensuringthat thecreationofthenationalparkdirectlybenefitslocalcommunities.Centraltothis visionisleveragingtourismtoempowercommunitieswhilepreservingandrestoring thenaturalenvironment
TheInternationalUnionforConservationofNature(IUCN)reachedouttoPlaneterra tohelprealizethisvision.Wecollaboratedondesigningarobuststrategyfor communitytourismenterprisedevelopmentinthearea.
Asafirststep,Planeterraconductedacomprehensiveanalysisofthemarket, stakeholders,andvaluechain.Ourmaingoalwastoformulateadetailed,inclusive, andrealisticactionplan,whichwillbeavitalcomponentofthecommunitytourism enterprisedevelopmentstrategy.
A LOOK BACK IN HISTORY
2022 - Established a groundbreaking partnership with The International Union for Conservation of Nature (IUCN) to develop a more crisis-resilient and sustainable tourism landscape in and around protected and conserved areas in Vietnam and Peru.
PROTECTING THE HEALTH OF OUR OCEANS
Nomatterwhereyoulive,youaredirectlyaffectedbythehealthofouroceans. Fromtheairwebreathetothejobswerelyon,ourlivesareinterconnectedwiththe well-beingoftheocean.Tourismisjustoneofmanyindustriesthatnotonlydepend ontheoceansforeconomicgainbutalsohavethepower,whendoneright,to restore,protect,andconservemarinehealth.
InpartnershipwithGAdventuresandbackedbythousandsoftravellersworldwide, Planeterrahasbeenabletosupportorganizationsspecializinginprotectingthehealth ofouroceanswhilefosteringthewell-beingoflocalcommunities.These organizationsfocustheireffortson:
SpeciesConservation
OceanWasteReduction
ClimateandBiodiversityResearchandAction
SupportingtheNextGenerationofOceanStewards
ThroughtheOceanHealthFund,in2023,atotalof$25,900USDwasgrantedto benefitthefollowingorganizationscollectively:GalapagosWhaleSharkProject, AlbatrossTaskForceandGlobalGearInitiative
A LOOK BACK IN HISTORY
Since 2007, we've invested over $400,000 to safeguard the health of our oceans and have partnered with eigtht organizations to support impactful projects.
FUNDRAISING AT PLANETERRA
Raisingfundstosupportourworkandinitiativesisessentialforadvancingour missionofupliftingcommunitiesthroughtourismandcreatingtangiblepositive impact.Withoutthegenerosityofoursupporters,wewouldnotbeabletoeffect meaningfulchangeinthelivesofpeopleworldwide.
Afewyearsago,welaunchedTheWishListcampaign tocloseouteachyearonahighnote.In2023,ourwish wassimpleyetpowerful:
Toraisefundsaimedatstrengtheningcommunity tourismaroundtheworldsothateconomicopportunities arecreated,placesareprotected,andculturesare celebratedthroughtravel.
Witnessingtheincrediblegenerosityofourrecurringdonorsandwelcomingnew supportersfillsuswithprofoundgratitude.TheircontributionstotheWishListenable ustoempower,support,andconnectmorecommunitiestothebenefitsoftourismfor yearstocome.
Thankstotheircollectiveefforts,wewereabletoraisenearlyUS$20,000for communitytourism.
THE INSPIRING TEAM AT G ADVENTURES
Ifthere'sonethingthatsetstheteamatGAdventuresapart,it'stheirburningpassion tomakeadifferenceintheworld.Theyaretruebelieversandadvocatesforwhatwe canachieveifwealljoinforcestosupportthegrowthofcommunitytourism.
EvieNhdlovu Manager,GlobalCommunityTourismNetwork
Inour20thyear,theteamatGAdventuresoverwhelmeduswiththeirefforts,helping raisenearly$200,000USDforPlaneterrathroughseveralinitiatives.Hereareacouple ofthehighlights:
Raising funds for Planeterra’s 20th Anniversary - Nearly 200 employees came together to raise awareness and funds so that communities had access to the resources they need to thrive. From hosting comedy shows, and walking 115 km to Niagara Falls, to bake sales and more, the G Adventures team pulled out all the stops to support Planeterra and broke fundraising records raising over $100,000 in just four weeks!
The passionate G Adventures Expedition Crew worked hard to kick off their first sailing season post-COVID with a bang raising funds for Planeterra and our Ocean Health Fund! The Crew have been raising funds onboard the Expedition for Planeterra for many years. From creating custom artistic maps of the ship’s route to Antarctica and finding unique crafts that commemorate the journey, the team onboard make sure their fundraising auctions were always a huge success.
SHOWCASING OUR SUPPORTERS
Meghraj Kamath embarked on a 30-day journey to Santiago de Compostela, Spain. He began the Camino de Santiago Pilgrimage on September 11th, 2023, from St. Jean Pied De Port in France and walked an estimated 819 kilometres to raise awareness and funds for two causes that he believes in. We were incredibly grateful that one of them was championing community tourism with Planeterra.
When Adam Kemp, Managing Director of G Touring (Travelsphere and Just You), took on his first-ever marathon in Venice in October of 2023 he decided to also use it as an opportunity raise funds for Planeterra. A huge thank you to Adam and his network of supporters who generously donated to Planeterra’s work.
Louise Reay, a member of the fantastic team at Travelsphere, generously donated her artwork and took on a 250,000-step challenge. All of this comes in addition to her successful completion of a Sky Dive to raise funds for Planeterra in March 2023. Way to go, Louise!
FINANCIALS
$1,641,238
Notes:
Planeterra'sFiscalYearisAugust1-July31 AllfiguresinthisreportareCADandrefertoFY2023unlessotherwisenoted
ThesefiguresareacombinationofthePlaneterraInternationalFoundation,Canada,Not-for-ProfitCorporation Number:793488-2andPlaneterraInternationalFoundationLtd.,USA,501(c)3EIN:83-1619668.
OUR SUPPORTERS
ImpactInvestors+$50,000
JustYou
ers$25,001-$50,000
5,001-$25,000
TierranjaniAfricaLtd Travelsphere
GXPeruSupporters
Amadeus
Angkor7th
ArcticAdventures
AtlasTravel
AventurasalSur
BrokerLink
CasonaPlaza
Charmission
CuscoPlaza
Desafio
EasyTravel
EcoTripColombia
EdgarAdventures
ExploreGreece
Gemina
Go2Inkas
Humantay
InsightHanoiTravel
JungleExperiences
KeniaTours
LagoGrey
LetsGo
LimaWasi
MunicipalityofCuzco
MarcoPolo
MabeyUrubamba
NaturBike
Nine17
NunaRaymi
OTV
Friend$501-$5,000
DeLisiFamilyFoundation
TrevelloTravelGroup
PeruRail
Prisma
PlanetariumCusco
ProColombia
QuestTravel
RefugiodelPirata
RoyalMountainTravel
Taypikala
TourRadar
TravelBuddies
UnitedAirlines
VillaUrubamba
WideEyedTours
Windigo
Xima
OUR DONORS
Giftsgreaterthan$500CAD
ReneeBikker
TonyBourdain
MarilynButtery
PatriciaCalvo
CarolCarlson
CristinaCarretero
BipashaChakravarty
ThomasChun
SusanChung
JohnCotter
GuyCraig
JaniceCraig
JustineDucros
AmmaarEsmailjee
VanessaFang
GJFlannery
JenniferFrendo
LeslieFry
SteveGlinert
AnnetteGravelle
NatashaGray
DavidGreen
DavidHahs
BrodieHall
TaraHopkins
DeborahHowe
SarahJanes
DonnaJudd
GailKnight
RobertKnight
ElayneKollins
MarkandBarbaraKraft
SteveLima
DawnMatsuoka
ChristopherMiller
KayleeMitchell
RichardNabert
LapNguyenDinh
CitizensofChange(MonthlyDonors)
TaraleeAlcock
AnnieBain
JeanneBalkman
LauraBickel
ZacharyBillard
ClaireBramley
DaniqueCieremans
KarenColeman
JenniferDesharnais
DamienDuke
CyrilDuport
NicoleDymond
MichaelHewlett
CharlotteHuggins
BrigidIsenor
PhilipLLaymon
FrancisLeblanc
StephenLewis
KatarinaLucas
EricaMallin
PaulMarval
MaudMasiyiwa
SeleniMatus
TeeMcDonald
GailMoore
ElizabethMuehl
GillPrieto
TerryRosenfeld
AndrewRowe
TriciaSchers
SarahO'Neill
LisaPenstone
RobertandElainePerry
BrucePoonTip
GurmeharRandhawa
IrmaRodriguez
WhitneyRuby
KathrynScaysbrook
JaneenScott
VirginiaShyluk
MelissaStevens
NeilStewart
SandraSykes
LaurieThackery
RiinaTohvert
NatalieVegaQuesada
RichardWeiss
Jenny&SamWong-Pappas
KarenZiffer
MariusSchober
KimShields
IlanaTylerRubinstein
YokoVanHorn
AlannaWallace
JoanneWallace
StirlingWeir
PhillipWild
PaulDWofford
Volunteers
JulesDemoulin
MadeleineLoh
ChloeFriedland
BOARD OF DIRECTORS
Planeterra'sBoardofDirectorscomprisesindividualsselectedfortheirexpertisein internationaldevelopment,conservation,andtourism,aswellastheirunwavering commitmenttocommunitytourism.Weprioritizediversityandinclusionbywelcoming womenandIndigenouspeopletoourboard.
BrucePoonTip FounderofPlaneterra&G Adventures
KarenZiffer FormerChiefDevelopmentOfficer, RARE
GloriaFluxàThienemann Vice-Chair&ChiefSustainability Officer,IberostarHotels&Resorts
RoulaPoonTip Co-FounderofPlaneterra
DeirdreShurland PolicyConsultant,UNEnvironment Programme
ZeinaGedeon
ChiefExecutiveOfficer,Trevello
SeleniMatus ExecutiveDirector,International InstituteofTourismStudiesatGWU
MeenuVadera FounderofAzadFoundation& WomenWithWheels
JamieSweeting President,Planeterra
OUR TEAM
ThomasArmitt-GlobalManager, Projects&Partnerships
SparkleBalbos-Accounting Coordinator
RichardBazán-RegionalProgram Manager,Americas
JoelCallañaupa-DirectorofRegional Programs
YulissaCastaneda-Community TourismDevelopmentSpecialist, EuropeandtheMiddleEast
CarlotaMorales-CommunityTourism SpecialistforCentralAmerica,North AmericaandtheCaribbean
EvieNdhlovu-RegionalManager
Africa,MiddleEastandEurope
SeleneOrellana-GlobalCoordinator
JuliaPitcher-Development Coordinator
RosselinRodriguez-Community TourismDevelopmentSpecialist, SouthAmerica
SanyaSaif-CommunityTourism DevelopmentSpecialist,Southeast Asia
TriciaSchers-Director,Partnerships andDevelopment
PriyankaSingh-CommunityTourism ProjectManager,Asia-Pacific
SopheaSok-RegionalProgram Manager,Asia-Pacific
JamieSweeting-President
AthenaVries-Community DevelopmentSpecialist,Africa